Agropex

What Agropex does

Agropex (legally registered as AGROREPUESTOS EXTREMEÑOS S.L.U.) is a privately held Spanish e-commerce retailer based in Malpartida de Cáceres, Extremadura, specializing in agricultural, forestry, and spare parts equipment. Founded around 2013, the company operates a WordPress/WooCommerce storefront at agropex.es offering approximately 2,974 SKUs across more than 40 categories, with prominent brand partnerships for HUSQVARNA (128+ products), INGCO (186+ products), GENERGY (60+ products), Dormak (52+ products), and KÄRCHER, alongside proprietary AGROPEX branded items. The catalog spans professional machinery (chainsaws, generators, water pumps, tillers), workshop tools, garden equipment, livestock management supplies, olive harvesting systems, winemaking equipment, and a specialized spare parts inventory exceeding 1,000 SKUs. The technology stack is conventional: a standard PHP/WordPress/WooCommerce platform with SSL-encrypted payment processing via Caja Rural de Extremadura's TPV, supporting card, bank transfer, PayPal, and cash-on-delivery methods. Order fulfillment is dispatched same-day (before 17:30) via Seur for packages up to 30kg and DHL for heavier items, with 24-48h delivery across mainland Spain and the Balearic Islands.

The business operates on a direct-to-consumer one-time-purchase retail model, with revenue generated entirely through unit sales priced between approximately €1 and €11,800. Free home delivery is offered for orders over €100 within mainland Spain and the Balearic Islands, and customers may alternatively collect online orders at the company's physical store in Malpartida de Cáceres at no additional charge. The target customer base is horizontally segmented across agricultural professionals and farmers, forestry workers, garden and landscape enthusiasts, workshop and trade professionals, and livestock farmers, with no enterprise or contracted accounts disclosed. Geographic reach is limited to Spain (mainland, Balearic Islands, Canary Islands, Ceuta, and Melilla on a custom-quote basis), with no international expansion or external institutional investment indicated. The company appears to be a stable, owner-operated small business (11-50 employees) generating revenue through catalog breadth, authorized distribution of premium brands, and an omnichannel convenience proposition in an underserved rural market.

Name

Agropex

Legal name

AGROREPUESTOS EXTREMEÑOS S.L.U.

Website

https://agropex.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Agropex is a privately held Spanish e-commerce retailer (WooCommerce-based) based in Extremadura that sells ~2,974 agricultural, forestry, garden, and spare parts products across 40+ categories to farmers, forestry workers, livestock operators, and trade professionals throughout Spain.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Retail

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Building Material and Garden Equipment and Supplies Dealers (444)

akta.pro industry

PRIMARYAFABAJAM

Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Agrochemical Distribution & Retail (Farm Supply, Co-ops)

SECONDARYCRAIAIAA

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

Keywords

• Agricultural equipment
• Forestry machinery
• Livestock supplies
• Agricultural spare parts
• Garden equipment retail

Headquarters

HQ city

Malpartida De Cáceres

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail E-commerce Sales: Agropex generates revenue through direct one-time product sales to consumers and professionals via its e-commerce platform (agropex.es) and physical store. The business sells a wide range of agricultural, forestry, and workshop equipment and spare parts, with prices inclusive of Spanish VAT. Revenue is supplemented by free-shipping thresholds (orders over €100 qualify for free shipping) and delivery surcharges for heavy, bulky, or Balearic/Canary Islands orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Agropex is a Spain-based retailer that sells agricultural, forestry, and livestock equipment, tools, generators, garden machinery, and an extensive spare parts catalog through its WooCommerce-powered e-commerce platform agropex.es and a physical store in Malpartida de Cáceres, Extremadura. The company stocks roughly 2,974 SKUs across 40+ product categories from major brands such as HUSQVARNA, GENERGY, DORMAK, INGCO, and KÄRCHER, alongside proprietary AGROPEX-branded items, and serves individual farmers, livestock owners, forestry workers, and gardening enthusiasts across mainland Spain and the Balearic Islands.

Product overview

Agropex operates an e-commerce platform for agricultural, forestry, and equipment replacement parts based in Malpartida de Cáceres, Spain. The offering is a multi-brand retail platform rather than a unified product—primarily a B2C/B2B online store featuring branded machinery and tools from manufacturers like HUSQVARNA, DORMAK, GENERGY, INGCO, and KÄRCHER alongside proprietary AGROPEX branded items. The product portfolio organizes into distinct categories: professional machinery (chainsaws, tillers, generators, water pumps), workshop tools, garden equipment (irrigation, pool maintenance, artificial grass), livestock management supplies, olive harvesting systems, winemaking equipment, fuel/AdBlue handling, industrial rigging hardware, and an extensive replacement parts catalog exceeding 1,000 SKUs. The company operates as a traditional e-commerce retailer without a proprietary software platform, API, or AI-enabled features.

Differentiator

Problem solved

Functional benefit

Products and services

• HUSQVARNA Machinery and Accessories Complete range of HUSQVARNA branded machinery including chainsaws, hedge trimmers, lawn mowers, brushcutters, wood chippers, water pumps, generators, and accessories for agricultural and forestry work. 128+ products in catalog.
• DORMAK Machinery and Accessories Garden and agricultural machinery under the DORMAK brand including ride-on mowers, lawn mowers, tillers, brushcutters, mini-excavators, hedge trimmers, wood chippers, and associated accessories. 52+ products in catalog.
• GENERGY Generators Power generators across multiple ranges: GRAN PUBLICO, GREEN, INVERTER, LIGERA, ROBUSTA, PREMIUM, and welding generators. 46+ products in catalog.
• GENERGY Portable Power Stations Portable power stations and battery energy storage units from GENERGY for mobile and backup power applications. 14+ products in catalog.
• INGCO Tools INGCO brand professional tools including power tools, hand tools, tool boxes, compressors, lifting equipment, flashlights, and welding equipment for workshop and field use. 186+ products in catalog.
• Workshop Tools (Herramientas taller) Workshop tools and equipment including MADER branded equipment, ladders, workbenches, shelving, hydraulic jacks and lifts, hydraulic presses, welding equipment, OPTIMUM lathes, pallet trucks, and diesel transfer systems. 112+ products in catalog.
• KÄRCHER Cleaning Machinery KÄRCHER branded cleaning machinery including pressure washers, vacuum cleaners, and water pumps for professional and domestic cleaning applications. 10 products in catalog.
• BENZA Machinery and Accessories BENZA agricultural and garden machinery and accessories, including motor pumps and compact tractors. 3 products in catalog.
• ZANON Machinery and Accessories ZANON brand agricultural machinery and accessories. 8 products in catalog.
• MATABI Sprayers MATABI brand sprayers for agricultural and gardening applications. 10 products in catalog.
• Garden Equipment (Jardin) Garden equipment including artificial grass, pressure washers, urban gardens, tarpaulins and meshes, garden hoses, pool maintenance supplies, garden furniture, pruning equipment, irrigation systems, drip irrigation, and seeds. 188 products in catalog.
• Livestock Materials (Material Ganadero) Livestock management equipment including drinkers, electric pushers, poultry equipment, horse equipment, rabbit facilities, sheep and goat supplies, pig farming equipment, cattle equipment, shearing machines, feed lines, and milking equipment. 133 products in catalog.
• Olive Harvesting Equipment (Recoleccion de Aceitunas) Olive harvesting equipment including Campagnola vibrating hooks, olive harvesters and accessories, olive nets and poles, and professional battery-powered olive harvesters. 34 products in catalog.
• Electric Fencing (Cercados Electricos) Electric fencing systems including fence accessories, insulators, conductor wires, batteries and chargers, conductor tapes, fence posts, electric fence units, and stake drivers. 155 products in catalog.
• Spare Parts (Recambios) Extensive replacement parts inventory including tractor seats (Grammer, mechanical, pneumatic), tow bars, trailer components, electrical materials, hydraulic connectors, headlights, filters, BCS mower parts, GASPARDO parts, VICON tedder parts, mower spare parts, TIMKEN bearings, hydraulic components, and technical spare parts. 570 products in catalog.
• Water Pumps (Bombas electricas / Motobombas) Electric water pumps including transfer pumps, fuel transfer pumps, submersible pumps for clean and dirty water, plus engine-driven water pumps from BENZA, CAMPEON, GENERGY, INGCO, and KOSHIN. 50 products in catalog combined.
• Workwear and PPE (Ropa y Proteccion laboral) Workwear and personal protective equipment including fall protection, footwear, safety glasses, gloves, hearing protection, chemical protection, waterproof clothing, forestry protection clothing, CARHARTT workwear, and disposable garments. 54 products in catalog.
• Chainsaw Chains and Bars Chainsaw chains, bars, and guide accessories compatible with various chainsaw brands including Oregon and HUSQVARNA. 108 products in catalog.
• Brushcutter Accessories and Spare Parts Brushcutter accessories and replacement parts including cutting heads, blades, protective covers, complete tubes, handlebars, motors, and carburetor tools. 30 products in catalog.
• AGROPEX Own Brand Products Agropex's own branded products including trailer components, tow bars, bolts, ball bearings, and FIELD TRAC mini tractors.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major, supporting and minor.

• HUSQVARNAcoreChannel Partner/ Reseller/ DistributorAgropex is an authorized retailer of HUSQVARNA agricultural and forestry machinery, selling chainsaws, brushcutters, lawn mowers, hedge trimmers, power tillers, generators, water cleaners, and associated accessories. HUSQVARNA products are prominently featured across the homepage and product categories, representing one of the store's top brands with 128+ products listed.
• GENERGYcoreChannel Partner/ Reseller/ DistributorAgropex stocks a wide range of GENERGY power generators, energy stations, welding machines, water pumps, and accessories across multiple product lines (Gran Público, Green, Inverter, Ligera, Robusta, Premium). GENERGY is one of the most prominently featured brands on the platform with dedicated banner placements and 60+ products.
• DormakcoreChannel Partner/ Reseller/ DistributorAgropex is an authorized retailer of Dormak garden machinery including ride-on mowers, brushcutters, tillers, mini-excavators, and related accessories. Dormak is featured as a key brand on the homepage with 52+ products.
• INGCOmajorChannel Partner/ Reseller/ DistributorAgropex stocks a comprehensive range of INGCO tools including power tools, hand tools, workshop equipment, compressors, generators, and accessories. The INGCO range is one of the largest categories with 186+ products and is featured prominently with dedicated brand banners.
• KÄRCHERmajorChannel Partner/ Reseller/ DistributorAgropex sells KÄRCHER cleaning and water management equipment including pressure washers, vacuum cleaners, and water pumps. The category features 10 products.
• Caja Rural de ExtremadurasupportingTechnology or IntegrationCaja Rural de Extremadura provides the secure payment gateway (TPV — Terminal Punto de Venta) for Agropex's online store. Card payments are processed through Caja Rural's SSL-encrypted secure server, ensuring safe transactions. The bank's IBAN (ES65 3009 0063 55 2213240621) is also used for bank transfer payments.
• SeursupportingChannel Partner/ Reseller/ DistributorSeur provides the 24-48h express delivery service for Agropex orders up to 30kg placed before 17:30 on business days. Orders are dispatched same day for next-business-day delivery to mainland Spain and Balearic Islands.
• DHLsupportingChannel Partner/ Reseller/ DistributorDHL handles heavy (over 30kg) and bulky Agropex orders that exceed the Seur weight threshold. Delivery times and costs for DHL shipments may vary compared to the standard Seur service.
• BENZAminorChannel Partner/ Reseller/ DistributorAgropex stocks BENZA agricultural machinery and accessories including motor pumps and compact tractors. The brand is featured on the homepage with 3 products.
• ZANONminorChannel Partner/ Reseller/ DistributorAgropex is an authorized retailer of ZANON agricultural machinery and accessories. The brand features 8 products in the catalog.
• MATABIminorChannel Partner/ Reseller/ DistributorAgropex stocks MATABI sprayers and related equipment, with 10 products listed in the catalog.
• BCSminorChannel Partner/ Reseller/ DistributorAgropex stocks BCS mowers and agricultural equipment, with 65 products in the catalog including mower spare parts. BCS is listed among the trusted brands on the platform.
• BellotaminorChannel Partner/ Reseller/ DistributorAgropex carries Bellota hand tools and agricultural implements, featured among the trusted brands on the platform.
• ListerminorChannel Partner/ Reseller/ DistributorAgropex stocks Lister sheep shearing equipment and accessories as part of its livestock material offering.
• OregonminorChannel Partner/ Reseller/ DistributorAgropex carries Oregon chainsaw chains, bars, and accessories, featured among the trusted brands on the platform with 76+ products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kramp Groep: Largest European B2B specialist in agricultural parts, accessories, and workshop supplies. Overlaps with Agropex's spare-parts and consumables assortment but operates at much larger scale and primarily B2B across Europe.
• Tractor Supply Company: US-listed rural lifestyle retailer serving farmers, livestock owners, and homesteaders with equipment, parts, tools, and consumables. Comparable model of a multi-category rural supply retailer, but at far larger scale and different geography.
• BayWa AG: German-listed agribusiness conglomerate with agricultural input, machinery, and equipment retail operations across Europe. Far larger and broader than Agropex but a comparable agricultural supply distribution model.
• ManoMano: European e-commerce marketplace for DIY, garden, home improvement, and outdoor equipment with operations in Spain. Competes for the gardening/forestry/tooling slice of Agropex's catalog via a much larger, well-funded platform.
• Amazon Spain: Generalist e-commerce marketplace that increasingly stocks agricultural tools, machinery, and consumables. Represents the most significant competitive threat to Agropex's online traffic and pricing, especially in standard SKUs.

Direct peers

• Agriaffaires: France-based online marketplace for new and used agricultural equipment, machinery, and parts. Comparable digital-first agricultural equipment platform targeting European farmers and dealers.
• Intermaquinas: Spanish online retailer of agricultural machinery, forestry equipment, and tools. Directly competes with Agropex in the same Iberian market with overlapping brand partnerships and target customers.
• AgriEuro: Italian e-commerce retailer of agricultural, garden, and forestry machinery, tools, and spare parts. Closest analog to Agropex: similar multi-brand catalog, rural customer base, and emphasis on spare parts and accessories for European farmers.
• eFarm GmbH: European online marketplace for new and used agricultural machinery, serving farmers across multiple countries. Comparable online-first distribution model for agricultural equipment in a similar SMB/professional customer segment.

Regional players

• Agroterra: Spanish online marketplace connecting agricultural buyers and sellers of machinery, inputs, and supplies. Comparable Spanish-market e-commerce play in agriculture, though with a marketplace rather than retailer model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Agropex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agropex