What Zembl does

Zembl is an Australian business energy broker and comparison platform founded in 2010 and headquartered in Sydney, operating as Zembl Pty Limited. The company serves over 30,000 Australian businesses across two primary segments: small businesses spending under $3,000 per month on energy (addressed through a 10-minute expert call bill-comparison service) and larger commercial enterprises spending over $3,000 per month (addressed through expert procurement, tendering, and ongoing contract management). Zembl also serves multi-site operators, strata properties (via a partnership with Strata Energy Services), and a residential energy sub-brand, with a stated exclusion of the Northern Territory and embedded networks.

The underlying platform combines a digital self-service website (bill upload, callback request, online portal) with human-led expert consultation and an Energy Portal for commercial account management. Core technology components include continuous meter data monitoring and analysis (the Energy Intelligence Insights product), market analysis tools used to surface optimal contract opportunities from a panel of 13+ retailers (including AGL, Origin, EnergyAustralia, Shell Energy, ENGIE, Blue NRG, OVO Energy, nectr, Smartest Energy, Next Business Energy, and Momentum Energy), and AI-enabled automation supporting customer interaction summarisation, categorisation, and analytics. Adjacent offerings include Energy Efficiency Consulting delivered through a partner network (Solar Choice, Ecovantage, Quality Energy, Esena Energy) and Solar & Batteries solutions.

Zembl's revenue model is commission-based: services are provided free to customers, and Zembl is paid by energy suppliers when a new supply contract successfully begins. The company markets primarily through content marketing (blog, success stories), a referral program (Zembassador), organic social media, and direct response callback forms. It is a certified B Corporation and signatory to the National Customer Code for Energy Brokers, Consultants and Retailers and the Energy Comparator Code of Conduct. The company has 51-100 employees and reports 15+ years of operating history, with no disclosed funding rounds, parent company, or institutional investment.

Name

Zembl

Legal name

Zembl Pty Limited

Website

https://zembl.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Zembl is an Australian B2B energy broker and comparison platform that helps SMBs and commercial enterprises compare and switch energy retailers across a panel of 13+ suppliers, earning commission-based revenue while offering free services to over 30,000 Australian business customers.

Ownership category

akta.pro rank

Product category

Energy Brokerage Services

SIC

Electric & Other Services Combined (4931)

akta.pro primary industry

Energy Supplier Partner Networks / White-Label Brokerage Programs (EUAGAEAK)

akta.pro secondary industries

Supplier Tendering / RFP Management & Contract Negotiation Services (EUAGAEAE), C&I Multi-Site & Cross-Border Supply (Portfolio/Meter Management) (EUAGACAK)

Keywords

• Energy broker services
• Commercial energy procurement
• Business energy comparison
• Energy bill switching
• Energy management consulting

Headquarters

HQ city

Woolloomooloo

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Supplier Commission: Zembl receives payments from energy Suppliers who pay a commission once a new Supply Contract successfully begins. Services are provided completely free of charge to customers. This commission-based model means Zembl acts as an intermediary facilitating contracts between energy retailers and customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Zembl is an Australian business energy broker and comparison platform that helps businesses compare electricity and gas plans, negotiate contracts, and switch to better deals from a panel of 13+ energy retailers including AGL, Origin Energy, EnergyAustralia, and Shell Energy. Services are provided free of charge to customers, with revenue generated through commissions paid by energy retailers when new supply contracts are successfully established. Core offerings include Commercial Energy Procurement for larger businesses and Business Energy Bill Comparison for smaller businesses, supported by Multi-site Advice, Energy Intelligence Insights, Re-Zembl contract management, Energy Efficiency Consulting, and Solar & Batteries solutions.

Product overview

Zembl is an Australian business energy broker and comparison platform offering a unified suite of energy procurement and bill comparison services. The core offering consists of Commercial Energy Procurement (for larger businesses over $3,000/month) and Business Energy Bill Comparison (for smaller businesses under $3,000/month), supplemented by Multi-site Business Energy Advice, Energy Intelligence Insights (meter data analysis), and Energy Efficiency Consulting delivered through partners (Solar Choice, Ecovantage, Quality Energy, Esena Energy). Zembl also offers Re-Zembl (ongoing contract management), Solar & Batteries solutions, and a Residential Energy service. The ecosystem includes the Zembassador referral rewards program, an Energy Portal for commercial customer account management, and the Price Comparison and Switching Services. Together, these services help Australian businesses from small cafés to large manufacturers compare, procure, and manage energy contracts to maximise savings and efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Energy Procurement Expert procurement service for larger Australian businesses spending over $3,000 per month on energy. Provides tendering, contract negotiation, and ongoing management to maximise energy potential beyond the initial bill.
• Business Energy Bill Comparison 10-minute expert call-based service for smaller Australian businesses (under $3,000/month energy bill) that compares energy plans and switches customers to better deals on the spot.
• Multi-site Business Energy Advice Advisory service for Australian businesses with multiple locations to reduce complexity, consolidate billing, and maximise energy efficiency across all sites.
• Energy Intelligence Insights Continuous meter data analysis service for commercial customers that unearths energy insights and provides personalised roadmaps for unlocking efficiency improvements.
• Energy Efficiency Consulting Consulting service helping Australian businesses implement energy efficiency actions through trusted partners including Solar Choice, Ecovantage, Quality Energy, and Esena Energy.
• Re-Zembl Ongoing energy management service where Zembl acts as the customer's agent to source and enter into contracts with energy suppliers as existing contracts expire or come up for renewal.
• Solar & Batteries Solar panel and battery storage solutions offered in partnership with trusted installation specialists for businesses looking to generate renewable energy.
• Residential Energy Bill comparison service for residential customers to find and switch to better energy plans through an online portal.

Quantifiable outcome

• Average annual saving of $1,873 per customer
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Flo EnergycoreGTM or Marketing PartnerEnergy retailer partner in Zembl's panel, providing competitive energy rates to customers through Zembl's comparison and switching service.
• OVO EnergycoreGTM or Marketing PartnerEnergy retailer partner in Zembl's panel, providing competitive energy rates to customers through Zembl's comparison and switching service.
• nectrcoreGTM or Marketing PartnerEnergy retailer partner in Zembl's panel, providing competitive energy rates to customers through Zembl's comparison and switching service.
• Smartest EnergycoreGTM or Marketing PartnerEnergy retailer partner in Zembl's panel, providing competitive energy rates to customers through Zembl's comparison and switching service.
• Shell EnergycoreGTM or Marketing PartnerEnergy retailer partner in Zembl's panel, providing competitive energy rates to customers through Zembl's comparison and switching service.
• Origin EnergycoreGTM or Marketing PartnerEnergy retailer partner in Zembl's panel, providing competitive energy rates to customers through Zembl's comparison and switching service.
• Next Business EnergycoreGTM or Marketing PartnerEnergy retailer partner in Zembl's panel, providing competitive energy rates to customers through Zembl's comparison and switching service.
• Momentum EnergycoreGTM or Marketing PartnerEnergy retailer partner in Zembl's panel, providing competitive energy rates to customers through Zembl's comparison and switching service.
• ENGIEcoreGTM or Marketing PartnerEnergy retailer partner in Zembl's panel, providing competitive energy rates to customers through Zembl's comparison and switching service.
• EnergyAustraliacoreGTM or Marketing PartnerEnergy retailer partner in Zembl's panel, providing competitive energy rates to customers through Zembl's comparison and switching service.
• Blue NRGcoreGTM or Marketing PartnerEnergy retailer partner in Zembl's panel, providing competitive energy rates to customers through Zembl's comparison and switching service.
• AGLcoreGTM or Marketing PartnerEnergy retailer partner in Zembl's panel, providing competitive energy rates to customers through Zembl's comparison and switching service.
• Solar ChoiceminorStrategic or Co-development PartnerEnergy efficiency partner providing solar and efficiency solutions as part of Zembl's energy efficiency consulting services for Commercial & Industrial businesses.
• EcovantageminorStrategic or Co-development PartnerEnergy efficiency partner providing efficiency solutions as part of Zembl's energy efficiency consulting services for Commercial & Industrial businesses.
• Quality EnergyminorStrategic or Co-development PartnerEnergy efficiency partner providing efficiency solutions as part of Zembl's energy efficiency consulting services for Commercial & Industrial businesses.
• Esena EnergyminorStrategic or Co-development PartnerEnergy efficiency partner providing LED lighting and efficiency solutions as part of Zembl's energy efficiency consulting services. Example: LED lighting upgrades for Moits & Sons.
• Strata Energy ServicesminorGTM or Marketing PartnerPartnership for strata energy management services, with Zembl referring strata property clients to Strata Energy Services.
• National Customer Code for Energy Brokers, Consultants and RetailerscoreOthersZembl is a proud signatory of the National Customer Code for Energy Brokers, Consultants and Retailers, demonstrating commitment to customer service standards.
• Energy Comparator Code of ConductcoreOthersZembl is a proud signatory of the Energy Comparator Code of Conduct, demonstrating commitment to industry best practices.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Energy Action: Energy Action is an Australian energy procurement and contract management specialist serving commercial and industrial customers. Overlaps directly with Zembl's Commercial Energy Procurement and Re-Zembl services for businesses with complex multi-site energy needs.
• Selectra: Selectra operates energy comparison services in Australia (and globally), competing directly with Zembl on bill comparison and switching. Both serve residential and business customers with similar panel-of-retailers brokerage models.
• Make It Cheaper: Make It Cheaper is an Australian business energy and telecommunications comparison broker directly competing with Zembl in the same SMB/commercial energy comparison segment. Both offer free-to-customer comparison and switching with commission-based revenue from energy retailers.
• CovaU: CovaU is an Australian energy comparison and switching platform serving residential and small business customers. Direct overlap with Zembl's bill comparison product for sub-$3,000/month energy bill customers.
• 1st Energy: 1st Energy is an Australian energy broker specializing in business and commercial energy procurement. Comparable to Zembl in targeting commercial customers with energy bill comparison and tendering services.
• Electricity Wizard: Electricity Wizard is an Australian energy comparison service focused on residential and small business customers. Direct competitor to Zembl in bill comparison and switching with commission-based retailer relationships.

Broad incumbents

• iSelect: iSelect is a large Australian comparison platform covering energy, insurance, and financial services. Energy is one of multiple verticals, making it a broader incumbent that overlaps with Zembl's bill comparison business but does not specialize in commercial procurement.

Emerging players

• Wattly: Wattly is an Australian energy comparison and switching service with focus on solar and battery recommendations. Partially overlaps with Zembl's bill comparison and Solar & Batteries offerings for residential and SMB customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zemblau
• Facebookfacebook.com/zemblAUS
• LinkedInlinkedin.com/company/zemblau
• Instagraminstagram.com/zemblaus

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zembl