S&H Flooring

What S&H Flooring does

S&H Flooring, doing business as Dallas Flooring Warehouse, is a privately held, woman-owned flooring retailer and installer serving the Dallas-Fort Worth metro area in Texas. Founded approximately in 1979, the company operates three physical showroom locations (Dallas, Granbury, and Grapevine) and sells six core flooring categories — carpet, hardwood, luxury vinyl, laminate, tile and stone, and commercial flooring — alongside in-house professional installation services. It carries product lines from major manufacturers including Shaw, Mohawk, Mannington (including Dixie Home and Johnson Harco), and Karastan, and offers complementary services such as free in-home estimates, sample ordering with UPS shipping, and customer financing through Wells Fargo (0% interest cards, typically 6–12 months) and Synchrony Financial.

The business model combines one-time product sales with bundled professional installation, sold through a direct-to-consumer go-to-market motion that includes showroom visits, free in-home consultations, and phone sales. Pricing is quote-based and not publicly disclosed, but the company positions itself on warehouse-direct pricing with online price matching, next-day delivery on in-stock merchandise, a one-year labor warranty on installations, and manufacturer warranties extending up to 25 years. Customer segments include residential homeowners, commercial businesses (churches, offices, retail spaces), professional contractors, and DIY enthusiasts, served through a hybrid segmentation approach spanning persona and business-unit categories.

The company has no disclosed proprietary technology, no mobile application, no API platform, and operates as a traditional local retailer. Its recent operational activity is limited to a 2024 relocation of its Dallas showroom to a new address at 4526 Bronze Way, alongside incremental expansion of its SEO-targeted service-area pages covering additional North Texas communities. Revenue figures are not publicly disclosed and there are no funding rounds, M&A activity, or institutional investment referenced in available material.

Name

S&H Flooring

Legal name

Dallas Flooring Warehouse

Website

https://shflooring.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Dallas Flooring Warehouse (S&H Flooring) is a woman-owned, private flooring retailer and installer serving the Dallas-Fort Worth metro area since approximately 1979 through three showroom locations, offering carpet, hardwood, vinyl, laminate, tile, and commercial flooring with in-house installation services.

Ownership category

akta.pro rank

Product category

Flooring Retail and Installation

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)

Keywords

• Flooring retail
• Carpet sales
• Hardwood flooring
• Flooring installation
• Commercial flooring

Headquarters

HQ city

Pflugerville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Materials Sales: One-time sales of flooring materials including carpet, hardwood, tile, stone, laminate, luxury vinyl, and commercial flooring products. Customers purchase products for self-installation or use with professional installation services.
2. Professional Installation Services: In-house professional flooring installation services with trained and certified technicians. All installations are warrantied for one year on labor.
3. Financing Services: Partnership with Wells Fargo to offer 0% interest financing cards with terms typically ranging from 6 to 12 months, enabling customers to pay for flooring over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

S&H Flooring (operating as Dallas Flooring Warehouse) is a Texas-based flooring retailer that sells carpet, hardwood, luxury vinyl, laminate, tile and stone, commercial flooring, and carpet tiles, and provides in-house professional installation services. The company operates three showroom locations in the Dallas-Fort Worth metro area and complements product sales with free in-home estimates, sample ordering, and customer financing through Wells Fargo and Synchrony.

Product overview

S&H Flooring operates as Dallas Flooring Warehouse, a flooring retailer offering a comprehensive portfolio of flooring products and installation services. The core product offering consists of six main flooring categories: Carpet, Hardwood, Luxury Vinyl, Laminate, Tile and Stone, and Commercial flooring. The company provides professional installation services bundled with product sales, with in-house professionally trained and certified technicians. Additional services include free in-home estimates with sample delivery, financing options through Wells Fargo and Synchrony, and sample ordering with UPS shipping. The company operates three showroom locations in the Dallas-Fort Worth metro area (Dallas, Grapevine, and Granbury) and emphasizes warehouse-direct pricing with in-stock products for next-day delivery availability on in-stock merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Flooring Carpet flooring products available in various styles and colors, designed to provide beauty and comfort with easy-clean materials for residential customers.
• Hardwood Flooring Hardwood flooring products featuring solid and engineered wood options that deliver a timeless look and improve home value for residential customers.
• Luxury Vinyl Flooring Luxury vinyl flooring products combining traditional elegance with modern durability for various residential applications.
• Laminate Flooring Laminate flooring products offering an affordable alternative to hardwood with realistic wood appearance and durable construction for residential customers.
• Tile and Stone Flooring Tile and stone flooring products including ceramic, porcelain, and natural stone, designed for resilience and elegance in residential applications.
• Commercial Flooring Commercial flooring solutions designed for business spaces, offices, and high-traffic commercial environments including carpet tiles and durable commercial-grade materials.
• Professional Flooring Installation Professional flooring installation services performed by in-house trained and certified technicians covering hardwood, vinyl, tile, and other flooring types, with a one-year labor warranty.
• Church Flooring Installation and Replacement Specialized flooring installation and replacement services for churches and religious facilities.
• Free In-Home Estimates and Consultations Free in-home consultation services where flooring specialists visit customer homes with product samples and provide personalized recommendations and estimates.

Quantifiable outcome

• One-year labor warranty on all installations, with manufacturer warranties extending up to 25 years

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• ShawcoreOthersShaw is a major flooring manufacturer whose products are carried at Dallas Flooring Warehouse showrooms.
• MohawkcoreOthersMohawk is a major flooring manufacturer whose products are carried at Dallas Flooring Warehouse showrooms.
• ManningtoncoreOthersMannington (includes Dixie Home, Johnson Harco brands) is a flooring manufacturer whose products are carried at Dallas Flooring Warehouse showrooms.
• KarastancoreOthersKarastan is a premium carpet and flooring manufacturer whose products are carried at Dallas Flooring Warehouse showrooms.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lowe's: National home improvement big-box retailer offering flooring products, installation services, and pro contractor programs. Comparable competitor for both DIY and pro buyers in the DFW market, operating at substantially larger scale than S&H Flooring.
• Home Depot: National home improvement big-box retailer carrying a broad assortment of flooring plus installation services. Competes directly with S&H Flooring on price, assortment, and installation in the DFW market but as part of a much larger general-merchandise assortment.

Direct peers

• LL Flooring (formerly Lumber Liquidators): National specialty flooring retailer focused on hard surface flooring including hardwood, laminate, vinyl, and tile. Directly comparable in product mix and warehouse/showroom retail format, with greater geographic reach but recent operating and brand challenges.
• Floor & Decor: National specialty flooring retailer operating warehouse-style showrooms selling hard surface flooring, tile, and installation supplies. Highly comparable to S&H Flooring's warehouse-direct multi-category model, but at materially larger scale and with a public-market capital base.
• Carpet One Floor & Home: Cooperative flooring retail network with locally owned member stores selling carpet, hardwood, tile, and vinyl. Closely comparable in store-format, product breadth, and local-owner operating model, with national marketing and purchasing power behind it.
• Abbey Carpet & Floor: Cooperative flooring retailer with independently owned member stores selling carpet, hardwood, tile, vinyl, and laminate. Directly comparable as a member-based regional flooring retailer model competing on selection, service, and installation.
• ProSource Wholesale: Trade-only flooring and building products wholesale club serving contractors, builders, and interior designers. Comparable through S&H Flooring's contractor and pro channel, though ProSource operates a members-only trade format rather than retail showrooms.
• The Tile Shop: Specialty retailer of tile, stone, and related flooring with showroom-based direct-to-consumer sales and design consultation. Comparable in showroom-driven, design-led retail approach, though more concentrated in tile/stone versus S&H Flooring's broader category mix.
• Empire Today: Direct-to-consumer flooring retailer offering in-home shopping, professional installation, and financing across carpet, hardwood, laminate, vinyl, and tile. Highly comparable to S&H Flooring's bundled materials-plus-installation model with free in-home estimates.

Emerging players

• Wayfair: Online-first home goods marketplace with a meaningful flooring, rug, and home improvement category. Competes with S&H Flooring's showroom model on convenience and price for flooring buyers comfortable purchasing online with sample shipping.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dallasflooringwarehouse
• Instagraminstagram.com/dallasflooringwarehouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S&H Flooring