Go Wild
GoWild AG is a privately held Swiss Value-Added Distributor representing over 25 premium ProAV, Consumer Electronics, and Musical Instrument brands, serving Swiss B2B integrators, installers, musicians, and commercial end-users through field sales, a B2B webshop, training, and an in-house service center.
- Company typePrivate
- Founded1995
- HeadquartersSteinhausen, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Go Wild does
GoWild AG is a privately held Swiss Value-Added Distributor of Professional Audio-Visual (ProAV), Consumer Electronics (CE), and Musical Instrument (MI) products, headquartered in Steinhausen, Canton of Zug. Founded in 1995 (per company history and confirmed by an April 2025 jubilee event marking 30 years), the company holds exclusive Swiss distribution rights for over 25 premium manufacturer brands, including Allen & Heath, Audinate/Dante, Beyerdynamic, Bose Professional, Mackie, Martin Audio, Optimal Audio, Powersoft, RØDE, Symetrix, TASCAM, TOA, PreSonus, Pan Acoustics, Netvio, Opus Technologies, and Pragma Innovations. GoWild serves three horizontal customer segments: Swiss Professional AV integrators and installers (primary), musicians, studios, and content creators (secondary), and commercial and institutional end-users such as houses of worship, theaters, educational institutions, and hospitality venues (secondary), with use cases spanning conference systems, public address, security audio, AV-over-IP, podcasting, streaming, and live performance.
The company does not develop proprietary technology; its underlying capability is technical integration, manufacturer-level product expertise, and after-sales service across its brand portfolio. Operations are anchored by an in-house Service Center in Steinhausen staffed by experienced technicians (Markus Wuhrmann as Leiter Service Center, plus Beny Süss, Sven Dettling, and Humberto Villanueva) handling repairs, spare parts, and technical support. A German and French-language B2B e-commerce webshop at shop.gowild.ch enables online ordering, while regular training seminars and manufacturer-led events (e.g., Bose Professional software training in Amsterdam, Martin Audio Wavefront Precision training at Geisingen) build channel education and customer relationships. A January 2025 corporate brand redesign and website relaunch updated the visual identity to a future-oriented positioning.
GoWild operates a sales-led B2B go-to-market, generating revenue through product-margin resales to Swiss customers via direct field sales to enterprise and integrator accounts and via the B2B webshop for mid-market and repeat orders. Pricing is quote-based for larger projects and not publicly disclosed. The company serves exclusively the Swiss domestic market, has 11–50 employees, and is privately held with no disclosed external investors, parent company, or funding history.
Go Wild firmographics
Firmographics- Name
- Go Wild
- Legal name
- GoWild AG
- Website
- https://gowild.ch
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoWild AG is a privately held Swiss Value-Added Distributor representing over 25 premium ProAV, Consumer Electronics, and Musical Instrument brands, serving Swiss B2B integrators, installers, musicians, and commercial end-users through field sales, a B2B webshop, training, and an in-house service center.
- Ownership category
- akta.pro rank
Where Go Wild is headquartered
LocationHeadquarters
- HQ city
- Steinhausen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Go Wild business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Product Distribution & Sales: GoWild AG generates revenue through the distribution and resale of Professional AV, Consumer Electronics, and Musical Instrument products from over 25 brand partners to Swiss B2B customers. Revenue is earned through product margin on sales via direct field sales and an e-commerce webshop.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Go Wild product offering
Product offeringCore offering
GoWild AG is a Swiss value-added distributor that resells and provides technical support for more than 25 Professional Audio/Visual, Consumer Electronics, and Musical Instrument brands to the Swiss B2B market. The company operates a B2B e-commerce webshop (shop.gowild.ch), an in-house Service Center for repairs and spare parts, and runs product training and manufacturer-led events.
Product overview
GoWild AG is a Swiss distribution company representing over 25 professional audio, consumer electronics, and musical instrument brands. The core offering consists of product distribution across brands including Allen & Heath, Audinate/Dante, Bose Professional, Mackie, Martin Audio, Optimal Audio, RØDE, TASCAM, and others. The company operates an e-commerce platform (shop.gowild.ch) and provides complementary services including an in-house Service Center for repairs and spare parts, and Training & Events for product education. The portfolio covers professional AV equipment (speakers, amplifiers, DSP systems, conferencing), musical instruments (guitars, amplifiers), microphones, and studio recording equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Allen & Heath Distribution
- Audinate Dante AVIO Distribution
- Beyerdynamic Distribution
- Bose Professional Distribution
- Cordial Distribution
- Mackie Distribution
- Martin Audio Distribution
- Optimal Audio Distribution
- RØDE Distribution
- TASCAM Distribution
- Symetrix Distribution
- Powersoft Distribution
- PreSonus Distribution
- KSD Distribution
- TOA Distribution
- Pan Acoustics Distribution
- Opus Technologies Aura Distribution
- Netvio Distribution
- Orange Distribution
- Pragma Innovations Distribution
- Fender Studio Distribution
- ART Distribution
- univox Distribution
- Esteve Distribution
- Leho Distribution
- In-house Service Center
- Training & Events
- GoWild B2B Online Shop (shop.gowild.ch)
Companies that use Go Wild
Customer profileSegments3 records
Ideal customer profiles3 records
Go Wild technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Go Wild partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and minor.
- Allen & HeathcoreGoWild AG is the Swiss distribution partner for Allen & Heath, distributing their professional mixing consoles and audio equipment to the Swiss market.
- Audinate (Dante)coreGoWild AG is the Swiss distribution partner for Audinate (Dante AVIO adapters and Dante networking solutions). The company has featured new Dante AVIO Install Adapter products on its news page.
- BeyerdynamiccoreGoWild AG is the Swiss distribution partner for Beyerdynamic professional microphones and headphones.
- Bose ProfessionalcoreGoWild AG is the Swiss distribution partner for Bose Professional, including their ShowTime series, portable PA products, and professional loudspeakers. Staff have attended Bose Professional Product & Software Training at the European HQ in Amsterdam.
- MackiecoreGoWild AG is the Swiss distribution partner for Mackie professional audio products, including their battery-powered GO portable PA systems.
- Martin AudiocoreGoWild AG is the Swiss distribution partner for Martin Audio, including the Wavefront Precision line array series and FlexPoint coaxial point-source technology speakers. The company conducts regular Martin Audio training sessions.
- Optimal AudiocoreGoWild AG is the Swiss distribution partner for Optimal Audio, including their new Column Series passive column loudspeakers (Column 8 and Column 16).
- PowersoftcoreGoWild AG is the Swiss distribution partner for Powersoft professional audio amplifiers and DSP systems.
- RØDEcoreGoWild AG is the Swiss distribution partner for RØDE microphones, wireless systems, and podcast/streaming equipment.
- SymetrixcoreGoWild AG is the Swiss distribution partner for Symetrix DSP systems and audio processing solutions.
- TASCAMcoreGoWild AG is the Swiss distribution partner for TASCAM audio recording equipment, mixers, and playback devices.
- TOAcoreGoWild AG is the Swiss distribution partner for TOA public address, intercom, and security/safety audio systems.
- CordialcoreGoWild AG is the Swiss distribution partner for Cordial professional audio cables and connectors.
- ART (Applied Research and Technology)coreGoWild AG is the Swiss distribution partner for ART professional audio processors, compressors, and DI boxes.
- KSD (Klein + Schmidt Design)coreGoWild AG is the Swiss distribution partner for KSD studio monitors, including the LineMaster active linear array studio loudspeaker. The company co-organized an exclusive KSD Listening Session event with local partners.
- PreSonuscoreGoWild AG is the Swiss distribution partner for PreSonus audio interfaces, studio monitors, and related software.
- OrangecoreGoWild AG is the Swiss distribution partner for Orange amplifiers and effects processors for guitar and bass.
- Pan AcousticscoreGoWild AG is the Swiss distribution partner for Pan Acoustics professional column and installation loudspeakers.
- Opus TechnologiescoreGoWild AG is the Swiss distribution partner for Opus Technologies, including their Aura by Opus Auracast wireless audio sharing solutions.
- NetviocoreGoWild AG is the Swiss distribution partner for Netvio AV-over-IP and control solutions. The company hosted a Netvio seminar with James Meredith, Technical Director and Co-founder of Netvio.
- Pragma InnovationscoreGoWild AG is the Swiss distribution partner for Pragma Innovations products.
- Fender StudiocoreGoWild AG is the Swiss distribution partner for Fender Studio professional studio equipment.
- LehocoreGoWild AG is the Swiss distribution partner for Leho musical instruments and accessories.
- EstevecoreGoWild AG is the Swiss distribution partner for Esteve musical instruments and accessories.
- univoxcoreGoWild AG is the Swiss distribution partner for univox assistive listening and audio products.
- Flyline MusicminorFlyline Music was a co-host of the KSD Lautsprecher Listening Session organized by GoWild AG in collaboration with Studio 571 and Crazy Rabbit. Flyline Music is a local music retailer in Switzerland.
- Studio 571minorStudio 571 (a professional recording studio in Switzerland) co-hosted the KSD Listening Session with GoWild AG, providing the venue for the product demonstration event.
- Crazy RabbitminorCrazy Rabbit was a co-host of the KSD Listening Session organized by GoWild AG. Crazy Rabbit is a Swiss music/audio partner.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Go Wild competitors and assessment
Company assessmentDirect peers
- Brack.ch: Major Swiss consumer electronics and IT retailer/distributor serving both B2C and B2B customers domestically. Comparable to GoWild as a Swiss-based multi-channel distributor operating in the domestic market, with overlapping CE and audio categories.
- Just Music: Major German musical instruments and ProAV retailer/distributor with deep brand relationships and a B2B customer base. Comparable to GoWild in product categories and multi-brand distribution model, though operating primarily in Germany rather than Switzerland.
- Trius Pro Audio: German ProAV distributor supplying professional audio brands to integrators and rental companies in DACH. Comparable to GoWild in ProAV product categories, B2B integrator customer base, and value-added technical support model.
- Mega Audio: German ProAV distributor focused on loudspeaker systems, amplifiers, and installation audio. Comparable to GoWild as a value-added ProAV distributor serving integrators with technical support and project-based sales.
- Thomann: Europe's largest retailer and distributor of musical instruments, ProAV, and recording equipment, operating B2B and B2C across DACH and pan-European. Directly comparable to GoWild as a multi-brand ProAV/MI distributor serving integrators and end-users, though at much larger scale and broader geographic reach.
- Audio Pro Heilbronn: Established German ProAV distributor carrying premium loudspeaker and amplifier brands. Comparable to GoWild as a regional multi-brand ProAV distributor with deep brand expertise serving installation and live-event professionals.
Broad incumbents
- Conrad Electronic: European broad-line electronics distributor and retailer serving B2B and B2B customers across multiple categories including ProAV components. Comparable as a multi-channel electronics distributor with overlapping CE/ProAV catalog, though at significantly larger scale and broader scope.
- Also Group: Pan-European broad-line IT and consumer electronics distributor with significant ProAV/CE exposure. Comparable to GoWild as a wholesale distribution platform overlapping in CE/ProAV product categories, though operating at vastly larger scale and broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Go Wild social profiles
Digital presenceGo Wild financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Wild leadership team
Management profileNumber of profiles
Profiles4 records
Go Wild funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Wild M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Wild
What does Go Wild do?
GoWild AG is a Swiss value-added distributor that resells and provides technical support for more than 25 Professional Audio/Visual, Consumer Electronics, and Musical Instrument brands to the Swiss B2B market. The company operates a B2B e-commerce webshop (shop.gowild.ch), an in-house Service Center for repairs and spare parts, and runs product training and manufacturer-led events.
Is Go Wild a public or private company?
Go Wild is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Go Wild founded?
Go Wild was founded in 1995. It employs 11 to 50 people.
Where is Go Wild based?
Go Wild is headquartered in Steinhausen, Switzerland, in the Europe region.
How does Go Wild make money?
One revenue line is on record: product Distribution & Sales.
Who are Go Wild's main competitors?
Direct peers on record are Brack.ch, Just Music, Trius Pro Audio, Mega Audio, Thomann and Audio Pro Heilbronn. Broad incumbents are Conrad Electronic and Also Group.
Does Go Wild have an API?
No public API is recorded for Go Wild.