Blaster
Blaster is a Miami-based adtech company that runs an omnichannel programmatic DSP connecting agencies and brands to 60+ ad exchanges across digital, OOH, CTV, audio, mobile, and video, monetizing via usage-based CPM/CPC/CPA media buying and custom rich-media services.
- Company typePrivate
- Founded2022
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Blaster does
Blaster is a Miami-headquartered adtech company operating an omnichannel programmatic advertising platform that enables agencies and brands to plan, execute, and optimize ad campaigns across digital, mobile, CTV/OTT, video, audio, radio, and out-of-home (OOH/Indoor) channels through a single unified interface. The core technology stack comprises a Demand-Side Platform (DSP) connecting to 60+ ad exchanges and direct publishers (including Google Authorized Buyers, Magnite, PubMatic, OpenX, InMobi, Smaato, Equativ, TripleLift, Anzu, Viber, LoopMe, and Pubnative), a Supply-Side Platform (SSP) for publisher yield management, and a dedicated OOH & Indoor module. The platform claims access to 1.5B+ profiled users across 2,500+ targeting combinations and applies AI/ML for real-time bidding optimization with micro-bidding granularity, NLP-driven brand safety, computer vision for OOH foot-traffic analytics, and DMP/CDP-based audience segmentation. It also bundles verification tools (IAS, DoubleVerify, Moat, The Media Trust), attribution partners (Adjust, AppsFlyer, Kochava, Branch), reporting integrations (Google Campaign Manager, Adobe Advertising Cloud, Datorama), and in-house rich-media creative services that the company states can capture up to 15X more engagement than standard formats.
The company monetizes through usage-based programmatic media buying (CPM/CPC/CPA) charged to advertisers and agencies, complemented by professional-services revenue from custom rich-media creative production. Pricing is quote-based with no publicly disclosed tiers; prospects submit onboarding details (company, fiscal ID, budget, buyer/seller profile) via pre-registration and "Request a meet" forms. The go-to-market is sales-led and direct, targeting agencies and brands as primary segments and publishers as a secondary segment through a Business Partners program. Operational footprint spans Miami (HQ) plus regional offices in Bogotá, Lima, Guatemala City, San José, Santiago, and Dubai (Silicon Oasis), indicating a LatAm-anchored commercial focus.
Blaster is privately held with no disclosed funding rounds, no disclosed revenue, no named enterprise customers, and a small headcount of 11–50 employees. The company received third-party validation via MartTech Outlook Magazine's Top 10 Programmatic Advertising Solutions Providers recognition in 2023, but financial and customer-base data remain undisclosed, limiting visibility into commercial traction.
Blaster firmographics
Firmographics- Name
- Blaster
- Legal name
- Blaster
- Website
- https://blaster.biz
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blaster is a Miami-based adtech company that runs an omnichannel programmatic DSP connecting agencies and brands to 60+ ad exchanges across digital, OOH, CTV, audio, mobile, and video, monetizing via usage-based CPM/CPC/CPA media buying and custom rich-media services.
- Ownership category
- akta.pro rank
Blaster industry classification
Industry- Product category
- Programmatic Advertising Platform
- NAICS
- Media Buying Agencies (541830), Other Services Related to Advertising (541890), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)
- akta.pro secondary industry
- Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH)
Keywords
Where Blaster is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Blaster business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Programmatic Media Buying/Selling (CPM/CPA/CPC): Blaster operates a DSP platform that charges advertisers on a CPM (Cost Per Mille), CPC (Cost Per Click), or CPA (Cost Per Action) basis for programmatic media buying. The platform also facilitates media selling for publishers, monetizing inventory through RTB, preferred deals, private auctions, and programmatic guaranteed models.
- Custom Rich Media Creative Services: The company offers a custom rich media service for advertisers, creating bespoke interactive and dynamic ad creatives. This is a professional service revenue stream complementing the core platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Buyer and Seller profiles with pre-registration onboarding |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Blaster product offering
Product offeringCore offering
Blaster operates an omnichannel programmatic advertising platform combining a Demand-Side Platform (DSP), Supply-Side Platform (SSP), and dedicated OOH & Indoor module that lets agencies and brands plan, execute, and optimize ad campaigns across TV, OOH, indoor, internet, radio, and mobile via a single unified interface. The platform integrates with 60+ ad exchanges, reaches 1.5B+ profiled users across 2,500+ targeting combinations, and applies AI-powered real-time optimization, Computer Vision analytics for OOH, and NLP-driven brand safety. A complementary Custom Rich Media Creative Service produces bespoke interactive ad formats claimed to capture up to 15X more attention than standard creatives.
Product overview
Blaster is an omnichannel programmatic advertising platform that offers a unified platform-plus-modules architecture. The core offering is the Blaster Omnichannel Platform, which combines a DSP for programmatic buying, SSP for publisher yield optimization, and advanced audience segmentation across OOH, Web, Mobile, CTV, Radio, and Audio channels. Key modules include custom Rich Media Creative Service (up to 15X more engagement), Sticky Ads, Floating Ads, Video Ads (IBV and VAST), CTV/OTT advertising, and Programmatic Audio. The platform integrates 60+ ad exchanges, reaches 1.5B+ profiled users, and employs AI-driven optimization, computer vision analytics for OOH measurement, and NLP for brand safety. Ready-to-use creative templates and the AdNeon creative management tool support dynamic rich media production. The company also operates a dedicated OOH & Indoor module with computer vision-powered analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Blaster Omnichannel Platform Omnichannel programmatic advertising platform that enables agencies and brands to plan, execute, and optimize high-performing ad campaigns across all media channels through a single unified interface, integrating 60+ ad exchanges, 1.5B+ profiled users, and AI-driven targeting and optimization.
- Blaster DSP (Demand-Side Platform) Web-based Demand-Side Platform that allows advertisers and agencies to buy advertising inventory across multiple ad exchanges through real-time bidding, with IBV and VAST video formats, audience segmentation, budget capping, and automatic bid optimization based on CPM, CPC, or CPA.
- Blaster OOH & Indoor Platform Out-of-home and indoor advertising platform that lets advertisers buy venues by days or hours, with Computer Vision-powered analytics to measure foot traffic, demographics, and impression counts across digital screens in public places.
- Custom Rich Media Creative Service Professional service producing custom rich media ad creatives, including expandable, floating, sticky, and integrated formats with interactive elements, video, audio, and dynamic creatives that adapt in real time to user or context data, with claimed engagement up to 15X higher than standard formats.
Quantifiable outcome
- 15X more attention with custom rich media creatives
- +1 more outcomes
Companies that use Blaster
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Blaster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability11 records
Feature8 records
Blaster partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core.
- InMobicoreInMobi is one of Blaster's integrated ad exchanges providing global mobile and programmatic inventory access for campaigns.
- SmaatocoreSmaato is integrated as an ad exchange partner providing real-time bidding inventory for Blaster's DSP platform.
- AnzucoreAnzu provides in-game advertising inventory integrated into Blaster's programmatic ecosystem.
- PubMaticcorePubMatic is integrated as a supply-side platform and exchange, providing programmatic inventory access for Blaster's campaigns.
- OpenXcoreOpenX is integrated as an ad exchange providing programmatic inventory access across web and mobile environments.
- EquativcoreEquativ provides programmatic advertising inventory and SSP services integrated into Blaster's platform.
- MagnitecoreMagnite (formerly Rubicon Project) is integrated as a sell-side platform and exchange partner providing programmatic inventory.
- PubnativecorePubnative is integrated as a supply-side technology platform providing mobile and CTV programmatic inventory.
- Viber (Rakuten Viber)coreViber is integrated as a direct publisher providing messaging and app-based advertising inventory.
- Google Authorized BuyerscoreGoogle Authorized Buyers (Google AdX) provides premium programmatic inventory through Google's exchange network.
- TripleLiftcoreTripleLift provides native and programmatic advertising inventory integrated into Blaster's platform.
- LoopMecoreLoopMe provides mobile and video advertising inventory with outcome-based solutions integrated into Blaster's platform.
- Integral Ad Science (IAS)coreIAS is integrated as a verification and brand safety tool ensuring ads are served in appropriate environments and measuring viewability.
- DoubleVerify (DV)coreDoubleVerify is integrated as a verification platform providing ad fraud detection, brand safety, and viewability measurement.
- AdjustcoreAdjust is integrated as a mobile measurement and attribution partner for tracking app installs, sessions, and campaign performance.
- The Media TrustcoreThe Media Trust provides verification and ad security services integrated into Blaster's platform for brand safety.
- AppsFlyercoreAppsFlyer is integrated as a mobile attribution and analytics partner for measuring campaign ROI and user engagement.
- moat by OraclecoreMoat provides viewability and attention measurement for ads served through Blaster's platform.
- KochavacoreKochava provides mobile attribution and analytics integration for tracking and measuring campaign performance.
- BranchcoreBranch is integrated as a cross-platform measurement and deep linking platform for mobile attribution.
- Google Campaign ManagercoreGoogle Campaign Manager (formerly DCM) is integrated as a reporting and ad trafficking tool for campaign management and reporting.
- Adobe Advertising CloudcoreAdobe Advertising Cloud is integrated as a data and reporting tool within Blaster's ecosystem for campaign analytics.
- Google Data StudiocoreGoogle Data Studio is used for data visualization and reporting within Blaster's platform ecosystem.
- DeltaXcoreDeltaX provides creative management and campaign optimization tools integrated with Blaster's platform.
- NexdcoreNexd provides creative technology and rich media solutions for interactive advertising campaigns.
- Datorama (Salesforce)coreDatorama is integrated as a marketing intelligence and analytics platform for reporting and data integration within Blaster's ecosystem.
Scale indicators5 records
Recent moves1 record
Expansion highlights4 records
Blaster competitors and assessment
Company assessmentDirect peers
- The Trade Desk: The Trade Desk is the leading independent omnichannel DSP, offering programmatic buying across display, video, CTV, audio, mobile, and DOOH. It is the closest direct peer to Blaster, both in product (DSP-led omnichannel) and in go-to-market (selling to agencies and brand-direct advertisers), though at vastly greater scale.
- Adform: Adform is a European-headquartered ad platform offering a full programmatic stack (DSP, SSP, DCO) across display, video, mobile, CTV, and DOOH. It is a direct competitor to Blaster in the omnichannel DSP space and serves as a useful size-and-scope comparable.
- Viant Technology: Viant operates the Adelphic DSP and the people-based Viant Data Cloud, competing directly with Blaster in omnichannel programmatic buying and identity-driven audience targeting for agencies and brand-direct advertisers.
- MediaMath: MediaMath is an independent omnichannel DSP focused on programmatic media buying across display, video, mobile, audio, and DOOH. It is a direct competitor to Blaster in the agency-facing DSP market, with comparable audience targeting and AI optimization capabilities.
- Yahoo DSP (Yahoo Ads): Yahoo DSP offers programmatic omnichannel buying across native, video, CTV, audio and mobile, leveraging Yahoo's owned audience properties and identity. It is a direct competitor for agency programmatic spend, with overlapping feature sets around cross-channel buying and audience targeting.
Emerging players
- Hivestack: Hivestack is a programmatic DOOH ad exchange and supply-side platform, providing the inventory and measurement layer that Blaster's OOH module competes against. The two are comparable as competitors in the programmatic OOH supply/demand stack, with Hivestack focused more narrowly on the OOH side.
- Vistar Media: Vistar Media is a leading programmatic DOOH SSP and ad server offering real-time bidding across digital out-of-home inventory with measurement and attribution capabilities. It is comparable to Blaster's OOH/SSP module and useful as a more focused peer for evaluating the OOH side of Blaster's platform.
Broad incumbents
- Google Display & Video 360: Google DV360 is a full-stack programmatic DSP embedded within Google Ads and tightly integrated with Google AdX, GA360, and YouTube inventory. It competes with Blaster for agency and brand spend but operates as part of a much broader ad platform portfolio and benefits from Google's owned exchange and identity stack.
- Adobe Advertising Cloud: Adobe Advertising Cloud is the DSP arm of Adobe Experience Cloud, tightly integrated with Adobe Analytics, Audience Manager, and Creative Cloud. It competes for enterprise omnichannel demand and is pre-integrated with Blaster's ecosystem, but operates within Adobe's larger martech portfolio.
- Amazon Ads (Amazon DSP): Amazon DSP offers programmatic access to Amazon-owned inventory (Twitch, IMDb TV, devices) plus third-party exchanges, with strong retail-data targeting. It is a competitor for omnichannel demand, particularly for advertisers seeking commerce-linked audiences, and operates as part of Amazon's broader commerce-anchored ad business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Blaster social profiles
Digital presenceBlaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blaster leadership team
Management profileNumber of profiles
Profiles1 record
Blaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blaster
What does Blaster do?
Blaster operates an omnichannel programmatic advertising platform combining a Demand-Side Platform (DSP), Supply-Side Platform (SSP), and dedicated OOH & Indoor module that lets agencies and brands plan, execute, and optimize ad campaigns across TV, OOH, indoor, internet, radio, and mobile via a single unified interface. The platform integrates with 60+ ad exchanges, reaches 1.5B+ profiled users across 2,500+ targeting combinations, and applies AI-powered real-time optimization, Computer Vision analytics for OOH, and NLP-driven brand safety. A complementary Custom Rich Media Creative Service produces bespoke interactive ad formats claimed to capture up to 15X more attention than standard creatives.
Is Blaster a public or private company?
Blaster is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blaster founded?
Blaster was founded in 2022. It employs 11 to 50 people.
Where is Blaster based?
Blaster is headquartered in Miami, United States, in the North America region.
How does Blaster make money?
Two revenue lines are on record. Programmatic Media Buying/Selling (CPM/CPA/CPC) is the primary driver. The others are custom Rich Media Creative Services.
Who are Blaster's main competitors?
Direct peers on record are The Trade Desk, Adform, Viant Technology, MediaMath and Yahoo DSP (Yahoo Ads). Emerging players are Hivestack and Vistar Media. Broad incumbents are Google Display & Video 360, Adobe Advertising Cloud and Amazon Ads (Amazon DSP).
Does Blaster have an API?
No public API is recorded for Blaster.
What industry is Blaster in?
Blaster's product category is Programmatic Advertising Platform. Its primary akta.pro industry code is BPAFACAI, Performance Creative & Ad Production (Dynamic/Iterative), with a secondary code of MPAAAKAH, Experiential OOH & Ambient Media (Guerilla, Pop-Ups). Its NAICS code is 541830 and its SIC code is 7310.