Restaurant Consulting Group

What Restaurant Consulting Group does

Restaurant Consulting Group (RCG) is a for-profit cooperative purchasing organization founded in 2005 and headquartered in La Mirada, California. It aggregates the buying power of 3,319 member independent restaurant operators, including 1,791 local restaurants, to negotiate volume-based pricing with national and international suppliers that would otherwise be available only to large chain operators. RCG offers six service programs: Food Programs (general purchasing aggregation), Intazza Coffee & Tea (branded coffee, tea, and espresso equipment), Coca-Cola Fountain Programs (equipment, installation, and myCoke portal access), Coca-Cola Bottle & Can (packaged beverages and coolers), Marketing (promotional support), and a Supplier Network spanning 40+ brand-name partners including Tyson, Simplot, ConAgra, Heinz, Foster Farms, Kraft Heinz, Unilever, and Ecolab.

The company's underlying technology is minimal: the offering is human-driven supplier negotiation and contract aggregation rather than a software or technology platform. The website is built on Wix, and RCG has no app, API, or proprietary software product. The Intazza Coffee & Tea sub-brand represents the company's only branded product extension.

RCG generates revenue primarily through recurring membership fees paid by independent restaurant owners on a monthly billing cadence. Specific fee structures are not publicly disclosed and require direct sales contact. The go-to-market motion is sales-led, relying on direct outreach, website applications, phone inquiries, and member referrals. Members gain access to negotiated pricing on food, beverages, janitorial, and operational supplies in exchange for membership dues, creating a subscription-style revenue model tied to the size and activity of the cooperative's member base.

Name

Restaurant Consulting Group

Legal name

Restaurant Consulting Group USA

Website

https://rcgiusa.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Restaurant Consulting Group is a cooperative purchasing organization serving 3,319 independent restaurant members with collective negotiation of volume pricing on food, beverage, and supply categories. The La Mirada, California-based for-profit cooperative earns revenue through recurring monthly membership fees.

Ownership category

akta.pro rank

Product category

Foodservice Purchasing Cooperative Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Bulk Food Buying Clubs & Cooperative Bulk Programs (CRAHAMAM)

akta.pro secondary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Purchasing cooperative
• Restaurant buying group
• Volume discount programs
• Foodservice supply aggregation
• Independent restaurant services

Headquarters

HQ city

La Mirada

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Fees: RCG generates revenue through membership fees paid by independent restaurant owners who join the cooperative. Members gain access to volume-based pricing negotiated by RCG with national suppliers and manufacturers, enabling cost savings on food, beverages, and operational supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Restaurant Consulting Group is a purchasing cooperative for independent restaurant owners, aggregating member purchasing volume to negotiate volume-based discounts and favorable terms with national and international food, beverage, and supply manufacturers. Members access programs spanning food, coffee and tea (Intazza), Coca-Cola fountain and bottled beverages, marketing support, and a multi-supplier network, in exchange for recurring membership fees.

Product overview

Restaurant Consulting Group is a purchasing cooperative for independent restaurant owners that provides collective buying power to compete with major national chains. The offering consists of multiple service programs including Food Programs (general purchasing aggregation), Intazza Coffee & Tea (specialty coffee and tea products with equipment), Coca-Cola Fountain Programs (beverage equipment and supplies), Coca-Cola Bottle & Can (packaged beverages), Marketing support, and a Supplier Network. These programs work together to help members reduce operational costs through volume-based purchasing discounts negotiated via collective action.

Differentiator

Problem solved

Functional benefit

Brands

• Intazza Coffee & Tea: A coffee and tea product line offered through RCG programs, providing brewing equipment, espresso machines, and related products to restaurant members.

Products and services

• Membership Program Restaurant owner membership that aggregates purchasing power across RCG's cooperative to negotiate volume discounts and favorable pricing terms on food, beverages, and supplies for independent operators.
• Food Programs Purchasing cooperative program that provides restaurant members with collective purchasing power, enabling access to volume discounts from food suppliers typically reserved for large national chains.
• Intazza Coffee & Tea

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

38 partnerships are on record, tiered core and minor.

• Coca-ColacoreStrategic or Co-development PartnerRCG has a strategic partnership with Coca-Cola providing fountain programs and bottle & can programs for members. This includes equipment, installation, myCoke portal access, POS materials, and 2025 base chain pricing.
• Intazza Coffee & TeacoreStrategic or Co-development PartnerIntazza is RCG's proprietary or partnered coffee and tea brand offering, providing drip coffee, iced tea, super automatics, and espresso machines to members.
• SimplotminorOthersFood supplier providing products to RCG members through the cooperative purchasing program.
• Tyson FoodsminorOthersMajor food protein supplier to RCG's restaurant member network.
• ConAgra BrandsminorOthersBranded food products supplier through RCG's cooperative purchasing.
• HeinzminorOthersCondiments and food service products supplier to RCG members.
• Foster FarmsminorOthersPoultry and protein products supplier through the cooperative.
• Kraft HeinzminorOthersProcessed foods and ingredients supplier for restaurant members.
• Mission FoodsminorOthersTortillas and Mexican food products supplier.
• Hormel FoodsminorOthersProtein and branded food products supplier.
• Island OasisminorStrategic or Co-development PartnerFrozen beverages and specialty drink programs for restaurant members.
• Monster EnergyminorOthersEnergy beverage products for RCG member restaurants.
• EqualminorOthersSugar substitute and tabletop sweetener products.
• Kens FoodsminorOthersSalad dressings and condiments supplier.
• Smucker FoodserviceminorOthersFruit spreads, coffee, and food service products.
• CloroxProminorOthersCleaning and sanitizing products for restaurant hygiene.
• EcolabminorOthersIndustrial cleaning and water treatment solutions.
• Georgia-PacificminorOthersPaper products and dispensers for restaurant use.
• BarillaminorOthersPasta and Italian food products supplier.
• UnileverminorOthersBroad portfolio of food and consumer products.
• AjinomotominorOthersSeasonings and food ingredients supplier.
• McCain FoodsminorOthersFrozen foods and potato products.
• Farmland FoodsminorOthersPork and protein products.
• Ventura FoodsminorOthersOils, dressings, and food service products.
• Bay Valley FoodsminorOthersFood distribution and products.
• DixieminorOthersDisposable food service products.
• Continental MillsminorOthersBakery and flour products.
• Rockview Family FarmsminorOthersDairy and farm products.
• EscalonminorOthersFruit and vegetable products.
• Wells EnterprisesminorOthersBakery and dessert products.
• Beyond the ShellminorOthersFood service products.
• Alta DenaminorOthersDairy products.
• Dreyer'sminorOthersIce cream and frozen desserts.
• DasaniminorOthersBottled water products through Coca-Cola.
• Topo ChicominorOthersSparkling mineral water through Coca-Cola.
• VitaminwaterminorOthersEnhanced water beverages through Coca-Cola.
• Coca-Cola SimplyminorOthersJuice and juice drinks under Coca-Cola portfolio.
• Honest TeaminorOthersOrganic tea beverages under Coca-Cola.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sysco: Largest US broadline foodservice distributor, serving restaurants with aggregated purchasing and negotiated supplier pricing. Sysco competes with RCG for the same independent restaurant customer base, though at much larger scale and via different delivery model.
• Restaurant Depot: Cash-and-carry wholesale distributor serving independent restaurants and foodservice operators. Comparable to RCG in serving the same SMB restaurant customer base seeking volume pricing, though via physical stores rather than a cooperative structure.
• US Foods: Major broadline foodservice distributor offering negotiated supplier pricing, private label products, and value-added services to independent restaurants. Operates as a direct alternative to RCG's cooperative purchasing model for the same SMB customer segment.
• Gordon Food Service: Broadline foodservice distributor and North American family-led operator serving independent restaurants with aggregated purchasing, store locations, and supplier programs. Compares to RCG in target customer (independent restaurants) and value proposition (collective purchasing leverage).
• Vistar / Performance Food Group: Vistar is a national foodservice distributor and part of Performance Food Group, serving independent restaurants with broad product assortment and negotiated supplier pricing. Comparable to RCG in target market (independent foodservice operators) and core value (purchasing aggregation).

Regional players

• MBM (McLane Foodservice): Foodservice distributor serving independent restaurants and convenience retailers across the US. Comparable to RCG in serving SMB restaurants with aggregated supplier pricing programs, though operating at greater scale and via direct distribution rather than a cooperative.
• Shamrock Foods Company: Family-owned broadline foodservice distributor serving independent restaurants primarily in the western US. Comparable to RCG in serving the same independent restaurant base, though with a defined regional footprint and broader product/service mix.
• Ben E. Keith Foods: Regional broadline foodservice distributor serving independent restaurants across the southern and southwestern US. Comparable to RCG in customer base (independent restaurants) and supplier-aggregation model, but operates via direct distribution rather than a cooperative.
• Cheney Brothers: Family-owned broadline foodservice distributor serving independent restaurants in the Southeast US. Comparable to RCG in serving SMB restaurants with aggregated supplier pricing, though via traditional distribution rather than a cooperative structure.

Direct peers

• Independent Purchasing Cooperative (IPC): Subway franchisees' purchasing cooperative that aggregates buying power to negotiate supplier pricing. IPC is the most structurally analogous organization to RCG — both are member-owned buying groups serving independent/SMB restaurant operators with national supplier contracts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RCGUSA
• LinkedInlinkedin.com/company/restaurant-consulting-group
• Instagraminstagram.com/restaurantconsultinggroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restaurant Consulting Group