Moto Expert
Moto Expert is a French motorcycle retail franchise network, founded around 2002 and headquartered in L'Union, France. It operates 8+ franchise stores and an e-commerce platform (motoexpert.fr) selling helmets, rider gear, tires, accessories, used motorcycles, and workshop services to individual motorcyclists nationwide.
- Company typePrivate
- Founded2002
- HeadquartersToulouse, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Moto Expert does
Moto Expert is a French motorcycle retail franchise network operating since approximately 2002, headquartered in L'Union, France. The company operates through a combined omnichannel model: more than eight physical franchise stores distributed across France (Annecy, Albertville, Belfort, Tarbes/Juillan, Toulouse, Metz, Poitiers, Narbonne) plus an e-commerce platform at motoexpert.fr and a network portal at magasins.motoexpert.fr. The franchise model allows each store to operate with local autonomy while sharing brand identity, supplier partnerships, and a common product catalog.
The core product offering spans helmets (full-face, modular, jet, off-road), rider gear (leather and textile jackets, suits, gloves, pants, boots), motorcycle accessories (anti-theft, luggage, batteries, brakes, spark plugs), tires (Bridgestone, Dunlop, Metzeler, Michelin, Pirelli), off-road equipment, scooter-specific products, and an outlet/clearance section. The company also operates a used motorcycle marketplace categorized by style (Sportives, Routières, Roadster, Trail, Enduro, Quad, vintage) with a 12-month warranty. Beyond retail, Moto Expert generates workshop revenue through "Service Rapide" packaged services covering diagnostics, maintenance, tire mounting, and brake/chain service.
The business operates as a franchise network selling to individual motorcyclists (a single persona segment covering all riding styles and experience levels). Revenue mechanics are threefold: one-time retail product sales across categories, professional services through workshop packages, and transactional fees/margins on used motorcycle sales with trade-in. Marketing is decentralized, with each store running localized Facebook pages for community engagement, complemented by network-wide seasonal campaigns (summer/winter sales, Father's Day, Black Friday) and brand-partnered contests (Michelin Powerdays, Dunlop Cosmo). The company has no disclosed proprietary technology platform, no parent company, no institutional funding, and no AI/ML capabilities referenced in available sources.
Moto Expert firmographics
Firmographics- Name
- Moto Expert
- Legal name
- Moto Expert
- Website
- https://magasins.motoexpert.fr
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Moto Expert is a French motorcycle retail franchise network, founded around 2002 and headquartered in L'Union, France. It operates 8+ franchise stores and an e-commerce platform (motoexpert.fr) selling helmets, rider gear, tires, accessories, used motorcycles, and workshop services to individual motorcyclists nationwide.
- Ownership category
- akta.pro rank
Moto Expert industry classification
Industry- Product category
- Motorcycle Retail & Aftermarket Services
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (44133), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industries
- Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Bike Service, Repair & Maintenance Shops (CRAMAHAH)
Keywords
Where Moto Expert is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices9 records
Markets served
Moto Expert business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Revenue from sale of motorcycle equipment, accessories, helmets, rider apparel (leather jackets, textile jackets, gloves, boots), tires, and spare parts through physical stores and the motoexpert.fr e-commerce platform.
- Workshop and Service Revenue: Revenue generated from workshop services including quick service packages (forfaits service rapide), tire mounting, diagnostics, brake services, chain kit services, and maintenance.
- Used Motorcycle Sales: Revenue from sale of used motorcycles (occasion moto) with 12-month warranty, including trade-in of customer motorcycles.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Moto Expert product offering
Product offeringCore offering
Moto Expert is a French motorcycle retail franchise network that sells motorcycle equipment and accessories (helmets, rider apparel, gloves, boots, tires, spare parts, accessories) and used motorcycles through a network of 8+ physical franchise stores across France and the motoexpert.fr e-commerce platform. It also provides in-store workshop services (Service Rapide) including tire mounting, diagnostics, brake services, chain kit services, and regular maintenance, along with a 12-month warranty on used motorcycles and an equipment buyback/trade-in program.
Product overview
Moto Expert is a French motorcycle retail franchise network operating both physical stores and an e-commerce platform (motoexpert.fr). The core offering centers on motorcycle sales and a comprehensive range of motorcycle equipment and accessories, organized into distinct product categories: helmets (Casques) covering full-face, modular, jet, and off-road helmets from brands like Arai, HJC, Scorpion, AGV, and Shoei; rider gear (Equipement Motard) including protective clothing, gloves, boots, and suits from IXON, Bering, and Furygan; accessories (Accessoires) such as tech gadgets, security devices, luggage, batteries, and brake parts; tires (Pneus) from Bridgestone, Dunlop, Metzeler, Michelin, and Pirelli; off-road equipment (Tout-Terrain); scooter products; and a clearance outlet section. The company also operates a used motorcycle marketplace (Motos d'Occasion) with categories for different motorcycle types and a 12-month warranty. Moto Expert provides workshop services including quick maintenance and repairs through its franchise network.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Motorcycles (Motos d'Occasion) Sale of used motorcycles (occasion moto) across multiple categories (Sport, Touring, Roadster, Trail, Enduro, Quad, vintage) with a 12-month warranty and trade-in options for customer motorcycles.
- Service Rapide (Quick Workshop Service) In-store workshop services including quick service packages (forfaits service rapide), revisions, diagnostics, tire mounting, brake services, chain kit services, and regular motorcycle maintenance.
- Helmets (Casques) Full range of motorcycle helmets including Integral (full-face), Modulable (flip-up), Jet (open-face), Demi-Jet, and TT (off-road/motocross) styles from brands such as Arai, HJC, Scorpion, AGV, and Shoei.
- Rider Gear (Equipement Motard) Complete rider equipment including leather jackets, textile jackets, motorcycle suits, gloves, leather pants, textile pants, boots, and safety gear from brands like IXON, Bering, and Furygan.
- Motorcycle Accessories (Accessoires) Motorcycle accessories including high-tech gadgets, protective covers, anti-theft devices, luggage systems, batteries, spark plugs, brakes, and part search by motorcycle model.
- Motorcycle Tires (Pneus) Motorcycle tires from major brands including Bridgestone, Dunlop, Metzeler, Michelin, and Pirelli, with tire search by motorcycle model.
- Off-Road Equipment (Tout-Terrain) Off-road motorcycle equipment including motocross helmets, goggles, off-road gear, children's equipment, and off-road tires.
- Scooter Products Scooter-specific products including helmets, gloves, and accessories.
Quantifiable outcome
- 12-month warranty on all used motorcycles — providing buyer confidence
- +1 more outcomes
Companies that use Moto Expert
Customer profileSegments1 record
Ideal customer profiles1 record
Moto Expert technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Moto Expert partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Team Performance 55minorTeam Performance 55 organizes motorcycle track day events on circuits including Chambley, Dijon Prenois, and Magny-Cours. Events are open to all motorcyclists from beginner to experienced, with coaching by endurance rider Franck Gazielello since 2005. Moto Expert partners with this organization for racing-related community engagement.
- Le Repaire des MotardsminorLe Repaire des Motards is a motorcycle press and media outlet. Listed as a press partner for the Moto Expert network, providing media coverage and editorial visibility.
- Club Planète DucatiminorClub Planète Ducati is a French motorcycle club (Association Loi 1901) for Ducati enthusiasts. Listed as a club partner for the Moto Expert network.
- Passion Side F1 Racing TeamminorPassion Side F1 racing team was sponsored by Moto Expert and finished as winner of the French Side championship. The team (Delannoy/Bidault crew) was ranked 1st in the SBK championship.
- IPONEminorMoto Expert Tarbes participated in the IPONE Jackpot promotional contest, offering customers the chance to win prizes through the IPONE brand partnership.
- MichelincoreMichelin is a key tire brand partner sold through all Moto Expert stores. Michelin promotions (Powerdays events, tire offers) are regularly featured across the network. Michelin Powerdays contests offer customers the chance to win track day experiences.
- DunlopDunlop is a key tire brand partner sold through all Moto Expert stores. Joint promotions including Dunlop Cosmo contests and tire purchase refunds are regularly conducted.
- PirellicorePirelli tire brand is a key partner in the Moto Expert network, with promotional offers such as immediate discounts (up to €20) for tire purchases.
- BridgestonecoreBridgestone is a tire brand partner at Moto Expert stores. Promotions include rebates (€15 or €30) for Bridgestone T31 tire purchases.
- MetzelercoreMetzeler tire brand is offered through Moto Expert stores as part of the network's comprehensive tire portfolio.
- FurygancoreFurygan is a partner brand for motorcycle riding apparel, gloves, and airbag systems sold through Moto Expert stores. Promotions include discounts up to 45% on Furygan gloves.
- 72 Motors MV Agusta (Metz)minorMoto Expert Metz is co-located with 72 Motors MV Agusta dealership, indicating a partnership for MV Agusta motorcycle sales and potentially premium motorcycle inventory.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Moto Expert competitors and assessment
Company assessmentOthers
- Furygan: Furygan is a French manufacturer of motorcycle riding apparel, gloves, and airbag systems. Comparable as a brand supplier to Moto Expert — Furygan's products are sold through the Moto Expert network, and the two compete at the apparel retail level via Furygan's own DTC channels.
- IXON: IXON is a French motorcycle apparel brand offering jackets, gloves, suits, and boots. Comparable as a key apparel brand partner carried by Moto Expert; IXON's own direct retail channels partially overlap with Moto Expert's apparel assortment.
Direct peers
- Motoblouz: Motoblouz is a French online motorcycle apparel and accessories specialist with a strong e-commerce presence. Comparable to Moto Expert's motoexpert.fr platform in product breadth across helmets, riding gear, and accessories.
- Dafy Moto: Dafy Moto is the largest French motorcycle equipment and accessories retailer, operating a multi-store franchise network and a strong e-commerce platform. Directly comparable to Moto Expert as a multi-brand motorcycle retailer serving French riders with the same product categories (helmets, apparel, tires, parts).
- La Bécanerie: La Bécanerie is a French retailer specializing in motorcycle spare parts and accessories via e-commerce and physical locations. Overlaps with Moto Expert's parts and accessories assortment, particularly in the maintenance and spare parts segment.
- Moto-Axxe (Maxxess Moto): Maxxess Moto (formerly Moto-Axxe) is a French motorcycle equipment and accessories chain. Directly comparable as a multi-store motorcycle retailer offering riding gear, helmets, tires, and accessories to French riders.
- Motoshopping (Moto-Net): Motoshopping is a French online marketplace for motorcycle equipment and parts. Comparable to Moto Expert's e-commerce platform in offering a wide multi-brand catalog of motorcycle gear, accessories, and parts.
Broad incumbents
- Feu Vert: Feu Vert is a French automotive and motorcycle service and retail chain with a strong nationwide footprint. Comparable to Moto Expert's workshop service offering (tire mounting, maintenance) and parts retail, though Feu Vert covers cars as well.
Emerging players
- Helstons: Helstons is a French motorcycle apparel and equipment brand with its own retail and online presence. Comparable to Moto Expert in the riding apparel and lifestyle gear category, though Helstons is brand-led while Moto Expert is multi-brand.
Regional players
- Speedway: Speedway is a French motorcycle equipment retailer with physical stores and online sales. Comparable to Moto Expert as a multi-brand motorcycle retailer serving the French market with similar product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Moto Expert social profiles
Digital presenceMoto Expert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moto Expert leadership team
Management profileNumber of profiles
Moto Expert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moto Expert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moto Expert
What does Moto Expert do?
Moto Expert is a French motorcycle retail franchise network that sells motorcycle equipment and accessories (helmets, rider apparel, gloves, boots, tires, spare parts, accessories) and used motorcycles through a network of 8+ physical franchise stores across France and the motoexpert.fr e-commerce platform. It also provides in-store workshop services (Service Rapide) including tire mounting, diagnostics, brake services, chain kit services, and regular maintenance, along with a 12-month warranty on used motorcycles and an equipment buyback/trade-in program.
Is Moto Expert a public or private company?
Moto Expert is a private company. It is classified as unknown and is currently operating.
When was Moto Expert founded?
Moto Expert was founded in 2002. It employs 1 to 10 people.
Where is Moto Expert based?
Moto Expert is headquartered in Toulouse, France, in the Europe region.
How does Moto Expert make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are workshop and Service Revenue and used Motorcycle Sales.
Who are Moto Expert's main competitors?
Others on record are Furygan and IXON. Direct peers are Motoblouz, Dafy Moto, La Bécanerie, Moto-Axxe (Maxxess Moto) and Motoshopping (Moto-Net). Feu Vert is listed as a broad incumbent. Helstons is listed as an emerging player. Speedway is listed as a regional player.
Does Moto Expert have an API?
No public API is recorded for Moto Expert.
What industry is Moto Expert in?
Moto Expert's product category is Motorcycle Retail & Aftermarket Services. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow). Its NAICS code is 441227 and its SIC code is 3751.