Circdata
- Company typePrivate
- Founded1999
- HeadquartersNewbury, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Circdata firmographics
Firmographics- Name
- Circdata
- Legal name
- Circdata
- Website
- https://circdata.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Circdata industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
- akta.pro secondary industries
- Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA), Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG)
Keywords
Where Circdata is headquartered
LocationHeadquarters
- HQ city
- Newbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Circdata business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Event Management Software Subscriptions: SaaS-based event management platform providing tools for registration, event apps, attendee management, and analytics. Delivered as integrated suite supporting event organizers throughout event lifecycle.
- Hardware Sales and Rental: Lead capture devices and on-site hardware solutions. Hardware enables exhibitors to scan and qualify leads at events.
- Professional Services: On-site support services including front-of-house staffing, registration desk management, self-service badging, and event execution support.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Circdata product offering
Product offeringCore offering
Circdata (operating as Fusion) provides an integrated event management software and hardware platform for exhibition and conference organisers. The offering combines registration, lead capture, attendee engagement, real-time heat map analytics, and on-site support services across the full event lifecycle, from planning through post-event analysis.
Product overview
Fusion (previously Circdata) is a unified event management platform offering three integrated product modules: Fusion Event Hub (planning, management, registration, and heat map analytics), Fusion Exhibit (lead capture devices and apps for exhibitors), and Fusion Visit (visitor-facing planning app with registration, scheduling, and floor plans). The platform enables exhibition and conference organisers to manage events from registration through event experience.
Differentiator
Problem solved
Functional benefit
Brands
- Fusion Event Hub: Integrated suite of planning, management, registration and heat map analytics tools for exhibition and conference organisers
- Fusion Exhibit
- Fusion Visit
- Trust Fusion
Products and services
- Fusion Event Hub An integrated suite of planning, management, registration and heat map analytics tools for exhibition and conference organisers. It enables event organisers to plan, market, and deliver events while streamlining operations and enhancing visitor experience.
- Fusion Exhibit Lead capture devices and apps that maximise event ROI by enabling exhibitors to scan, qualify, and connect with customers during exhibitions and trade shows.
- Fusion Visit A feature-rich visitor planning mobile app that includes event registration, entry, scheduling, exhibitor profiles, floor plans, and digital brochure collection for attendees of exhibitions and conferences.
- On-site Event Support Services On-site professional services including front-of-house staffing, registration desk management, self-service badging, and event execution support provided by Fusion's events experts at client exhibitions and conferences.
Quantifiable outcome
- 100+ global events powered annually
- +2 more outcomes
Companies that use Circdata
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Circdata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Circdata partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ClearCoursecoreClearCourse is the parent company of Fusion Events (formerly Circdata). ClearCourse is a private equity-backed software group focused on the events, sports, and member-based verticals. Fusion operates under the ClearCourse brand.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Circdata competitors and assessment
Company assessmentDirect peers
- RainFocus: Enterprise event marketing platform with registration, content management, and analytics for large-scale conferences and exhibitions. Comparable to Fusion's enterprise sales motion and event-lifecycle coverage.
- SpotMe: Event app platform with registration, attendee engagement, and lead capture for B2B events. Closely comparable to Fusion Visit and Fusion Exhibit functionality.
- Swapcard: Event app and matchmaking platform with registration and lead capture features for exhibitions and conferences. Overlaps with Fusion Visit (event app) and Fusion Exhibit (lead capture).
- Eventsforce: UK-based event management platform with registration, event apps, and on-site solutions for corporate events and exhibitions. Geographic and product overlap with Circdata's UK exhibition focus.
- Bizzabo: Event experience platform with registration, event apps, lead capture, and analytics for B2B conferences and exhibitions. Closest functional peer to Fusion's integrated software-plus-hardware model.
- Aventri: Event management software covering registration, badging, mobile apps, and lead retrieval for exhibitions and conferences. Comparable in scope and target customer (exhibition organizers) to Fusion.
Emerging players
- Grip: AI-powered event matchmaking and networking platform used by exhibitions and conferences. Adjacent competitor to Fusion's networking and attendee engagement features, typically used in conjunction with a registration platform like Fusion's.
- vFairs: Virtual and hybrid event platform with registration, exhibitor booths, and lead capture. Comparable on the lead-capture and registration dimensions but with a stronger virtual-event orientation than Fusion's primarily in-person focus.
Broad incumbents
- Cvent: One of the largest enterprise event management platforms globally, offering registration, venue sourcing, and attendee engagement. Direct overlap with Fusion's registration, event apps, and on-site services, but at far greater scale and breadth.
- Eventbrite: Large-scale self-service event ticketing and registration platform with broad consumer and prosumer reach. Tangentially comparable to Fusion's registration layer but oriented toward smaller events.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Circdata social profiles
Digital presenceCircdata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Circdata leadership team
Management profileNumber of profiles
Circdata funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Circdata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Circdata
What does Circdata do?
Circdata (operating as Fusion) provides an integrated event management software and hardware platform for exhibition and conference organisers. The offering combines registration, lead capture, attendee engagement, real-time heat map analytics, and on-site support services across the full event lifecycle, from planning through post-event analysis.
Is Circdata a public or private company?
Circdata is a private company. It is classified as corporate owned and is currently operating.
When was Circdata founded?
Circdata was founded in 1999. It employs 11 to 50 people.
Where is Circdata based?
Circdata is headquartered in Newbury, United Kingdom, in the Europe region.
How does Circdata make money?
Three revenue lines are on record. Event Management Software Subscriptions are the primary driver. The others are hardware Sales and Rental and professional Services.
Who are Circdata's main competitors?
Direct peers on record are RainFocus, SpotMe, Swapcard, Eventsforce, Bizzabo and Aventri. Emerging players are Grip and vFairs. Broad incumbents are Cvent and Eventbrite.
Does Circdata have an API?
No public API is recorded for Circdata.
What industry is Circdata in?
Circdata's product category is Event Management Software. Its primary akta.pro industry code is THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging), with a secondary code of THAHAOAA, Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs). Its NAICS code is 56192 and its SIC code is 7370.