Baywell Psychiatry Group
Baywell Psychiatry Group is a physician-owned private practice providing psychotherapy, medication management, and group therapy to adults, children, couples, and families across six SF Bay Area and New York offices, plus California-wide telehealth.
- Company typePrivate
- Founded2009
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Baywell Psychiatry Group does
Baywell Psychiatry Group, APC is a physician-owned private psychiatric practice founded in 2009 in San Francisco by Rebecca Watters, MD, FAPA. The practice provides mental health care including individual psychotherapy, medication management, group therapy, couples therapy, family therapy, psychiatric evaluation, and telehealth services. Its core customers are individual patients across the lifespan — adults, children, adolescents, couples, and families — seeking treatment for conditions such as depression, anxiety, ADHD, bipolar disorder, PTSD, OCD, eating disorders, and substance use disorders.
The practice operates six physical offices in the SF Bay Area (San Francisco, San Mateo, Berkeley, Palo Alto, San Rafael) plus one in New York City, and extends HIPAA-compliant Zoom-based telehealth to patients anywhere in California. Its technology stack is built on third-party SaaS: Valant for the patient portal and practice management, Zoom for telehealth delivery, and standard web/analytics tooling. There is no proprietary software product; the offering is the clinical service itself delivered by 22+ board-certified psychiatrists and psychologists (many trained at UCSF, Stanford, NYU, Columbia, Cornell, or UCLA) supported by 8 administrative staff.
Revenue is generated on a fee-for-service basis, billed per visit through in-network commercial insurance contracts with Aetna, Magellan, Cigna, Blue Shield, MHN, and Healthnet, with self-pay options available. Go-to-market is sales-led and direct-to-consumer via phone intake, condition-specific SEO landing pages, telehealth information, and community referral relationships (including NAMI SF). Pricing is not publicly disclosed. The practice is privately held with no external funding identified.
Baywell Psychiatry Group firmographics
Firmographics- Name
- Baywell Psychiatry Group
- Legal name
- Baywell Psychiatry Group, APC
- Website
- https://baywellpsych.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Baywell Psychiatry Group is a physician-owned private practice providing psychotherapy, medication management, and group therapy to adults, children, couples, and families across six SF Bay Area and New York offices, plus California-wide telehealth.
- Ownership category
- akta.pro rank
Baywell Psychiatry Group industry classification
Industry- Product category
- Outpatient Psychiatric and Mental Health Services
- NAICS
- Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Outpatient Mental Health & Counseling Clinics (HLAFABAC)
- akta.pro secondary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
Keywords
Where Baywell Psychiatry Group is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Baywell Psychiatry Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Psychiatric Services Revenue: Revenue generated from providing psychiatric evaluations, medication management, psychotherapy, and group therapy services to patients. Services are primarily billed through accepted insurance plans including Aetna, Magellan, Cigna, Blue Shield, MHN, and Healthnet.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per visit | Insurance-based psychiatric care |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Baywell Psychiatry Group product offering
Product offeringCore offering
Baywell Psychiatry Group is a physician-owned outpatient psychiatric practice that delivers mental health care to adults, children, adolescents, couples, and families through individual psychotherapy, medication management, group therapy, couples and family therapy, and psychiatric evaluation. Care is delivered in-person across six Bay Area and New York offices and via California-wide telehealth, and is primarily reimbursed through in-network commercial insurance plans.
Product overview
Baywell Psychiatry Group offers a comprehensive mental health care platform providing clinical services including individual psychotherapy, medication management, group therapy, and telehealth. The practice serves adults, children, couples, and families across multiple Bay Area locations (San Francisco, San Mateo, Berkeley, Palo Alto, San Rafael) and New York, with telehealth extending to all of California. Key offerings include the Valant Patient Portal for patient access and dedicated group therapy programs such as the Adult ADHD Skills and Support Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Clinical Services Individualized outpatient psychiatric treatment including individual psychotherapy, medication management, group therapy, and coordination with other clinicians for adults, children, couples, and families.
- Professional Consultation Services Consultation services Baywell clinicians provide to other healthcare professionals seeking guidance on patient care.
- Telehealth Services Virtual psychiatric care delivered via HIPAA-compliant Zoom to patients located anywhere in California, provided by Baywell clinicians, including those who operate fully telehealth-based practices.
- Group Therapy Programs Therapeutic support groups for current Baywell patients and the community, including the recently launched adult ADHD skills and support group.
Companies that use Baywell Psychiatry Group
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Baywell Psychiatry Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Baywell Psychiatry Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Enterprise for YouthminorBaywell participates in the Enterprise for Youth summer internship program, supporting workforce development in the mental health sector. Janessa J. leads the internship program as part of Baywell's community engagement efforts.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Baywell Psychiatry Group competitors and assessment
Company assessmentDirect peers
- Two Chairs: Multi-location outpatient mental health clinic with a strong Bay Area presence offering therapy and psychiatry. Comparable physical-clinic-plus-insurance model serving commercially insured adults in the SF market.
- Charlie Health: Outpatient mental health provider offering therapy and psychiatry programs including group-based formats. Comparable on whole-person psychiatric care, insurance billing, and emphasis on group therapy offerings.
- Talkiatry: National telepsychiatry practice that employs psychiatrists and bills commercial insurance, directly competing with Baywell for in-network psychiatry patients in California and beyond. Comparable on care model (insurance-based psychiatry, medication management) and target patient population.
- Brightside Health: Telehealth psychiatry and therapy platform focused on anxiety and depression treatment, accepting commercial insurance. Comparable telepsychiatry care model and commercial payer mix.
- Lyra Health: Mental health benefits platform offering therapy and psychiatry through employer contracts. Directly comparable to Baywell on commercial insurance/employer-funded care delivery, medication management, and therapist quality emphasis.
- Cerebral: Telehealth mental health provider delivering medication management and therapy via online channels. Directly competes with Baywell's telehealth arm for insured California patients seeking psychiatric medication management.
Emerging players
- Grow Therapy: Therapist and psychiatry practice platform connecting clinicians to patients and handling insurance billing. Adjacent competitor that enables independent practices similar to Baywell but at lower overhead via tele-first delivery.
- Headway: Platform that helps therapists and psychiatrists get credentialed with insurance networks and manage billing. Comparable commercial insurance acceptance emphasis but operates as infrastructure rather than direct care provider.
- Alma: Network and practice platform helping mental health clinicians accept insurance and run their practices. Operates adjacent to Baywell's insurance-billing model by enabling independent clinicians rather than employing them directly.
Broad incumbents
- LifeStance Health: Large publicly traded outpatient mental health platform operating hundreds of clinics nationally with insurance-based psychiatry and therapy. Represents the scaled, multi-state incumbent model that Baywell operates within at a regional level.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Baywell Psychiatry Group social profiles
Digital presenceBaywell Psychiatry Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baywell Psychiatry Group leadership team
Management profileNumber of profiles
Profiles4 records
Baywell Psychiatry Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baywell Psychiatry Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baywell Psychiatry Group
What does Baywell Psychiatry Group do?
Baywell Psychiatry Group is a physician-owned outpatient psychiatric practice that delivers mental health care to adults, children, adolescents, couples, and families through individual psychotherapy, medication management, group therapy, couples and family therapy, and psychiatric evaluation. Care is delivered in-person across six Bay Area and New York offices and via California-wide telehealth, and is primarily reimbursed through in-network commercial insurance plans.
Is Baywell Psychiatry Group a public or private company?
Baywell Psychiatry Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Baywell Psychiatry Group founded?
Baywell Psychiatry Group was founded in 2009. It employs 11 to 50 people.
Where is Baywell Psychiatry Group based?
Baywell Psychiatry Group is headquartered in San Francisco, United States, in the North America region.
How does Baywell Psychiatry Group make money?
One revenue line is on record: psychiatric Services Revenue.
Who are Baywell Psychiatry Group's main competitors?
Direct peers on record are Two Chairs, Charlie Health, Talkiatry, Brightside Health, Lyra Health and Cerebral. Emerging players are Grow Therapy, Headway and Alma. LifeStance Health is listed as a broad incumbent.
Does Baywell Psychiatry Group have an API?
No public API is recorded for Baywell Psychiatry Group.
What industry is Baywell Psychiatry Group in?
Baywell Psychiatry Group's product category is Outpatient Psychiatric and Mental Health Services. Its primary akta.pro industry code is HLAFABAC, Outpatient Mental Health & Counseling Clinics, with a secondary code of HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers. Its NAICS code is 621112 and its SIC code is 8011.