Floox

What Floox does

Floox S.r.l. is a Milan-based marketing automation consulting agency operating as a Società Benefit (Benefit Company), founded in 2020 with a current team of seven. The company provides strategy, implementation, and ongoing optimization of marketing automation for Italian ecommerce and retail brands, using a proprietary four-phase framework (audit, strategy, implementation, training). Floox does not develop its own automation software; instead, it acts as a vendor-independent implementation partner across six certified platforms: SALESmanago (9+ year certified partner with a 2025–2027 strategic plan), Magnews, Klaviyo, Leadoo, ActiveCampaign, and Salesforce Marketing Cloud, plus the Omniwallet loyalty platform.

The core product is professional services: strategic consulting engagements, technical implementation projects that integrate chosen platforms with client CMS/CRM stacks (Shopify, Magento, WooCommerce, HubSpot, Microsoft Dynamics 365), workflow construction across email, SMS, WhatsApp, and web push channels, team training, and recurring managed-service retainers for performance monitoring, A/B testing, and optimization. Pricing is quote-based and not publicly disclosed, with multi-year contract cadences. Floox reports that 12–30% of client total revenue is attributable to its implemented automation, and cites an average 544% ROI on marketing automation investments (Nucleus Research).

Go-to-market is sales-led and consultative, targeting C-level and Marketing Directors of Italian enterprise and mid-market ecommerce brands, with named customers including Pollini (Gruppo Aeffe), Wycon Cosmetics (230+ physical stores), MecShopping (€14M+ revenue), Imperial Group, and Stampa e Stampe. Lead generation combines content marketing (blog, SEO, LinkedIn, YouTube), vendor referrals from platform partners, events, and a 2026 academic research initiative with the University of Florence on AI and marketing automation adoption in Italian enterprises.

Name

Floox

Legal name

Floox S.r.l.

Website

https://floox.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Floox is a Milan-based marketing automation consulting agency that implements and optimizes multi-platform automation solutions (SALESmanago, Magnews, Klaviyo, Salesforce, ActiveCampaign) for Italian ecommerce and retail brands via a four-phase audit, strategy, implementation, and training methodology.

Ownership category

akta.pro rank

Product category

Marketing Automation Consulting Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

akta.pro secondary industries

CRM Strategy & Consulting (BPAFAFAA), CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

• Marketing automation consulting
• Ecommerce marketing services
• Omnichannel marketing implementation
• Customer data platform integration
• Email and SMS automation

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Automation Consulting: Floox provides strategic consulting for marketing automation, including audit, strategy definition, implementation planning, and ongoing optimization. This is the primary revenue stream for the agency.
2. Platform Implementation Services: Floox implements and configures third-party marketing automation platforms (SALESmanago, Magnews, Klaviyo, etc.) for clients, including CMS/CRM integrations, workflow setup, and deliverability configuration. Implementation is delivered as a project engagement.
3. Ongoing Managed Services and Optimization: Floox provides continuous marketing automation management including performance monitoring, A/B testing, reporting dashboards, and campaign optimization. This generates recurring revenue through retainer arrangements.
4. Team Training: Floox delivers training programs to client teams covering landing pages, lead generation forms, workflows, automations, and AI tools for copy creation. Two hours of post-project assistance are included.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Floox is a marketing automation agency that provides strategic consulting, technical implementation, and ongoing optimization of third-party marketing automation platforms (SALESmanago, Magnews, Klaviyo, Leadoo, ActiveCampaign, Salesforce Marketing Cloud) for ecommerce and retail businesses. Services include ecommerce audit, omnichannel strategy definition with KPIs, platform configuration and CMS/CRM integration, workflow construction, team training, and continuous optimization across email, SMS, WhatsApp, and web push channels.

Product overview

Floox is a marketing automation agency (Società Benefit) based in Milan, Italy, that provides strategic consulting, implementation, and ongoing optimization services for marketing automation. Rather than a single unified product, Floox operates as a multi-platform agency working with a portfolio of certified partner technologies: Magnews (Italian omnichannel marketing automation with AI capabilities), SALESmanago (European customer data and engagement platform with predictive AI), Leadoo (conversational marketing and lead generation), Klaviyo (Shopify-optimized email/SMS automation), Salesforce Marketing Cloud (enterprise omnichannel suite), ActiveCampaign (SME-focused email/CRM platform), and Omniwallet (omnichannel loyalty platform). Floox's service model encompasses audit, strategy definition, workflow construction, CMS/CRM integration, team training, and continuous optimization. The company generates 12-30% of client revenue through implemented marketing automation activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Floox Marketing Automation Services Strategic consulting, technical implementation, and ongoing optimization of marketing automation platforms for ecommerce and retail businesses. Includes ecommerce audit, database analysis, omnichannel strategy definition with KPIs, workflow construction, CMS/CRM integration, email/SMS/WhatsApp/web push automation, team training, and continuous support. Designed for ecommerce founders, entrepreneurs, and managers seeking measurable revenue growth and reduced advertising dependency.
• Magnews Implementation Service Floox's implementation and consulting service for Magnews, an Italian marketing automation and omnichannel communication platform offering email, SMS, WhatsApp, Web Push, and AMP capabilities. Includes AI Wait, AI Split for workflow optimization, Brand Kit AI for graphic asset generation, advanced deliverability, and anti-spoofing protection. Implemented for clients including Pollini, Stampa e Stampe, and MecShopping.
• SALESmanago Implementation Service Floox's implementation and consulting service for SALESmanago, a European marketing automation and customer data management platform focused on ecommerce. Includes AI-powered predictive analytics, real-time product recommendations, advanced visitor segmentation, and omnichannel customer engagement. Implemented for enterprise clients including Wycon Cosmetics and Imperial Group.
• Leadoo Implementation Service Floox's implementation and consulting service for Leadoo, a conversion marketing and conversational automation platform specializing in transforming web traffic into qualified leads. Includes conversational bots, company identification, and behavioral analytics. Implemented for clients requiring conversational marketing automation and lead generation.
• Klaviyo Implementation Service Floox's implementation and consulting service for Klaviyo, an email and SMS marketing automation platform designed for ecommerce, particularly optimized for Shopify. Includes predictive analytics, segmentation, A/B testing, and automation workflows. Pricing model based on contact count. Implemented for Shopify-based ecommerce clients needing accessible, scalable marketing automation.
• Salesforce Marketing Cloud Implementation Service Floox's implementation and consulting service for Salesforce Marketing Cloud, an enterprise CRM and marketing automation platform integrating marketing, sales, and customer service in a unified suite. Includes cross-channel automations, dynamic segmentation, predictive AI, and native integration with Salesforce ecosystem products. Includes integrations with Shopify, Magento, WooCommerce, HubSpot, Microsoft Dynamics 365, WhatsApp (via Spoki, waSMART, Sinch engage, TextYess), and PrestaShop.
• ActiveCampaign Implementation Service Floox's implementation and consulting service for ActiveCampaign, an email marketing, CRM, and automation platform for SMEs and growing companies. Combines ease of use with advanced automation flows, behavioral segmentation, integrated CRM, and Active Intelligence for AI-driven workflow creation. Integrates with Shopify, Magento, Salesforce, Microsoft Dynamics 365, and Spoki for WhatsApp. Implemented for mid-market B2B and B2C clients.
• Omniwallet Loyalty Platform Implementation Floox's implementation and consulting service for Omniwallet, an omnichannel SaaS loyalty platform that centralizes customer identification, incentive management, and behavior measurement across all channels. Enables measurement of ROPO (Research Online, Purchase Offline) effect for brands with retail networks.
• Floox Consulting & Implementation Services Standalone strategic consulting, technical implementation, training, and ongoing optimization services from Floox. Includes audit of existing marketing flows, gap analysis, omnichannel strategy definition with measurable KPIs, CMS integration, team training, and continuous consulting. Two hours of post-project assistance are included with project engagements.

Quantifiable outcome

• 12–30% of client total revenue comes from Floox-implemented marketing automation
• +6 more outcomes

Named customers7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SALESmanagocoreTechnology or Integration · 1 January 2025Floox is a certified partner of SALESmanago, a European marketing automation and customer data platform. The partnership has spanned 9+ years and includes a three-year strategic plan (2025–2027) integrating CDP, retention strategies, and marketing automation. Floox implements SALESmanago for enterprise clients including Wycon Cosmetics and Imperial Group.
• MagnewscoreTechnology or IntegrationFloox is a certified agency partner of Magnews, an Italian omnichannel marketing automation platform. Magnews provides email, SMS, WhatsApp, web push, and AMP capabilities with AI features (AI Wait, AI Split, Brand Kit AI). Floox implements Magnews for clients including Pollini, Stampa e Stampe, and MecShopping.
• SNAP! MarketingminorStrategic or Co-development PartnerSNAP! Marketing partnered with Floox as a sponsor of the research study on Marketing Automation and AI in Italian enterprises. SNAP provides distributed video production services across Italy with over 120 smart videomakers.
• KleecksminorGTM or Marketing PartnerKleecks co-sponsored the Floox and University of Florence research on Marketing Automation and AI. Kleecks provides AI-driven content and search technology solutions.
• Recensioni Verificate (Skeepers)minorGTM or Marketing PartnerRecensioni Verificate (Skeepers) co-sponsored the Floox and University of Florence research on Marketing Automation and AI, contributing the perspective of verified reviews and customer engagement.
• TextYessminorGTM or Marketing PartnerTextYess co-sponsored the Floox and University of Florence research on Marketing Automation and AI.
• Tag Manager ItaliaminorGTM or Marketing PartnerTag Manager Italia co-sponsored the Floox and University of Florence research on Marketing Automation and AI.
• Università degli Studi di FirenzecoreStrategic or Co-development PartnerFloox partnered with Professor Simone Guercini and Professor Matilde Milanesi of the University of Florence Department of Economics to conduct qualitative research on 'Marketing Automation and AI in Italian Enterprises.' The study involved semi-structured interviews with C-level and managers representing ~€227 billion in aggregate revenue. The event was held at Talent Garden Calabiana, Milan, on May 27, 2026.
• Università di Milano-BicoccaminorStrategic or Co-development PartnerUniversità di Milano-Bicocca provided patronage for the Floox research on Marketing Automation and AI in Italian enterprises, involving Professor Andrea Alemanno in the research roundtable.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Klaviyo: US-headquartered email and SMS marketing automation platform purpose-built for ecommerce. Floox is an implementation partner; Klaviyo is a broad incumbent whose brand recognition and direct-to-customer motion overlap with Floox's service scope.
• Growens: Italian-listed marketing technology group parent of MailUp, ContactLab and Magnews. Comparable as an Italian martech incumbent in the same ecosystem as Floox, with overlapping email/automation offerings and a direct relationship through Floox's Magnews partnership.
• Accenture Song: Global marketing services arm of Accenture delivering marketing transformation, CRM and martech implementation at enterprise scale. Comparable to Floox as a marketing technology consulting and implementation provider, operating at vastly larger scale and broader geography.
• Mapp: European cloud-based marketing automation and customer engagement platform. Comparable to Floox's SALESmanago/Klaviyo/Magnews portfolio as a competing marketing automation platform targeting mid-market and enterprise ecommerce clients.
• SALESmanago: European CDP and marketing automation platform. Floox is its 9+ year certified implementation partner; SALESmanago is a broad incumbent in the same category whose expanding AI features could partially substitute for Floox's implementation services.

Direct peers

• The Online Group: Italian digital agency offering integrated marketing, ecommerce and marketing automation services. Comparable to Floox as a Milan-based multi-channel digital consultancy serving enterprise Italian brands.
• Webranking: Italian SEO and digital marketing agency. Comparable to Floox as a content-and-performance-focused Italian digital agency serving ecommerce and B2B clients, with overlapping digital marketing services.
• Conversion Ecommerce: Italian ecommerce digital agency specializing in conversion optimization and digital marketing for online retailers. Directly comparable to Floox in target customer (Italian ecommerce brands) and service mix (CRO, email marketing, automation).
• TSW (Traid Smart Web): Italian digital transformation and marketing agency. Comparable to Floox as a full-service Italian marketing consultancy with implementation and consulting capabilities for mid-market and enterprise clients.
• Alkemy: Italian-listed digital transformation company offering marketing technology, data and ecommerce services. Comparable to Floox as an Italian-headquartered marketing services firm with technology implementation and consulting offerings, though at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@floox-marketingautomation
• Facebookfacebook.com/Floox.MA
• LinkedInlinkedin.com/company/floox-ecommerce-marketing-automation
• Instagraminstagram.com/floox.it

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floox