What British Ceramic Tile does

British Ceramic Tile is a UK-based tile retailer operating under the trading name of Ceramic Tile (Group), registered in England and Wales (company number 12192420) and headquartered in the Morley/Leeds area of West Yorkshire. The company sells ceramic, porcelain, glass, and natural stone tiles across categories including wall, floor, bathroom, outdoor, mosaic, marble-effect, terrazzo, hexagon, crackle glaze, brick/metro, wood-effect, Moroccan, and Heritage collections, alongside complementary tiling accessories such as adhesives, grouts, and the LTP crackle glaze protector. The product range spans small mosaics through to extra-large format 120cm x 120cm porcelain tiles for both indoor and outdoor (R11 slip-rated) applications.

The company's primary sales channel is a direct-to-consumer e-commerce website (britishceramictile.com) built on the Visualsoft platform (a Shopify Premier Partner), supplemented by phone-based sales support and a physical showroom in Leeds trading under the Tiles & Bathrooms brand. Pricing is in British Pounds only, on a one-time unit or per-square-metre basis, with free UK delivery on orders over £499, a £2.99 refundable cut-tile sample programme, and a 14-day return window. Payment processing is handled by Secure Trading.

The customer base is split between individual homeowners undertaking renovation projects (primary segment) and trade professionals — tilers, contractors, and interior designers (secondary segment) — served through dedicated trade accounts and bulk-buy offerings. Marketing relies on standard digital channels: Google Ads and Analytics, Criteo retargeting, Facebook and Instagram, MailChimp email automation, and Trustpilot reviews. The business is privately held, UK-only in geographic scope, and shows no disclosed external investors or venture/private equity backing in the source data.

Name

British Ceramic Tile

Legal name

Ceramic Tile (Group)

Website

https://britishceramictile.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

British Ceramic Tile is a UK-based e-commerce and showroom retailer of ceramic, porcelain, and natural stone tiles, serving homeowners and trade professionals with a broad designer-tile catalogue and UK-wide delivery.

Ownership category

akta.pro rank

Product category

Ceramic & Porcelain Tile Retail

NAICS

Floor Covering Retailers (449121), Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711)

SIC

Pottery & Related Products (3260), Cut Stone & Stone Products (3281)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

Keywords

• Ceramic floor tiles
• Porcelain wall tiles
• Outdoor porcelain tiles
• Mosaic tile retail
• Trade tile supply

Headquarters

HQ city

Newton Abbot

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Tile and Accessory Sales: British Ceramic Tile generates revenue through the direct sale of tiles and tiling accessories to consumers and trade customers. Products are sold on a one-time purchase basis with no subscription model. Revenue is generated from product sales at various price points, with small cut tile samples available for £2.99 and full tile orders. The company accepts British Pounds only and processes payments through Secure Trading Payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

British Ceramic Tile manufactures and retails a wide range of ceramic, porcelain, glass, and natural stone tiles for wall, floor, outdoor, and decorative applications, alongside tiling adhesives, grouts, and accessories. Products are sold direct-to-consumer and to trade customers through the britishceramictile.com e-commerce site, a Leeds showroom, and UK-wide delivery, with small cut tile samples offered at £2.99 and free UK delivery on orders over £499.

Product overview

British Ceramic Tile operates as an online tile retailer and manufacturer offering a comprehensive portfolio of ceramic and porcelain tiles. The product offering includes multiple tile categories spanning wall tiles, floor tiles, outdoor tiles, mosaic tiles, and specialty tiles such as terrazzo effect, marble effect, hexagon, crackle glaze, brick & metro, natural stone, and wood effect tiles. Key product lines include the Grand Place Range (patterned outdoor tiles), Mineral 2.0 Range (outdoor porcelain), Oikos Range (terrazzo-effect), Amalfi Range (XL format), and various collections across 100cm x 100cm and 120cm x 120cm large-format tiles. The company also offers complementary products including tile adhesives, grouts, and tiling accessories. Products are available for purchase online with free UK delivery on orders over £499, and customers can order small cut tile samples for £2.99.

Differentiator

Problem solved

Functional benefit

Products and services

• Wall Tiles Ceramic and porcelain wall tiles in various styles, colours, and finishes for interior wall applications across bathrooms, kitchens, and living areas. Targeted at UK homeowners and trade professionals.
• Floor Tiles Ceramic, porcelain, and natural stone floor tiles suitable for residential and commercial applications, including anti-slip and polished finish options. Targeted at UK homeowners and trade professionals.
• Outdoor Tiles Extra-large format porcelain outdoor tiles including 100cm x 100cm and 120cm x 120cm sizes with R11 slip rating for patios, terraces, and driveways, including the Grand Place Range and Mineral 2.0 Range. Targeted at UK homeowners and trade professionals.
• Mosaic Tiles Hexagon mosaics and other mosaic tile formats in various colours and finishes for walls and floors. Targeted at UK homeowners and trade professionals.
• Marble Effect Tiles Tiles designed to mimic natural marble aesthetics including Calacatta, Carrara, and Statuario patterns in various formats and sizes. Targeted at UK homeowners and trade professionals.
• Brick & Metro Tiles Classic brick-format metro tiles including retro styles for traditional and contemporary installations. Targeted at UK homeowners and trade professionals.
• Terrazzo Effect Tiles Tiles featuring terrazzo-style patterns and textures in various sizes and colours, including the Oikos Range available in 60cm x 60cm and 100cm x 100cm formats. Targeted at UK homeowners and trade professionals.
• Crackle Glaze Tiles Tiles with crackle glaze finish including Victorian-era inspired designs in various colours like green, blue, sage, and cream. Targeted at UK homeowners and trade professionals.
• Hexagon Tiles Hexagon-format tiles available in various sizes and finishes including matt, gloss, and marble effect. Targeted at UK homeowners and trade professionals.
• Natural Stone Tiles Natural stone tiles including granite and quartz options for durable installations. Targeted at UK homeowners and trade professionals.
• Wood Effect Tiles Porcelain tiles designed to replicate the appearance of natural wood flooring. Targeted at UK homeowners and trade professionals.
• Patterned Tiles Decorative patterned tiles for feature walls and floors, including Moroccan-inspired, Italian Collection, and Heritage Collection designs. Targeted at UK homeowners and trade professionals.
• XXL Format Tiles Extra-large format tiles for seamless floor installations, including 90cm x 90cm, 100cm x 100cm, and 120cm x 120cm sizes with various finishes such as the Amalfi Range. Targeted at UK homeowners and trade professionals.
• Glass Tiles Glass tile products for walls and decorative applications. Targeted at UK homeowners and trade professionals.
• Tile Adhesives & Grouts Professional tiling adhesives and grouting products for installation, available in trade pallet deals for bulk purchasers. Targeted at UK homeowners and trade professionals.
• LTP Crackle Glaze Protector Protective sealant product (500ml) for crackle glaze tiles, sold as a tiling accessory. Targeted at UK homeowners and trade professionals.
• Tile Adhesive Pallet Deals Pallet deals for trade customers purchasing tile adhesives in bulk quantities at volume pricing. Targeted at UK trade professionals.
• Traders Bulk Buys Bulk purchasing options for trade professionals seeking volume-pricing trade supply. Targeted at UK trade professionals.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• VisualsoftcoreTechnology or IntegrationVisualsoft is a Shopify Premier Partner that provides the e-commerce platform for British Ceramic Tile's website. They handle website development and platform maintenance, enabling the online sales functionality.
• Secure TradingcoreTechnology or IntegrationSecure Trading provides the payment processing infrastructure for all online transactions on British Ceramic Tile's website, offering flexible online payment and omnichannel solutions for secure checkout.
• Google AdsminorGTM or Marketing PartnerGoogle Ads provides online advertising services for targeted marketing campaigns and paid search advertising to drive traffic to the British Ceramic Tile website.
• CriteominorGTM or Marketing PartnerCriteo provides retargeting services through dynamic banners containing personalized product recommendations to re-engage website visitors who have left the site.
• FacebookminorGTM or Marketing PartnerFacebook advertising platform used for targeted social media advertising, retargeting, and tracking ad click-throughs to the British Ceramic Tile website.
• TrustpilotminorGTM or Marketing PartnerTrustPilot provides customer review collection and management services to help British Ceramic Tile gather and display customer feedback and build trust.
• TrustpilotminorGTM or Marketing PartnerMention Me operates refer-a-friend programmes enabling customers to refer friends to British Ceramic Tile and receive rewards for successful referrals.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• B&Q: B&Q is the UK's largest DIY and home improvement retailer, offering tiles alongside thousands of other categories. It competes with British Ceramic Tile on tile range and price but is a broad incumbent rather than a tile specialist.
• Travis Perkins: Travis Perkins is a major UK builders' merchant supplying construction materials including tiles to trade and DIY customers through a national branch network. It overlaps with British Ceramic Tile on trade tile supply but operates a much broader building materials business.
• Wickes: Wickes is a major UK home improvement retailer with kitchens, bathrooms, and a tile assortment sold through stores and online. It competes with British Ceramic Tile on tile selection and trade pricing but as part of a much broader DIY/renovation portfolio.
• Saint-Gobain (UK Tile Brands): Saint-Gobain is a global building materials group whose UK tile brands (e.g., British Gypsum-adjacent divisions) supply ceramic and porcelain tiles to retailers and trade. It represents upstream supply-side competition and broader industry context relevant to British Ceramic Tile's sourcing and pricing dynamics.

Direct peers

• Tile Giant: Tile Giant is a UK tile specialist retailer operating both online and through physical showrooms, selling ceramic, porcelain, and natural stone tiles to consumer and trade customers. It competes head-to-head with British Ceramic Tile on product range, designer tile positioning, and trade account services.
• Porcelain Superstore: Porcelain Superstore is a UK-based online tile retailer specialising in porcelain and designer tiles, with showrooms and trade services. It mirrors British Ceramic Tile's positioning around premium porcelain, large-format tiles, and designer aesthetics targeting both consumers and trade.
• Topps Tiles: Topps Tiles is the UK's largest specialist tile retailer with ~300 stores and a national omnichannel offering. It is the most directly comparable competitor to British Ceramic Tile, selling wall, floor, and outdoor tiles to consumers and trade professionals across the same UK market.
• Mandarin Stone: Mandarin Stone is a UK specialist in natural stone and porcelain tiles, operating showrooms and a trade division. It is comparable to British Ceramic Tile on the premium/designer tile category, showroom + e-commerce omnichannel model, and trade professional focus.
• Walls and Floors: Walls and Floors is a UK online-first tile retailer offering ceramic, porcelain, mosaic, and natural stone tiles with nationwide delivery. It is highly comparable to British Ceramic Tile on DTC e-commerce motion, designer tile assortment, and UK-wide fulfillment.
• Original Style: Original Style is a UK-based tile manufacturer and retailer with a strong designer and heritage tile offering sold direct online and through stockists. It overlaps with British Ceramic Tile on the designer tile segment, heritage aesthetics, and DTC e-commerce distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/britishceramictile/?locale=en_GB
• Instagraminstagram.com/britishceramic.tile
• Xx.com/britceramtile

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about British Ceramic Tile