County Tile Warehouse

What County Tile Warehouse does

County Tile Warehouse (operating under the brand Original Style Limited) is a British tile manufacturer and supplier headquartered in the UK, with parallel regional operations serving the UK, USA, and Europe markets. The company designs, manufactures, and distributes ceramic and Victorian-style floor and wall tiles, decorative tiles, mosaics, and glass tiles across more than ten named collections (Artworks, Winchester, Victorian Floor Tiles, Living, Décor, Odyssey, Country Delft, Glassworks, Mosaics, Earthworks, and Spring). Its core technology blends traditional artisan craftsmanship, including in-house hand-painted design, with modern production methods, and includes a made-to-order Custom Country Delft program that allows customers to commission bespoke Delftware-inspired tile designs. The company combines manufacturing heritage (dating to 1985, with a 40-year milestone marked in 2025) with a multi-channel go-to-market: it sells through a network of retail partners, company and partner showrooms, three region-specific e-commerce sites (UK, USA, Europe), and a dedicated commercial Contracts Team serving large-scale projects for developers, hotels, and restaurants. Customers are primarily residential homeowners undertaking renovations in bathrooms, kitchens, hallways, and living spaces, with a secondary commercial segment handling hotel, restaurant, and heritage restoration projects. Pricing is not publicly disclosed; customers are directed to retail partners or to request samples through the e-commerce sites.

Name

County Tile Warehouse

Legal name

Original Style Limited

Website

https://countytilewarehouse.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

County Tile Warehouse (Original Style Limited) is a British tile manufacturer and supplier selling ceramic, Victorian, decorative, mosaic, and glass tiles through retail partners, showrooms, and regional e-commerce sites across the UK, USA, and Europe, serving residential homeowners and commercial projects such as hotels, restaurants, and heritage developments.

Ownership category

akta.pro rank

Product category

Ceramic & Porcelain Tiles

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711), Tile and Terrazzo Contractors (23834)

SIC

Structural Clay Products (3250)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industries

Tile & Stone Specialty Retail (CRAIAGAA), Tile & Stone Flooring Installation (HSAPAGAE)

Keywords

• Ceramic tiles
• Floor tiles
• Wall tiles
• Tile installation
• Tile retail

Headquarters

HQ city

Salisbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tile Product Sales: Sale of ceramic and Victorian floor tiles through retail partners, showrooms, and direct sales channels. Products include wall tiles, floor tiles, decorative tiles, and mosaic tiles across multiple collections.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

County Tile Warehouse is a supplier and installer of wall and floor tiles based in Salisbury, UK. The company distributes ceramic and porcelain tile products sourced from its parent/manufacturer Original Style Limited (Exeter, Devon) to residential homeowners and commercial project customers via a multi-channel retail and contracting network.

Product overview

Original Style is a British tile manufacturer and distributor offering a comprehensive portfolio of tile collections for residential and commercial applications. The product line includes core collections (Artworks, Winchester, Victorian Floor Tiles, Living, Décor, Odyssey, Country Delft, Glassworks, Mosaics, Earthworks) plus seasonal offerings and customization options. The company sells through retailers and offers dedicated commercial contracts support for large-scale projects.

Differentiator

Problem solved

Functional benefit

Brands

• Artworks: Tile collection bringing together rich colours, decorative details and versatile formats for individual interiors.
• Winchester
• Victorian Floor Tiles
• Living
• Décor
• Odyssey
• Country Delft
• Glassworks
• Mosaics
• Earthworks
• Spring

Products and services

• Wall and Floor Tiles
• Tile Installation Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Topps Tiles: UK's largest specialist tile retailer with nationwide store network and trade customer base. Directly comparable as a UK tile distribution channel serving both consumers and commercial buyers, overlapping in target market and product category.
• Walls and Floors: UK online-first tile and flooring retailer with transparent pricing and broad assortment. Comparable as a direct competitor in UK tile distribution, particularly competing for the same residential renovation buyer with similar product breadth.
• Mandarin Stone: UK natural stone and tile specialist retailer with showrooms across the country. Comparable as a design-led tile retailer targeting premium residential and commercial customers with heritage and contemporary collections.
• Tile Giant: UK tile and flooring retailer with strong trade and DIY customer base. Comparable as a UK tile distribution competitor, particularly competing in the mid-market residential renovation segment.
• Craven Dunnill: Specialist UK manufacturer of Victorian, geometric, and encaustic tiles with deep heritage. Comparable as a niche UK manufacturer competing in the same heritage tile segment with similar artisan production methods and restoration project focus.
• Fired Earth: Premium UK heritage tile and home brand with strong design-led positioning. Closely comparable on the heritage/Victorian aesthetic, premium price point, and multi-channel distribution including showrooms and trade.
• Marlborough Tiles: UK heritage and Victorian-style tile manufacturer with strong British-made positioning. Closely comparable on the artisan manufacturing model, heritage aesthetic, and focus on premium residential and restoration projects.

Broad incumbents

• B&Q: UK's largest home improvement retailer with extensive tile ranges and private-label products. Comparable as a dominant UK tile distribution channel that competes for the same residential renovation buyer and constrains shelf access for premium brands.
• Johnson Tiles: Major UK ceramic tile manufacturer with a much larger scale, supplying commercial and residential markets. Comparable as a domestic UK tile manufacturer but operating at significantly greater scale and with a broader, less heritage-focused product portfolio.
• British Ceramic Tile: UK-based ceramic tile manufacturer with broader mass-market product range. Comparable as a domestic UK tile manufacturer competing in similar residential and commercial segments, though at a different price positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/countytile
• YouTubeyoutube.com/@Originalstyleltd
• LinkedInlinkedin.com/company/original-style-limited
• Instagraminstagram.com/originalstyleuk
• Pinterestpinterest.co.uk/OriginalStyleUK
• Facebookfacebook.com/CountyTileWarehouseLtd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about County Tile Warehouse