What 10Ten Media does

10Ten Media is a privately held, New York-based full-service creative agency founded in 2007 by Scott Gramling, operating with a small core full-time team (1–10 staff) supplemented by dozens of worldwide contributors. The firm delivers integrated work across strategy, branding, design, marketing, and editorial — packaged under its 'IOTen' transformation offering — and produces content across websites, digital custom content, magazines, video, social media, and newsletters.

Its client base consists almost exclusively of enterprise brands and major publishers, including Hearst (25+ brands such as Town & Country, Seventeen, and Oprah), Disney, Michael Kors, HP, Getty Images, Sports Illustrated, Tennis Channel, Hallmark Channel, Barnes & Noble, and MINI, alongside sports betting and gaming entrants (FOX Bet, Stars Casino, bwin, DRF, SI.com/gambling). Notable deliverables include the Platinum AVA Digital Award–winning Connected Car platform, a USA Today bestselling Hallmark book, and digital magazines reaching 60+ million annual page views for Tennis.com.

The business model is project-based professional services with no publicly disclosed pricing. Revenue is generated through bespoke creative engagements rather than recurring subscriptions or licensing. GTM is sales-led and event-driven, leveraging case studies on its website, industry awards, and referrals from long-standing publisher and brand relationships. The firm is independently operated with no disclosed funding, parent company, or M&A activity.

Name

10Ten Media

Legal name

10Ten Media, Ltd.

Website

https://10tenmedia.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

10Ten Media is a New York-based, privately held creative agency founded in 2007 that delivers integrated strategy, branding, design, marketing, and editorial work for enterprise brands and major publishers, including Hearst, Disney, and Sports Illustrated.

Ownership category

akta.pro rank

Product category

Creative Services and Content Production

NAICS

Advertising, Public Relations, and Related Services (5418), Broadcasting and Content Providers (516)

SIC

Services-Advertising Agencies (7311), Periodicals: Publishing Or Publishing & Printing (2721), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

akta.pro secondary industries

Email Marketing + Newsletter Publishing Suites (MPACAIAE), Newsletter Publishing Platforms (MPACAIAA)

Keywords

• Full-service creative agency
• Content production services
• Branding and design services
• Digital content strategy
• Editorial content creation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: 10Ten Media operates as a full-service creative agency delivering bespoke solutions across strategy, branding, design, marketing, and editorial. Revenue is generated through project-based professional services for major brands and publishers.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

10Ten Media is a full-service creative agency functioning as a content studio, delivering integrated strategy, branding, design, marketing, and editorial services for major brands and publishers. The agency edits, manages, and ships finished content products across digital, mobile, social, print, and video formats. It also builds proprietary digital community platforms (e.g., The Connected Car) and runs structured transformation engagements (IOTen) to reposition brand content operations.

Product overview

10Ten Media is a full-service agency that operates as a unified offering under the IOTen brand, leveraging the power of Strategy, Branding, Design, Marketing, and Editorial to deliver custom digital content, websites, video, and publications across all mediums. The company transforms businesses through fundamental shifts that deliver increased efficiency and profitability. Key products include The Connected Car digital community platform for the autonomous vehicle industry, and comprehensive digital content services spanning editorial magazines, branding, design, marketing campaigns, video production, social media, and email newsletters. The company serves major clients including Hearst (25+ brands), Tennis Channel, Fox Bet, Disney, Michael Kors, and HP.

Differentiator

Problem solved

Functional benefit

Products and services

• IOTen IOTen is 10Ten Media's signature transformation engagement / flagship content repositioning offering, structured around the agency's five-discipline model (Strategy, Branding, Design, Marketing, Editorial) to help brand clients rethink and elevate their content operations.
• The Connected Car The Connected Car is a digital community platform designed to engage automotive audiences through content, conversation, and editorial programming. It functions as a flagship demonstration of 10Ten Media's capability to concept, build, and operate owned digital community products beyond pure client work.
• Editorial Services Editorial Services cover content editing, custom content creation, copywriting, and editorial project management delivered by journalists, editors, and writers for brand and publisher clients across digital, print, and video channels.
• Marketing Services Marketing Services cover integrated marketing content, campaign assets, and channel execution to support brand launches, tentpole moments, and ongoing audience growth initiatives.
• Design Services Design Services cover visual identity, layout, interactive infographics, and digital magazine/site design delivered by the agency's in-house and contributor designers.
• Branding Services Branding Services cover brand strategy, positioning, and identity development for clients repositioning their content and consumer-facing brands.
• Strategy Services Strategy Services cover content and brand strategy engagements that help clients define their editorial direction, audience, and channel mix.

Quantifiable outcome

• Tennis.com delivers 60+ million page views annually
• +5 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Hearst PublishingcoreStrategic or Co-development PartnerThe world's largest lifestyle publisher trusted 10Ten with its U.S. portfolio of more than 25 brands. 10Ten produced content maintaining the highest quality across titles including Town & Country, Seventeen, Oprah, and more.
• DisneycoreStrategic or Co-development Partner10Ten generated best-selling publications for Disney's iconic brands Star Wars and Finding Dory, including poster books and collectible content.
• The Stars GroupcoreStrategic or Co-development PartnerHired 10Ten prior to launch of FOX Bet national media and sports wagering partnership. The success of FOXBet's launch triggered Stars Group's $12.2 billion merger with Flutter Entertainment.
• Stars CasinocoreStrategic or Co-development Partner10Ten developed compelling visual aesthetic for Stars Casino launch, including style guide, iconography, asset library, TV commercials, and social graphics. Generated $10.6M revenue in first month.
• Associated PressminorStrategic or Co-development Partner10Ten collaborated with The Associated Press for branded publications printed and distributed by Hearst.
• Fast CompanyminorStrategic or Co-development PartnerPartnered with Fast Company and MINI to create award-winning custom content project including VR experiences.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Think Jam: Entertainment-marketing agency producing content, campaigns, and social media for studios, networks, and media brands (e.g., HBO, Lionsgate, Hallmark-adjacent clients). Comparable to 10Ten's entertainment and publisher content work such as Disney, Hallmark, and Tennis Channel.
• Mother New York: Independent, full-service creative agency offering strategy, branding, design, and content production for major consumer brands. Directly comparable in independent creative positioning, NYC base, and integrated offering structure.
• Anomaly: Independent creative agency with a strategy-to-execution model spanning brand, content, and design. Comparable to 10Ten in offering a full-service alternative to holding-company networks for major consumer and publisher clients.
• Code and Theory: Digital-first creative agency with deep publishing heritage (founded by former Hearst digital leadership) that produces editorial, branded content, and platform design for major media and consumer brands. Closely comparable to 10Ten's publisher-centric, multi-platform content model.
• Movers+Shakers: Independent creative and social content agency producing campaigns and platform-native content for major brands. Directly comparable in boutique size, social-content focus, and marquee consumer brand client roster.
• Pereira O'Dell: Independent creative agency combining advertising, design, and branded content for enterprise clients including publishers and consumer brands. Comparable to 10Ten's integrated strategy-through-execution model and boutique scale.
• Red Antler: Brooklyn-based boutique branding and creative agency specializing in brand identity, content, and launch strategy for consumer brands. Directly comparable to 10Ten in scale, multi-discipline offering (strategy/branding/design), and enterprise client profile.

Broad incumbents

• 72andSunny: Larger independent creative agency offering strategy, branding, and content for global brands. Comparable service offering to 10Ten but at significantly greater scale and geographic footprint.
• VaynerMedia: Large digital and social creative agency producing content, branding, and marketing for major consumer and media brands. Overlaps with 10Ten's digital content, social, and editorial services but at substantially greater scale.

Emerging players

• Gin & Luck: Boutique agency specializing in newsletter strategy, audience development, and email marketing for media brands. Direct overlap with 10Ten's newsletter and email marketing services (e.g., the Getty Images newsletter work that delivered 278% higher open rates).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/10tenMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10Ten Media