Larin
Larin Srl is an Italian digital agency and startup studio providing integrated marketing, branding, web/software development, and AI consulting to Italian fashion, industrial, financial, and SMB clients. The firm operates a Startup Studio unit shipping AI-powered SaaS products for cultural, architectural, transcription, and streaming verticals.
- Company typePrivate
- Founded2013
- HeadquartersBelluno, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Larin does
Larin Srl is an Italian full-service digital agency and startup studio headquartered in Milan with operational roots in Belluno, founded in 2013. The company sells an integrated portfolio of marketing, branding, and software development services to Italian brands, including fashion/lifestyle companies, industrial and manufacturing firms, pension funds, and SMBs undergoing digital transformation. Technical delivery is centred on a no-code/low-code stack (Bubble, Xano, Zapier/Make, Airtable) reinforced by traditional web/mobile development (React Native, WordPress, Shopify, PWA, AR/VR) and AI engineering via Amazon Bedrock.
A Startup Studio unit launched four proprietary products in 2024: amuseapp (AI-powered audioguide platform for museums and cultural venues with 28-language support), Arcai (regulatory chatbot for Italian architects), VerbaLife (audio transcription SaaS), and Strivo (customisable streaming platform). Larin monetises primarily through professional services (quote-based projects), supplemented by an emerging subscription/SaaS layer from startup-studio products, freemium pricing on amuseapp, and a nascent AI consulting practice. Distribution is direct (CEO-led sales, book-a-call inbound), amplified by certified partnerships with Google, Meta, HubSpot, Zapier, Shopify, ActiveCampaign, and Bubble.
Larin has no external funding or parent company disclosed and operates a fully distributed team of approximately 37 people. Accelerators (InnovaCultura, Culttech Vienna) and European partner ecosystems provide growth optionality, but the company remains a regional Italian agency in scale terms.
Larin firmographics
Firmographics- Name
- Larin
- Legal name
- Larin Srl
- Website
- https://larin.it
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Larin Srl is an Italian digital agency and startup studio providing integrated marketing, branding, web/software development, and AI consulting to Italian fashion, industrial, financial, and SMB clients. The firm operates a Startup Studio unit shipping AI-powered SaaS products for cultural, architectural, transcription, and streaming verticals.
- Ownership category
- akta.pro rank
Larin industry classification
Industry- Product category
- Digital Marketing & Software Development Services
- NAICS
- Advertising Agencies (541810), Custom Computer Programming Services (541511), Marketing Consulting Services (541613), Computer Systems Design and Related Services (54151)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Data, Analytics & AI Consulting (BPAHAEAF), Low-Code/No-Code Application Platforms (HDAEAKAA), Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)
Keywords
Where Larin is headquartered
LocationHeadquarters
- HQ city
- Belluno
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Larin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations
Revenue model
- Digital Marketing Services: SEO, social media marketing, content creation, advertising & PPC, email marketing automation, marketing automation consulting (ActiveCampaign, HubSpot, Keap Infusionsoft)
- Web & Software Development: Custom website development (WordPress, Shopify), web apps, mobile apps (React Native), Progressive Web Apps, IoT applications, AR/VR solutions, and no-code development (Bubble, Xano)
- Branding Services: Brand strategy, brand identity, naming, positioning, and marketing materials
- AI Consulting & Implementation: AI adoption consulting, LLM implementation, computer vision, NLP, machine learning, and generative AI solutions for businesses
- Startup Studio Products: Proprietary products including amuseapp (audioguide platform), Arcai (AI for architects), VerbaLife (audio transcription), Strivo (streaming platform) - B2B SaaS model
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AI & Marketing Operations Internship - 6 months full-time paid stage |
| Subscription | Monthly | Client Growth Partner - Employee or freelance position |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Larin product offering
Product offeringCore offering
Larin Srl is a full-service Italian digital agency (founded 2013, Belluno/Milan) that sells integrated marketing, branding, web and software development, and AI consulting services to businesses across fashion, industrial, cultural, financial and agricultural sectors. Beyond agency work, it operates a Startup Studio that has launched four proprietary AI-driven products: amuseapp (multilingual museum audio guide), Arcai (AI chatbot for Italian building regulations), VerbaLife (AI audio transcription) and Strivo (Italian white-label streaming). Its service model combines strategy, creativity and technology with deep expertise in no-code/low-code platforms (Bubble, Xano, Zapier, Airtable) and certified partnerships with Google, Meta, HubSpot, Zapier, Shopify and ActiveCampaign.
Product overview
Larin is a full-service digital agency and startup studio offering an integrated portfolio of marketing, branding, web development, and AI-powered services. The core offering spans strategic marketing (SEO, social media, content, advertising, automation), branding (strategy, identity, naming, positioning), and software development (websites, mobile apps, web apps, eCommerce). Under its Startup Studio sub-brand, Larin has independently launched and scaled four products: amuseapp (AI smart audio guide for cultural venues), Arcai (AI regulatory chatbot for architects), VerbaLife (AI audio transcription), and Strivo (customizable Italian streaming platform). Larin also delivers specialized services including no-code development (Bubble, Xano, Zapier, Airtable), cloud development, IoT app development, AR solutions, Big Data & AI, and AI adoption consulting. The company operates a fully remote model with a team distributed across Italy.
Differentiator
Problem solved
Functional benefit
Brands
- amuseapp: AI-powered audioguide smart app for museums that creates personalized audio guides in 28 languages and facilitates donations for cultural venues.
- Arcai
- VerbaLife
- Strivo
Products and services
- Digital Marketing & Branding Services End-to-end marketing, branding, social media, SEO, PPC and content services delivered as integrated projects or retainers, with branded campaigns managed via HubSpot, ActiveCampaign, Google Ads and Meta platforms.
- Web & Software Development Custom website, web-app, mobile-app and eCommerce development for Italian fashion, industrial, hospitality and cultural clients, including cross-platform React Native apps and PWAs.
- Startup Studio Internal startup-studio/venture builder that conceives, develops and scales proprietary AI and digital products, exposing the agency's capabilities to prospective enterprise clients.
- amuseapp AI-powered multilingual audioguide SaaS for museums, art galleries, parks and cultural venues, producing personalized audio tours in 28 languages and processing visitor donations without fixed per-venue costs.
- Arcai AI chatbot SaaS for Italian architects and designers that searches municipal building and urban-planning regulations and reduces regulatory research time by 40%.
- VerbaLife AI audio transcription SaaS that converts meetings, lectures and interviews into formatted notes, summaries and minutes delivered as .docx documents.
- Strivo White-label Italian video streaming platform that lets operators upload content, manage registrations, add subtitles, control quality and monetize via advertising banners.
- AI Adoption Consulting Workshops, process analysis and implementation planning to help Italian companies adopt AI technologies including LLMs, NLP, computer vision, machine learning and generative AI.
- No-Code Development Builds web apps, marketplaces and internal tools using Bubble, Xano, Zapier, Make, Airtable, Jotform and Typeform, reportedly 5x faster than traditional coding.
- Cloud Development Services Cloud migration, infrastructure optimization, cybersecurity, cloud-native development and DevOps delivered across AWS, Google Cloud, Azure, IBM Cloud and DigitalOcean.
- Augmented Reality Solutions Cross-device augmented-reality apps using image recognition and object detection for retail try-on, B2B technical support, event marketing and interior design visualization.
- Big Data & AI Solutions Big Data pipelines and predictive analytics solutions built on Apache Spark, Hadoop and NoSQL databases for forecasting and business intelligence.
- IoT Application Development IoT mobile and web apps that connect smart devices via NFC, Wi-Fi and Bluetooth Low Energy, providing real-time dashboards, predictive-maintenance alerts and remote device control.
- Progressive Web App Development Progressive Web Apps with push notifications, offline support, home-screen install and SEO indexing, delivered without going through app stores.
Quantifiable outcome
- Over 600 cultural venues joined amuseapp in one year
- +3 more outcomes
Companies that use Larin
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Larin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability16 records
Feature4 records
Larin partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- GooglecoreGoogle Partner certification enabling digital advertising services, Google Ads management, and Google Analytics implementation for clients
- Meta (Facebook/Instagram)coreMeta Marketing Partner status enabling social media advertising and Facebook/Instagram integration services
- HubSpotcoreHubSpot Certified Partner for inbound marketing implementation; uses HubSpot for CRM, marketing automation, and sales pipeline management internally
- ZapiercoreZapier Experts - first and only in Italy. Uses Zapier to connect apps and automate workflows for clients. Integrates 5000+ applications
- ShopifycoreShopify Partner for eCommerce development, building custom Shopify stores and optimizing for sales
- ActiveCampaigncoreActiveCampaign Partner for email marketing and marketing automation services; uses platform internally for marketing operations
- Amazon Web Services (AWS)coreAWS used for hosting and backend infrastructure; provides enterprise AI capabilities via Amazon Bedrock
- BubblecoreItalian partner for Bubble no-code platform; uses for web apps, marketplaces, and internal tools development
- XanocoreNo-code backend platform for scalable API development; used alongside Bubble for full-stack no-code solutions
- Regione Lombardia / Fondazione Cariplo / Cariplo FactoryminorInnovaCultura accelerator program supporting amuseapp cultural innovation project
- Culttech (Vienna)minorEuropean accelerator for cultural technology; selected amuseapp for prestigious program in Vienna
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Larin competitors and assessment
Company assessmentDirect peers
- Caffeina: Italian independent digital agency offering strategy, creative, web, and content services to mid-market and enterprise brands — comparable integrated agency model serving the Italian market.
- Webidoo: Italian digital agency focused on SME digital transformation, offering web development, marketing, and AI-powered services — closely comparable on the Italian SMB focus and integrated service stack.
- Jakala: Milan-headquartered martech and data-driven marketing company offering integrated marketing, technology, and AI services to enterprise and mid-market clients across Italy and Europe — directly comparable to Larin's integrated model.
- MOCA Interactive: Italian digital agency offering web, app, and digital marketing services to mid-market and enterprise clients — comparable integrated digital offering, similar Italian focus.
- Different (Communication Collective): Italian independent creative and digital agency combining branding, content, and technology for major Italian brands — comparable in offering integrated creative + technology services in the Italian market.
Broad incumbents
- Publicis Groupe Italy: Global advertising and marketing services group with significant Italian operations; competes for the same integrated marketing+tech mandates as Larin, but with vastly greater scale.
- Connexia (WPP): Milan-based digital agency within WPP offering marketing, tech, and data services; comparable in service mix but benefits from WPP's scale, media-buying leverage, and international footprint.
- Accenture Song Italy: Accenture's creative and technology services arm with Italian operations; competes for the same end-to-end digital transformation and AI implementation mandates as Larin, with global scale and senior talent pools.
- Deloitte Digital Italy: Big Four digital consulting arm offering strategy, creative, technology, and AI services — directly competes for the AI/digital transformation mandates Larin targets in the Italian mid-market.
Regional players
- Bending Spoons: Italian tech company that both develops and acquires digital products; comparable as a successful Italian digital venture builder, although at much larger scale than Larin's startup studio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Larin social profiles
Digital presenceLarin compliance and trust
Trust signalCompliance6 records
Larin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Larin leadership team
Management profileNumber of profiles
Larin subsidiaries and ownership
Company hierarchySubsidiaries4 records
Larin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Larin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Larin
What does Larin do?
Larin Srl is a full-service Italian digital agency (founded 2013, Belluno/Milan) that sells integrated marketing, branding, web and software development, and AI consulting services to businesses across fashion, industrial, cultural, financial and agricultural sectors. Beyond agency work, it operates a Startup Studio that has launched four proprietary AI-driven products: amuseapp (multilingual museum audio guide), Arcai (AI chatbot for Italian building regulations), VerbaLife (AI audio transcription) and Strivo (Italian white-label streaming). Its service model combines strategy, creativity and technology with deep expertise in no-code/low-code platforms (Bubble, Xano, Zapier, Airtable) and certified partnerships with Google, Meta, HubSpot, Zapier, Shopify and ActiveCampaign.
Is Larin a public or private company?
Larin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Larin founded?
Larin was founded in 2013. It employs 11 to 50 people.
Where is Larin based?
Larin is headquartered in Belluno, Italy, in the Europe region.
How does Larin make money?
Five revenue lines are on record. Digital Marketing Services are the primary driver. The others are web & Software Development, branding Services, AI Consulting & Implementation and startup Studio Products.
Who are Larin's main competitors?
Direct peers on record are Caffeina, Webidoo, Jakala, MOCA Interactive and Different (Communication Collective). Broad incumbents are Publicis Groupe Italy, Connexia (WPP), Accenture Song Italy and Deloitte Digital Italy. Bending Spoons is listed as a regional player.
Does Larin have an API?
No public API is recorded for Larin.
What industry is Larin in?
Larin's product category is Digital Marketing & Software Development Services. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of BPAHAEAF, Data, Analytics & AI Consulting. Its NAICS code is 541810 and its SIC code is 7311.