Sadie
Sadie is a Dublin-based Voice AI company that provides an always-on AI host for the hospitality industry, answering phone calls 24/7, taking reservations, capturing orders, and integrating directly with restaurant and hotel PMS, POS, and booking systems for over 1,500 venues globally.
- Company typePrivate
- Founded2024
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sadie does
Sadie is a Dublin-headquartered Voice AI company that builds an always-on AI host for the hospitality industry, primarily serving restaurants and hotels across Australia, North America, and other international markets. The company's core product is a proprietary voice agent that answers inbound phone calls 24/7, takes and modifies reservations, captures orders, routes group booking and event inquiries, and answers venue-specific questions through a configurable knowledge base. It is differentiated by a claimed proprietary voice architecture with near-zero latency, automated mid-conversation multilingual switching (English, Spanish, French), sentiment-aware responses, and deep two-way integrations with the major hospitality technology stack — including restaurant reservation platforms (OpenTable, Now Book It, Libro, Yelp, ResDiary), POS systems (Payfacto, Deliverect), event management (Tripleseat), and hotel PMS systems (Cloudbeds, Mews, Oracle OPERA, RMS, Yanolja, CMS Hospitality, Seekda, roommaster).
The company operates a subscription-based revenue model with predictable monthly pricing, no per-minute call charges, and unlimited simultaneous call handling. Its go-to-market blends a product-led motion (free trials, demo phone lines, 24-hour live setup) with an enterprise sales motion for large hospitality groups, including a flagship partnership with Foodtastic covering 1,200+ Canadian franchise locations. Sadie distributes through direct sales, an integration partner ecosystem that recommends the product alongside PMS/booking platforms, and regional resellers in Australia. The company has accumulated 1,500+ restaurant customers and serves named accounts including JBS Hospitality Group, Seasalt Montreal, Cosmos, Bayrüt Restaurant, Oceane Hotel, and Carlton Wine Room. Sadie is privately held with no disclosed external institutional funding, operates with 11–50 employees, and maintains legal entity Sadie Technology Limited in Ireland.
Sadie firmographics
Firmographics- Name
- Sadie
- Legal name
- Sadie Technology Limited
- Website
- https://heysadie.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sadie is a Dublin-based Voice AI company that provides an always-on AI host for the hospitality industry, answering phone calls 24/7, taking reservations, capturing orders, and integrating directly with restaurant and hotel PMS, POS, and booking systems for over 1,500 venues globally.
- Ownership category
- akta.pro rank
Sadie industry classification
Industry- Product category
- Voice AI for Hospitality
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
- akta.pro secondary industries
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF), Restaurant/Table Reservation & Booking Engines (THALADAH), Hotel CRS & Booking Engines (THALADAA), Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
Keywords
Where Sadie is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Sadie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription-based Voice AI Service: Monthly recurring subscription model for AI voice agent services. Pricing is described as predictable with no per-minute charges or extra fees for high call volume. Includes unlimited call minutes and simultaneous call handling.
- Enterprise Contracts: Per-venue or per-location pricing for hospitality groups with multiple properties. JBS Hospitality Group (9 venues) implementation suggests enterprise pricing tiers. Foodtastic partnership across 1,200+ locations indicates volume-based enterprise pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Predictable subscription pricing with unlimited call minutes |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Sadie product offering
Product offeringCore offering
Sadie provides an AI-based voice and chat assistant service for the hospitality industry, functioning as an always-on virtual host that answers every inbound phone call, takes and manages reservations and orders, handles guest inquiries, and routes calls 24/7. The platform is delivered as a SaaS subscription with deep native integrations into restaurant reservation systems, POS platforms, and hotel PMS systems, and includes dedicated configurations for restaurants, hotels, and the Australian market.
Product overview
Sadie is a unified Voice AI platform purpose-built for hospitality, consisting of a core AI host engine with two primary vertical configurations — Restaurant Voice AI and Hotel Voice AI (Sadie Concierge) — supplemented by Sadie Forms for structured lead capture. The platform operates as an always-on AI agent that answers every phone call, takes reservations, manages orders, handles guest inquiries, and routes calls 24/7. It connects natively to restaurant reservation platforms (OpenTable, Now Book It, Libro, Tripleseat, Yelp, ResDiary), POS/payment systems (Deliverect, Payfacto), and hotel PMS platforms (Cloudbeds, Mews, Oracle Opera, RMS, CMS Hospitality, Yanolja, Seekda, roommaster). Built on a 2026 proprietary voice architecture with near-zero latency, multi-language support, sentiment-aware AI, and automated ROI tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Sadie (Core AI Host Platform) The core AI voice agent platform for hospitality — an always-on virtual host that answers every phone call, takes reservations, manages orders, handles guest inquiries, and routes calls 24/7. Built on a proprietary voice architecture featuring near-zero latency, multi-language support, and sentiment-aware responses, and connecting natively to restaurant reservation systems and hotel PMS platforms.
- Restaurant Voice AI Sadie configured for restaurant use cases — handles inbound calls, takes and manages table reservations, answers menu/hours/directions questions, captures event and large-group booking leads, reduces no-shows with deposit collection, and integrates with restaurant POS and reservation platforms.
- Hotel Voice AI (Sadie Concierge) Sadie configured for hotel front desk operations — automates guest call handling, room reservations, availability queries, service requests, and concierge inquiries 24/7. Includes multi-language support, sentiment-aware AI, and deep integrations with hotel PMS platforms.
- Sadie Forms
- Sadie for Australian Hospitality Sadie tailored for the Australian market — includes integrations with Australian booking platforms, Australian English voice recognition, an onshore Australian support team, and features designed for pubs, clubs, cafes, and fine dining venues across Australia.
Quantifiable outcome
- 100% call answer rate - ensures every customer request is answered, preventing lost revenue
- +7 more outcomes
Companies that use Sadie
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Sadie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability5 records
Feature10 records
Sadie partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship and core.
- FoodtasticflagshipFoodtastic, one of Canada's largest restaurant franchisors with over 1,200 locations and $1 billion in sales, selected Sadie AI as its preferred Voice AI platform. Following successful pilot at Milestones, AI-powered phone automation will launch company-wide in Q1 2026 across 27 brands including Milestones, Second Cup, and Freshii. Partnership aims to reduce operational strain, capture missed revenue from unanswered calls, and deliver faster, more consistent guest experience.
- PayfactocoreSadie integrates directly with Payfacto's hospitality POS systems including Maître'D Classic, Veloce, and Virtuo. Together they automate phone ordering by sending voice-captured pickup orders straight into the POS, eliminating manual entry and reducing errors. Payfacto serves 22,000+ merchants with billions in annual transaction volume.
- CloudbedscoreCloudbeds integration enables hotels to automate guest calls and reservation management. Sadie's voice AI connects to Cloudbeds' real-time data to deliver personalized guest experiences. The integration handles room availability, rates, and reservation modifications in multiple languages 24/7.
- RMScoreRMS is a cloud-native property management system trusted by over 6,000 hotels worldwide. Sadie integrates directly with RMS to provide always-available voice assistant capabilities including real-time availability checking, booking, and multilingual support.
- MewscoreMews is a cloud-native hospitality platform that brings all operations into one place. Sadie AI phone agent integrates directly with Mews from day one, answering every call with clarity, connecting to live availability and rates, and speaking multiple languages.
- CMS HospitalitycoreCMS Hospitality provides cloud-based property management software designed to streamline reservations, guest profiles, housekeeping, and hotel operations. With Sadie, hotels can capture every guest call and connect conversations directly to their PMS.
- YanoljacoreYanolja Cloud is a global hospitality technology platform powering hotels with cloud-based solutions for property management, distribution, and guest operations. Yanolja powers hospitality businesses in more than 170 countries. Together they connect voice AI with real-time hotel systems.
- Oracle HospitalitycoreOracle Hospitality OPERA Cloud is one of the world's leading property management systems for hotels, powering reservations, guest profiles, and daily operations. Together, Sadie and Oracle Hospitality connect voice AI with real-time hotel data, turning every guest call into a seamless booking experience.
- SeekdacoreSeekda Stay is powered by Sadie and embedded into the Seekda Foundation, an all-in-one hotel platform. Sadie connects directly to live rates and availability, answers every call with warmth and clarity, and speaks multiple languages for seamless guest communication.
- roommastercoreroommaster Concierge helps hotels answer every call and book more rooms with Sadie as the AI voice assistant. Together they turn phone calls into revenue while freeing up front desk teams with natural, human-like conversations.
- OpenTablecoreSadie's AI-powered host integrates with the world's leading provider of online restaurant reservations (60,000+ restaurants globally). Sadie takes reservations, answers common questions, and provides confirmations and reminders, with all activity flowing seamlessly into the OpenTable platform.
- Now Book ItcoreNow Book It streamlines online bookings and floor management while Sadie answers every call with warmth and efficiency. Together they help restaurants capture every reservation and deliver seamless guest experience from the first call.
- TripleseatcoreSadie's AI-powered phone agent integrates with Tripleseat, the leading event management platform for restaurants and venues. Sadie answers private event inquiries 24/7, captures key details through natural conversation, and automatically creates qualified leads directly in Tripleseat.
- LibrocoreLibro helps restaurants take control of their floor with tools that reduce no-shows, optimize table flow, and drive more revenue. Now with Sadie, restaurants won't miss another call with 24/7 AI phone support that captures bookings and handles FAQs.
- YelpcoreSadie integrates with Yelp reservations, connecting restaurants' most popular discovery platform directly to the AI-powered phone assistant. Guests who find restaurants on Yelp can connect instantly through Sadie to make reservations, ask questions, or confirm details 24/7.
- DeliverectcoreDeliverect connects delivery platforms directly to POS, syncing menus, orders, and reporting in real time. Together with Sadie, they eliminate manual entry, reduce errors, and free up staff to focus on great service instead of managing tablets.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
Sadie competitors and assessment
Company assessmentDirect peers
- Kea: Kea offers voice AI for restaurants that handles phone orders and customer calls for casual dining chains. Comparable phone-ordering voice AI focused on the restaurant vertical.
- Hi Auto: Hi Auto builds conversational AI voice agents specifically for restaurant drive-thru and phone ordering. Direct overlap with Sadie's restaurant voice AI ordering use case.
- SoundHound for Restaurants: SoundHound's restaurant product (formerly SoundHound for Restaurants/SoundHound Chat AI) provides voice AI ordering for phone and drive-thru at restaurant chains. Comparable product (phone-based voice ordering) targeting the same restaurant vertical.
- ConverseNow: ConverseNow provides AI voice ordering agents for restaurant phone and drive-thru channels, focused on QSR and casual dining. Direct competitor in voice AI for restaurant phone ordering and upsell.
- PolyAI: PolyAI builds enterprise voice assistants for customer service, including hospitality and restaurants, handling inbound calls end-to-end with natural-sounding conversational AI. Most directly comparable competitor on voice AI capability and target customer profile.
- Presto Automation: Presto provides voice AI and automation technology for restaurant drive-thrus and phone ordering at major QSR chains. Direct competitor in hospitality voice AI at enterprise scale.
- Loman.ai: Loman.ai provides an AI voice agent that answers restaurant phone calls, takes orders, and handles reservations. Closely aligned product offering to Sadie's restaurant voice AI solution.
Broad incumbents
- Toast: Toast is a leading restaurant POS and operations platform that could natively add voice/AI call handling. Indirect competitor with broader restaurant tech footprint and significantly larger scale.
Others
- OpenTable: OpenTable is both a Sadie integration partner and the dominant restaurant reservation platform (60,000+ restaurants). Functions as a distribution channel but could also build or acquire competing voice AI for reservations.
Emerging players
- Revmo (now Voiceflow): Revmo built AI phone agents for restaurants and was acquired by Voiceflow, which now offers conversational AI agents across verticals including hospitality. Adjacent competitor in voice agent infrastructure for restaurants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Sadie social profiles
Digital presenceSadie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sadie leadership team
Management profileNumber of profiles
Profiles10 records
Sadie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sadie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sadie
What does Sadie do?
Sadie provides an AI-based voice and chat assistant service for the hospitality industry, functioning as an always-on virtual host that answers every inbound phone call, takes and manages reservations and orders, handles guest inquiries, and routes calls 24/7. The platform is delivered as a SaaS subscription with deep native integrations into restaurant reservation systems, POS platforms, and hotel PMS systems, and includes dedicated configurations for restaurants, hotels, and the Australian market.
Is Sadie a public or private company?
Sadie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sadie founded?
Sadie was founded in 2024. It employs 11 to 50 people.
Where is Sadie based?
Sadie is headquartered in Dublin, Ireland, in the Europe region.
How does Sadie make money?
Two revenue lines are on record. Subscription-based Voice AI Service is the primary driver. The others are enterprise Contracts.
Who are Sadie's main competitors?
Direct peers on record are Kea, Hi Auto, SoundHound for Restaurants, ConverseNow, PolyAI, Presto Automation and Loman.ai. Toast is listed as a broad incumbent. OpenTable is listed as an others. Revmo (now Voiceflow) is listed as an emerging player.
Does Sadie have an API?
Yes. Sadie integrates with third-party platforms via APIs and open APIs (noted as a feature for Mews: 'Mews offers 1,000+ integrations and open APIs for total ecosystem flexibility'). The Terms of Service reference third-party integrations, APIs, and telecommunications hardware/services. However, no dedicated public API documentation, developer portal, or SDK is explicitly mentioned.
What industry is Sadie in?
Sadie's product category is Voice AI for Hospitality. Its primary akta.pro industry code is HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation), with a secondary code of THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 541511 and its SIC code is 7372.