Small Improvements
Berlin-based SaaS company that provides an integrated performance management platform for 50–750 employee companies, covering performance reviews, 1:1s, goals, pulse surveys, and AI-powered insights on a per-seat subscription model with global remote delivery.
- Company typePrivate
- Founded2011
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Small Improvements does
Small Improvements Software GmbH is a Berlin-headquartered, privately held SaaS company founded in 2011 that sells a unified employee performance management platform to small and mid-sized companies of 50–750 staff. The product is a suite of nine integrated modules — Performance Reviews, 360 Degree Feedback, 1:1 Meetings, Goals and Objectives, Pulse Surveys, Praise, Feedback Requests, Insights, and Integrations — built on a monolithic Java and TypeScript codebase with a React frontend, following Domain-Driven Design, Clean Architecture, and Functional Programming principles. The platform is hosted on Google Cloud in Ireland, ships native Slack and Gmail integrations, and connects to major HRIS systems (ADP, Workday, BambooHR, Rippling, Personio) with SSO available on all plans.
The company makes money primarily through per-seat annual subscriptions priced at $3–$9 per user per month — materially below Lattice's $11+ per user per month with a $4,000 annual minimum — with non-profit discounts available and a 20% first-year commission partner referral program for HR consultants. Its go-to-market is a hybrid of product-led growth (30-day free trial, no credit card required, self-serve onboarding) and white-glove inside sales (bookable demos, dedicated customer success, SHRM-certified support staff), with content marketing and G2-driven demand generation. Customers include mid-market and enterprise names such as Zapier, SoundCloud, Influitive, Dribbble, Seer Interactive, Blue Bottle Coffee, and Athena (1,500+ employees, 100% remote).
The company has 11–50 employees, operates remotely across Berlin, the UK, and the US, and appears to be bootstrapped with no external funding rounds disclosed; a 2% profit-donation program has been in place since 2014, suggesting a historically profitable posture. In early 2025, the company underwent a reorganization to a startup-like operating model with short, incremental release cycles after a period of post-pandemic slowdown. AI features — AI Insights, AI Objectives Coach, and Retention Insights — have been added to the platform through 2025 as the primary product expansion vector.
Small Improvements firmographics
Firmographics- Name
- Small Improvements
- Legal name
- Small Improvements Software GmbH
- Website
- https://small-improvements.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Berlin-based SaaS company that provides an integrated performance management platform for 50–750 employee companies, covering performance reviews, 1:1s, goals, pulse surveys, and AI-powered insights on a per-seat subscription model with global remote delivery.
- Ownership category
- akta.pro rank
Small Improvements industry classification
Industry- Product category
- Performance Management Software
- NAICS
- Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industries
- Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Customer Success (Adoption, Retention & Expansion) (EDABABAG)
Keywords
Where Small Improvements is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Small Improvements business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Per-user subscription model with annual billing. Automatic license count adjustment at billing period start. Auto-renewing subscriptions with 90-day notice for price increases.
- Partner Referral Commission: 20% commission on first year revenue for successfully referred clients through partnership program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Starting price at $3/user/month |
| Per seat | Annual | Competitively priced vs Lattice ($11+/user/month) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Small Improvements product offering
Product offeringCore offering
Small Improvements sells a unified SaaS performance management and employee feedback platform for small and mid-sized companies (50-750 employees). The platform bundles Performance Reviews, 360 Degree Feedback, 1:1 Meetings, Goals and Objectives (OKRs), Pulse Surveys, Praise, Feedback Requests, and Insights (retention analytics) into a single subscription priced per user per month, with annual billing. The product is sold primarily via a self-serve 30-day free trial, supported by demos, partner referrals, and white-glove customer success.
Product overview
Small Improvements is a unified employee feedback and performance management platform comprising nine integrated modules. The core system includes Performance Reviews (with AI-powered trend analysis and training needs identification), 360 Degree Feedback, 1:1 Meetings with action item tracking, Goals and Objectives (with an AI Objectives Coach that converts feedback into goals), Pulse Surveys for engagement measurement, Praise for peer recognition, Feedback Requests for informal ongoing feedback, and Insights for retention analytics. All modules share a unified data layer so that 1:1 talking points, anytime feedback, and objectives feed naturally into formal Performance Review cycles. The platform integrates with Slack, Gmail, major HRIS systems (ADP, Workday, BambooHR, Rippling, Personio), and supports SSO across all plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Small Improvements Performance Management Platform Unified SaaS performance management and employee feedback platform for small and mid-sized companies (50-750 employees). Bundles Performance Reviews, 360 Degree Feedback, 1:1 Meetings, Goals and Objectives (with AI Objectives Coach), Pulse Surveys, Praise, Feedback Requests, and Insights (retention analytics) into a single per-user subscription, sold primarily via a 30-day free trial with demos and white-glove onboarding.
Quantifiable outcome
- 99% of managers report loving the Objectives feature
- +2 more outcomes
Companies that use Small Improvements
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Small Improvements technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature5 records
Small Improvements partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- SlackcoreDeep Slack integration bringing feedback tools into daily workflow. Users can take notes, request feedback, and receive notifications directly in Slack. Encourages timely action and feedback through Slack integration.
- Gmail/GooglecoreGmail integration for seamless workflow. Google Cloud infrastructure hosting (Google Ireland Ltd., Dublin, Ireland). SSO integrations using Google Cloud.
- ADPcoreHRIS integration with ADP for seamless employee data synchronization and administrative efficiency.
- WorkdaycoreHRIS integration with Workday for employee data synchronization and administrative workflows.
- BambooHRcoreHRIS integration with BambooHR for seamless employee data management and synchronization.
- RipplingcoreHRIS integration with Rippling for comprehensive employee data and workflow integration.
- PersoniocoreHRIS integration with Personio for employee data synchronization, particularly for European companies.
- HubSpotsupportingUses HubSpot for marketing automation, analytics, chat, cookie banner consent management, and CDN services.
- Google Ireland LtdcorePlatform hosted by Google Ireland Ltd. (Dublin, Ireland) for infrastructure. Also uses dbt Labs for analytics data merging.
- Girls Who CodesupportingG2 Partners Program donates $10 per review to Girls Who Code to help young women build skills in tech industry.
- HR/Performance Management ConsultantscorePartnership Program for consultants and agencies in HR, recruitment, performance management. Earn 20% commission on first year revenue. No minimum commitments.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Small Improvements competitors and assessment
Company assessmentDirect peers
- Reflektive: Real-time performance feedback and goal-tracking platform with reviews, 1:1s, and engagement features. Direct functional overlap with Small Improvements' 1:1 Meetings, Feedback Requests, and Praise modules.
- Betterworks: Continuous performance management and OKR/goals platform for mid-market and enterprise. Overlaps with Small Improvements on the Goals/Objectives module and performance review workflows, serving a similar buyer persona.
- Engagedly: Performance management, engagement, and learning platform covering reviews, 360 feedback, goals, and pulse surveys. Competes for the same mid-market HR buyer with a comparable feature breadth to Small Improvements.
- 15Five: Direct competitor in the lightweight performance management space for SMB/mid-market, offering performance reviews, 360 feedback, 1:1s, and engagement surveys with similar pricing and GTM. Small Improvements and 15Five are routinely compared head-to-head on G2 and in buyer shortlists.
- Workboard: OKR and results-tracking platform with performance review capabilities targeting mid-market. Closely comparable to Small Improvements on the Goals/Objectives module and cascading-objectives functionality.
- Leapsome: Berlin-based performance management and people enablement platform with reviews, OKRs, 1:1s, and engagement surveys. Direct geographic and product overlap with Small Improvements and the most obvious same-city competitor for European mid-market deals.
- PerformYard: Performance management platform targeting small and mid-sized organizations with reviews, 360 feedback, and goal tracking. Closely aligned with Small Improvements on customer profile (50-750 employee segment) and lightweight product philosophy.
Regional players
- Personio: European HRIS/people operations platform that includes performance review functionality and is integrated with Small Improvements via Personio HRIS. Although broader in scope (HRIS plus perf), it is a regional incumbent in the same EMEA mid-market buying motion.
Broad incumbents
- Culture Amp: Established employee engagement and performance platform with a broader portfolio spanning surveys, performance, and development. Listed as a direct comparison competitor in Small Improvements' comparison/alternative pages, competing for the same mid-market HR buyer.
- Lattice: Leading performance management and employee engagement platform for mid-market and enterprise. Small Improvements explicitly compares itself to Lattice on pricing ($3-$9 vs $11+/user/month, no minimum vs $4,000), making Lattice the most-cited reference competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights8 records
Customer concentration
Small Improvements social profiles
Digital presenceSmall Improvements financial estimates
Financial estimateRevenue estimate
Valuation estimate
Small Improvements leadership team
Management profileNumber of profiles
Profiles3 records
Small Improvements funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Small Improvements M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Small Improvements
What does Small Improvements do?
Small Improvements sells a unified SaaS performance management and employee feedback platform for small and mid-sized companies (50-750 employees). The platform bundles Performance Reviews, 360 Degree Feedback, 1:1 Meetings, Goals and Objectives (OKRs), Pulse Surveys, Praise, Feedback Requests, and Insights (retention analytics) into a single subscription priced per user per month, with annual billing. The product is sold primarily via a self-serve 30-day free trial, supported by demos, partner referrals, and white-glove customer success.
Is Small Improvements a public or private company?
Small Improvements is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Small Improvements founded?
Small Improvements was founded in 2011. It employs 11 to 50 people.
Where is Small Improvements based?
Small Improvements is headquartered in Berlin, Germany, in the Europe region.
How does Small Improvements make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are partner Referral Commission.
Who are Small Improvements's main competitors?
Direct peers on record are Reflektive, Betterworks, Engagedly, 15Five, Workboard, Leapsome and PerformYard. Personio is listed as a regional player. Broad incumbents are Culture Amp and Lattice.
Does Small Improvements have an API?
No public API is recorded for Small Improvements.
What industry is Small Improvements in?
Small Improvements's product category is Performance Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of EDABAAAK, Leadership Assessment, 360 Feedback & Development Planning. Its NAICS code is 541519 and its SIC code is 7372.