Magnews
Magnews, operated by Italian private company Diennea S.r.l., is an omnichannel marketing automation platform combining a Customer Data Platform, multi-channel messaging (Email, SMS, WhatsApp, RCS), and AI add-ons. It serves 1,000+ enterprise and mid-market customers primarily in Italy and France via direct sales and a 50+ partner channel network.
- Company typePrivate
- Founded1999
- HeadquartersFaenza, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Magnews does
Magnews is an omnichannel marketing automation platform developed and operated by Italian private limited company Diennea S.r.l., headquartered in Faenza, Italy, with additional offices in Milan and Paris. The platform has operated for over 25 years in digital marketing and email service provision, serving more than 1,000 active customers primarily across Italy and selectively across broader EMEA. It combines a Customer Data Platform (CDP), marketing automation workflows, and multi-channel campaign orchestration across Email, SMS, WhatsApp, RCS, landing pages, surveys, and pop-ups within a single integrated system, with native integrations to Salesforce, HubSpot, Dynamics 365, Shopify, WooCommerce, Magento, and PrestaShop. The company's 100% Made-in-Italy product positioning and Italian-market origin (with the Magnews Dossier annual benchmark report covering millions of real Italian email sends) reflects deep specialization in the Italian enterprise and mid-market martech segment.
The platform's revenue model is hybrid: recurring SaaS subscriptions priced annually based on contact volume and feature tiers, complemented by usage-based SMS/RCS/WhatsApp credits (prepaid, non-carryover), email volume overage fees of €0.20 per 1,000 emails, premium AI Add-Ons (Magnews Q, Q Assistants, Q Translator), and on-premises licensing for enterprises requiring on-site deployment. Go-to-market combines direct enterprise field sales and inside sales with a channel partner network of more than 50 certified agencies, system integrators (Dentsu, Ogilvy, Minsait/Indra, bip, Horsa, Impresoft), and consulting partners who resell and implement the platform. The company is privately held by its founder Maurizio Fionda, has received no disclosed external funding, and holds G2 High Performer, Best Support, and Easiest To Do Business With recognitions alongside the Cribis Maximum Commercial Reliability Award.
Magnews firmographics
Firmographics- Name
- Magnews
- Legal name
- Diennea S.r.l.
- Website
- https://magnews.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magnews, operated by Italian private company Diennea S.r.l., is an omnichannel marketing automation platform combining a Customer Data Platform, multi-channel messaging (Email, SMS, WhatsApp, RCS), and AI add-ons. It serves 1,000+ enterprise and mid-market customers primarily in Italy and France via direct sales and a 50+ partner channel network.
- Ownership category
- akta.pro rank
Magnews industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Direct Mail Advertising (54186)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
Keywords
Where Magnews is headquartered
LocationHeadquarters
- HQ city
- Faenza
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Magnews business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription (SaaS): Annual or multi-year subscription for platform access including CDP, marketing automation, multi-channel messaging capabilities. Pricing based on contact volume and feature tiers.
- SMS/RCS/WhatsApp Credits: Prepaid credits for sending SMS, RCS, and WhatsApp messages. Variable credit consumption per message based on destination country and message type. Unused credits do not carry forward.
- Email Volume Overage: Additional fees of €0.20 per 1,000 emails when exceeding contracted email volume limits within the subscription package.
- Add-On AI Features: Premium AI features including Magnews Q, Q Assistants, and Q Translator available as optional Add-Ons with dedicated terms of use.
- On-Premises License: On-premises deployment option with separate licensing terms for enterprises requiring on-site installation rather than cloud/SaaS deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise packages with flexible contact and volume limits |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Magnews product offering
Product offeringCore offering
Magnews is an omnichannel marketing automation platform developed by Italian company Diennea S.r.l. It combines a Customer Data Platform with multi-channel campaign orchestration (Email, SMS, WhatsApp, RCS, landing pages, pop-ups, surveys) and AI-powered capabilities. The platform enables marketers to unify customer data, build automated visual customer journeys, and execute coordinated personalized campaigns across digital channels.
Product overview
Magnews is an omnichannel marketing automation platform offered by Italian company Diennea S.r.l. The platform operates as a unified ecosystem combining a Customer Data Platform with multi-channel campaign orchestration. Core modules include Marketing Automation, Multichannel Campaigns, Customer Data Platform, Lead Acquisition, Analytics and Reporting, and Transactional Messages. The platform supports communication channels: Email, SMS, WhatsApp, RCS, Survey, Landing Pages, Pop-ups, and Custom Channels. AI capabilities are delivered through Magnews Q (AI agent) with Add-Ons including Q Assistants and Q Translator for content generation and translation. Additional tools include Web Conversion Tracking and Web Experience for behavioral analytics. The platform integrates with major CRM systems (HubSpot, Salesforce, Dynamics 365), eCommerce platforms (Shopify, WooCommerce, Magento, PrestaShop), advertising networks (Google Ads, Meta), and analytics tools (Google Analytics). Magnews has been operating for over 25 years with 1,000+ active customers and is 100% Made in Italy.
Differentiator
Problem solved
Functional benefit
Brands
- EmailSuccess: Email delivery optimization software integrated with magnews Platform for email sending optimization, delivery policies, bounce recognition, and DKIM signature certification.
Products and services
- Magnews Platform Omnichannel marketing automation platform that orchestrates email, SMS, WhatsApp, RCS, and other digital channels from a unified interface with integrated customer data management, campaign automation, and analytics. Designed for enterprise and mid-market marketers.
- Customer Data Platform (CDP) Module that centralizes customer data from multiple sources into a unified profile, enabling self-updating segments, behavior-based rules, behavioral tracking, and automated rules for personalized marketing.
- Marketing Automation Visual workflow builder for creating automated customer journeys with triggers, conditions, waits, and multi-channel orchestration without coding.
- Multichannel Campaigns Feature for orchestrating coordinated campaigns across email, SMS, WhatsApp, RCS, and other channels from a single unified system on the same customer profile.
- Transactional Messages Service for sending transactional communications including order confirmations, shipping notifications, and other automated messages.
- Lead Acquisition Tools for capturing and qualifying leads through landing pages, forms, pop-ups, and other on-site engagement tools.
- Analytics and Reporting Reporting suite for tracking campaign performance, KPIs including open rate, click rate, CTOR, and benchmarking against industry standards.
- Email Marketing Email marketing channel with design, delivery optimization, and automation capabilities for B2B and B2C marketers.
- SMS Marketing SMS messaging channel for reaching customers via text messages with credit-based prepaid pricing.
- WhatsApp Marketing WhatsApp messaging integration for conversational marketing and customer communication, leveraging the WhatsApp Business API.
- RCS (Rich Communication Services) IP-based messaging service for sending interactive multimedia messages, offered in partnership with Google/Jibe Mobile.
- Magnews Q AI agent assistant powered by proprietary and/or third-party artificial intelligence models, enabling content generation, translation (Q Translator), marketing optimization, and AI assistants for marketing operations. Available as an Add-On with dedicated terms of use.
- EmailSuccess Email delivery optimization software that manages DKIM signatures, bounce handling, delivery policies, and multi-IP sending for the Magnews Platform. Operates as a sub-brand of Diennea S.r.l.
Quantifiable outcome
- +185% revenue from automated flows (Cafe Twin case study)
- +2 more outcomes
Companies that use Magnews
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Magnews technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability4 records
Feature5 records
Magnews partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and flagship.
- PalabracoreDigital marketing agency partner that implements Magnews for clients, particularly in B2B sectors. Co-developed case study with CAREL demonstrating lead generation improvements.
- Eleonora MarconicorePartner agency that worked with Cafe Twin on international growth strategy and Magnews implementation for multilingual marketing operations.
- t.bdcoreDigital agency partner that collaborated on multiple ecommerce case studies including Agrieuro, Sundek, and Elah Dufour Novi implementations.
- DentsuflagshipMajor international media and communications agency offering Magnews platform through partnership for client marketing automation needs.
- OgilvyflagshipGlobal marketing communications agency partnership for delivering Magnews-powered marketing solutions to enterprise clients.
- bipcoreBusiness integration partner offering Magnews implementation and consulting services for digital transformation projects.
- MinsaitflagshipTechnology and consulting firm (Part of Indra) providing Magnews platform integration for enterprise marketing automation.
- HorsacoreIT services and consulting partner offering Magnews implementation services for mid-market and enterprise clients.
- ImpresoftcoreItalian software and services group providing Magnews platform distribution and support services.
- IndraGroupcoreInternational technology consultancy offering Magnews marketing automation solutions to clients across markets.
- SalesforcecoreNative integration partnership allowing Magnews to connect with Salesforce CRM for unified customer data and coordinated marketing workflows.
- HubSpotcoreNative integration with HubSpot CRM enabling data synchronization and marketing automation coordination.
- ShopifycoreEcommerce platform integration enabling Shopify merchants to use Magnews for email marketing, abandoned cart recovery, and customer automation.
- WooCommercecoreOpen-source ecommerce integration for WordPress/WooCommerce stores to leverage Magnews marketing automation.
- Magento (Adobe Commerce)coreEnterprise ecommerce integration with Magento/Adobe Commerce for large-scale retail and brand operations.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Magnews competitors and assessment
Company assessmentBroad incumbents
- Salesforce Marketing Cloud: Salesforce's enterprise marketing-automation suite covering email, mobile, social, advertising, and CDP. Overlaps with Magnews on email, SMS, and journey orchestration but operates at a vastly larger scale and price point; included to bracket the enterprise ceiling.
- HubSpot Marketing Hub: All-in-one marketing, CRM, and automation platform with email, landing pages, and workflow tools. Magnews integrates with HubSpot but also competes for the same mid-market and B2B marketing-automation buyer.
- Mailchimp: Email-first marketing platform with automation, landing pages, and basic CDP functionality targeting SMB and mid-market. Direct competitive overlap with Magnews on email and basic automation at the lower end of the market.
Direct peers
- Klaviyo: Ecommerce-focused marketing-automation platform combining CDP, email, SMS, and reviews. Closest functional peer to Magnews on the omnichannel ecommerce side, though Klaviyo is much larger and primarily US-focused.
- Brevo (formerly Sendinblue): European-headquartered (Paris) marketing platform with email, SMS, WhatsApp, marketing automation, and CRM. Closely comparable to Magnews in scope, geography, and target customer; key head-to-head competitor in the EU mid-market.
- ActiveCampaign: Customer-experience automation platform combining email, CRM, and machine-learning-driven segmentation. Comparable on automation depth and SMB/mid-market positioning to Magnews.
- Dotdigital: UK-based omnichannel marketing-automation platform focused on email, SMS, and ecommerce integrations. Closest comparable in the European mid-market with a similar vertical mix including retail and B2B.
- Iterable: Cross-channel marketing-automation platform supporting email, SMS, push, in-app, and web messaging with AI optimization. Direct functional comparable to Magnews on multi-channel orchestration and AI-driven send-time optimization.
- Omnisend: Ecommerce-specialist marketing-automation platform with email, SMS, push, and WhatsApp. Direct competitor for Magnews's retail/ecommerce customer base, particularly on Shopify and similar integrations.
- Marigold Engage (formerly Selligent): European-origin omnichannel marketing platform with email, SMS, mobile push, and CDP functionality. Comparable to Magnews in geography, mid-to-enterprise positioning, and regulated-industry credentials.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Magnews social profiles
Digital presenceMagnews compliance and trust
Trust signalCompliance8 records
Magnews financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnews leadership team
Management profileNumber of profiles
Profiles1 record
Magnews funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnews M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnews
What does Magnews do?
Magnews is an omnichannel marketing automation platform developed by Italian company Diennea S.r.l. It combines a Customer Data Platform with multi-channel campaign orchestration (Email, SMS, WhatsApp, RCS, landing pages, pop-ups, surveys) and AI-powered capabilities. The platform enables marketers to unify customer data, build automated visual customer journeys, and execute coordinated personalized campaigns across digital channels.
Is Magnews a public or private company?
Magnews is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magnews founded?
Magnews was founded in 1999. It employs 11 to 50 people.
Where is Magnews based?
Magnews is headquartered in Faenza, Italy, in the Europe region.
How does Magnews make money?
Five revenue lines are on record. Platform Subscription (SaaS) is the primary driver. The others are SMS/RCS/WhatsApp Credits, email Volume Overage, add-On AI Features and on-Premises License.
Who are Magnews's main competitors?
Broad incumbents on record are Salesforce Marketing Cloud, HubSpot Marketing Hub and Mailchimp. Direct peers are Klaviyo, Brevo (formerly Sendinblue), ActiveCampaign, Dotdigital, Iterable, Omnisend and Marigold Engage (formerly Selligent).
Does Magnews have an API?
Yes. Magnews offers API access for integrations. The platform features an integrations section with API capabilities and mentions integrations and APIs as one of its core features. Native integrations with CRM, eCommerce, advertising, and analytics platforms are available through the platform.
What industry is Magnews in?
Magnews's product category is Marketing Automation Software. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 54186 and its SIC code is 7311.