Paychoice
PayChoice is an Australian payment processing platform serving 5,000+ SMBs across nine verticals (primarily health & fitness) with direct debits, online gateway, EFTPOS, and API services, distributed via direct sales and a 100+ software partner channel across Australia and New Zealand.
- Company typePrivate
- Founded2010
- HeadquartersNarre Warren, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Paychoice does
PayChoice is an Australian payment processing company founded in 2010 by Mark Cordy, a former accountant and gym owner, and headquartered in Narre Warren, Victoria. The company operates an integrated payment platform offering direct debit automation, an online payment gateway, EFTPOS terminals, BPAY, PayTo, and RESTful API/webhook services, all built on PCI DSS Tier 1 compliant infrastructure with tokenisation, bank-grade encryption, and 3D Secure authentication. PayChoice serves over 5,000 Australian businesses across nine vertical markets — health and fitness (primary), childcare, associations, nonprofits, schools, training organisations, property management, healthcare, accounting, and pharmacy — with a regional office in Auckland, New Zealand, supporting trans-Tasman operations through PayChoice NZ Limited.
The platform consolidates card, direct debit, BPAY, PayTo, and EFTPOS into a single system with same-day settlement for eligible transactions and automated failed-payment retry logic. PayChoice monetises exclusively through transaction fees on processed payments, with quote-based custom pricing, no setup fees for standard accounts, and a stated value proposition of up to 50% fee savings versus competing providers. Distribution is hybrid: direct consultative sales (4-step onboarding: contact, free quote, free onboarding, ongoing support), website self-serve signup, and a channel ecosystem of 100+ integrated business software platforms — including XODA, ClubManager, GymMaster, GymMate, Wellnessliving, and CLUBMAP — that embed PayChoice as the preferred payment layer within their verticals.
The company operates as a private, bootstrapped, founder-led entity with 11-50 employees and no disclosed institutional investors or external funding. Related entities include PayChoice Pty Ltd (the primary operating company in Victoria), Quickpay Pty Ltd (which handles direct debit services), and PayChoice NZ Limited. PayChoice holds PCI DSS Tier 1 certification and supports its go-to-market through content marketing (twice-weekly blog), SEO, social media, email newsletters, and partner referrals, with recent strategic moves including a cross-border partnership with US-based fintech Propelr to enable AU-US payment flows.
Paychoice firmographics
Firmographics- Name
- Paychoice
- Legal name
- PayChoice Pty Ltd
- Website
- https://paychoice.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PayChoice is an Australian payment processing platform serving 5,000+ SMBs across nine verticals (primarily health & fitness) with direct debits, online gateway, EFTPOS, and API services, distributed via direct sales and a 100+ software partner channel across Australia and New Zealand.
- Ownership category
- akta.pro rank
Paychoice industry classification
Industry- Product category
- Payment Processing Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Biller Direct EBPP Platforms (FSAMAJAA)
- akta.pro secondary industries
- Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Request-to-Pay (R2P) & Pay Links (FSAMAFAE)
Keywords
Where Paychoice is headquartered
LocationHeadquarters
- HQ city
- Narre Warren
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Paychoice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Transaction Fees: PayChoice charges transaction fees on each payment processed through its gateway, direct debit, EFTPOS, and online payment platforms. The company markets low/competitive transaction fees as a key value proposition, with claims of saving businesses up to 50% on fees compared to other providers. No setup fees, no hidden fees, and transparent upfront pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Quote-based custom pricing tailored to business needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Paychoice product offering
Product offeringCore offering
PayChoice is an Australian payment processing platform that provides an integrated suite of payment products including Direct Debits (automated recurring billing), Online Payments (payment gateway accepting cards and digital wallets with 3D Secure), EFTPOS terminals for in-person payments, RESTful API Web Services for software integration, and BPAY/PayTo support. The platform serves over 5,000 Australian and New Zealand businesses across verticals such as health and fitness, childcare, schools, healthcare, accounting, and property management with competitive transaction fees and same-day Australian-based support.
Product overview
PayChoice is an Australian payment platform offering an integrated suite of payment products including Direct Debits (automated recurring billing), Online Payments (payment gateway), EFTPOS (terminals), API Web Services, BPAY, and PayTo. The platform consolidates all major payment types into one unified system, enabling businesses to accept payments online, in-store, and via direct debit with automated processing, real-time settlements, and seamless software integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Direct Debits Automated recurring billing solution for memberships, subscriptions, and recurring payments with flexible payment schedules, failed payment retry logic, and real-time notifications. Designed for businesses that need set-and-forget recurring collections such as gyms, childcare centres, schools, associations, and subscription-based services.
- Online Payments Online payment gateway accepting all major credit cards, debit cards, and digital wallets with 3D Secure authentication and instant settlements available. Enables businesses to sell products, services, sessions, memberships, and digital items via fast and secure online checkout.
- EFTPOS Modern EFTPOS terminals for physical locations with tap-and-go enabled, POS integration, portable terminals, and same-day settlements. Suited to retail and in-person businesses including pharmacies, gyms, and clinics that require fast, reliable card acceptance.
- API Web Services RESTful API and webhooks for seamless integration with existing software and workflows, including a sandbox environment, comprehensive documentation, and dedicated support. Enables software platforms to embed PayChoice payment processing directly into their applications.
- BPAY Australian bill payment method integrated into the PayChoice payment gateway, allowing businesses to accept BPAY payments from customers through their existing banking channels.
- PayTo Real-time payment solution combining credit card security with bank transfer convenience, integrated into the PayChoice platform for instant, authorised payment collection from customer bank accounts.
Quantifiable outcome
- 5000+ Australian businesses served
- +5 more outcomes
Companies that use Paychoice
Customer profileNamed customers2 records
Segments9 records
Ideal customer profiles2 records
Paychoice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Feature7 records
Paychoice partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- XODAcoreXODA is a complete fitness business operating system (SaaS platform) co-founded by John with 15+ years in health and wellbeing. XODA integrates PayChoice for automated recurring billing and payment processing, combining membership management, sales automation, community engagement, business intelligence, and payments in one platform. The partnership enables fitness businesses to manage everything from onboarding and scheduling to payments within XODA.
- ClubManagercoreClubManager is an award-winning gym management software with a standout 'Complete Game-changer' Members App featuring custom pages, video training, gamification, and 2-way communications. The partnership integrates ClubManager's platform with PayChoice's payment solutions, offering an all-in-one compliance, accuracy, and seamless day-to-day operations solution for fitness businesses. National Operations Manager Glenn Coxon leads APAC development.
- GymMatecoreGymMate is an Australian gym management platform founded in 2014 by Ben and Natasha Quinney, initially as WOD Magazine for the CrossFit community. The all-in-one platform includes mobile app, TV display for workouts, public timetable, and real-time integration with PayChoice for automated billing. GymMate and PayChoice partnership streamlines operations for fitness businesses by combining membership management, scheduling, workout tracking, and payments.
- GymMastercoreGymMaster is a gym management software partner that integrates with PayChoice for payment processing and automated billing for fitness businesses.
- WellnesslivingcoreWellnessliving is a gym and wellness management software platform that integrates with PayChoice for payment processing solutions.
- CLUBMAPcoreCLUBMAP provides sports clubs and community organisations with management software. The PayChoice and CLUBMAP partnership provides a seamless, secure, and cost-effective payment solution for sports clubs, combining low transaction fees, simple direct debits, one-off payments, automated recurring billing, and seamless integration within the CLUBMAP platform.
- PropelrflagshipPropelr is a US-based fintech innovator. The partnership combines PayChoice's Australian payment solutions expertise with Propelr's advanced technology platform to deliver a seamless cross-border payment experience for businesses operating in both Australia and the USA. The partnership includes simplified payment processing, flexible financing solutions (working capital), cross-border expertise, advanced technology with real-time insights and analytics, and dedicated support.
- Fit-Pro CareersminorFit-Pro Careers is a platform for fitness professionals. The collaboration offers PT businesses a streamlined direct debit solution with automated payment services from PayChoice and Fit-Pro Careers' commitment to empowering fitness professionals.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Paychoice competitors and assessment
Company assessmentBroad incumbents
- Airwallex: Airwallex is an Australian-founded global payments and banking platform offering card acceptance, payouts, and embedded finance. It is a broad competitor in AU payment processing and represents the kind of well-capitalised local player PayChoice may increasingly face.
- Square (Block): Square is a global payments and commerce platform combining payment gateway, hardware (EFTPOS-style terminals), and software tools. It is a direct competitor in the AU SMB gateway and EFTPOS segments and competes aggressively on price and bundled software.
- Stripe: Stripe is a global payment platform with full-stack gateway, subscription billing, and direct-debit-like functionality. It serves AU/NZ merchants and is a benchmark competitor on developer experience, pricing, and feature breadth, though it does not focus on PayChoice's specific vertical niches.
Direct peers
- eWAY: eWAY is an Australian online payment gateway provider (owned by Global Payments) serving SMBs and enterprise merchants. It directly competes with PayChoice on online card acceptance, recurring billing, and API integrations for AU merchants.
- Windcave (formerly Payment Express): Windcave is an Australasian payment processor offering online card processing, EFTPOS terminals, recurring billing, and APIs across NZ and AU. It is a direct competitor across PayChoice's core product set (gateway, EFTPOS, direct debit) in the same geographies.
- Pin Payments: Pin Payments is an Australian payment gateway provider serving online businesses with card processing and developer-friendly APIs. It is a direct competitor to PayChoice's online payment gateway product, particularly for AU-based SMBs and SaaS platforms.
- Tyro Payments: Tyro is an Australian-listed payment and EFTPOS provider serving SMBs across retail, hospitality, and health. It is the closest direct competitor in the AU SMB merchant acquiring and gateway space and competes on similar pricing and customer experience dimensions.
- Ezidebit (Fiserv): Ezidebit is an Australian direct debit and payment processing specialist, now part of Fiserv. It is a direct competitor in PayChoice's founding product (direct debits for recurring billing), particularly in health & fitness, childcare, and membership-based verticals.
Emerging players
- Stax (formerly Fattmerchant): Stax is a subscription-based payment processor offering transparent pricing and integrated gateway, POS, and billing functionality for SMBs. It is a comparable emerging player in transparent, multi-product payment platforms serving verticals with recurring billing needs.
- Zeller: Zeller is an Australian fintech providing EFTPOS terminals, payment processing, and business banking to SMBs. It overlaps with PayChoice on payment gateway and EFTPOS for AU SMBs and is a well-funded emerging competitor targeting the same customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Paychoice social profiles
Digital presencePaychoice compliance and trust
Trust signalCompliance1 record
Paychoice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paychoice leadership team
Management profileNumber of profiles
Profiles1 record
Paychoice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paychoice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paychoice
What does Paychoice do?
PayChoice is an Australian payment processing platform that provides an integrated suite of payment products including Direct Debits (automated recurring billing), Online Payments (payment gateway accepting cards and digital wallets with 3D Secure), EFTPOS terminals for in-person payments, RESTful API Web Services for software integration, and BPAY/PayTo support. The platform serves over 5,000 Australian and New Zealand businesses across verticals such as health and fitness, childcare, schools, healthcare, accounting, and property management with competitive transaction fees and same-day Australian-based support.
Is Paychoice a public or private company?
Paychoice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paychoice founded?
Paychoice was founded in 2010. It employs 11 to 50 people.
Where is Paychoice based?
Paychoice is headquartered in Narre Warren, Australia, in the Oceania region.
How does Paychoice make money?
One revenue line is on record: transaction Fees.
Who are Paychoice's main competitors?
Broad incumbents on record are Airwallex, Square (Block) and Stripe. Direct peers are eWAY, Windcave (formerly Payment Express), Pin Payments, Tyro Payments and Ezidebit (Fiserv). Emerging players are Stax (formerly Fattmerchant) and Zeller.
Does Paychoice have an API?
Yes. RESTful API with webhooks for seamless integration with existing software and workflows. Includes sandbox environment, comprehensive documentation, and dedicated support. Developer documentation is at www.paychoice.com.au/api-web-services.
What industry is Paychoice in?
Paychoice's product category is Payment Processing Services. Its primary akta.pro industry code is FSAMAJAA, Biller Direct EBPP Platforms, with a secondary code of CRAFALAH, Recurring Billing, Subscriptions & Tokenized Payments. Its NAICS code is 52232 and its SIC code is 7372.