Holbi Group

What Holbi Group does

Holbi Group Ltd. is a UK-based private full-service ecommerce agency founded in 2000 in Ukraine and headquartered in Swindon, operating today with 50+ specialists distributed across the UK, Malta, Slovakia, Austria, Ireland, Ukraine, and Canada. The company provides end-to-end ecommerce design, development, migration, integration, and consulting services to online retailers, manufacturers, distributors, and B2B organisations across verticals including retail, wholesale, healthcare, automotive, manufacturing, technology, and telecoms. Holbi has served over 5,000 clients in its history and claims placement among the world's top 100 ecommerce development companies.

The company's core technology asset is osCommerce, the world's most widely deployed open-source ecommerce platform, which Holbi formally acquired in 2022 and which powers over 504,000 live websites with more than €565 billion in cumulative transactions processed. Holbi's branded offering is built on osCommerce 4 (PHP 8.3/MariaDB 10.x) and is delivered through three subscription tiers — Starter (up to 1,000 products), Growth (5,000–50,000 products), and Enterprise (unlimited products with ERP/CRM integration, AI tools, and dedicated account management) — supplemented by à la carte professional services including B2B trade portal builds, POS integration, payment gateway integration (PayPal, Stripe, Klarna, Worldpay, Elavon, Global Payments, Revolut), shipping label automation (DHL, Royal Mail, FedEx, InPost), marketplace integration (Amazon, eBay, TikTok), AI-powered content and translation tools, and platform migrations from Shopify, WooCommerce, Magento, BigCommerce, Wix, and others.

The business model combines recurring monthly subscription revenue from hosted ecommerce packages, one-time professional services revenue from custom development and migrations, and indirect channel revenue from a white-label program and a 143+ certified development partner network. Go-to-market is hybrid: direct enterprise sales with named account managers in the UK and Ireland, self-service package purchases via the website for SMBs, and partner-led distribution internationally. The company is privately held, has no disclosed external funding, and does not publish revenue figures.

Name

Holbi Group

Legal name

Holbi Group Ltd.

Website

https://holbi.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Holbi Group is a UK-based full-service ecommerce agency and owner of the osCommerce open-source platform, offering subscription-based design, development, migration, and integration services to retailers, wholesalers, manufacturers, and B2B organisations across seven countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Kempsford

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ecommerce Platform Development: One-time custom development fees for building ecommerce stores on osCommerce, ranging from starter packages (up to 1,000 products) through to bespoke enterprise deployments with unlimited products, custom design, and deep integrations.
2. Hosting and Maintenance Services: Monthly recurring hosting and support contracts with options ranging from standard to dedicated account manager tiers. Keeps stores secure, fast, and performing at optimal levels.
3. Enterprise Integration Services: Custom ERP, CRM, PIM, WMS, and accounting system integration services for enterprise clients including SAP, Microsoft Dynamics, Sage, Oracle, Salesforce, and bespoke systems.
4. Payment and Shipping Integration: Integration services for payment gateways (PayPal, Stripe, Klarna, Worldpay, Elavon, Global Payments, Revolut) and courier systems (DHL, Royal Mail, FedEx, InPost) with automated label generation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Holbi Group designs, builds, and customises ecommerce websites on its proprietary osCommerce platform (acquired in 2022). It delivers full-service ecommerce solutions including custom website development, platform migrations, B2B and enterprise system integrations (ERP, CRM, POS, payment, shipping), AI-powered content, SEO and translation tools, and ongoing hosting and maintenance for retailers, wholesalers, distributors, and manufacturers across the UK, Europe, and North America.

Product overview

Holbi Group is a full-service ecommerce agency and the official owner of osCommerce, the world's most widely deployed open-source ecommerce platform. Their product portfolio centres on the osCommerce platform (version 4) which is built on PHP 8.3 and MariaDB 10.x, alongside their own branded Holbi Platform optimised for B2B and wholesale operations. The offering is structured as three tiers (Starter, Growth, Enterprise ecommerce packages) built on osCommerce, with optional add-on modules including AI Tools for E-commerce (product content creation, SEO automation, translation), B2B Ecommerce Solutions (trade portals with tiered pricing), Enterprise Ecommerce Solutions (advanced integrations, multi-store), POS Solutions (unified point of sale), Payment Solutions (7 payment gateways), Shipping Labels & Courier Integration (DHL, Royal Mail, FedEx, InPost), Amazon & eBay Integration, White Label Ecommerce, Corporate Branding, Content Creation, and Ecommerce Migration Services. The portfolio also includes dedicated Enterprise solutions with deep ERP/CRM integrations (SAP, Microsoft Dynamics, Sage, Oracle, Salesforce, HubSpot, QuickBooks, Xero, Power BI, Tableau, Looker).

Differentiator

Problem solved

Functional benefit

Brands

• osCommerce: World's most widely deployed open-source ecommerce platform, officially acquired by Holbi Group in 2022, powering over 504,000 live websites globally

Products and services

• osCommerce / osCommerce 4 The world's most widely deployed open-source ecommerce platform, powering over 504,000 live websites and having processed more than €565 billion in transactions globally. Built on PHP 8.3 and MariaDB 10.x, with built-in multi-site, multi-language, and multi-currency support, a 1,000+ app ecosystem, and official ownership by Holbi Group since 2022.
• Holbi Platform An ecommerce solution built for wholesale, B2B, and complex retail operations, with customer-specific pricing, tiered discount structures, account-level catalogue visibility built into the core, and native POS integration. Used by wholesalers, distributors, and manufacturers needing trade portal functionality.
• Ecommerce Website Development Packages Three-tier bundled ecommerce development packages built on osCommerce: Starter (up to 1,000 products, 25 templates, mobile-first SEO-ready design, PayPal/Elavon/GlobalPay integration, ready-to-launch), Growth (custom design, 5,000-50,000 products, high-volume order processing, custom shipping, third-party integrations, multiple websites from one backend, priority support), and Enterprise (unlimited products, full B2B customer groups, ERP/API integration, country localisation, multi-level access, price group management, POS integration, AI tools included, dedicated account manager). Pay-monthly billing and 24-hour quote turnaround.
• AI Tools for E-commerce AI-powered automation tools for ecommerce including intelligent product content creation (SEO-optimised titles, descriptions, feature lists, bullet points, brand storytelling), SEO metadata automation, scalable bulk catalogue updates, SKU and product attribute management, and AI-driven recommendation engines to lift average order value and retention.
• White Label Ecommerce Platform Fully branded ecommerce platform solution for agencies, IT companies, and resellers, enabling partners to offer osCommerce-powered ecommerce under their own brand. Part of Holbi's channel network of 143+ certified development partners worldwide.
• B2B Ecommerce Solutions Specialised trade portals with tiered pricing, customer-specific catalogues, quick reorder tools, trade account management, ERP/CRM integration, and flexible payment and credit terms, designed for wholesalers, distributors, and manufacturers running B2B ecommerce.
• Enterprise Ecommerce Solutions High-performance enterprise-grade ecommerce architecture with deep integration capability across SAP, Microsoft Dynamics, Sage, Oracle, and Salesforce, plus multi-store and multi-currency support, AI-powered automation, enterprise-level security, and advanced analytics and BI integration via Power BI, Tableau, and Looker.
• POS Solutions Integrated Point of Sale solutions for osCommerce enabling unified retail operations, real-time inventory synchronisation across stores, unified customer database, cross-channel order management, click-and-collect workflows, and consolidated financial reporting with QuickBooks.
• Payment Solutions Secure online and offline payment solutions integrating PayPal, Stripe, Klarna, Worldpay, Elavon, Global Payments, and Revolut, with fraud protection, PCI DSS compliance, and 3D Secure authentication for ecommerce stores.
• Shipping Labels and Courier Integration Automatic shipping label generation and courier API integration with DHL, Royal Mail, FedEx, and InPost, including real-time tracking, multi-courier support, cost and time comparison, bulk label printing, and seamless ERP integration for ecommerce fulfilment.
• Ecommerce Migration Services Seamless platform migrations from Shopify, Magento, WooCommerce, BigCommerce, Wix, PrestaShop, CRE Loaded, and Actinic to osCommerce, covering full data migration, SEO preservation, and post-launch support to enable zero-data-loss transitions.
• Amazon and eBay Marketplace Integration Marketplace connectivity enabling automatic product listing synchronisation, real-time inventory sync, centralised order management, FBA compatibility, and dynamic pricing strategies across Amazon Seller Central and eBay from a single osCommerce backend.
• Corporate Branding Services Identity systems, social media assets, and professional presentation templates for ecommerce stores, including logo design and cohesive brand identity creation aligned with online retail needs.
• Content Creation for E-commerce AI-powered content creation for ecommerce stores covering product descriptions, marketing copy, and SEO-optimised content generated at scale across large product catalogues.
• AI Translation for E-commerce AI-powered multilingual translation supporting 30+ languages, automatically adapting product pages, category descriptions, and entire websites for international markets with consistent tone, branding, and local SEO optimisation.

Quantifiable outcome

• Clients' stores transact over $300 billion annually in retail and wholesale sales
• +3 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability7 records

Feature5 records

Partnerships

22 partnerships are on record, tiered core.

• PayPalcoreTechnology or IntegrationTrusted payment gateway partner integrated across all ecommerce packages. PayPal is the world's most recognised payment brand, trusted by millions of online shoppers for fast, secure checkout.
• StripecoreTechnology or IntegrationDeveloper-first payments platform offering powerful, customisable ecommerce payment software solutions integrated for businesses of all sizes.
• KlarnacoreTechnology or IntegrationUK's leading buy now, pay later provider integrated to help merchants increase average order values and attract new customers.
• WorldpaycoreTechnology or IntegrationOne of the UK's largest and most established payment processors, ideal for high-volume ecommerce businesses requiring robust payment infrastructure.
• ElavoncoreTechnology or IntegrationGlobal payment solution provider offering robust, enterprise-grade processing with competitive transaction rates integrated across Starter packages and above.
• Global PaymentscoreTechnology or IntegrationWorld-leading payments technology company delivering seamless, secure transactions across multiple currencies and markets for international ecommerce.
• RevolutcoreTechnology or IntegrationFast-growing fintech payment solution offering competitive rates and multi-currency support, ideal for businesses trading internationally.
• DHLcoreTechnology or IntegrationGlobal express shipping partner with real-time tracking and fast international delivery. Integrated for automatic shipping label generation and courier API integration.
• Royal MailcoreTechnology or IntegrationUK's most recognised postal service integrated for cost-effective domestic and international parcel delivery with automatic label generation.
• FedExcoreTechnology or IntegrationGlobal courier powerhouse integrated for express delivery, time-definite services, and specialist handling for fragile or high-value goods.
• InPostcoreTechnology or IntegrationUK's fastest-growing parcel locker network integrated for flexible, convenient delivery options with automated locker label generation.
• AmazoncoreTechnology or IntegrationMarketplace integration partner for Amazon Seller Central connectivity enabling real-time inventory sync, order management, and FBA compatibility.
• eBaycoreTechnology or IntegrationMarketplace integration partner enabling bulk listing tools, automated stock synchronisation, and centralised order management across eBay and website stores.
• SAPcoreTechnology or IntegrationEnterprise ERP integration partner for bidirectional data flow with SAP systems covering orders, inventory, pricing, and customer data for enterprise clients.
• Microsoft DynamicscoreTechnology or IntegrationEnterprise CRM and ERP integration partner connecting ecommerce platforms with Microsoft Dynamics for unified customer data and sales pipeline visibility.
• SagecoreTechnology or IntegrationAccounting system integration partner for Sage, Xero, and QuickBooks connectivity enabling automated bookkeeping and financial reconciliation.
• OraclecoreTechnology or IntegrationEnterprise ERP integration partner for Oracle systems enabling real-time inventory, order, and financial data synchronisation at enterprise scale.
• SalesforcecoreTechnology or IntegrationCRM integration partner for Salesforce connectivity ensuring sales teams have complete visibility of customer digital activity and purchase history.
• HubSpotcoreTechnology or IntegrationCRM integration partner for HubSpot connectivity enabling unified customer data and marketing automation across ecommerce and sales platforms.
• XerocoreTechnology or IntegrationAccounting integration partner for Xero connectivity enabling automated financial bookkeeping and accounting system connections.
• QuickBookscoreTechnology or IntegrationPOS and accounting integration partner for QuickBooks connectivity enabling consolidated financial reporting across all sales channels.
• 143+ Certified Development PartnerscoreChannel Partner/ Reseller/ DistributorGlobal network of 143+ certified development partners worldwide implementing and distributing osCommerce solutions with platform certification and ongoing support.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Sitecore: Enterprise digital experience and commerce platform with comparable B2B and omnichannel capabilities. Relevant peer for Holbi's enterprise tier where Sitecore is a competitor for large-organisation ecommerce implementations.
• Shopify: Global SaaS ecommerce platform leader and the dominant alternative to osCommerce. Comparable as the primary commercial platform Holbi migrates clients from and competes against; offers a closed SaaS model rather than Holbi's open-source ownership model.
• BigCommerce: SaaS ecommerce platform targeting mid-market and enterprise merchants. Comparable as a managed ecommerce platform alternative; Holbi's migration services include moves away from BigCommerce, making it a substitute offering.
• Adobe Commerce (Magento): Enterprise-grade ecommerce platform owned by Adobe and one of the leading enterprise alternatives to osCommerce. Holbi has migration tooling specifically from Magento, positioning the two as competing destinations for mid-market and enterprise merchants.
• WPP / VML Commerce: Global marketing and commerce services holding company with enterprise ecommerce implementation practices. Comparable at the enterprise services level but operating at much larger scale and with broader portfolio offerings.

Direct peers

• WooCommerce (Automattic): Open-source ecommerce plugin for WordPress, directly competing with osCommerce in the self-hosted, no-licensing-fee segment. Most direct open-source competitor and a common migration target/source for Holbi's migration services.
• PrestaShop: Open-source ecommerce platform with a strong European footprint, directly competing with osCommerce on technology model and target market. Most similar open-source peer in terms of architecture, customization model, and SMB/mid-market positioning.
• Absolute Web: Full-service ecommerce agency specializing in Magento, Shopify, and BigCommerce development with enterprise integration services. Closely comparable in offering (custom dev, B2B, ERP integration) but without proprietary platform ownership.
• OpenCart: Open-source PHP ecommerce platform directly competing with osCommerce on technology stack and self-hosted model. Comparable as another open-source alternative for SMB merchants seeking low-cost ownership.
• SmartSites: US-based full-service digital agency with strong ecommerce development practice. Comparable as a competing ecommerce agency offering design, development, and migration services across major platforms, though without an owned platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/holbi
• Facebookfacebook.com/DataLinkHolbi
• LinkedInlinkedin.com/company/holbi-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holbi Group