What B'Smart does

B'Smart is a privately held Spanish IoT and fleet digitization company that delivers a hardware-plus-software platform for monitoring and managing machinery and vehicle fleets. Its core product integrates multi-protocol industrial data buses (CAN BUS including proprietary variants and J1939, CAN open, RS485, MODBUS, and RS232) with GPS/LBS/WIFI positioning and a cloud-based analytics layer to enable real-time monitoring, predictive maintenance, anomaly detection, theft prevention, and remote command capabilities for fleets dominated by generators, diesel-powered heavy equipment, electric forklifts, and lifting platforms.

The platform is sold primarily to machinery rental companies (with named customers Loxam-Hune and COMOLI), supplemented by light commercial vehicle fleets, heavy vehicle fleets (trucks and buses), and supply chain / logistics operators. B'Smart operates a direct sales motion with a 'Request a Demo' entry point on its website, complemented by a 'Become a Dealer' channel-reseller program targeting mid-market customers and an Agente Digitalizador role under Spain's Kit Digital program that routes NextGenerationEU subsidies (up to €12,000 per SME) to B'Smart's digitization services. Revenue is generated through a recurring subscription model bundled with IoT hardware sales (GPS trackers, asset trackers including the BST100, compact 20x35x4.5mm devices, and low-cost shipment trackers), with pricing positioned 20-30% below traditional fleet management providers. The product roadmap is active, with eight distinct feature launches in 2024 (CAN BUS diagnostic code capture, DPF protection, automated phone-call breakdowns, supply chain devices) and continued releases into early 2025 (automatic start-up detection via CAN BUS).

Name

B'Smart

Legal name

B'Smart

Website

https://bsmart.global

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

B'Smart is a Spanish IoT fleet-digitization platform that monitors machinery and vehicle fleets through multi-protocol hardware integration and predictive maintenance analytics, primarily serving machinery rental companies, commercial vehicle operators, and logistics providers with bundled hardware-and-subscription offerings.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industries

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Asset Tracking, RTLS & Equipment Monitoring (Facilities) (HSAPAPAJ), Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)

Keywords

• Fleet digitalization platform
• IoT fleet monitoring
• Predictive maintenance software
• Asset tracking devices
• Generator remote monitoring

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Fleet Digitization SaaS Platform: Recurring subscription-based service for fleet digitization providing real-time monitoring, predictive analytics, and operational optimization. Includes hardware devices for data collection.
2. IoT Hardware Devices: GPS trackers, sensors, and IoT devices for fleet data capture, sold as part of the digitization solution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

B'Smart provides an IoT-based fleet digitalization platform for machinery and vehicles, combining hardware sensors/data-capture devices with a cloud-based SaaS analytics platform. The solution enables real-time monitoring, predictive maintenance, theft prevention, and remote command capabilities across machinery (generators, forklifts, lifting platforms), commercial vehicles, trucks, buses, and supply chain assets. Specialized modules address generator ECU monitoring, DPF clogging prevention, traction battery monitoring, and data analytics, with API integration into CMMS, ERP, and rental management systems.

Product overview

B'Smart offers a unified Fleet Digitalization Platform for machinery and vehicles, encompassing multiple specialized modules and hardware products. The core platform provides real-time monitoring, IoT-based data capture, and AI-powered analytics. Key modules include Generator Fleet Digitalization (with ECU direct monitoring via CAN Bus, RS485, MODBUS, RS232), Data Analytics for business intelligence, DPF Protection for diesel equipment, Traction Battery Monitoring for electric machinery, and Remote Command Capabilities for parameter calibration and system control. Hardware offerings include the BST100 long-life asset tracker, compact tracking devices (20X35X4.5mm), and low-cost shipment trackers for supply chain applications. The platform also includes theft prevention/recovery, hierarchical alarm management, and integrates with external systems (CMMS, ERP, rental software) via API. B'Smart operates as a Kit Digital agent, helping clients access EU funding for fleet digitalization.

Differentiator

Problem solved

Functional benefit

Products and services

• B'Smart Fleet Digitalization Platform Comprehensive IoT-based SaaS platform for machinery and vehicles that provides real-time monitoring, operational optimization, predictive maintenance, and automated process management through data analytics and AI capabilities. Designed for machinery rental companies, vehicle fleet operators, and industrial businesses.
• Generator Fleet Digitalization Standalone generator monitoring solution for generator sets (45 KVA to 120+ KVA) capturing operational metrics including energy produced, load balancing, optimal work points, and DPF filter clogging levels through direct ECU communication via multiple protocols. Targeted at machinery rental companies and power generation operators.
• Fleet Digitalization with Data Analytics Advanced analytics offering incorporating data analysis for business intelligence, enabling evaluation of business performance, breakdowns, and operational metrics against industry benchmarks.
• DPF Protection Module Specialized offering to prevent Diesel Particulate Filter (DPF) clogging in diesel machinery, avoiding costly breakdowns and extending equipment life. Targeted at operators of diesel-powered construction and industrial machinery.
• Traction Battery Monitoring Remote monitoring of electric machinery traction batteries including charge/discharge cycles, electrolyte water levels, and temperature to extend battery life and prevent failures. Designed for forklift and electric machinery fleet operators.
• BST100 Asset Tracking Device Internal battery-powered asset tracking device with up to 4-year battery life sending data once daily, designed for supply chain and logistics tracking applications.
• Compact Asset Tracking Device (20X35X4.5mm) Ultra-compact tracking device measuring 20X35X4.5mm with long battery life for asset protection and management in space-constrained applications.
• Low-Cost Shipment Tracking Device Single-use low-cost device for logistics and supply chain industry enabling active tracking of shipments and pallets.
• Theft Prevention and Recovery Solution Anti-theft solution with GPS, LBS, and WIFI tracking technologies and 3-year battery backup for theft prevention and asset recovery. Targeted at machinery rental companies and high-value asset operators.
• Kit Digital Fleet Digitalization Service Digitalization agent service helping Spanish SMEs access European NextGenerationEU funding (up to 12,000 euros) to digitalize their vehicle and machinery fleets through Spain's Kit Digital program.

Quantifiable outcome

• Elimination of DPF (Diesel Particulate Filter) clogging breakdowns through proactive monitoring
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature10 records

Partnerships

One partnership is on record.

• Loxam-HunecoreStrategic or Co-development PartnerLoxam-Hune is a major machinery rental company (€110M revenue in 2021) that has partnered with B'Smart on multiple fleet digitization projects. Projects focus on generator monitoring (45-120 KVA), predictive maintenance, DPF clogging prevention, and theft reduction for rental machinery. B'Smart has been evaluated as 'excellent' by Loxam-Hune's purchasing department for two consecutive years, demonstrating a strong strategic customer relationship.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tenna: Construction equipment and asset tracking platform serving contractors and rental operators. Comparable to B'Smart's machinery-rental focus with mixed-fleet tracking, telematics, and asset-monitoring capabilities.
• Trackunit: Denmark-based telematics platform specializing in construction and rental equipment fleet management. Directly comparable to B'Smart on the machinery-side vertical (rental fleets, mixed-OEM integration, predictive maintenance for off-highway equipment).
• Wialon (Gurtam): GPS tracking and IoT fleet management platform with strong presence in Europe and a significant dealer/reseller network. Directly comparable to B'Smart's multi-protocol approach and dealer-based distribution model.

Broad incumbents

• Verizon Connect: Large-scale fleet and asset management platform from a telco incumbent. Competes in the same fleet-management category with broader feature set and global reach.
• Webfleet (Bridgestone): Established fleet management SaaS serving commercial vehicle fleets across Europe. Comparable GTM motion (subscription telematics, dealer channel) and overlapping vehicle-fleet features.
• Masternaut (AddSecure): European telematics provider for fleet and asset management. Comparable industry vertical and regional focus, with broader geographic coverage but less machinery-rental specialization.
• Samsara: IoT platform combining fleet telematics with sensor and AI analytics. Overlaps with B'Smart on vehicle and asset tracking, predictive insights, and API-first integrations, but targets a broader customer base.
• Geotab: Global leader in commercial vehicle telematics. Same broad fleet-management category as B'Smart with far larger scale, deeper OEM partnerships, and a broader feature set — but does not specialize in industrial machinery rental.

Emerging players

• Fleetio: Fleet maintenance and management software serving mid-market operators. Comparable on fleet-digitization themes (maintenance workflows, vehicle telematics integration) but lighter on heavy-machinery requirements.
• Lytx: Video telematics and driver-safety platform. Comparable on driver-behavior/usage-based telematics (an adjacent feature B'Smart offers) but differentiated by a video-first approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bsmartfleet2020

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B'Smart