Gym Mate
Gym Mate is an Australian cloud-based gym management SaaS serving primarily CrossFit and fitness studios with member management, class bookings, recurring payments, workout tracking, and a member-facing mobile app, distributed domestically via subscription plans.
- Company typePrivate
- Founded2017
- HeadquartersSunshine, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Gym Mate does
Gym Mate is an Australian cloud-based SaaS company that provides all-in-one gym management software for fitness businesses, with primary emphasis on the CrossFit vertical. Founded in October 2017 by husband-and-wife team Ben and Natasha Quinney in Sunshine West, Victoria, the platform originated from the founders' prior engagement with the Australian CrossFit community through WOD Magazine (launched 2014) and from specific frustrations voiced by gym owners regarding slow support, inconvenient maintenance windows, and USD billing from US-based incumbents such as MindBody, Wodify, Zenplanner, Clubware, and Gym Master.
The product is delivered through a web-based admin portal (app.gymmate.com.au), a member web portal (portal.gymmate.com.au), and native iOS and Android mobile applications. Core capabilities include member management, class scheduling with waitlist handling, automated recurring payment processing (via Ezidebit and Paychoice integrations), digital member sign-ups, a tablet-based Hub/Kiosk for self check-in, TV-display workout programming with leaderboards and social features (high-fives, comments), an embeddable public timetable for drop-in and trial bookings, two-way SMS communications, and email/CRM integrations with Mailchimp, Active Campaign, Campaign Monitor, and GoHighLevel. The platform also exposes a reports library and performance tracking accessible through the member mobile apps.
Gym Mate operates a pure subscription SaaS revenue model priced in Australian dollars at two tiers: Standard Plan at A$150/month (unlimited classes, up to 400 active members, member mobile apps, class programming, performance tracking, reports, unlimited support) and Standard Plan + Leads at A$250/month (adds SMS, GoHighLevel CRM integration, sales pipelines, lead automations, social media scheduling, website and funnel builder, Facebook and TikTok lead forms). The company self-reports 50+ gym clients and 5,000+ managed members, employs 1-10 staff, and operates exclusively within Australia with no disclosed funding rounds. Distribution is hybrid: a product-led self-serve model complemented by sales-assisted demos booked via Calendly with founder Ben Quinney, inbound via a website contact form that qualifies prospects by their current software, and word-of-mouth within the Australian CrossFit community.
Gym Mate firmographics
Firmographics- Name
- Gym Mate
- Legal name
- Gym Mate Operations Pty Ltd
- Website
- https://gymmate.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gym Mate is an Australian cloud-based gym management SaaS serving primarily CrossFit and fitness studios with member management, class bookings, recurring payments, workout tracking, and a member-facing mobile app, distributed domestically via subscription plans.
- Ownership category
- akta.pro rank
Gym Mate industry classification
Industry- Product category
- Gym Management Software
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)
Keywords
Where Gym Mate is headquartered
LocationHeadquarters
- HQ city
- Sunshine
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Gym Mate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscription - Standard Plan: Monthly subscription at $150/month providing unlimited classes, up to 400 members, member mobile apps, class programming, performance tracking, unlimited support, and reports library.
- Software Subscription - Standard Plan + Leads: Monthly subscription at $250/month adding SMS features, GoHighLevel integration, sales pipelines, unlimited lead automations, social media scheduling, website and funnel builder, Facebook and TikTok lead forms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Plan at $150/month with unlimited classes and up to 400 members |
| Subscription | Monthly | Standard Plan + Leads at $250/month with advanced marketing and sales tools |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Gym Mate product offering
Product offeringCore offering
Gym Mate provides cloud-based gym management software consisting of an admin web portal, member web portal, and native iOS and Android mobile applications. The platform enables gym owners to manage members, schedule classes with automated waitlists, automate recurring payments, program and display workouts on gym TVs with leaderboards, run digital sign-ups, operate self check-in kiosks, and communicate with members via email and SMS, with Australian-based support and AUD billing.
Product overview
Gym Mate is a single-platform gym management software suite built for Australian fitness businesses, particularly CrossFit gyms. The product consists of a core platform with integrated Admin Portal, Member Mobile App (iOS/Android), and Member Web Portal, supplemented by feature modules including Hub/Kiosk for self check-in, TV Display for workout programming and leaderboards, Public Timetable for website integration, Digital Sign Ups for paperless onboarding, SMS Integration for communications, and Leads Management via GoHighLevel for sales automation. The Standard Plan at $150/month covers unlimited classes, up to 400 members, mobile apps, and class programming. The Standard Plan + Leads at $250/month adds SMS features, GoHighLevel CRM integration, sales pipelines, lead automations, social media scheduling, and website/funnel builder capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Gym Mate Core Platform All-in-one Australian gym management software providing member management, class scheduling, payment processing, performance tracking, and communication tools for gym owners and their members.
- Admin Portal Web-based administrative dashboard for gym owners and staff to manage members, schedule classes, program workouts, handle email/SMS/in-app communication, and access reporting.
- Member Mobile App Native mobile application for gym members available on iOS and Android, enabling class and PT bookings, performance tracking, gym shop access, and credit purchases.
- Member Web Portal Web-based portal for members to book classes, track performance, purchase credits, and manage their profiles and payment methods.
Quantifiable outcome
- Eliminates 2-3 day support turnaround times experienced with previous software
- +1 more outcomes
Companies that use Gym Mate
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Gym Mate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature10 records
Gym Mate partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- EzidebitcoreIntegrated payment partner offering gym owners choice in payment processing. Ezidebit handles automated recurring payment collections for gym memberships.
- PaychoicecoreIntegrated payment partner providing additional payment processing option. Gives gym owners choice between payment partners.
- GoHighLevelcoreCRM and marketing automation platform integrated into Gym Mate's Standard Plan + Leads tier. Provides sales pipelines, lead automations, website and funnel builder, and social media scheduling capabilities.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Gym Mate competitors and assessment
Company assessmentBroad incumbents
- ClubReady: Club and studio management platform covering memberships, billing, scheduling, and member apps across fitness verticals. Broader incumbent with overlapping capabilities but not CrossFit-specialized.
- Mindbody: Large, US-based wellness business management platform serving fitness studios, gyms, and salons. Named as a current alternative in Gym Mate's contact form; competes across the broader fitness/fitness-studio market rather than specializing in CrossFit.
Direct peers
- GymMaster: Australia/New Zealand-based gym management software offering member management, bookings, access control, and billing. Listed as a current alternative in Gym Mate's contact form and competes head-to-head in the Australian market.
- Wodify: CrossFit-specific gym management SaaS with class bookings, performance tracking, payments, and member apps. Most direct competitor to Gym Mate's core vertical; named as a current alternative in Gym Mate's contact-form qualification dropdown.
- Zen Planner: CrossFit and martial-arts focused gym management SaaS with billing, scheduling, and member engagement. Direct competitor in the same vertical; named as a current alternative in Gym Mate's contact form.
- Pike13: Cloud-based studio management software for fitness, yoga, and martial arts businesses with scheduling, billing, and client management. Direct competitor in the SMB studio/fitness segment.
- PushPress: Gym management platform built for strength, CrossFit, and boutique fitness studios, offering member management, billing, and workout tracking. Direct competitor in the CrossFit/strength gym vertical with overlapping product surface.
- Glofox: Boutique fitness and gym studio management SaaS with bookings, memberships, payments, and branded member apps. Direct competitor in the SMB gym/studio segment with comparable feature breadth.
Emerging players
- Mariana Tek: Boutique fitness studio management software with branded apps, scheduling, and payments. Competes with Gym Mate in the broader SMB gym/studio segment with more limited geographic and vertical reach.
Regional players
- Clubware: Australian fitness club management software for member administration, bookings, and billing. Named as a current alternative in Gym Mate's contact form; competes in the same domestic Australian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Gym Mate social profiles
Digital presenceGym Mate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gym Mate leadership team
Management profileNumber of profiles
Profiles2 records
Gym Mate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gym Mate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gym Mate
What does Gym Mate do?
Gym Mate provides cloud-based gym management software consisting of an admin web portal, member web portal, and native iOS and Android mobile applications. The platform enables gym owners to manage members, schedule classes with automated waitlists, automate recurring payments, program and display workouts on gym TVs with leaderboards, run digital sign-ups, operate self check-in kiosks, and communicate with members via email and SMS, with Australian-based support and AUD billing.
Is Gym Mate a public or private company?
Gym Mate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gym Mate founded?
Gym Mate was founded in 2017. It employs 1 to 10 people.
Where is Gym Mate based?
Gym Mate is headquartered in Sunshine, Australia, in the Oceania region.
How does Gym Mate make money?
Two revenue lines are on record. Software Subscription - Standard Plan is the primary driver. The others are software Subscription - Standard Plan + Leads.
Who are Gym Mate's main competitors?
Broad incumbents on record are ClubReady and Mindbody. Direct peers are GymMaster, Wodify, Zen Planner, Pike13, PushPress and Glofox. Mariana Tek is listed as an emerging player. Clubware is listed as a regional player.
Does Gym Mate have an API?
No public API is recorded for Gym Mate.
What industry is Gym Mate in?
Gym Mate's product category is Gym Management Software. Its primary akta.pro industry code is IMAIALAL, Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms). Its NAICS code is 71394 and its SIC code is 7997.