Johari

What Johari does

Johari is a web-based 360-degree feedback application that operationalizes the Johari Window psychological model into a self-serve SaaS product for individual professionals. The platform lets a user invite colleagues to rate them on a curated library of 36 soft skills (Analytical Thinking, Communication, Leadership, Empathy, Problem Solving, etc.), then visualizes the results through the Johari Window scatter-plot and tracks performance longitudinally. A core functional differentiator is that historical feedback data persists for the user across job changes, framing the product as a portable career-performance record rather than an employer-tied tool.

The technical core is a single web application hosted at app.johariapp.com, built around the Johari Window framework, the 36-skill taxonomy, and visualization components (scatter-plot and Johari Window graph). Signup requires a business email as a quality/spam control, with a backup personal email configurable in account settings. No native mobile apps, public APIs, SDKs, or third-party integrations are disclosed, and no AI/ML capabilities are referenced anywhere in the available materials.

Commercially, Johari operates a product-led growth motion targeting individual professionals (horizontal segmentation) with a subscription revenue model, though pricing tiers are not publicly disclosed and there is no visible paid plan on the marketing site. Go-to-market is entirely digital: self-serve web signup, a Product Hunt launch, a Facebook page, and content marketing around the Johari Window concept and growth mindset themes. The brand logos shown on the homepage (Mailchimp, PayPal, Stripe, Visa, Apple, Tinder, Sony, Airbnb) are employers where users have worked, social-proof cues rather than enterprise customers. The company is privately held, headquartered in Delhi, India, with 1-10 employees, no disclosed funding, no parent company, no management team information published, and no certifications or regulatory milestones.

Name

Johari

Website

https://johariapp.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Johari is a web-based 360-degree feedback app where professionals collect colleague input on 36 soft skills, visualize results via the Johari Window model, and retain longitudinal career performance data across job changes.

Ownership category

akta.pro rank

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based Feedback Service: The platform provides a feedback collection and career tracking service. While specific pricing tiers are not publicly disclosed, the product appears to operate on a subscription model with business email requirement for quality assurance

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Johari is a self-serve, web-based 360-degree feedback application built on the Johari Window psychological model. Professionals sign up with a business email, invite colleagues to rate them on a library of 36 soft skills, view results through an interactive scatter-plot Johari Window, and retain their longitudinal improvement trajectory even after switching employers. The product is positioned as a continuous, self-managed career-performance tracker rather than a traditional enterprise performance review system.

Product overview

Johari is a single unified product offering a 360-degree feedback platform. The core app (app.johariapp.com) allows users to request feedback from colleagues on soft skills, visualize results through the Johari Window framework, and track career performance over time. The product focuses on professional development through peer feedback rather than offering separate modules or add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Johari (360-Degree Feedback App) A self-serve, web-based 360-degree feedback application that enables individual working professionals to invite colleagues to rate them on a library of 36 soft skills, view results via an interactive Johari Window scatter-plot visualization, and retain a longitudinal career performance trajectory that persists across job changes. Targeted at individual professionals seeking continuous peer feedback to reduce annual appraisal surprises and track soft-skill development.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Officevibe: Employee engagement and anonymous feedback tool focused on team-level pulse surveys and 1:1s. Comparable to Johari in its use of colleague input for personal/team development.
• 15Five: Continuous performance management and employee feedback tool with weekly check-ins, reviews, and engagement surveys. Overlaps directly with Johari's 360-feedback and self/peer review use cases.
• Culture Amp: Employee feedback, engagement surveys, and performance reviews platform. Directly competes with Johari on 360-degree feedback and soft-skill evaluation, positioned for mid-market and enterprise HR teams.
• Peakon (Workday): Employee engagement and feedback platform now part of Workday. Provides peer and upward feedback that overlaps with Johari's 360-degree use case, with deep Workday HRIS integration.
• Leapsome: Performance management, 360-degree reviews, and engagement surveys for HR teams. Directly competes with Johari on peer feedback and soft-skill reviews, with broader HR workflows.
• Reflektive: Real-time performance feedback, reviews, and goal-tracking platform. Competes head-to-head with Johari on continuous peer feedback and career-development workflows.
• Lattice: Performance management and 360-feedback platform serving HR and people teams. Direct competitor to Johari in the feedback/review workflow, with a much broader product suite including goals, engagement surveys, and HRIS integrations.
• Small Improvements: Performance reviews, 360-degree feedback, and goal-tracking tool. Direct overlap with Johari's core feedback-and-review workflow, targeted at HR and managers.

Broad incumbents

• SurveyMonkey: General-purpose survey platform widely used for employee feedback, 360 reviews, and engagement. A broader incumbent that competes with Johari for the same feedback-collection use case but across many other survey categories.
• Typeform: Form and survey builder used for employee feedback, peer reviews, and HR workflows. A broader, design-led incumbent that overlaps with Johari as an alternative tool for collecting structured peer feedback.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Johariapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johari