Planus Media
Planus Media GmbH is a Cologne-based full-service agency specializing in Out-of-Home and Digital Out-of-Home advertising combined with geomarketing analytics, serving German enterprises and startups with hyperlocal OOH/DOOH campaign planning, programmatic booking, and creative execution.
- Company typePrivate
- Founded2006
- HeadquartersKöln, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Planus Media does
Planus Media GmbH is a Cologne-based, full-service specialist agency for Out-of-Home (OOH) advertising and geomarketing, founded in 2006. The firm operates as a private GmbH with 11-50 employees, serving German businesses across verticals including FMCG, retail, e-commerce, telecommunications, automotive, broadcasting, and startups. Its leadership team — CEO Axel Wiehler, Executive Manager/former Managing Director Holger Walsch (co-founder of IDOOH), and CSO Martin Himmels — anchors a senior group with active roles in German OOH industry associations (IDOOH, FAW, DMI).
The company's core offering combines traditional analog OOH media buying (billboards, mega lights, giant posters, ambient media), Digital Out-of-Home across 145,000 screens at 45,000 premium locations in Germany, and programmatic DOOH booking via DSP Splicky. Underpinning these media services is a geomarketing capability delivering target group, territory, location, and mobility flow analyses for hyperlocal campaign planning. Notable technical components include geocoding, target circle definition, DOOH screen analysis, and addressable TV integration. The agency differentiates through creative execution — evidenced by PlakaDiva and DOOH Creative Challenge awards for campaigns spanning 3D-DOOH forced-perspective installations, multisensory bone-conduction experiences, and cross-media Halloween executions.
Revenue is generated through three streams: OOH/DOOH media commissions from inventory bookings, professional services for geomarketing analytics, and campaign planning/strategy fees. Pricing is predominantly quote-based; only giant poster (Riesenposter) rentals are publicly disclosed at €20,000+ per month. Distribution is direct sales from the Köln headquarters, supplemented by long-standing co-development partnerships with Mediaplus and inventory access through Ströer, HYGH, Goldbach, and other major German OOH operators. Marketing is driven by a content/blog engine, industry association engagement, and recurring award participation that doubles as demand-generation.
Planus Media firmographics
Firmographics- Name
- Planus Media
- Legal name
- planus media GmbH
- Website
- https://planus-media.de
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Planus Media GmbH is a Cologne-based full-service agency specializing in Out-of-Home and Digital Out-of-Home advertising combined with geomarketing analytics, serving German enterprises and startups with hyperlocal OOH/DOOH campaign planning, programmatic booking, and creative execution.
- Ownership category
- akta.pro rank
Planus Media industry classification
Industry- Product category
- Outdoor Advertising Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (541850), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)
- akta.pro secondary industries
- Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE), Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)
Keywords
Where Planus Media is headquartered
LocationHeadquarters
- HQ city
- Köln
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Planus Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- OOH/DOOH Media Commission: Agency earns commissions from booking Out-of-Home and Digital Out-of-Home media inventory for clients. Provides access to over 145,000 DOOH screens at 45,000 premium locations.
- Geomarketing Services: Consulting and analysis services for audience targeting, territory analysis, location analysis, and mobility analysis.
- Campaign Planning and Strategy: Full-service campaign planning, creative strategy, and media execution for OOH and DOOH campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Giant Posters (Riesenposter) rental |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Planus Media product offering
Product offeringCore offering
planus media is a full-service German agency that plans, books, and executes Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising campaigns on behalf of brand owners, retailers, and media agencies. Its offering combines traditional analog OOH formats (billboards, mega lights, giant posters, ambient media) with programmatic DOOH buying and proprietary geomarketing analytics for hyperlocal audience targeting across 145,000+ digital screens at 45,000+ premium German locations.
Product overview
Planus Media is a full-service agency specializing in Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising combined with Geomarketing services. The company offers a integrated portfolio consisting of traditional analog OOH advertising (billboards, mega lights, giant posters, ambient media), programmatic DOOH booking, and spatial analytics services. Their core offering combines strategic media planning with geomarketing expertise, enabling hyperlocal targeting for clients across Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- Out-of-Home (OOH) Advertising Traditional analog outdoor advertising services covering classic billboard formats, city light posters, mega lights, giant posters, and ambient media placements for brand owners, retailers, and agencies across Germany.
- Digital Out-of-Home (DOOH) Advertising
- Programmatic OOH Buying
- Geomarketing Services
- Targeted Advertising (Dialogmarketing & Addressable TV)
Quantifiable outcome
- Back Market: Verdreifachung der Markenbekanntheit in 3 Monaten
- +8 more outcomes
Companies that use Planus Media
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles6 records
Planus Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Planus Media partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- MediapluscoreLangjährige Partnerschaft für gemeinsame OOH/DOOH Kampagnen. Gemeinsame PlakaDiva-Gewinne für MediaMarktSaturn und HORNBACH. Kooperation bei ZDFneo und ZDF 'Der Schwarm' Kampagnen. Back Market Case gemeinsam entwickelt.
- StröercoreWichtigster DOOH-Inventar-Partner mit Zugang zu 6,500+ Screens im Public Video Netzwerk (PV Giant, PV Station, PV Roadside, PV Mall, PV City Tower, PV City Window). Buchung für Ritter Sport, MUENET und weitere Kampagnen über Ströer-Netzwerk.
- Goldbach GermanyminorVermarktungspartner für CityBreeze im Mall Channel mit über 80 Malls. Gründungsmitglied des IDOOH.
- IDOOH (Institute for Digital Out of Home Media)coreBranchenverband für DOOH mit Ziel: einheitliche Mediawährung, Reichweitenstudien, Branchenförderung. Kooperationsvertrag mit FAW. planus-Mitarbeiter (Holger Walsch) in Jury der DOOH Creative Challenge.
- FAW (Fachverband Aussenwerbung e.V.)coreBranchenverband für Außenwerbung. Vergibt PlakaDiva Award. Kooperationsvertrag mit IDOOH für gemeinsame Marktforschung und Mediawährungs-Entwicklung.
- DMI (Digital Media Institute)coreBranchenverband/Institut. Mitorganisator des IDOOH. Organisiert DOOH Creative Challenge und Events. planus ist Gründungsmitglied.
- HYGHminorDOOH-Anbieter mit 1,600 Screens in 12 Großstädten. Vermarktet 243m² großen 3D-Screen am Potsdamer Platz (Center am Potsdamer Platz) ab Q2 2025. Weitere Screens: 700+ POS-Screens, Aufzug-Displays, Luxushotel-Screens.
- AF-FIX Werbegesellschaft mbHminorBildlieferant für OOH-Mediaseiten der planus-Website (Impressum Bildnachweis)
- alvernmedia GmbHminorBildlieferant für OOH-Mediaseiten der planus-Website (Impressum Bildnachweis)
- AMBERMEDIA GmbHminorBildlieferant für OOH-Mediaseiten der planus-Website (Impressum Bildnachweis)
- blowUP media GmbHminorOOH-Anbieter, Ströer-Tochter. Betreibt Medienfassade (700m²) am Klubhaus Hamburg Reeperbahn. Bildlieferant für planus-Website.
- Edgar Ambient Media Group GmbHminorAmbient Media Anbieter. Bildlieferant für OOH-Mediaseiten der planus-Website (Impressum Bildnachweis)
- Flughafen Hamburg GmbHminorFlughafenwerbung Hamburg. Bildlieferant für planus-Website.
- Flughafen München GmbHminorFlughafenwerbung München. Bildlieferant für planus-Website.
- Goldbach Germany GmbHminorOOH-Vermarkter, Mall- und City-Screens. Gründungsmitglied IDOOH. CityBreeze-Vermarktungspartner. Bildlieferant für planus-Website.
- Media Frankfurt GmbHminorDigital Landmark am Frankfurter Flughafen (18m breit, 100m²). Bildlieferant für planus-Website.
- MOPLAK Medien Service GmbHminorOOH-Medienanbieter. Bildlieferant für planus-Website.
- novum! Werbemedien GmbH & Co. KGminorOOH-Medienanbieter. Bildlieferant für planus-Website.
- Pizzboxx GmbHminorAmbient Media Anbieter. Bildlieferant für planus-Website.
- PLAKAT AM LKW GmbHminorMobile Plakatwerbung an LKWs. Bildlieferant für planus-Website.
- PLAKATUNION Außenwerbe-Marketing GmbH & Co.KGminorNationaler OOH-Vermarkter. Bildlieferant für planus-Website.
- POSTERmobil Vermietung von Fahrzeugflächen GmbHminorMobile Fahrzeugflächen-Vermietung. Bildlieferant für planus-Website.
- Schiffmann Außenwerbung GmbHminorOOH-Vermarkter. Bildlieferant für planus-Website.
- Ströer Media SEcoreGrößter deutscher DOOH-Vermarkter. Public Video Netzwerk mit über 6,500 Screens. Betreibt 'The Whale' (342m²) am Hamburger Hauptbahnhof. Gründungsmitglied IDOOH. Bildlieferant für planus-Website.
- Wall AGminorInternationaler OOH-Anbieter. Bildlieferant für planus-Website.
- WEDIA Visuelle Großflächenwerbung GmbHminorGroßflächenwerbung. Bildlieferant für planus-Website.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Planus Media competitors and assessment
Company assessmentDirect peers
- Rapport: IPG Mediabrands' global OOH agency specialist. Competes with Planus for enterprise OOH/DOOH briefs and shares the agency-of-record model with media-network backing.
- Mediaplus: German independent media agency and long-standing Planus partner (joint PlakaDiva wins for MediaMarktSaturn, HORNBACH and ZDF campaigns). Closest German-language peer in cross-channel media planning with shared OOH specialization.
- Posterscope: Dentsu-owned OOH specialist agency covering DOOH planning, programmatic and geomarketing across global markets. Closest direct competitor in the OOH/DOOH agency category and competes for the same enterprise clients in Germany.
- Talon Outdoor: Independent OOH/DOOH agency with proprietary planning tools (Talon Activate). Most comparable to Planus as an independent, award-winning OOH specialist competing against holding-group incumbents.
- Kinetic: Global OOH media agency and the largest OOH specialist worldwide. Directly comparable to Planus as a dedicated OOH planning/buying agency, but operates at global scale with larger holding-group backing.
Broad incumbents
- GroupM: WPP's global media investment arm. Operates at scale with OOH specialists (Kinetic) under the umbrella; competes for enterprise multi-channel media budgets that Planus also targets.
- Wall AG: Established international OOH operator with German presence (street furniture, digital, transit). Both a Planus partner and a competitor as it pursues integrated DOOH campaigns with advertisers.
- Ströer Media SE: Germany's largest DOOH operator (6,500+ Public Video screens, The Whale landmark). Both Planus's largest inventory supplier and a structural competitor — Ströer increasingly sells direct to advertisers, threatening Planus's intermediary role.
Emerging players
- HYGH: Berlin-based peer-to-peer DOOH network (1,600+ screens, 243m² 3D screen at Potsdamer Platz). Emerging competitor and Planus partner — programmatic-first model overlaps with Planus's programmatic OOH offering.
- Goldbach Germany: German OOH/DOOH marketer specializing in mall and city screens (80+ malls). Functions as both Planus partner and partial competitor for digital OOH campaigns in retail environments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Planus Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planus Media leadership team
Management profileNumber of profiles
Profiles11 records
Planus Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planus Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planus Media
What does Planus Media do?
planus media is a full-service German agency that plans, books, and executes Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising campaigns on behalf of brand owners, retailers, and media agencies. Its offering combines traditional analog OOH formats (billboards, mega lights, giant posters, ambient media) with programmatic DOOH buying and proprietary geomarketing analytics for hyperlocal audience targeting across 145,000+ digital screens at 45,000+ premium German locations.
Is Planus Media a public or private company?
Planus Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Planus Media founded?
Planus Media was founded in 2006. It employs 11 to 50 people.
Where is Planus Media based?
Planus Media is headquartered in Köln, Germany, in the Europe region.
How does Planus Media make money?
Three revenue lines are on record. OOH/DOOH Media Commission is the primary driver. The others are geomarketing Services and campaign Planning and Strategy.
Who are Planus Media's main competitors?
Direct peers on record are Rapport, Mediaplus, Posterscope, Talon Outdoor and Kinetic. Broad incumbents are GroupM, Wall AG and Ströer Media SE. Emerging players are HYGH and Goldbach Germany.
Does Planus Media have an API?
No public API is recorded for Planus Media.
What industry is Planus Media in?
Planus Media's product category is Outdoor Advertising Services. Its primary akta.pro industry code is BPAFAAAI, Out-of-Home (OOH), DOOH & Ambient Advertising, with a secondary code of BPAFABAE, Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH). Its NAICS code is 54183 and its SIC code is 7311.