Baywell Psychiatry Group

What Baywell Psychiatry Group does

Baywell Psychiatry Group, APC is a physician-owned private psychiatric practice founded in 2009 in San Francisco by Rebecca Watters, MD, FAPA. The practice provides mental health care including individual psychotherapy, medication management, group therapy, couples therapy, family therapy, psychiatric evaluation, and telehealth services. Its core customers are individual patients across the lifespan — adults, children, adolescents, couples, and families — seeking treatment for conditions such as depression, anxiety, ADHD, bipolar disorder, PTSD, OCD, eating disorders, and substance use disorders.

The practice operates six physical offices in the SF Bay Area (San Francisco, San Mateo, Berkeley, Palo Alto, San Rafael) plus one in New York City, and extends HIPAA-compliant Zoom-based telehealth to patients anywhere in California. Its technology stack is built on third-party SaaS: Valant for the patient portal and practice management, Zoom for telehealth delivery, and standard web/analytics tooling. There is no proprietary software product; the offering is the clinical service itself delivered by 22+ board-certified psychiatrists and psychologists (many trained at UCSF, Stanford, NYU, Columbia, Cornell, or UCLA) supported by 8 administrative staff.

Revenue is generated on a fee-for-service basis, billed per visit through in-network commercial insurance contracts with Aetna, Magellan, Cigna, Blue Shield, MHN, and Healthnet, with self-pay options available. Go-to-market is sales-led and direct-to-consumer via phone intake, condition-specific SEO landing pages, telehealth information, and community referral relationships (including NAMI SF). Pricing is not publicly disclosed. The practice is privately held with no external funding identified.

Name

Baywell Psychiatry Group

Legal name

Baywell Psychiatry Group, APC

Website

https://baywellpsych.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Baywell Psychiatry Group is a physician-owned private practice providing psychotherapy, medication management, and group therapy to adults, children, couples, and families across six SF Bay Area and New York offices, plus California-wide telehealth.

Ownership category

akta.pro rank

Product category

Outpatient Psychiatric and Mental Health Services

NAICS

Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Psychiatric services
• Mental health care
• Psychotherapy services
• Medication management
• Group therapy programs

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Psychiatric Services Revenue: Revenue generated from providing psychiatric evaluations, medication management, psychotherapy, and group therapy services to patients. Services are primarily billed through accepted insurance plans including Aetna, Magellan, Cigna, Blue Shield, MHN, and Healthnet.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Baywell Psychiatry Group is a physician-owned outpatient psychiatric practice that delivers mental health care to adults, children, adolescents, couples, and families through individual psychotherapy, medication management, group therapy, couples and family therapy, and psychiatric evaluation. Care is delivered in-person across six Bay Area and New York offices and via California-wide telehealth, and is primarily reimbursed through in-network commercial insurance plans.

Product overview

Baywell Psychiatry Group offers a comprehensive mental health care platform providing clinical services including individual psychotherapy, medication management, group therapy, and telehealth. The practice serves adults, children, couples, and families across multiple Bay Area locations (San Francisco, San Mateo, Berkeley, Palo Alto, San Rafael) and New York, with telehealth extending to all of California. Key offerings include the Valant Patient Portal for patient access and dedicated group therapy programs such as the Adult ADHD Skills and Support Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Services Individualized outpatient psychiatric treatment including individual psychotherapy, medication management, group therapy, and coordination with other clinicians for adults, children, couples, and families.
• Professional Consultation Services Consultation services Baywell clinicians provide to other healthcare professionals seeking guidance on patient care.
• Telehealth Services Virtual psychiatric care delivered via HIPAA-compliant Zoom to patients located anywhere in California, provided by Baywell clinicians, including those who operate fully telehealth-based practices.
• Group Therapy Programs Therapeutic support groups for current Baywell patients and the community, including the recently launched adult ADHD skills and support group.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Enterprise for YouthminorStrategic or Co-development PartnerBaywell participates in the Enterprise for Youth summer internship program, supporting workforce development in the mental health sector. Janessa J. leads the internship program as part of Baywell's community engagement efforts.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Two Chairs: Multi-location outpatient mental health clinic with a strong Bay Area presence offering therapy and psychiatry. Comparable physical-clinic-plus-insurance model serving commercially insured adults in the SF market.
• Charlie Health: Outpatient mental health provider offering therapy and psychiatry programs including group-based formats. Comparable on whole-person psychiatric care, insurance billing, and emphasis on group therapy offerings.
• Talkiatry: National telepsychiatry practice that employs psychiatrists and bills commercial insurance, directly competing with Baywell for in-network psychiatry patients in California and beyond. Comparable on care model (insurance-based psychiatry, medication management) and target patient population.
• Brightside Health: Telehealth psychiatry and therapy platform focused on anxiety and depression treatment, accepting commercial insurance. Comparable telepsychiatry care model and commercial payer mix.
• Lyra Health: Mental health benefits platform offering therapy and psychiatry through employer contracts. Directly comparable to Baywell on commercial insurance/employer-funded care delivery, medication management, and therapist quality emphasis.
• Cerebral: Telehealth mental health provider delivering medication management and therapy via online channels. Directly competes with Baywell's telehealth arm for insured California patients seeking psychiatric medication management.

Emerging players

• Grow Therapy: Therapist and psychiatry practice platform connecting clinicians to patients and handling insurance billing. Adjacent competitor that enables independent practices similar to Baywell but at lower overhead via tele-first delivery.
• Headway: Platform that helps therapists and psychiatrists get credentialed with insurance networks and manage billing. Comparable commercial insurance acceptance emphasis but operates as infrastructure rather than direct care provider.
• Alma: Network and practice platform helping mental health clinicians accept insurance and run their practices. Operates adjacent to Baywell's insurance-billing model by enabling independent clinicians rather than employing them directly.

Broad incumbents

• LifeStance Health: Large publicly traded outpatient mental health platform operating hundreds of clinics nationally with insurance-based psychiatry and therapy. Represents the scaled, multi-state incumbent model that Baywell operates within at a regional level.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/baywellpsych

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baywell Psychiatry Group