SoulFULL Eats

What SoulFULL Eats does

SoulFULL Eats is a Jacksonville, Florida-based sustainable meal preparation company that produces weekly family-style meal packages and provides full-service catering to local consumers and event hosts. The company was founded by Chef Shantrell Mixson, a Le Cordon Bleu-trained chef with prior executive chef and catering management experience at Matthew's Restaurant and the M Hospitality Culinary group. The product line centers on two subscription-style weekly meal packages — SoulFULL (8 meals and 4 snacks at $94.25/week) and SwoleFULL (12 meals and 6 snacks at $125.75/week) — supplemented by digital e-gift cards ($95 and $125 denominations), seasonal offerings such as Thanksgiving Meals-to-Go, and a catering service spanning lunch, dinner, hors d'oeuvres, breakfast, and holiday menus in buffet, plated, and custom formats. All meals are gluten-, dairy-, soy-, peanut-, and GMO-free and are prepared using slow food methods intended to maximize flavor while minimizing waste and showcasing local growers.

Distribution is built around two channels: a partner pickup network of 10+ fitness studios, coworking spaces, and a museum across Jacksonville (including F45, CrossFit 904, Drive Fitness, Burn Boot Camp, Momentum Fit, The Nest Coworking, Bold City CrossFit, My Fit Decisions, and MOCA Museum), and home delivery within a 20-mile radius of the kitchen at 333 N Laura Street. Orders are placed through a Shopify-based e-commerce storefront with a Friday noon weekly deadline for the following week's menu; payment is processed via Shopify Payments (including Apple Pay, Google Pay, and Facebook Pay), PayPal, and major credit cards.

The company operates as a founder-owned, bootstrapped private business with 1–10 employees, no disclosed institutional funding, and revenue generated primarily through weekly recurring meal subscriptions, one-time gift card purchases, and event catering engagements. The technology footprint is light — no native mobile app, no proprietary software, no API platform, and no disclosed AI capabilities — and the operating model is intentionally chef-led and community-embedded rather than tech-scaled.

Name

SoulFULL Eats

Legal name

SoulFULL Eats

Website

https://soulfulleatsjax.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SoulFULL Eats is a Jacksonville, Florida-based, chef-led sustainable meal prep company founded by Chef Shantrell Mixson. It sells weekly subscription meal packages (SoulFULL and SwoleFULL), e-gift cards, and catering services to local consumers and event hosts via a partner pickup network and home delivery within a 20-mile radius.

Ownership category

akta.pro rank

Product category

Meal Preparation Services

NAICS

Special Food Services (7223), Caterers (722320)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro industry

PRIMARYCRAHAJAD

Prepared Meal Subscriptions (Chef-Prepared, Recurring)

Consumer Products & Retail/Grocery & Food Retail/Meal Kits & Prepared Meals Retail

SECONDARYHSACAGAH

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly)

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

SECONDARYHSACAGAB

Drop-Off Catering & Boxed Meals

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

Keywords

• Meal prep services
• Weekly meal packages
• Allergen-free catering
• Family meal delivery
• Subscription meal plans

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Weekly Meal Package Subscriptions: Weekly subscription meal packages (SoulFULL and SwoleFULL) with recurring weekly orders. Customers can subscribe for weekly delivery or make one-time purchases. SoulFULL includes 8 meals and 4 snacks; SwoleFULL includes 12 meals and 6 snacks.
2. Catering Services: Full-service catering for events including lunch, dinner, hors d'oeuvres, breakfast, and holiday menus. Offers buffet, plated, and custom menu options with beverage and bar service available.
3. E-Gift Cards: Digital gift cards available in $95 and $125 denominations for gifting weekly meal packages to friends and loved ones.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SoulFULL Eats is a Jacksonville, Florida-based sustainable meal prep company that cooks and sells weekly family-style meal packages (SoulFULL: 8 meals + 4 snacks for $94.25; SwoleFULL: 12 meals + 6 snacks for $125.75) made with allergen-free, non-GMO ingredients using slow food methods. The company also offers event catering services and e-gift cards ($95 and $125 denominations). Customers can pick up orders at 10+ partner locations across Jacksonville or receive home delivery within a 20-mile radius.

Product overview

SoulFULL Eats is a sustainable meal prep company based in Jacksonville, FL, offering family-style meal packages and catering services. The core product lineup consists of two main weekly meal packages: the SoulFULL Meal Package (8 meals, 4 snacks) and the SwoleFULL Meal Package (12 meals, 6 snacks, 1.5x portions). The company also offers E-Gift Cards for gifting meal packages and seasonal offerings like Thanksgiving Meals-to-Go. A comprehensive catering service provides plated and buffet options for events including lunch, dinner, hors d'oeuvres, breakfast, and holiday menus. All meal items are gluten, dairy, soy, peanut, and GMO free.

Differentiator

Problem solved

Functional benefit

Brands

• SoulFULL: Standard meal package with 8 meals and 4 snacks, featuring meals ranging from 300-600 calories per serving.
• SwoleFULL

Products and services

• SoulFULL Weekly Meal Package

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor.

• Drive Fitness (Jax Beach)minorChannel Partner/ Reseller/ DistributorFitness gym partner offering meal pickup location for SoulFULL Eats customers. Located at 930 7th Ave S, Jacksonville Beach, FL 32250. Pickup available Tuesdays 5-8pm.
• F45 River CityminorChannel Partner/ Reseller/ DistributorF45 franchise partner providing meal pickup location at 13121 City Center Blvd Suite 100, Jacksonville, FL 32218. Pickup available Tuesdays 3:30-7:30pm.
• F45 Bartram ParkminorChannel Partner/ Reseller/ DistributorF45 franchise partner at 13820 Old St. Augustine Rd. STE 301, Jacksonville, FL 32258. Offers pickup on Tuesdays 4:30-7:30pm or Wednesdays 9am-1pm or 4:45-7pm.
• Momentum Fit (Ponte Vedra)minorChannel Partner/ Reseller/ DistributorFitness studio partner at 5150 Palm Valley Rd STE 103, Ponte Vedra Beach, FL 32082. Pickup available Tuesdays 5-7pm or Wednesday during business hours.
• The Nest Coworking (Riverside)minorChannel Partner/ Reseller/ DistributorCoworking space partner at 476 Riverside Ave, Jacksonville, FL 32202 offering meal pickup on Tuesdays 2-5pm.
• CrossFit 904 (Southside/Mandarin)minorChannel Partner/ Reseller/ DistributorCrossFit gym partner at 11366 Trade Ct STE 8, Jacksonville, FL 32256. Pickup available Tuesdays 4:30-6:30pm.
• MOCA Museum (DTJAX)minorChannel Partner/ Reseller/ DistributorMuseum of Contemporary Art Jacksonville partner at 333 N Laura St, Jacksonville, FL 32202. Pickup available Tuesdays 1-5pm.
• My Fit Decisions (West Side)minorChannel Partner/ Reseller/ DistributorFitness studio partner at 1855 Cassat Ave, Ste 8, Jacksonville, FL 32210. Pickup available Tuesdays 3:30-7:30pm.
• Bold City CrossFit (Orange Park)minorChannel Partner/ Reseller/ DistributorCrossFit gym partner at 178 Industrial Loop S, Orange Park, FL 32073. Pickup available Tuesdays 3:30-6:30pm.
• Burn Boot Camp (Gate Parkway)minorChannel Partner/ Reseller/ DistributorBoot camp fitness franchise partner at 5022 Gate Parkway, Jacksonville, FL 32256. Pickup available Tuesdays 4pm-6:45pm or Wednesdays 6am-9am.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Factor: National prepared-meal subscription brand (formerly Factor 75) delivering fully cooked, calorie-labeled meals to consumers weekly. Closely mirrors SoulFULL's portion-controlled, macro-labeled weekly offering, but at national scale via frozen shipping rather than local pickup partners.
• Sunbasket: Meal kit and prepared meals subscription brand offering weekly delivery with dietary options including paleo, gluten-free, and vegetarian. Comparable subscription cadence and dietary-segmentation approach, though operates nationally with broader kit/prepared mix.
• Blue Apron: Meal kit subscription service delivering weekly recipes and pre-portioned ingredients. Less directly comparable (cook-at-home kits vs. prepared meals), but operates the same subscription/DTC consumer model targeting home cooks seeking convenience.
• Cook Unity: National chef-prepared meal subscription service offering rotating weekly menus with delivery across most major US markets. Directly comparable business model (chef-prepared weekly meal subscriptions), though at vastly larger scale and with broader geographic reach than SoulFULL's single-market operation.

Direct peers

• Trifecta: Organic meal prep subscription service emphasizing clean ingredients and macro/calorie labeling delivered nationwide. Mirrors SoulFULL's health-conscious, portion-controlled positioning with similar calorie/macro labeling on each meal.
• Clean Eatz: Meal prep franchise offering balanced, macro-labeled weekly meals with grab-and-go cafe locations. Comparable health-focused positioning and pickup-location distribution model, but operates through franchised storefronts rather than partner gyms.
• Fresh Meal Plan: Weekly meal prep subscription service delivering fresh, never-frozen meals to subscribers nationwide with fitness- and diet-specific menus. Directly comparable subscription structure, calorie/macro labeling, and fitness-focused customer base.
• Eat Clean Bro: Meal prep subscription service delivering macro-counted, fitness-oriented meals on weekly cadence. Directly comparable fitness-focused customer persona and portion-controlled weekly offering, though national shipping vs. local pickup.
• Territory Foods: Regional chef-prepared meal prep service operating across select US metros with rotating menus and local delivery. Closely comparable regional subscription model and chef-led positioning, though larger geographic footprint than SoulFULL.

Regional players

• Matthew's Restaurant: Upscale Jacksonville restaurant and catering operation where SoulFULL's founder previously ran the catering department. Comparable cuisine style and Jacksonville catering market, providing a useful reference point for catering pricing and event-segment dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SoulfullEats
• Facebookfacebook.com/soulfulleatsjax
• Instagraminstagram.com/soulfulleatsjax
• Pinterestpinterest.com/soulfulleatsjax
• LinkedInlinkedin.com/company/soulfull-eats-jax

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoulFULL Eats