Lingerie Mart
Lingerie Mart is a privately held wholesale and retail distributor of lingerie and intimates based in Alpharetta, Georgia, serving boutiques, online resellers, and walk-in retail shoppers with over 7,000 styles from 60+ brand partners via a hybrid warehouse-showroom and Magento e-commerce model.
- Company typePrivate
- Founded1997
- HeadquartersAlpharetta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Lingerie Mart does
Lingerie Mart is a privately held wholesale and retail distributor of lingerie and intimates headquartered in Alpharetta, Georgia. Founded in 1997 and operating as Lingerie Mart Corporation, the company positions itself as the largest wholesale distributor of retail lingerie in the United States, carrying over 7,000 styles across more than 60 brand partnerships that span bras, Colombian shapewear (fajas), sleepwear, costumes, swimwear, men's underwear, panties, hosiery, corsets, and adult pleasure products. The buyer base is bifurcated between B2B wholesale customers (boutiques, independent retailers, and online resellers) and B2C walk-in retail shoppers at the Alpharetta warehouse.
The business runs a hybrid distribution model anchored by a single physical warehouse and retail showroom at 5930 Gateway Drive, Alpharetta, GA, paired with a Magento-based e-commerce storefront at lingerieMart.com that ships globally. Wholesale terms require minimum purchases ($200 in-person, $100 online) with a 2-piece minimum per style; retail customers can buy single pieces at unit pricing. A dedicated liquidation/closeout channel monetizes overstock at $1.00–$12.90 per item, and pre-configured wholesale bundles (e.g., ELOMIPAK10, G-PAK10) support larger basket sizes for resellers. Payment options include major credit cards, PayPal, Venmo interest-free installments, and a Buy Now Pay Later financing integration.
Revenue, ownership structure, and management identities are not publicly disclosed. The company has operated with a 1-10 employee footprint, no external funding, no disclosed M&A, and no parent company, suggesting a deliberately lean, owner-operated distribution business. Marketing is primarily driven by the e-commerce site's organic search presence, brand-specific landing pages, and SMS/text marketing.
Lingerie Mart firmographics
Firmographics- Name
- Lingerie Mart
- Legal name
- Lingerie Mart Corporation
- Website
- https://lingeriemart.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lingerie Mart is a privately held wholesale and retail distributor of lingerie and intimates based in Alpharetta, Georgia, serving boutiques, online resellers, and walk-in retail shoppers with over 7,000 styles from 60+ brand partners via a hybrid warehouse-showroom and Magento e-commerce model.
- Ownership category
- akta.pro rank
Lingerie Mart industry classification
Industry- Product category
- Wholesale Lingerie & Intimate Apparel Distribution
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Intimates, Hosiery & Sleepwear Wholesale (CRAOADAG)
- akta.pro secondary industries
- Intimates, Lingerie & Sleepwear Retail (CRAAABAF), Women’s Apparel Retail (CRAAABAB), Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD)
Keywords
Where Lingerie Mart is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lingerie Mart business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Sales: Bulk wholesale sales of lingerie and intimates to retailers and boutiques. Minimum purchase requirements apply ($200 in-person, $100 online) with minimum 2 pieces per style.
- Retail In-Store Sales: Direct retail sales to general public at Alpharetta warehouse location. Customers can purchase single pieces at retail prices.
- Closeout/Liquidation Sales: Clearance and liquidation sales of overstock inventory at discounted prices ranging from $1.00 to sub-$15.00 per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wholesale pricing for retailers |
| Unit Pricing | Pay-as-you-go | Retail pricing at warehouse |
| Unit Pricing | Pay-as-you-go | Closeout/Liquidation items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Lingerie Mart product offering
Product offeringCore offering
Lingerie Mart is a wholesale and retail distributor of lingerie and intimate apparel, carrying over 7,000 styles from 60+ name-brand manufacturers including Elomi, Goddess, Freya, Ann Chery, Ann Michell, and Magic Silk. It sells in bulk to lingerie retailers, boutiques, and online resellers (wholesale minimums: $200 in-person, $100 online, 2 pieces per style) and also serves walk-in retail customers at its Alpharetta, Georgia warehouse showroom. It additionally offers discounted closeout and liquidation inventory for clearance buyers.
Product overview
Lingerie Mart operates as a wholesale lingerie and intimates superstore with a platform-plus-modules architecture. The core business is the main product categories (Lingerie, Bras, Fajas/Shapewear, Sleepwear, Costumes, Swimwear, Men's Underwear, Panties, and Pleasure/Adult Toys), supplemented by add-on modules including pre-configured Wholesale Packages for bulk retail orders and a Liquidation/Clearance section for discontinued inventory. The company distributes name-brand products from over 60+ brands including Elomi, Freya, Goddess, Parfait, Ann Chery, Ann Michell, Magic Silk, Elegant Moments, and Music Legs, selling primarily to retail boutiques and online retailers with over 7,000 styles available.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Lingerie Core wholesale lingerie assortment (sexy, hanging, boxed, packaged, and plus-size styles) sold in bulk to retail boutiques and online resellers.
- Wholesale Bras (30-56 A-P Cups) Full-range wholesale bra assortment from 30-56 band size and A-P cup sizes, including full-figure specialty brands such as Elomi, Goddess, Freya, Parfait, Leading Lady, Trusst, Fantasie, Krisline, Aviana, and Fit Fully Yours.
- Colombian Fajas / Shapewear Wholesale Colombian shapewear including body shapers, waist trainers, post-partum, post-operative, and BBL/liposuction recovery garments from brands such as Ann Chery, Ann Michell, M&D, Jackie London, UpLady, MariaE, Sonryse, Romanza, Tecnomed, Salome, Bling, Curveez, Diane & Geordi, and Verox.
- Wholesale Sleepwear / Pajamas / Robes Wholesale sleepwear assortment including pajamas, cami sets, nightgowns, robes, loungewear, rompers, jump suits, satin robes, hotel/spa robes, and waffle spa products.
- Wholesale Costumes / Roleplay Wholesale sexy bedroom costumes and roleplay outfits (schoolgirl, French maid, nurse, police, army, kitty kat, sailor, Santa's helper) from brands such as Magic Silk, Elegant Moments, Mapale, Music Legs, G World, Be Wicked, and Coquette.
- Wholesale Swimwear Wholesale swimwear assortment including 1-piece and 2-piece swimsuits, USA patriotic swimwear, and swim coverups, featuring Freya Swimwear and other name-brand lines.
- Wholesale Men's Underwear Wholesale men's underwear, novelty underwear, t-shirts, and a-shirts from brands such as Male Power, GYZ, Knocker, Spak, and Pipeline.
- Wholesale Panties / Boy Shorts Wholesale women's panties including bikinis, thongs, boy shorts, crotchless, plus-size, and bulk/screen-printing options with 3-pack wholesale bundles.
- Wholesale Pleasure / Adult Toys Wholesale adult toys and pleasure products including vibrators, dildos, anal toys, bondage gear, lubes, and massage oils from brands such as Doc Johnson, CalExotics, Satisfyer, and Pipedream.
- Wholesale Bodystockings / Hosiery Wholesale bodystockings and hosiery including thigh highs, fishnet, fishnet gloves, and specialty styles from brands such as Killer Legs, Music Legs, and Bodyvibe.
- Wholesale Corsets / Bustiers / Teddies Wholesale corsets, bustiers, teddies, and bodysuits including leather, wet look, and fashion options from brands such as Coquette, Skweez, and Liquid Onyx.
- Wholesale Chemises / Babydolls Wholesale chemises, babydolls, and bedroom gowns spanning fashion to bridal styles.
- Liquidation / Closeout Sale Inventory Deep-discount liquidation and closeout inventory of discontinued, overstock, and clearance intimate apparel priced from $1.00 to $12.90 per item.
- Wholesale Packages / Bundles Pre-configured wholesale packages of 10+ units (lingerie, bra, shapewear, men's underwear, and costume bundles) offered at discounted bulk pricing for retail buyers.
Companies that use Lingerie Mart
Customer profileSegments3 records
Ideal customer profiles3 records
Lingerie Mart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Lingerie Mart partnerships and signals
Strategic signalPartnerships
62 partnerships are on record, tiered core, major and minor.
- ElomicoreMajor bra brand partnership. Elomi full figure bras featured prominently with dedicated brand landing page and package deals (ELOMIPAK10).
- Goddess BrascoreFull figure bra brand carried in wholesale catalog with dedicated brand page and bra set packages.
- Leading Lady BrascoreFeatured wholesale brand with dedicated brand landing page. Maternity and nursing bra specialty.
- Freya BrascoreFull figure bra brand with swimwear line carried in wholesale catalog. Multiple closeout deals available.
- Parfait BrascoreFull cup bra specialist (up to G cup) with dedicated brand page and package deals.
- Ann Michell Colombian FajascoreFeatured Colombian shapewear brand. USA's complete source for wholesale Colombian shapewear per their positioning.
- Ann Chery FajasmajorColombian shapewear brand carried in wholesale catalog with dedicated brand page.
- M&D Colombian ShapewearmajorColombian shapewear/fajas brand with dedicated brand landing page and featured placement.
- UpLady Colombian FajasmajorColombian waist trainer and shapewear brand with dedicated wholesale brand page.
- G World IntimatescoreBrazilian-designed intimate apparel brand with dedicated brand page and package deals (G-PAK10).
- Be WickedcoreFashion lingerie and costume brand with extensive wholesale catalog and multiple closeout deals.
- CoquettecoreCorsets and intimate apparel brand with 50%+ off sale featured and dedicated brand page.
- Elegant MomentscoreLingerie and costume brand with extensive catalog across multiple costume categories.
- Magic Silk / ExposedcoreFetishwear and clubwear brand with over 400 styles. Dedicated brand page and queen size specialty.
- Music LegscoreCostume and hosiery brand with extensive catalog in bodystockings and costume categories.
- Killer LegscoreHosiery and bodystockings brand featured prominently with package deals.
- MapalemajorFashion lingerie brand at $9.90 price point with multiple costume and swimwear options.
- Dreamgirl LingeriemajorLingerie brand with closeout deals and dedicated brand page.
- Shirley of HollywoodmajorClassic lingerie brand with closeout deals and dedicated brand page.
- Seven til MidnightmajorLingerie brand with dedicated brand page and super sale pricing.
- Hustler LingeriemajorAdult lingerie brand carried in catalog with closeout deals.
- House of Desire LingeriemajorFashion lingerie brand with dedicated brand page and featured placement.
- Male Power / GYZ Men's UnderwearmajorMen's underwear and sleepwear brand with dedicated brand page and package deals.
- Aviana Large Cup BrasmajorLarge cup bra specialist (D to P cup) with dedicated brand page.
- Fantasie BrasmajorFull figure bra brand with swimwear line carried in wholesale catalog.
- Trusst Full Figure BrasmajorFull figure bra brand with closeout deals at $2.90 per item.
- Lust Fetish Domination WearminorFetish and domination wear brand in adult costume category.
- Steve MaddenminorDesigner brand carried for sleepwear and loungewear products.
- Jackie London Colombian ShapewearminorColombian shapewear brand with dedicated brand page.
- MariaE FajasminorColombian shapewear brand with dedicated brand page.
- Curveez ShapewearminorShapewear brand with dedicated brand page.
- Diane & Geordi ShapewearminorShapewear brand with dedicated brand page.
- Verox Slim Waist TrainersminorColombian waist trainer brand with closeout deals and dedicated brand page.
- Sonryse FajasminorColombian shapewear brand with dedicated brand page.
- Romanza FajasminorColombian shapewear brand with dedicated brand page.
- Tecnomed FajasminorColombian shapewear brand with dedicated brand page.
- Bling ShapewearminorFashion shapewear brand with dedicated brand page.
- Skweez CorsetsminorCorset brand with closeout deals at $4.90 and dedicated brand page.
- Electric LingerieminorFashion lingerie brand with package deals and closeout sales.
- Liquid Onyx Wet Look LingerieminorWet look and vinyl lingerie specialty brand with closeout deals.
- LuxRobeminorRobe and loungewear brand with dedicated brand page.
- Paris Pink SleepwearminorSleepwear brand with closeout deals and dedicated brand page.
- Jezebel BrasminorLingerie brand with robes closeout deals at $4.90.
- FelinaminorBras brand with Paramour Bras by Felina carried under dedicated brand page.
- Transform Breast FormsminorBreast forms and mastectomy products brand with dedicated brand page.
- Krisline BrasminorInternational bra brand with dedicated wholesale brand page.
- Fit Fully Yours BrasminorFull figure bra brand to H cup with dedicated brand page.
- Parisa BrasminorBra brand with dedicated brand page.
- Bamboo Magic SleepwearminorEco-friendly sleepwear brand with dedicated brand page.
- Bearpaw SleepwearminorSleepwear brand with dedicated brand page.
- Laundry by Shelli SegalminorDesigner sleepwear brand with dedicated brand page.
- Mamia Panties & BrasminorPanty and bra brand with dedicated brand page.
- Mopas ActivewearminorActivewear and panties brand with dedicated brand page.
- Knocker Men's UnderwearminorMen's underwear brand with dedicated brand page.
- Pipeline Men's BriefsminorMen's brief brand with dedicated brand page.
- Spak Men's UnderwearminorMen's underwear brand with dedicated brand page.
- Teri LingerieminorLingerie brand with dedicated brand page.
- Sofra Bras & PantiesminorBras and panties brand with dedicated brand page.
- Salome Shapewear FajasminorColombian shapewear brand with dedicated brand page.
- Bodyvibe BodystockingsminorBodystockings brand with dedicated brand page.
- Love Libby PantiesminorPanty brand with dedicated brand page.
- Ann Devine LingerieminorLingerie brand with closeout deals at $1.90.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Lingerie Mart competitors and assessment
Company assessmentDirect peers
- Yandy: Online lingerie, costume, and intimate apparel retailer featuring similar sexy-lingerie, costume, and bodystocking assortment to Lingerie Mart. Competes in the same DTC lingerie/costume category.
- Hips & Curves: Specialty plus-size lingerie retailer. Comparable to Lingerie Mart's plus-size lingerie assortment, though Hips & Curves is retail-only while Lingerie Mart operates both retail and wholesale.
- Bare Necessities: Major online intimate apparel retailer carrying bras, lingerie, shapewear, and sleepwear across many of the same brands (Elomi, Freya, Goddess, Wacoal). Direct competitor in selling intimate apparel to consumers via e-commerce.
- Figleaves: UK-based online intimate apparel retailer carrying Elomi, Freya, Fantasie, and other same brands. Directly comparable assortment in bras, shapewear, and lingerie, with international shipping overlap.
Emerging players
- ThirdLove: DTC intimates brand selling bras, underwear, and shapewear directly online. Comparable category overlap but competing business model (proprietary brand vs. multi-brand distributor).
- Adore Me: DTC intimates brand selling bras, lingerie, and sleepwear with a subscription model. Comparable category and customer overlap, but a proprietary-brand DTC competitor rather than a multi-brand wholesaler.
Broad incumbents
- Victoria's Secret: Largest US lingerie retailer, comparable category overlap across bras, panties, sleepwear, and shapewear, but operates proprietary-brand retail rather than multi-brand wholesale distribution.
- Savage X Fenty: Rihanna's intimates brand selling lingerie, bras, sleepwear, and bodysuits DTC. Major category competitor pushing the wholesale distribution model toward direct-to-consumer.
- TJ Maxx / Marshalls: Off-price apparel retailer that buys closeout and overstock intimate apparel in bulk. Relevant as both a potential customer of Lingerie Mart's liquidation inventory and an adjacent extreme-value apparel retailer.
- Frederick's of Hollywood: Iconic lingerie and intimate apparel retailer with broad assortment of bras, sleepwear, costumes, and hosiery — overlapping categories with Lingerie Mart but operating at retail scale as a legacy brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lingerie Mart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lingerie Mart leadership team
Management profileNumber of profiles
Profiles1 record
Lingerie Mart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lingerie Mart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lingerie Mart
What does Lingerie Mart do?
Lingerie Mart is a wholesale and retail distributor of lingerie and intimate apparel, carrying over 7,000 styles from 60+ name-brand manufacturers including Elomi, Goddess, Freya, Ann Chery, Ann Michell, and Magic Silk. It sells in bulk to lingerie retailers, boutiques, and online resellers (wholesale minimums: $200 in-person, $100 online, 2 pieces per style) and also serves walk-in retail customers at its Alpharetta, Georgia warehouse showroom. It additionally offers discounted closeout and liquidation inventory for clearance buyers.
Is Lingerie Mart a public or private company?
Lingerie Mart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lingerie Mart founded?
Lingerie Mart was founded in 1997. It employs 1 to 10 people.
Where is Lingerie Mart based?
Lingerie Mart is headquartered in Alpharetta, United States, in the North America region.
How does Lingerie Mart make money?
Three revenue lines are on record. Wholesale Sales are the primary driver. The others are retail In-Store Sales and closeout/Liquidation Sales.
Who are Lingerie Mart's main competitors?
Direct peers on record are Yandy, Hips & Curves, Bare Necessities and Figleaves. Emerging players are ThirdLove and Adore Me. Broad incumbents are Victoria's Secret, Savage X Fenty, TJ Maxx / Marshalls and Frederick's of Hollywood.
Does Lingerie Mart have an API?
No public API is recorded for Lingerie Mart.
What industry is Lingerie Mart in?
Lingerie Mart's product category is Wholesale Lingerie & Intimate Apparel Distribution. Its primary akta.pro industry code is CRAOADAG, Intimates, Hosiery & Sleepwear Wholesale, with a secondary code of CRAAABAF, Intimates, Lingerie & Sleepwear Retail. Its NAICS code is 458110 and its SIC code is 5600.