Wactor

Name

Wactor

Legal name

WACTOR Co., Ltd.

Website

https://wactor.tech

Company type

Private

Founded year

2018

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Kitamoto

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Influencer/VTuber Marketing Agency Services: Comprehensive VTuber marketing services including casting, tie-up illustration production, and integrated marketing campaigns for corporate clients in gaming, F&B, cosmetics, and tourism industries. Revenue generated through agency fees and service charges.
2. Goods Manufacturing OEM (WACTORY): In-house acrylic goods and badge manufacturing service. Accepts orders from 21,500 units at launch, offering special pricing to advertising agency clients. Includes acrylic stands, keychains, dioramas, and badge production.
3. FAPON Online Lottery Service: Online capsule lottery service (hitting 550 yen at launch) featuring all-acrylic merchandise prizes. Revenue from lottery plays, with delivery 2-3 months after campaign end. Global expansion including overseas shipping planned.
4. WACTOR DIRECT Advertising Service: Package insertion advertising service with 100% opening rate. Advertisements included in goods delivery packages for FAPON and crane game services. Monthly active users: 400,000+, monthly shipments: tens of thousands. Priced from 30 yen per insert.
5. VTuber Talent Management (910inc): Liver/streamer agency business. 910inc operates with 100% streaming revenue return to creators, while WACTOR handles business development and client acquisition on behalf of talents.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

WACTOR is a Japan-based VTuber agency and influencer marketing company that connects corporate clients with a curated network of VTubers (major, middle, and micro tiers) for marketing campaigns, tie-ups, fan events, and goods collaborations. The company additionally operates in-house acrylic goods manufacturing (WACTORY), an online capsule lottery platform (FAPON), SNS operations management, and TikTok LIVE primary agency services for clients establishing liver/streamer businesses.

Differentiator

Problem solved

Functional benefit

Brands

• 910inc: VTuber and LIVE creator talent agency subsidiary handling creator management, auditions, and streaming platform partnerships including TikTok LIVE primary agent operations
• FAPON
• WACTORY
• WACTOR studio
• WACTOR DIRECT
• VTuberローカル

Products and services

• VTuber Influencer Marketing Services End-to-end influencer marketing service that connects corporate clients with WACTOR's curated VTuber network for campaigns, tie-ups, event promotions, DLC collaborations, voice acting, theme song performances, and new title launch PR.
• SNS Operations Management & Vertical Short Video Production Outsourced SNS management service including video production across YouTube, TikTok, bilibili, and Instagram, with expertise in vertical short-form video content and fan community growth (demonstrated 10,000 monthly follower growth for clients).
• Inbound Overseas Marketing & Localization Global content marketing and localization service using native translators for English, Chinese, and Spanish content adaptation, supporting international fan base expansion and inbound tourism promotion for local governments, hotels, and tourism businesses.
• WACTORY — Acrylic Goods Manufacturing OEM Service In-house acrylic goods manufacturing OEM service producing acrylic stands, keychains, dioramas, and badges for VTuber creators, illustrators, event participants (Comic Market, etc.), and advertising agency clients. Special pricing available for agency clients with cost advantages from vertical integration.
• FAPON — Online Capsule Lottery Service Online capsule lottery (fapon.club) offering limited edition acrylic goods with no losing outcomes, featuring VTuber and original IP tie-up collaborations. Launched at 550 yen per play (tax included), with delivery 2-3 months after campaign end and global shipping planned.
• WACTOR DIRECT — Package Insert Advertising Service Advertising flyer insert service bundled with goods shipments achieving 100% open rate, targeting the M1&F1 demographic. Priced from 30 yen per insert (excluding tax/printing), reaching 400,000+ monthly active users with tens of thousands of monthly shipments.
• 910inc — VTuber Liver/Streamer Talent Management Agency VTuber and LIVE creator talent agency managing auditions, creator development, and streaming platform partnerships. Operates with 100% streaming revenue return to creators while WACTOR handles business development and client acquisition on behalf of talents.
• VTuber Production & Establishment Support End-to-end VTuber establishment service for corporate clients, including casting, design, and content marketing support to build a client-owned VTuber as a brand ambassador.
• Liver/Streamer Agency Establishment Support Consulting and operational support service for companies and entrepreneurs seeking to establish liver/streamer agencies, leveraging WACTOR's TikTok LIVE primary agent status and 6 years of operational know-how.
• Fan-Participation Game Event Production Fan-participation event production service where VTubers and fans compete as teams in guild/clan-style events for game companies, driving community engagement and repeat bookings.
• WACTOR Studio — Character Design & VTuber Production Service
• FAPON Crowdfunding Event Format Crowdfunding-style event format within FAPON that enables VTuber 3D upgrades and original song production through fan-supported prize mechanics, combining lottery engagement with creator development funding.
• FAPON Capsule-In Keyholder Trademark-pending capsule keychain product line for the FAPON online lottery service, featuring original deflated character illustrations provided to collaboration partners.
• 910inc Soul Succession VTuber Audition 2026 VTuber audition program offering 100% streaming revenue return to selected creators, including 3D models and original songs, as a creator recruitment and development offering.
• Food & Beverage Manufacturer VTuber Tie-Up Service Vertical-specific VTuber tie-up marketing service for food and beverage manufacturers, providing product promotion campaigns through casting, illustration production, and integrated execution.

Quantifiable outcome

• 60 million+ YouTube views achieved from zero base with only inexperienced VTubers
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• Dwango (Niconico Video)majorStrategic or Co-development Partner · 1 August 2025Contract signed with Dwango operator of Niconico Video for enhanced collaboration. Includes program appearances, event victories, and real event hosting. 910inc culture festival held at Dwango Kabukiza Tower office.
• TikTokcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Official primary agency contract for TikTok LIVE signed in January 2024. This status enables WACTOR to support other companies entering the liver/streamer business and provides exclusive access to TikTok's creator ecosystem and marketing tools.
• ClaN Entertainment (日本テレビ新会社)majorStrategic or Co-development Partner · 1 June 2023Partnership with NTV's new entertainment company specializing in influencer marketing. ClaN Entertainment focuses on VTubers and influencers, enabling WACTOR to provide B2B marketing services through this partnership.
• bilibilicoreChannel Partner/ Reseller/ Distributor · 1 January 2019Partnership with China's major streaming platform bilibili established in 2019. Enables WACTOR to provide services to Chinese market and leverage bilibili's creator ecosystem for VTuber marketing.
• SEGAcoreStrategic or Co-development PartnerComprehensive contract for game streaming licensing including new title launch PR distribution. SEGA provides game content licensing while WACTOR coordinates VTuber promotion campaigns and manages compliance with Nintendo's individual guidelines.
• SHOWROOMmajorStrategic or Co-development PartnerOrganizer contract established with live streaming platform SHOWROOM. Collaboration includes TV commercial campaigns and exclusive events. Partnership history dates back to 2020 AR/VR live app SHOWSTAGE.
• Avex (BIG UP!)coreChannel Partner/ Reseller/ DistributorMusic distribution partnership through Avex's BIG UP! service enabling WACTOR's original songs to reach 184 countries via Spotify, Prime Music, and other global music platforms.
• LawsonminorChannel Partner/ Reseller/ DistributorLawson Print partnership for VTuber character photobooks and goods. Original bromides of 910inc VTuber members sold at Lawson multi-copy machines nationwide.
• FamilyMartminorChannel Partner/ Reseller/ DistributorFamilyMart Print partnership for VTuber character merchandise distribution through FamilyMart's print service.
• Iranoan (Gachaichi Town, minny)minorChannel Partner/ Reseller/ DistributorPhysical retail partnership with capsule toy specialty store operators. FAPON products available at Gachaichi Town Shibuya MODI and minny Osaka Namba locations.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• COVER Corp. Operator of the Hololive Production VTuber agency. Directly competes with WACTOR in VTuber talent management and brand collaborations; comparable business model across talent roster development, merchandise, and corporate marketing services.
• dotLIVE: Japanese VTuber and digital talent agency offering marketing services and live event production. Comparable to WACTOR in serving enterprise marketing clients with VTuber-led campaigns, including event/convention organization.
• ANYCOLOR Inc. Operator of the Nijisanji VTuber project and one of Japan's largest VTuber talent agencies. Directly comparable to WACTOR's 910inc talent management business and broader VTuber marketing agency positioning, but at significantly greater scale and with public-company financial transparency.
• BitStar: Influencer marketing and talent agency offering enterprise marketing services using creators. Comparable to WACTOR's VTuber marketing agency model, with a more generalist creator focus.
• RAGEBLADE: VTuber production and management company with corporate collaboration offerings. Directly comparable to WACTOR's VTuber talent agency operations and gaming-industry marketing services.
• 774 Inc. Operates the Hanayori Joshiryo VTuber project and adjacent VTuber ventures. Comparable to WACTOR in operating a VTuber talent agency with corporate marketing services, though with a more female-VTuber-leaning roster.
• Geek Jack (ent. inc.): Operates multiple VTuber projects (including Nori Pro and Re:AcT) with corporate marketing services. Comparable to WACTOR in running multiple mid-tier VTuber labels alongside B2B marketing offerings.
• Brave Group: Operates multiple VTuber projects (Game Club Project, V-Partners, etc.) and provides VTuber production, marketing, and goods services. Closely comparable to WACTOR's integrated agency-plus-manufacturing model at a slightly larger scale.

Broad incumbents

• UUUM Inc. Largest publicly listed YouTuber/influencer marketing agency in Japan. Overlaps with WACTOR's influencer marketing agency positioning but serves a broader (non-VTuber) creator economy across YouTube, with much larger scale and financial disclosure.
• AdsGeek (Digital Holdings Group): Digital marketing agency within the Digital Holdings group with influencer and VTuber marketing offerings. Comparable to WACTOR in enterprise marketing services targeting digital creators, but as part of a larger listed marketing services portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/910inc
• YouTubeyoutube.com/@MitsurugiLia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wactor