MENUU Software

Name

MENUU Software

Legal name

MENUU Software OOD

Website

https://menuu.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Restaurant Technology

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Mobile Ordering, POS & Campus Dining Technology (EDALADAN)

Keywords

• Restaurant online ordering
• QR code ordering
• Loyalty and promotions
• Marketing automation
• Hospitality SaaS platform

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. End-User Transaction Fees: MENUU charges end users a modest service fee (percentage of order total with minimum and maximum per order) instead of charging restaurants. This allows restaurants to use the platform free of commission.
2. Additional Services: Additional services charged separately including website hosting, marketing automation SMS (basic SMS charge for marketing messages), and card transaction rates (varies by country).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

MENUU Software provides an all-in-one cloud-based SaaS platform that enables restaurants, hotels, and hospitality venues to accept and manage online orders directly through branded websites, mobile apps, and QR codes. The platform combines Online Ordering, QR Ordering, a Loyalty & Promotions engine, Marketing Automation, Customer Insights, and the MENUU Order Hub POS into a single CMS-managed solution. The company operates on a zero-commission model for restaurants, generating revenue from end-user service fees and separately billed add-on services such as SMS marketing, website hosting, and card processing.

Product overview

MENUU Software provides an all-in-one hospitality ordering platform combining multiple integrated modules: Online Ordering (for click and collect, delivery, curbside, table ordering, and virtual room service), QR Ordering (for table and room service via QR code scanning), the native Loyalty & Promotions Engine, Marketing Automation, Customer Insights (CRM), branded Websites & Mobile Apps, and the MENUU Order Hub (proprietary POS). The platform operates on a zero-commission model for restaurants, with revenue generated from end-user service fees and additional services like SMS marketing and card processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Ordering Fully integrated online ordering solution for restaurants and hospitality venues supporting click and collect, delivery, table ordering, curbside ordering, and virtual room service with branded customisable menus.
• QR Ordering QR-code-based ordering product that lets guests scan a code to order directly to their table or hotel room, browse menus, and pay from their own device.
• Loyalty & Promotions Engine Built-in loyalty program and promotions engine that rewards customers, drives repeat orders, and increases average order values via flexible promotions including free product, money off, percentage off, free delivery, and intelligent upsell.
• Marketing Automation Drag-and-drop marketing automation tool that lets restaurants create targeted campaigns based on order frequency, order type, and customer groups with automated, trigger-based personalized communications.
• Customer Insights Customer data analytics module that surfaces top purchased products, customer communications timeline, and marketing campaign performance to support data-driven decisions.
• Websites & Mobile Apps Branded, responsive restaurant websites and iOS/Android mobile apps that let customers place orders directly, with push notifications and management from a single CMS console.
• MENUU Order Hub All-in-one proprietary POS solution that prints and manages restaurant orders, tracks menu item availability, and supports kitchen operations for venues without an existing POS.
• 24/7 Support Round-the-clock customer support service with live order monitoring included for restaurant customers on the MENUU platform.

Quantifiable outcome

• Restaurants experience 'unprecedented online ordering business growth' and 'numbers unexpectedly exploded'

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration42 records

AI capability1 record

Feature8 records

Partnerships

22 partnerships are on record, tiered core.

• Apple PaycoreTechnology or IntegrationMobile payment and digital wallet integration allowing customers to pay securely via Apple devices.
• Google PaycoreTechnology or IntegrationMobile payment and digital wallet integration for Android users.
• StripecoreTechnology or IntegrationComplete payment processing platform integrated for secure online transactions.
• WorldpaycoreTechnology or IntegrationOnline payment processing integration.
• MoneriscoreTechnology or IntegrationCanada's #1 payment processor integration.
• Braintree (PayPal)coreTechnology or IntegrationGlobal payments partner for processing online transactions.
• AdyencoreTechnology or IntegrationPayments platform built for any business.
• DeliverectcoreTechnology or IntegrationOmnichannel restaurant management tool integrating all online orders to existing POS systems.
• Revel SystemscoreTechnology or IntegrationCloud-native POS system integration for restaurant operations management.
• PAR (PixelPoint POS)coreTechnology or IntegrationFull-service point of sale software integration.
• Brink POScoreTechnology or IntegrationRestaurant POS integration for operations management.
• ToastcoreTechnology or IntegrationRestaurant POS and management system integration.
• Epos NowcoreTechnology or IntegrationComplete POS solution integration for restaurants.
• OrdermarkcoreTechnology or IntegrationOnline ordering management tool for restaurants integrating multiple delivery platforms.
• CubohcoreTechnology or IntegrationCentralized order management processing online orders from all food delivery apps through a single device.
• ChowlycoreTechnology or IntegrationConnects online ordering directly to restaurant POS systems.
• Uber DirectcoreTechnology or IntegrationWhite-label on-demand delivery solution allowing merchants to add delivery to their website or app.
• DoorDash DrivecoreTechnology or IntegrationProfessional delivery fleet access without dealing with logistics - flat fee per order.
• DeliveroocoreTechnology or IntegrationMarketplace integration for managing online orders from Deliveroo platform.
• Just EatcoreTechnology or IntegrationMarketplace integration for managing online orders from Just Eat platform.
• Uber EatscoreTechnology or IntegrationMarketplace integration for managing online orders from Uber Eats platform.
• Google (Order with Google)coreTechnology or IntegrationIntegration allowing customers to order directly from Google Search and Maps through MENUU ordering pages.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Olo: Public SaaS platform providing direct online ordering for restaurant chains. Closely comparable to MENUU in product (branded ordering, integrations, loyalty) and customer base, though Olo focuses on enterprise chains.
• ChowNow: Commission-free online ordering platform for independent restaurants. Direct peer in the zero-commission positioning and SMB target market that defines MENUU's wedge.
• Deliverect: Omnichannel order management SaaS that pushes delivery marketplace orders into restaurant POS. Mirrors MENUU's integration-led approach and competes for the same restaurant operators.
• Cuboh: Centralized order management SaaS that funnels third-party delivery orders into restaurants' existing POS. Direct peer in integrations and SMB restaurant focus.
• Bbot: QR-code and contactless ordering platform for restaurants and hotels. Directly comparable to MENUU's QR Ordering and table/room service use cases.
• Ordermark: Online order management tool consolidating delivery platform orders to a single device/tablet. Comparable to MENUU's centralized order management and integrates with similar POS/delivery partners.

Broad incumbents

• Lightspeed Restaurant: Cloud POS and ordering platform for full-service and quick-service restaurants. Overlaps with MENUU's all-in-one platform positioning, especially in European markets where Lightspeed is strong.
• Square for Restaurants: Restaurant POS and online ordering from Block, Inc. Competes with MENUU across ordering, payments, and POS with vastly broader SMB distribution.
• Toast: Major US restaurant POS and online ordering platform with a broad hardware-plus-software suite. Competes with MENUU for the same restaurant customers with much greater scale and an integrated payments/financing offering.

Emerging players

• Poppin: QR-code and contactless ordering platform for restaurants. Niche overlap with MENUU's QR Ordering product, particularly relevant for bars, cafes, and quick-service venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/menuusoftware
• LinkedInlinkedin.com/company/menuu-software
• Instagraminstagram.com/menuusoftware
• Xx.com/MenuuSoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MENUU Software