B2B Media

What B2B Media does

B2B Media Group GmbH is a Munich-headquartered, privately held B2B demand generation company operating from six offices in Germany and the United Kingdom. Founded in 2012 and consolidated through a 2019 merger with Aumago, the company provides managed B2B lead generation, account-based marketing, programmatic display advertising and content syndication to enterprise and mid-market B2B advertisers. Named customers span Google, HPE, Lufthansa, SAP, Microsoft, AWS, Dell, Deutsche Bahn, Volkswagen, ABB, Veeam, Palo Alto Networks and others across IT, industrial, automotive and aviation verticals.

The company's core technology is the B2BMG Lead Cloud platform, which orchestrates a five-step pipeline: multi-channel activation (content syndication, display, social, email, ABM and intent), a 15-step verification process delivering a sub-1% lead rejection rate, AI-assisted enrichment with firmographics, technographics and intent signals, and clean delivery into client CRMs (Salesforce, HubSpot, Marketo, Eloqua, Pardot, custom CRMs). Lead Cloud is complemented by Lead Lift, a managed AI agent for workflow automation, and LeadOS, a managed operating system for unifying lead data across channels. Underlying data assets include 112M+ monthly B2B behavioural signals and a 70M+ Business Decision Maker database built from the company's 550+ specialist B2B publisher network across 80+ industry verticals.

The business model is predominantly managed services plus programmatic advertising on a quote-based, multi-year contract structure. Revenue is generated through end-to-end managed lead generation campaigns, ABM engagements, programmatic display across the proprietary B2B portal network, and data-driven marketing including content syndication. The company operates a sales-led go-to-market motion combining enterprise field sales (global brands, agencies) and inside sales (mid-market), supported by regional coverage spanning DACH, UK, broader EMEA and APAC (Singapore). No external funding, institutional investors or revenue figures are disclosed in the source data, and ownership remains founder-led by CEO Fabian Jung and CTO Kai Seefeldt alongside Aumago co-founders.

Name

B2B Media

Legal name

B2B Media Group GmbH

Website

https://b2bmg.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

B2B Media Group is a Germany-headquartered managed B2B demand generation company that combines lead generation, ABM and programmatic display advertising, serving enterprise advertisers through its Lead Cloud platform, 550+ specialist B2B publisher network and 112M+ monthly behavioural signals.

Ownership category

akta.pro rank

Product category

B2B Lead Generation Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• B2B lead generation
• Programmatic display advertising
• Account based marketing
• Content syndication services
• Intent data marketing

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Managed Lead Generation Services: End-to-end managed B2B lead generation from activation through verification to sales-ready outcomes. Services include multi-channel activation, lead verification, enrichment, and CRM delivery managed as a partnership service.
2. Programmatic Display Advertising: B2B audience-targeted display advertising campaigns across their proprietary network of 550+ B2B specialist portals with data-driven targeting capabilities.
3. Account Based Marketing (ABM): ABM campaigns targeting specific accounts with personalized messaging and multi-channel engagement strategies.
4. Content Distribution: Content syndication and distribution services across their B2B audience network spanning multiple sectors and specialist portals.
5. Data-Driven Marketing Solutions: B2B data marketing services including intent data, firmographics, and behavioral targeting across their European audience network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

B2B Media Group (B2BMG) provides managed B2B demand generation and data-driven marketing services through its proprietary Lead Cloud platform. The company activates multi-channel campaigns (content syndication, display, social, email, ABM, intent), verifies and enriches leads via a 15-step process, and delivers sales-ready leads directly into client CRMs such as Salesforce, HubSpot, Marketo, Eloqua, and Pardot.

Product overview

B2B Media Group offers a platform-plus-services model built around three core technology products: Lead Cloud (the unified lead generation platform), Lead Lift (managed AI agent for automation), and LeadOS (managed operating system for data unification). These platforms are supported by managed services for lead generation and programmatic display advertising. The architecture follows a hub-and-spoke model where LeadOS unifies data across channels, Lead Cloud orchestrates the 5-step lead pipeline (generate, verify, enrich, deliver, track), and Lead Lift injects AI-driven automation throughout the workflow. The result is an integrated managed B2B demand generation service that connects multi-channel activation to verified, enriched CRM-ready leads.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead Cloud

Quantifiable outcome

• Lead rejection rate below 1%
• +6 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• AumagoflagshipStrategic or Co-development Partner · 8 August 2019Merger creating Europe's leading B2B Audience Network combining B2BMG's lead generation with Aumago's B2B audience data and publisher network. Combined entity spans 70M+ Business Decision Makers, 550+ B2B specialist portals across 80+ sectors. Post-merger, both companies continue operating while integrating product portfolios.
• Bombora Inc.coreTechnology or IntegrationIntent data provider partner supplying B2B behavioral signals and intent data for lead generation campaigns. Bombora's intent data enhances B2BMG's audience targeting capabilities.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Demandbase: Demandbase is a leading ABM and B2B demand generation platform offering account identification, intent data, advertising orchestration and CRM-integrated engagement — directly overlapping B2BMG's Lead Cloud across activation, verification and delivery.
• Terminus: Terminus operates a B2B account-based marketing platform spanning display, email, web personalization and chat — competing for the same enterprise ABM budgets B2BMG targets.
• Integrate: Integrate offers a lead management platform with verification, routing and CRM delivery for B2B demand generation — competing directly with the validation and CRM-delivery components of B2BMG's Lead Cloud.
• Madison Logic: Madison Logic is a global ABM provider delivering intent-driven multi-channel demand generation and content syndication — closely matching B2BMG's enterprise ABM and content syndication service lines.
• 6sense: 6sense provides an ABM platform combining predictive analytics, intent data and multi-channel campaign orchestration. It competes head-to-head with B2BMG's managed demand-generation stack for enterprise marketing budgets.

Broad incumbents

• Foundry (formerly IDG Communications): Foundry is a large B2B media and marketing services company operating a global portfolio of technology brands and audience data. It is comparable to B2BMG's combination of B2B audience network and demand-generation services.
• ZoomInfo: ZoomInfo operates a large B2B contact and intent data platform plus sales/marketing software. Its first-party data scale and intent layer overlap with B2BMG's 70M+ decision-maker database, though ZoomInfo serves a broader go-to-market audience.

Emerging players

• TrueInfluence: TrueInfluence delivers intent-based B2B demand generation including content syndication, display and ABM activation — overlapping with B2BMG's multi-channel managed lead generation offering.
• Triblio: Triblio provides account-based advertising, intent and web personalization tools. It is a smaller ABM platform competing for the same enterprise demand-gen accounts B2BMG serves.
• Bombora: Bombora is a B2B intent data co-op that supplies the intent signals B2BMG uses in Lead Cloud. While a technology partner, Bombora also sells directly to marketers and overlaps in account-based audience targeting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/b2b-media-group
• Xx.com/b2bmediagroup
• Facebookfacebook.com/446589985408952

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2B Media