Giveclarity
Giveclarity is a UK-based Salesforce.org Premium consulting partner specializing in nonprofit CRM implementations. It serves large international NGOs (UNICEF, Save the Children, Greenpeace, UNHCR) and UK charities with multi-country Salesforce rollouts, three proprietary AppExchange apps (Gift Aid, Banking, Data Transform), and tiered managed services and training.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Giveclarity does
Giveclarity.org Ltd is a UK-incorporated social enterprise and Salesforce.org Premium level consulting partner that specializes exclusively in nonprofit CRM implementations. Founded as a partner of Salesforce in 2014, the company is headquartered in London (174 Hammersmith Road, Kings House, London W6 7JP) and serves large international NGOs and UK charities with multi-country Salesforce rollouts. Its customer base spans marquee humanitarian, environmental, children, and health nonprofits including UNICEF, Save the Children, Greenpeace, UNHCR, MSF Sweden, Trussell Trust, World Food Programme, and Plan International, with engagements across 13+ countries primarily in EMEA plus selective Asia Pacific expansion.
The company's product portfolio combines three proprietary Salesforce AppExchange applications with a professional services practice. Clarity Gift Aid automates UK Gift Aid declaration recording and HMRC claims (handling 200,000+ records per claim); Clarity Banking manages import/export of transactional banking data across BACS, SEPA, Direct Debit, and CAF formats; and Clarity Data Transform loads external data from sources like Facebook, JustGiving, and payroll files into Salesforce. In parallel, the company delivers implementation services (scoping, build, testing, data migration, go-live), tiered managed services (Flower to Rainforest support plans from 20 to 360 hours annually at £390 to £4,780 per month), retainer agreements with dedicated consultants, and structured Salesforce training. Underlying technology is Salesforce Nonprofit Cloud including NPSP, Marketing Cloud, and Service Cloud, augmented by 45 reusable accelerators developed internally.
Giveclarity generates revenue through three primary streams: professional services for Salesforce implementation projects (the dominant revenue line, evidenced by large multi-country rollouts for anchor clients), recurring managed services and retainer agreements (£4,680 to £57,360 per client annually across five support tiers), and SaaS subscriptions for the three AppExchange apps (starting at £50-£100 per month plus transaction costs). The go-to-market is enterprise field sales with direct engagement of charity decision-makers, supplemented by word-of-mouth referrals, conference sponsorship (International Fundraising Congress, Elevate), and Salesforce ecosystem co-marketing. The company reinvests an average of 12% of profits into charitable causes (cumulative donations exceeding £275,000) and holds Social Enterprise UK certification, Pledge 1% membership, Cyber Essentials Plus certification, and three Salesforce Global Partner Innovation Awards (2018, 2020, 2022) plus EMEA Salesforce.org Nonprofit Partner of the Year 2020.
Giveclarity firmographics
Firmographics- Name
- Giveclarity
- Legal name
- Giveclarity.org Ltd
- Website
- https://giveclarity.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Giveclarity is a UK-based Salesforce.org Premium consulting partner specializing in nonprofit CRM implementations. It serves large international NGOs (UNICEF, Save the Children, Greenpeace, UNHCR) and UK charities with multi-country Salesforce rollouts, three proprietary AppExchange apps (Gift Aid, Banking, Data Transform), and tiered managed services and training.
- Ownership category
- akta.pro rank
Giveclarity industry classification
Industry- Product category
- Nonprofit CRM Consulting
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)
- akta.pro secondary industries
- Budget Support & Policy-Based Lending/Grants (BPADAOAG), Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH)
Keywords
Where Giveclarity is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Giveclarity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Salesforce Implementation Consulting: Professional services for implementing Salesforce Nonprofit Cloud solutions, including scoping, configuration, data migration, and go-live support. Delivered through direct engagement with charity clients.
- Managed Services (Support Plans and Retainers): Ongoing support services including Support Plans (20-360 hours annually) and Retainer agreements providing dedicated consultants and project managers for continuous Salesforce optimization.
- Salesforce Training Services: Training delivery for nonprofit organizations including basic end user training, Salesforce Administrator training, customized role-based training, train-the-trainer, and app-specific training. Available online and face-to-face.
- Clarity Gift Aid App: SaaS application on Salesforce AppExchange. Pricing starts from £100 per month plus transaction costs. Handles Gift Aid claims for UK charities.
- Clarity Banking App: SaaS application on Salesforce AppExchange. Pricing starts from £50 per month. Supports banking file imports/exports for UK and international charities.
- Clarity Data Transform App: SaaS application on Salesforce AppExchange for data transformation and loading into Salesforce from external sources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flower Plan - 20 support hours annually |
| Subscription | Monthly | Tree Plan - 50 support hours annually |
| Subscription | Monthly | Orchard Plan - 104 support hours annually |
| Subscription | Monthly | Forest Plan - 216 support hours annually |
| Subscription | Monthly | Rainforest Plan - 360 support hours annually |
| Subscription | Monthly | Clarity Gift Aid App |
| Subscription | Monthly | Clarity Banking App |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Giveclarity product offering
Product offeringCore offering
Giveclarity is a Salesforce.org Premium level consulting partner that implements Salesforce Nonprofit Cloud solutions for charities and NGOs, alongside developing three proprietary AppExchange applications (Clarity Gift Aid, Clarity Banking, and Clarity Data Transform). The firm delivers end-to-end CRM implementations, managed services, training, and migration from legacy systems such as Raiser's Edge, ThankQ, and CiviCRM for nonprofits across the UK, EMEA, and beyond.
Product overview
Giveclarity is a Salesforce.org Premium level partner specializing in nonprofit CRM solutions. The company's product portfolio consists of three proprietary AppExchange apps (Clarity Gift Aid, Clarity Banking, and Clarity Data Transform) complemented by a suite of consulting and managed services including International Fundraising Solutions, UK Fundraising Solutions, Marketing Solutions for Nonprofits, Managed Services, and Salesforce Training. The three Clarity apps are designed to address specific operational challenges charities face: Gift Aid claims processing for UK charities, banking file import/export for payment reconciliation, and batch data transformation for supporter data imports. These apps integrate with the core Salesforce Nonprofit Cloud platform, which Giveclarity implements and supports through various service packages and training offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Clarity Gift Aid Official Salesforce AppExchange application that manages the recording of Gift Aid Declarations, calculation of Gift Aid amounts, and processing of Gift Aid claims to HMRC. Handles large volume claims proven with over 200,000 records in a single claim. Listed on HMRC Commercial software and services suppliers list. Targeted at UK charities.
- Clarity Banking Official Salesforce AppExchange application for import and export of transactional banking data to and from banks and financial institutions. Supports BACS, SEPA, Direct Debit, Standing Orders, CAF, Payroll Giving/GAYE formats and handles tens of thousands of payments in a single export.
- Clarity Data Transform Official Salesforce AppExchange application for taking data from files and external sources and finding, creating, or updating records in various Salesforce objects. Supports Facebook, JustGiving, Payroll Agency files, CAF Voucher data, Engaging Networks, Enthuse, and more for regular scheduled processing.
- International Fundraising Solutions Multi-language, multi-currency fundraising CRM solution on Salesforce supporting global nonprofits. Provides a 'one CRM' approach enabling staff and fundraising agencies across multiple countries to work within a single unified system with real-time dashboards, automated reporting, and regional variations.
- UK Fundraising Solutions 'One CRM' solution for UK charities including bespoke Gift Aid processing, migrations from legacy systems (Raiser's Edge, ThankQ, CiviCRM), GDPR consent management, reconciliation with finance, and support for major donors, individual giving, corporate donations, trust and foundations, legacies, community fundraising, challenge events, crowdfunding, and gifts in kind.
- Marketing Solutions for Nonprofits Salesforce Marketing Cloud consulting and implementation for multi-channel supporter engagement including email, social media, SMS, and direct marketing. Includes the ContactCARE Accelerator enabling faster Marketing Cloud deployment. Also covers Marketing Cloud Account Engagement (Pardot) implementations.
- Managed Services Ongoing Salesforce support including Support Plans (20-360 hours annually across Flower, Tree, Orchard, Forest, Rainforest tiers from £390 to £4,780 per month) and Retainer agreements providing dedicated consultants and project managers for continuous Salesforce optimization and proactive development work.
- Salesforce Training Training delivery for nonprofit organizations including basic end user training, Salesforce Administrator training, customized role-based training, train-the-trainer, and app-specific training. Available online and face-to-face.
- Fundraising Essentials Package Pre-planned migration package for charities transitioning from legacy CRM systems to Salesforce Nonprofit Cloud, designed for smooth and efficient implementation using Giveclarity's reusable accelerators and methodology.
Quantifiable outcome
- UNICEF Sweden processes 300,000 recurring donations on a single day - largest in NPSP org globally
- +6 more outcomes
Companies that use Giveclarity
Customer profileNamed customers31 records
Segments4 records
Ideal customer profiles3 records
Giveclarity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
Feature5 records
Giveclarity partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- SalesforcecoreSalesforce.org Premium level partner and ISV partner. Giveclarity specializes exclusively in Salesforce implementations for nonprofits. They are the nonprofit arm of Salesforce.com and provide the core platform that Giveclarity builds upon for charity clients.
- Engaging NetworkssupportingOnline fundraising, peer to peer, campaigning and email software. Giveclarity integrates Engaging Networks with Salesforce for charity clients requiring these capabilities.
- iRaisersupportingOnline donation platform. Provide online donation capabilities that integrate with Giveclarity's Salesforce implementations.
- AsperatosupportingGlobal Payment Solutions for Salesforce. Enables payment collection capabilities within Salesforce for Giveclarity charity clients.
- FinDocksupportingPayment Management Platform. Works with Giveclarity to provide payment processing solutions for nonprofits on Salesforce.
- JitterbitsupportingData integration platform. Used by Giveclarity for data migration and integration projects between Salesforce and external systems.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Giveclarity competitors and assessment
Company assessmentBroad incumbents
- Coastal Cloud: Salesforce Summit Partner delivering enterprise Salesforce consulting across industries including nonprofit. Competes for large enterprise implementations with a delivery model that emphasizes staff augmentation and managed services — overlapping with Giveclarity's project + retainer approach.
- Slalom: Large global consulting firm with a substantial Salesforce practice including dedicated nonprofit and social impact work. Competes with Giveclarity for large international NGO Salesforce implementations but as part of a much broader portfolio spanning multiple industries and platforms.
- Simplus (Infosys): Pure-play Salesforce consultancy acquired by Infosys, serving mid-market and enterprise Salesforce implementations across industries including nonprofits. Provides direct competition for Giveclarity's enterprise project work with deeper delivery scale and global delivery centers.
- Accenture (7Summits): Accenture acquired 7Summits, a Salesforce consultancy with nonprofit experience, and now competes directly for large NGO Salesforce engagements as part of its broader Salesforce / Customer 360 practice. Offers scale, geographic reach, and bundled services that Giveclarity cannot match.
- Huron Consulting: Large management and technology consulting firm with a Salesforce practice serving higher education and nonprofit clients. Closely parallels Giveclarity's enterprise sales motion into mission-driven organizations but operates across multiple verticals and platforms.
- IBM (Bluewolf): IBM acquired Bluewolf, a long-standing Salesforce consultancy, and now delivers Salesforce implementations including for nonprofit and social sector clients. Competes on enterprise scale, hybrid cloud integration, and ability to bundle with broader IBM services.
Direct peers
- roundCorner: Nonprofit CRM software built on Salesforce NPSP that was acquired by Salesforce.org, becoming part of the Salesforce Nonprofit Cloud platform. Direct overlap with Giveclarity's nonprofit CRM delivery focus; now embedded inside the platform Giveclarity builds on.
- Torana: Salesforce AppExchange ISV and consulting partner focused specifically on nonprofit CRM, fundraising, and supporter engagement. Closest direct peer to Giveclarity — same platform, same vertical, similar mix of apps and implementation services, though primarily APAC-headquartered.
Emerging players
- Double the Donation: Salesforce AppExchange ISV offering 360MatchPro and related fundraising/matching gift tools for nonprofits. Overlaps with Giveclarity's nonprofit AppExchange strategy and shares the same Salesforce customer base, though focused on a narrower matching-gift use case.
- Practical Apps: Salesforce AppExchange publisher focused on nonprofit-specific utilities and data tools, overlapping with Giveclarity's Clarity Data Transform and other point-solution apps. Smaller and more narrowly scoped but competes for the same AppExchange customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Giveclarity social profiles
Digital presenceGiveclarity compliance and trust
Trust signalCompliance7 records
Giveclarity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giveclarity leadership team
Management profileNumber of profiles
Profiles9 records
Giveclarity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giveclarity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giveclarity
What does Giveclarity do?
Giveclarity is a Salesforce.org Premium level consulting partner that implements Salesforce Nonprofit Cloud solutions for charities and NGOs, alongside developing three proprietary AppExchange applications (Clarity Gift Aid, Clarity Banking, and Clarity Data Transform). The firm delivers end-to-end CRM implementations, managed services, training, and migration from legacy systems such as Raiser's Edge, ThankQ, and CiviCRM for nonprofits across the UK, EMEA, and beyond.
Is Giveclarity a public or private company?
Giveclarity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Giveclarity founded?
Giveclarity was founded in 2014. It employs 11 to 50 people.
Where is Giveclarity based?
Giveclarity is headquartered in London, United Kingdom, in the Europe region.
How does Giveclarity make money?
Six revenue lines are on record. Salesforce Implementation Consulting is the primary driver. The others are managed Services (Support Plans and Retainers), salesforce Training Services, clarity Gift Aid App, clarity Banking App and clarity Data Transform App.
Who are Giveclarity's main competitors?
Broad incumbents on record are Coastal Cloud, Slalom, Simplus (Infosys), Accenture (7Summits), Huron Consulting and IBM (Bluewolf). Direct peers are roundCorner and Torana. Emerging players are Double the Donation and Practical Apps.
Does Giveclarity have an API?
No public API is recorded for Giveclarity.
What industry is Giveclarity in?
Giveclarity's product category is Nonprofit CRM Consulting. Its primary akta.pro industry code is FSAAABAH, Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments), with a secondary code of BPADAOAG, Budget Support & Policy-Based Lending/Grants. Its NAICS code is 513210 and its SIC code is 7372.