TextYess
TextYess is an AI-first CRM platform for B2C e-commerce brands that deploys autonomous agents across WhatsApp, on-site, and voice channels to convert, retain, and reactivate shoppers, serving 160+ SMB merchants across fashion, cosmetics, home goods, and retail.
- Company typePrivate
- Founded2024
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TextYess does
TextYess is an AI-first customer relationship management (CRM) platform purpose-built for direct-to-consumer (B2C) e-commerce brands. Founded in Milan, Italy by Riccardo Russo (CEO) and Edvaldo Gjonikaj (CTO), the company targets small and mid-sized online merchants across verticals such as fashion, cosmetics, home goods, and retail/DIY who need to convert first-time visitors into repeat buyers through conversational, AI-driven engagement across messaging channels. The company's go-to-market focuses on European SMB D2C brands, distributed partly through a network of 20+ agency and technology partners rather than purely direct sales.
The platform operates as a multi-channel agent layer that ingests real-time customer and behavioral data from e-commerce stacks (Shopify, Klaviyo, Stripe, and similar tools) and uses AI agents to autonomously engage shoppers across WhatsApp, on-site chat, and voice. Core technical components include AI-powered recommendation and conversion agents, an automation rules engine, generative campaign tools, and a unified inbox for human-agent handoff when conversations exceed automated handling. The product supports 12 languages and is delivered as a SaaS subscription with usage-based messaging tiers, positioning TextYess as a verticalized alternative to generic CRMs and to standalone conversational marketing point tools.
By August 2025, TextYess reported surpassing €1M ARR across 160+ paying customers approximately 18 months from launch, and in September 2025 closed a €2.4M seed round. Stated use of proceeds includes international expansion into Germany and Spain alongside the Italian home market, continued product investment in voice and AI agents, and scaling of the partner program. Headcount sits in the 11-50 range, with active hiring in sales and customer success to support a broader European footprint.
TextYess firmographics
Firmographics- Name
- TextYess
- Legal name
- TextYess S.R.L.
- Website
- https://textyess.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TextYess is an AI-first CRM platform for B2C e-commerce brands that deploys autonomous agents across WhatsApp, on-site, and voice channels to convert, retain, and reactivate shoppers, serving 160+ SMB merchants across fashion, cosmetics, home goods, and retail.
- Ownership category
- akta.pro rank
TextYess industry classification
Industry- Product category
- Conversational AI CRM for E-commerce
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- Customer Service, Support & Contact Center CRM (HDAEAFAC), Messaging-based Social Commerce (Chat Commerce) (CRAFANAG), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
Keywords
Where TextYess is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
TextYess business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Monthly Subscription: Fixed monthly cost subscription model with tacit monthly renewal unless cancelled prior to renewal date. Service sold exclusively to professional/e-commerce customers
- WhatsApp Credits: Credit-based system where brands purchase credits corresponding to a given number of WhatsApp messages sent. Credit purchases made from customer Dashboard alongside monthly subscription
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription with WhatsApp credits |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
TextYess product offering
Product offeringCore offering
TextYess is an AI-first CRM platform for B2C e-commerce brands that deploys autonomous AI Shopping Agents across on-site chat, WhatsApp, and Voice channels to sell, support, and retain customers. The platform unifies customer data, product catalog, and behavioral signals to deliver hyper-personalized conversations, automated cart recovery, and revenue attribution. Brands connect their store (e.g., Shopify), configure AI agents without code, and launch in under 20 minutes.
Product overview
TextYess is an AI-first CRM platform for B2C ecommerce brands, comprising three core channel-specific AI Shopping Agents (Onsite, WhatsApp, and Voice), unified by a shared customer data layer and analytics engine. The core Onsite AI Shopping Agent and WhatsApp AI Shopping Agent operate as the primary revenue-driving products, with Voice Agent (Beta) as an emerging hands-free channel. Supporting modules include a Unified Inbox for cross-channel conversation management, a Campaign Automation Suite for triggered sequences and drip campaigns, and an Analytics Dashboard providing revenue attribution. Setup requires no code and completes in under 20 minutes with direct Shopify and CMS integrations for product catalog, order, and customer data synchronization.
Differentiator
Problem solved
Functional benefit
Products and services
- TextYess AI-First CRM AI-first CRM for B2C e-commerce brands that deploys autonomous AI Shopping Agents across on-site chat, WhatsApp, and Voice to sell, support, and retain customers. Unifies customer data, automates conversations, and provides real-time revenue attribution.
- Onsite AI Shopping Agent Website-embedded conversational AI that engages visitors during browsing, answers product questions in real time, guides toward purchase, and triggers proactive conversations based on behavior signals such as exit intent, cart abandonment, and product page lingering. Connects directly to product catalog and order data.
- WhatsApp AI Shopping Agent AI agent that transforms WhatsApp into a personalized sales channel for e-commerce brands. Automates abandoned cart recovery, post-purchase follow-ups, upsell and cross-sell campaigns, and customer support. Handles replies 24/7 in multiple languages with live product and order data.
- Voice Agent (Beta) Voice-based conversational channel for hands-free shopping assistance and customer support. Enables product discovery, order tracking, and real-time dialogue for e-commerce operations.
Quantifiable outcome
- €30 revenue generated for every €1 invested in TextYess
- +5 more outcomes
Companies that use TextYess
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
TextYess technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature9 records
TextYess partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered elite and standard.
- DimodeeliteElite partner providing agency services and client referrals to TextYess platform. Featured in elite partners section of partner directory.
- YourStoreMatterseliteElite partner offering agency services and client referrals. Featured in elite partners section with website integration.
- VPDCeliteElite partner (vpdcsolutions.it) providing agency services and referring clients to TextYess platform.
- Ernesto RussomandoeliteIndividual elite partner providing agency services and client referrals to TextYess platform.
- JakalastandardPartner (jakala.com) in All partners tier offering agency services and referring clients to TextYess.
- EditStudiostandardPartner (editstudio.agency) in All partners tier referring e-commerce clients to TextYess.
- MinervastandardPartner (weareminerva.it) in All partners tier offering agency services and client referrals.
- DropstandardPartner (drop.it) in All partners tier referring clients to TextYess platform.
- Q DivisionstandardInternational partner (qdivision.ie) in All partners tier offering agency services and client referrals.
- GescastandardPartner (gesca.it) in All partners tier referring e-commerce clients to TextYess.
- SintrastandardPartner (sintra.eu) in All partners tier offering agency services and client referrals.
- OTB Performance MarketingstandardPartner (otb-marketing.com) in All partners tier offering marketing services and client referrals.
- Nonna MarketingstandardPartner (nonnamarketing.it) in All partners tier offering marketing agency services and client referrals.
- Reka ConsultingstandardPartner (rekaconsulting.com) in All partners tier offering consulting and client referrals.
- Made in EvolvestandardPartner (madeinevolve.com) in All partners tier offering agency services and client referrals.
- DreemlabstandardPartner (dreemlab-marketers.com) in All partners tier offering marketing services and client referrals.
- BespokenstandardPartner (bspkn.it) in All partners tier offering agency services and client referrals.
- Nam StudiostandardPartner (namstudio.it) in All partners tier offering design/marketing services and client referrals.
- AP CommunicationstandardPartner (apcommunicationsite.wixsite.com) in All partners tier offering communication services and client referrals.
- AdiacentstandardPartner (adiacent.com) in All partners tier offering agency services and client referrals.
- Fuzzy MarketingstandardPartner (fuzzymarketing.it) in All partners tier offering marketing services and client referrals.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
TextYess competitors and assessment
Company assessmentDirect peers
- Tidio: AI-powered customer service and marketing automation platform for SMB e-commerce brands. Directly comparable to TextYess in target customer (Shopify SMBs), AI chat agent functionality, and pricing tier (freemium → paid). Tidio is a more established competitor with a larger customer base.
- Gorgias: Helpdesk/CRM platform purpose-built for e-commerce, with strong Shopify integration and AI agent capabilities for customer support and conversion. Closely comparable to TextYess in target market, e-commerce focus, and AI-driven automation, but at significantly larger scale.
- Wati: WhatsApp Business API platform for SMBs with customer engagement, marketing automation, and chatbot features. Directly competes with TextYess's WhatsApp commerce positioning for small and mid-sized businesses globally.
- ShopMessage: WhatsApp marketing and conversational commerce platform purpose-built for Shopify brands. Direct competitor to TextYess in the WhatsApp-for-DTC-commerce niche, with similar abandoned-cart and post-purchase automation capabilities.
Broad incumbents
- Klaviyo: Leading marketing automation and CRM platform for e-commerce with strong Shopify integration. While not a pure conversational commerce play, Klaviyo overlaps with TextYess on customer data unification, retention messaging, and AI-driven e-commerce workflows, and is a much larger, publicly-oriented incumbent.
- Intercom: AI-first customer service platform with Fin AI Agent for automated customer support. Overlaps with TextYess on AI agent capabilities and multi-channel messaging, though Intercom is enterprise-focused rather than e-commerce-SMB focused.
- Zendesk: Large customer service and engagement platform with AI agent capabilities and CRM functionality. Competes with TextYess for the broader customer service/CRM budget, though at a much larger scale and broader market than e-commerce SMBs.
Emerging players
- Ada: AI-powered customer service automation platform focused on enterprise brands. Comparable to TextYess's AI agent capabilities for autonomous support, though Ada targets larger brands and is at a more mature growth stage.
- Heyday by Hootsuite: Conversational AI platform for retailers and e-commerce brands, with messaging and product recommendation capabilities. Directly comparable to TextYess in the conversational commerce for retail space, particularly for mid-market brands.
- Respond.io: AI-powered customer conversation management platform supporting WhatsApp, Messenger, and other channels. Overlaps with TextYess on multi-channel inbox, AI agents, and messaging-driven customer engagement, with a broader geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
TextYess social profiles
Digital presenceTextYess financial estimates
Financial estimateRevenue estimate
Valuation estimate
TextYess leadership team
Management profileNumber of profiles
Profiles4 records
TextYess funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TextYess M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TextYess
What does TextYess do?
TextYess is an AI-first CRM platform for B2C e-commerce brands that deploys autonomous AI Shopping Agents across on-site chat, WhatsApp, and Voice channels to sell, support, and retain customers. The platform unifies customer data, product catalog, and behavioral signals to deliver hyper-personalized conversations, automated cart recovery, and revenue attribution. Brands connect their store (e.g., Shopify), configure AI agents without code, and launch in under 20 minutes.
Is TextYess a public or private company?
TextYess is a private company. It is classified as venture growth investor backed and is currently operating.
When was TextYess founded?
TextYess was founded in 2024. It employs 11 to 50 people.
Where is TextYess based?
TextYess is headquartered in Milano, Italy, in the Europe region.
How does TextYess make money?
Two revenue lines are on record. Monthly Subscription is the primary driver. The others are whatsApp Credits.
Who are TextYess's main competitors?
Direct peers on record are Tidio, Gorgias, Wati and ShopMessage. Broad incumbents are Klaviyo, Intercom and Zendesk. Emerging players are Ada, Heyday by Hootsuite and Respond.io.
Does TextYess have an API?
No public API is recorded for TextYess.
What industry is TextYess in?
TextYess's product category is Conversational AI CRM for E-commerce. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAEAFAC, Customer Service, Support & Contact Center CRM. Its NAICS code is 5132 and its SIC code is 7372.