Netsolutions

What Netsolutions does

NetSolutions is a privately held Danish B2B IT distributor, solutions provider, and value-added reseller founded in 1999 and headquartered in Søborg, with a second office in Herlev. The company is positioned among Denmark's top 10 IT suppliers and serves mid-to-large enterprises and public institutions with a portfolio spanning hardware procurement, datacenter solutions, managed IT services, print/AV solutions, global hardware delivery, and circular IT/refurbishment. Core technology is non-proprietary: NetSolutions aggregates over 1.3 million IT product SKUs through a B2B webshop and partners with major manufacturers rather than developing its own platform; its in-house tools include 3Manager (print/copy management) and the Client Management device-lifecycle service. Strategic vendor partnerships include Platinum/Gold tier status with HP, Lenovo, Dell, Canon, Microsoft, and Apple, alongside reseller agreements with Cisco, VMware, Adobe, HPE/Aruba, Samsung, Fortinet, Acronis, and Rubrik, and a circular IT partnership with 3stepIT. Ergonomic peripheral sub-brands (Mousetrapper and Contour Design product lines, including RollerMouse Pro, SliderMouse Pro, and Mousetrapper Delta) are sold as higher-margin own/distributed inventory.

The business model is hybrid: product resale (one-time hardware sales) forms the primary revenue stream, supplemented by professional services (datacenter consulting, managed services, AV, global delivery), transaction-fee circular IT/recycling, and employee-benefit salary-sacrifice programs (bruttoløn) for IT equipment. Go-to-market combines direct enterprise sales, a 24/7 self-service B2B webshop, channel/vendor referrals, and a customer referral program (500 DKK reward on 10,000 DKK+ first orders). Pricing is not publicly disclosed; enterprise customers receive quote-based pricing, while webshop purchases require account registration with DKK-denominated, VAT-exclusive unit pricing. Customers include a documented anchor enterprise account (Scandinavian Tobacco Group, supported across 18+ countries) and a broader base of Danish mid-to-large businesses and public sector buyers. The firm is 100% Danish-owned, was converted from ApS to A/S in 2023, holds AAA Bisnode credit rating, ISO 9001/14001/27001 certifications, and operates from a DGNB Gold-certified headquarters. Headcount is reported at 11–50 employees, and revenue is not publicly disclosed.

Name

Netsolutions

Legal name

NetSolutions ApS

Website

https://ns.dk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

NetSolutions is a Danish B2B IT distributor and solutions provider serving mid-to-large enterprises and public institutions with over 1.3 million hardware SKUs, datacenter and managed services, print/AV solutions, and circular IT programs, operating through a 24/7 webshop and direct enterprise sales.

Ownership category

akta.pro rank

Product category

IT Distribution and Solutions Services

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)

akta.pro secondary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• B2B IT distribution
• IT hardware reseller
• Managed IT services
• Datacenter solutions
• IT procurement services

Headquarters

HQ city

Søborg

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. IT Product Sales: NetSolutions generates primary revenue through the sale of IT hardware products including computers, servers, networking equipment, printers, smartphones, and accessories from major manufacturers. They offer over 1.3 million IT products through their webshop.
2. IT Solutions and Services: Revenue from managed services including datacenter solutions, IT consulting, outsourcing, print solutions, AV solutions, global delivery, and Client Management services. Includes helpdesk, remote drift, onsite fix, deployment, and ongoing IT operations support.
3. Bruttolønsordninger (Salary Package Programs): NetSolutions offers salary sacrifice schemes for IT equipment including mobile phones, computers, and tablets as employee benefits, creating additional revenue streams from corporate clients.
4. Circular IT / Sustainability Services: Revenue from IT recycling, refurbishment, and resale of used IT equipment. NetSolutions purchases old IT equipment, securely wipes data, and resells or recycles devices in an environmentally responsible manner.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

NetSolutions is a Danish B2B IT distributor and solution provider that aggregates over 1.3 million IT products from major manufacturers (HP, Lenovo, Dell, Microsoft, Apple, Cisco, Canon) and delivers them to mid-to-large businesses and public institutions across Denmark and internationally. The company also provides datacenter solutions, managed services, IT outsourcing, print and AV solutions, circular IT/refurbishment, and global hardware delivery through a 24/7 webshop and direct sales team.

Product overview

NetSolutions is a Danish IT products, solutions, and services provider operating as a major B2B reseller and solutions integrator. The portfolio consists of: (1) Hardware products including computers/notebooks, tablets, smartphones, servers, networking equipment, printers, storage, and accessories from major vendors like HP, Lenovo, Dell, Samsung, Microsoft, Apple, Canon, and Cisco; (2) Ergonomic peripheral sub-brands Mousetrapper (Delta, Lite, Prime, Advance 2.0+, Alpha) and Contour Design (SliderMouse Pro, RollerMouse Pro, RollerMouse Red/Plus/Max, Unimouse, Balance Keyboard); (3) Software/services including 3Manager for print management, Client Management for device lifecycle services, and Apple Business Partnership services; (4) Solutions services for datacenter, circular IT/sustainability, AV solutions, global deliveries, print/copy solutions, and salary benefit schemes; and (5) Content/educational resources including white papers. The company operates a large webshop with over 1,300,000 IT product SKUs and provides 24/7 customer support.

Differentiator

Problem solved

Functional benefit

Brands

• 3Manager: Brand for IT management and smartphone solutions.
• Contour Design Products
• SliderMouse Pro
• RollerMouse Pro
• Mousetrapper Delta

Products and services

• Datacenter Solutions Integrated datacenter services covering server, network, storage, hosting/cloud, IT security, hyperconverged infrastructure, and IT consultant outsourcing, drift, and maintenance for business customers.
• IT Product Resale (B2B Webshop) Resale of more than 1.3 million IT hardware and software products from manufacturers including HP, Lenovo, Dell, Samsung, Microsoft, Apple, Canon, and Cisco through Denmark's largest IT webshop for business customers.
• Print and Copy Solutions HP and Canon printer solutions with installation, training, service agreements, and secure print services for business customers.
• AV Solutions Audio-visual solutions including screens, monitors, projectors, interactive boards, speakers, room controls, and presentation equipment for modern meeting rooms.
• Global Deliveries International IT hardware delivery and related services across multiple countries worldwide for multinational customers.
• Circular IT & Sustainability Services IT equipment recycling and refurbishment services including secure data wiping, resale of refurbished equipment, and CO2 reduction reporting, with 98% of refurbished equipment receiving a new life.
• Client Management IT device lifecycle management service including image deployment, anti-theft marking, configuration, service agreements, worldwide delivery, support, security, and data destruction.
• Bruttolønsordninger (Salary Benefit Schemes) Employee salary benefit schemes providing mobile phones, computers, and tablets as flexible salary packages for corporate clients' employees.
• Apple Business Partnership Services Apple-focused services including Device Enrollment Program (DEP) setup, Apple device administration, and AppleCare support services for enterprise Apple deployments.
• 3Manager NetSolutions' own print and copy solutions management tool for HP and Canon printers, used to monitor and manage print environments.

Quantifiable outcome

• 98% of refurbished IT equipment gets a new life; only 2% is destroyed and recycled

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and supporting.

• HPcoreChannel Partner/ Reseller/ DistributorHP Partner with MPS Power Partner status. NetSolutions sells HP computers, printers, servers, and accessories. The partnership provides access to HP's full product portfolio with competitive pricing and specialized competencies.
• LenovocoreChannel Partner/ Reseller/ DistributorLenovo Platinum Partner - highest tier partnership status. NetSolutions sells Lenovo notebooks, desktops, servers, and accessories. Platinum status indicates high volume sales and certified technical expertise.
• Dell TechnologiescoreChannel Partner/ Reseller/ DistributorDell Technologies Platinum Partner - top-tier partnership. NetSolutions offers Dell computers, servers, storage, and networking equipment. Platinum status requires meeting sales volumes and technical certification requirements.
• CanoncoreChannel Partner/ Reseller/ DistributorCanon Gold Partner for print and imaging solutions. NetSolutions provides Canon printers, multifunction devices, and related services with Gold tier benefits including priority support and extended warranties.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorMicrosoft partner selling Microsoft Surface devices, Office 365, Windows, Azure, SQL Server, and other Microsoft software. Awarded Årets Microsoft Surface Partner recognizing excellence in Surface product sales.
• ApplecoreChannel Partner/ Reseller/ DistributorApple Authorized Partner and Apple Business Partner. NetSolutions provides Apple devices including Mac, iPad, iPhone with services like Device Enrollment Program (DEP) and Apple device management. Also offers AppleCare and Apple Financial Services.
• SamsungsupportingChannel Partner/ Reseller/ DistributorSamsung partner selling Samsung smartphones, tablets, monitors, and other Samsung electronics.
• CiscosupportingChannel Partner/ Reseller/ DistributorCisco partner providing Cisco networking equipment, firewalls, and collaboration solutions including Cisco Meraki SD-WAN products.
• VMwaresupportingChannel Partner/ Reseller/ DistributorVMware partner selling VMware virtualization and cloud infrastructure software including vSphere, vSAN, and related solutions.
• AdobesupportingChannel Partner/ Reseller/ DistributorAdobe partner reselling Adobe software including Creative Cloud, Acrobat, and other Adobe products.
• JabrasupportingChannel Partner/ Reseller/ DistributorJabra partner selling Jabra headsets, speakerphones, and audio equipment for business communications.
• LogitechsupportingChannel Partner/ Reseller/ DistributorLogitech partner providing keyboards, mice, webcams, and accessories from Logitech's business and consumer product lines.
• HPE (Hewlett Packard Enterprise)supportingChannel Partner/ Reseller/ DistributorHPE partner selling Hewlett Packard Enterprise servers, storage, and networking products including Aruba network equipment.
• Aruba (HPE)supportingChannel Partner/ Reseller/ DistributorAruba partner providing HPE Aruba wireless networking, switches, and network security solutions.
• BarcosupportingChannel Partner/ Reseller/ DistributorBarco Silver Partner for visualization and collaboration solutions including projectors and display systems.
• HP PolysupportingChannel Partner/ Reseller/ DistributorHP Poly partner selling Poly (formerly Plantronics) audio and video collaboration equipment including headsets and conference phones.
• 3stepITsupportingStrategic or Co-development PartnerPartnership with 3stepIT for circular IT services including take-back, data wiping, and refurbishment of used IT equipment. 3stepIT handles the actual processing of returned equipment.
• Arctic WolfsupportingTechnology or IntegrationArctic Wolf cybersecurity partner providing managed detection and response, security operations, and risk management services.
• FortinetsupportingTechnology or IntegrationFortinet partner providing Fortinet firewalls and network security solutions for IT security services.
• AcronissupportingTechnology or IntegrationAcronis partner providing Acronis backup, disaster recovery, and cyber protection solutions.
• RubriksupportingTechnology or IntegrationRubrik partner providing Rubrik backup, recovery, and data management solutions for datacenter services.
• Contour DesignsupportingChannel Partner/ Reseller/ DistributorContour Design partner selling ergonomic mice including RollerMouse and SliderMouse products designed to prevent repetitive strain injuries.
• MousetrappersupportingChannel Partner/ Reseller/ DistributorMousetrapper partner selling the Swedish-designed ergonomic mouse alternative that positions hands in a centered, relaxed position to prevent musculoskeletal problems.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• SHI International: SHI International is a large global IT solutions provider offering hardware, software, and lifecycle services. Its integrated procurement and managed services model is highly comparable to NetSolutions' full-stack B2B IT offering.
• Arrow Electronics: Arrow ECS / Arrow Electronics is a global value-added distributor of enterprise IT products and services. It overlaps with NetSolutions in the distribution of servers, storage, networking, and software from vendors like Cisco, HPE, and VMware into enterprise and public sector accounts.
• Also: Also is a large European B2B technology provider (wholesale distribution, cloud, and managed services) operating across the Nordics and broader EMEA. It overlaps with NetSolutions in IT product distribution, vendor relationships (HP, Lenovo, Dell, Microsoft), and B2B go-to-market.
• CDW: CDW is a large North American-headquartered B2B IT solutions provider selling hardware, software, and integrated IT services to enterprise, public sector, and education customers — a comparable business model to NetSolutions at significantly larger scale.
• Ingram Micro: Ingram Micro is one of the world's largest IT distributors, supplying hardware, software, and cloud services globally. It competes with NetSolutions in the B2B IT product distribution market, especially for enterprise and public sector accounts across Europe.
• Bechtle: Bechtle is one of Europe's largest IT resellers and system houses, providing hardware, software, and IT services to SMB and enterprise customers. It competes with NetSolutions for Nordic and pan-European enterprise hardware and managed services deals.
• Insight Enterprises: Insight Enterprises is a global B2B technology provider offering hardware, software, and IT services. It competes with NetSolutions in the enterprise IT procurement and managed services space, particularly for multinational accounts.

Direct peers

• Atea: Atea is the leading Nordic IT infrastructure and services provider, headquartered in Denmark/Norway, reselling hardware, software, and delivering managed services to public sector and enterprise customers — the same core customer segments and product categories as NetSolutions but at significantly larger scale.
• Dustin: Dustin is a major Nordic B2B IT reseller and managed services provider based in Sweden, offering a comparable mix of hardware procurement, software licensing, and lifecycle services to enterprises and public sector buyers across the Nordics.

Regional players

• Tietoevry: Tietoevry is a leading Nordic digital services and software company serving public sector and enterprise customers, with strong overlap in Danish public institutions — a key customer segment for NetSolutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netsolutions