What Pet Shop Control does

Pet Shop Control is a vertical ERP software product operated by Devsol Softwares Ltda., a privately held Brazilian company headquartered in Porto Alegre, Rio Grande do Sul, founded around 2010. The software serves small and mid-sized businesses in the Brazilian pet economy, including pet shops, veterinary clinics and hospitals, grooming salons (banho e tosa), pet hotels and day-care facilities, and agricultural supply stores (agropecuárias). The product is delivered as a Windows desktop or tablet application with an optional cloud database hosted on Microsoft Azure, and integrates fiscal document issuance (NF-e, NFC-e, NFS-e, SAT, MF-e) homologated across all Brazilian states, inventory and financial control, service scheduling, multi-branch management, CRM with loyalty programs, and a veterinary clinical module.

The company operates a hybrid sales motion: a self-serve 7-day free trial with no credit card required sits alongside a consultative WhatsApp-led sales process in which dedicated success consultants quote subscription plans and guide prospects through implementation. Revenue is generated through recurring monthly subscriptions (base plan R$279/month for one user, with add-on user packages), a one-time implementation fee of R$1,000 covering onboarding training and data migration, and ongoing consultative success support. Native integrations with iFood, WooCommerce, Apptive, eNotas, and Safe2Pay extend distribution and operational scope. Marketing relies on an educational blog (100+ articles), gated e-books and a cash-flow spreadsheet funnel, and institutional partnerships such as the co-branded content effort with SEBRAE-SP.

Disclosed scale indicators include 6,000+ pet shops that have tested the system, 1 million+ electronic fiscal documents issued through the platform, and 5 million+ service appointments scheduled. The company is bootstrapped with no disclosed external funding, parent company, or acquisition activity, and operates exclusively within Brazil.

Name

Pet Shop Control

Legal name

Devsol Softwares Ltda.

Website

https://petshopcontrol.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Pet Shop Control is a Brazilian vertical ERP serving SMB pet shops, veterinary clinics, grooming salons, pet hotels, and farm supply stores, delivered as a Windows application with cloud database, including fiscal compliance and multi-branch management on a subscription model.

Ownership category

akta.pro rank

Product category

Pet Shop Management Software

NAICS

Veterinary Services (541940), Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Veterinary Inventory, Pharmacy & Medication Management (HLAMAMAF)

akta.pro secondary industries

Pet Supplies Retail (CRALAIAI), Gift, Novelty & Souvenir Retail (CRALAIAH)

Keywords

• Pet shop management
• Veterinary clinic software
• Vertical ERP software
• Fiscal invoicing software
• Multi-branch POS

Headquarters

HQ city

Rio Grande Do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription: Monthly, quarterly, semi-annual, or annual subscription model for software access. Base plan starts at R$ 279/month for 1 user with unlimited computer installations. Additional user packages available through consultant.
2. Implementation Services: One-time implementation fee of R$ 1,000 including initial onboarding training, advanced onboarding, data migration, and ongoing consultative support.
3. Ongoing Success Consulting: Monthly consultative support and management accompaniment included in the ongoing success program, helping customers achieve goals and improve operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pet Shop Control is a vertical ERP software for Brazilian pet shops, veterinary clinics, grooming salons (banho e tosa), pet hotels, and agropecuárias. Installed as a Windows desktop/tablet application with optional Microsoft Azure cloud database, it centralizes scheduling, inventory, sales/point-of-sale, financial control, multi-branch operations, fiscal document issuance (NF-e, NFC-e, NFSe, SAT, MF-e), customer relationship management with loyalty programs, and a complete veterinary clinical module covering consultations, vaccinations, prescriptions, and hospitalizations.

Product overview

Pet Shop Control is a unified ERP software product for the Brazilian pet market, combining pet shop, veterinary clinic, grooming, pet hotel, and farm store management into a single installed desktop/tablet application with optional cloud database sync. The core product (Pet Shop Control ERP) is the primary offering, with a multi-branch (multifilial) module available as an add-on. The company also provides a one-time paid implementation and onboarding service (R$1,000), and distributes several free educational resources including e-books on pet shop management and a free cash flow spreadsheet — these are free content assets rather than separate software products. Pricing is structured around per-user subscription plans starting at R$279/month for 1 user.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Shop Control ERP A complete vertical ERP for Brazilian pet shops, veterinary clinics, grooming salons (banho e tosa), pet hotels, and agropecuárias. Installed on Windows computers or tablets with optional Microsoft Azure cloud database, it manages scheduling, inventory, sales, point-of-sale, financial control, multi-branch operations, fiscal document issuance (NF-e, NFC-e, NFSe, SAT, MF-e), CRM with loyalty programs, and a veterinary clinical module (consultations, vaccinations, prescriptions, hospitalizations). Sold as subscription plans on a per-user basis starting at R$279/month.
• Módulo Multifilial (Multi-branch Module) Add-on module providing centralized management of multiple pet shop locations with shared customer, product, service, financial, and inventory data. Includes unified dashboards, cross-branch scheduling, bonus sharing between locations, inventory visibility, and purchase projection by store. Designed for pet shop chains and franchises.
• Implantação e Treinamento Pet Shop Control (Implementation and Training Service) One-time paid implementation and onboarding service priced at R$1,000, covering initial onboarding training (basic and advanced), data migration from prior systems, and ongoing consultative support delivered via online video-conference sessions with a dedicated specialist team. Priced separately from the subscription plan.

Quantifiable outcome

• Gross revenue increase of more than 30% reported by customers after implementation
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Safe2PaycoreTechnology or IntegrationSafe2Pay is the payment processing platform integrated with Pet Shop Control for handling subscription payments. Supports credit card (VISA, Mastercard, American Express, Diners) and boleto bancário payment methods. The integration processes recurring subscription payments for the software service.
• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure provides cloud infrastructure for data storage. Pet Shop Control stores customer databases on Azure servers. The company explicitly recommends cloud storage for security and automatic backup purposes. Azure's global infrastructure enables the cloud database option accessible from any computer with internet connection.
• iFoodcoreTechnology or IntegrationiFood integration allows pet shops to manage delivery orders directly through the Pet Shop Control system. Pet shops can sync product catalogs and manage delivery operations, leveraging iFood's market dominance in Brazilian food delivery.
• eNotascoreTechnology or IntegrationeNotas partnership provides fiscal document management capabilities for pet shops issuing product invoices. The integration streamlines NF-e (electronic invoice) issuance and management within the Pet Shop Control system.
• SEBRAE-SPminorStrategic or Co-development PartnerSEBRAE-SP (Brazilian Support Service for Micro and Small Enterprises - São Paulo) partnered with Pet Shop Control for educational content. Content includes 'Special SEBRAE-SP' guide on pet shop management covering concepts, processes, and practices from basic to advanced levels.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ezyVet: Cloud-based veterinary practice management software offering clinical records, scheduling, inventory, and billing. Directly comparable as a vertical SaaS for veterinary clinics with practice management features similar to Pet Shop Control's veterinary module.
• AVImark: Veterinary practice management software used by thousands of clinics, providing medical records, scheduling, inventory, and reporting. Comparable in serving veterinary practices with end-to-end clinic management functionality.
• Cornerstone Software: Veterinary practice management software offering patient records, billing, inventory, and reporting for animal hospitals and clinics. Comparable as a vertical SaaS targeting veterinary clinics with operational and clinical workflows.

Emerging players

• 11pets: Pet business management platform providing scheduling, customer management, and basic POS for groomers and pet care providers. Comparable as a vertical software solution for pet service businesses, primarily groomers and pet hotels.
• PetDesk: Pet-focused SaaS offering appointment scheduling, client communication, and loyalty tools for veterinary clinics and pet businesses. Comparable as a vertical SaaS addressing pet business scheduling and client engagement, though with narrower scope than Pet Shop Control's full ERP.

Broad incumbents

• Conta Azul: Brazilian cloud SMB ERP and accounting platform serving hundreds of thousands of small businesses. Comparable as a horizontal Brazilian SaaS ERP competing for the same SMB back-office budget that Pet Shop Control targets, especially in financial management and fiscal modules.
• Linx: Brazilian retail and ERP software company serving SMB and enterprise retail with POS, inventory, and fiscal modules. Comparable in targeting Brazilian retail businesses with management software that includes fiscal compliance and multi-branch capabilities.
• IDEXX (VetConnect / Cornerstone practice software): Global animal health diagnostics and software company offering veterinary practice management alongside diagnostics and lab services. Comparable in serving veterinary clinics with integrated clinical and operational tooling, but as part of a much broader portfolio.
• Omie: Brazilian cloud ERP for SMBs offering financial management, sales, invoicing, and integrations. Comparable as a horizontally positioned Brazilian SMB ERP that competes for the same operational software wallet, particularly for retail and service SMBs.

Others

• eNotas: Brazilian fiscal document issuance API/service provider used by SMBs and SaaS platforms for NF-e/NFS-e compliance. Comparable as an adjacent infrastructure layer that Pet Shop Control itself partners with — representative of the fiscal compliance ecosystem the company sits within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Shop Control