Tack
Tack is a San Diego-based SaaS platform, founded in 2017, that provides Instagram user-generated content rights management for brands, agencies, and hospitality operators. It automates permission requests, rights tracking, and media library organization for clients including Fujifilm, Legoland California, and the American Cancer Society via tiered subscriptions.
- Company typePrivate
- Founded2017
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Tack does
Tack (legally Tack Works, Inc.) is a San Diego-based SaaS company founded in 2017 that operates a user-generated content (UGC) rights management platform purpose-built for Instagram. The platform aggregates brand mentions into a centralized inbox, automates permission requests to original content creators, tracks approvals, and organizes rights-cleared photos and videos into a searchable media library with embeddable website widgets (Tackboards). The product is delivered as a cloud-based service integrated with the Instagram API, with a developer REST API, a Zapier connector spanning 1,500+ apps, and AI-powered image labeling available as a Pro-tier feature for automatic content categorization.
The business model is a tiered recurring subscription. Starter is priced at $99/month billed annually (single user, two Instagram profiles, two widgets); Pro at $207/month annually (multiple users, five profiles, ten widgets, AI labels, reporting); and Enterprise starting at $499/month annually with custom agency plans available via sales contact. A 14-day free trial with no credit card required supports a product-led growth motion for SMB acquisition, while enterprise accounts are sales-assisted with demos and custom pricing. Distribution is direct-to-customer via the company website (foundontack.com), with content marketing through the company blog and organic social on Instagram and Facebook. Named customers span hospitality (Salamander Hotels & Resorts, Legoland California Resort), tourism and attractions (One World Observatory, San Diego Tourism Authority), consumer brands (Fujifilm), non-profits (American Cancer Society, Best Friends Animal Society), and social media agencies (Sourdough Social Agency).
Tack is a privately held, bootstrapped company with no disclosed funding rounds and a small team of 1-10 employees. The platform reports lifetime cumulative metrics of 600k+ mentions organized and 200k+ photos/videos approved, with a 97.8% open rate on permission requests. The product is single-platform (Instagram-only) and lacks disclosed multi-network coverage, which both sharpens its niche specialization and concentrates platform dependency risk on Instagram's API and policy environment.
Tack firmographics
Firmographics- Name
- Tack
- Legal name
- Tack Works, Inc.
- Website
- https://foundontack.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tack is a San Diego-based SaaS platform, founded in 2017, that provides Instagram user-generated content rights management for brands, agencies, and hospitality operators. It automates permission requests, rights tracking, and media library organization for clients including Fujifilm, Legoland California, and the American Cancer Society via tiered subscriptions.
- Ownership category
- akta.pro rank
Where Tack is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Starter: Entry-level subscription tier providing single user access, 2 Instagram profiles, 2 website widgets, and email support for $119/month or $99/month when billed annually.
- SaaS Subscription - Pro: Mid-market tier with multiple users, 5 Instagram profiles, 10 website widgets, automatic AI image labels, and reporting features. Priced at $249/month or $207/month annually.
- SaaS Subscription - Enterprise: Enterprise tier with 10+ Instagram profiles, 25 website widgets, custom training, fine-grained permissions, and email & phone support. Starting at $599/month or $499/month annually, with custom agency plans available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter: Single user, 2 Instagram profiles, 2 widgets, email support |
| Subscription | Annual | Pro: Multiple users, 5 Instagram profiles, 10 widgets, AI image labels, reporting |
| Subscription | Annual | Enterprise: 10+ profiles, 25 widgets, custom training, fine-grained permissions, phone support |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Tack product offering
Product offeringCore offering
Tack is a cloud-based SaaS platform that helps brands and agencies discover Instagram posts mentioning them, request permission to use that user-generated content, and organize approved photos and videos into a searchable media library. The product includes embeddable website widgets (Tackboards), AI-powered image labels for categorization, a developer API, and a Zapier integration connecting to over 1,500 apps. It is sold in three subscription tiers (Starter, Pro, Enterprise) with a free 14-day trial.
Product overview
Tack is a single unified product—a UGC rights management platform designed specifically for Instagram. The platform consists of core functionality for discovering Instagram posts that mention a brand, requesting permission to use that content, and organizing approved assets in a searchable media library. Additional features include embeddable website widgets (Tackboards) for displaying UGC, and integrations via Zapier and API for connecting with external workflows and tools. The product is offered in three tiers: Starter, Pro, and Enterprise, with increasing capabilities around Instagram profiles, website widgets, and administrative features.
Differentiator
Problem solved
Functional benefit
Products and services
- Tack Platform Cloud-based SaaS platform that aggregates Instagram mentions into an inbox, facilitates permission requests for user-generated photos and videos, and organizes approved content into a searchable media library with embeddable website widgets, AI image labels, REST API access, and Zapier integration; sold to brands, agencies, hospitality venues, and tourism organizations in Starter, Pro, and Enterprise tiers.
- Tack API Developer-facing REST API that allows third-party developers and integrations to programmatically access media assets in the Tack media library; access is controlled via API keys in the user's account settings.
- Tack Zapier Integration No-code Zapier integration that triggers workflows on Tack events (e.g., permission granted) and connects with over 1,500 apps including Slack, Google Drive, Dropbox, and Hootsuite for automated notifications and file syncing.
Quantifiable outcome
- 97.8% open rate achieved for permission requests, demonstrating high engagement with the platform's permission workflow.
- +2 more outcomes
Companies that use Tack
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles6 records
Tack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature7 records
Tack partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ZapiercoreZapier integration allows automatic notifications about new assets and connections to over 1,500 apps including Slack, Google Drive, Dropbox, and Hootsuite. No coding required - users create 'zaps' triggered by events like permission grants.
- API Integration PartnerscoreDeveloper API allows third-party developers to access media assets in the Tack media library. API documentation available at foundontack.docs.apiary.io. Access controlled via API keys in user account settings.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Tack competitors and assessment
Company assessmentBroad incumbents
- Nosto: Nosto is a personalization platform with UGC and product-recommendation modules used by ecommerce brands. Tack is comparable at the UGC-rights layer; Nosto is a broader onsite personalization suite that often sits alongside UGC tools.
- Emplifi: Emplifi (formed from the merger of Socialbakers and Astute) is a customer experience and UGC platform with social media publishing, ratings, and rights-management features. Tack competes for the same brand budgets, but Emplifi is a much larger suite play.
- Bazaarvoice: Bazaarvoice is a long-established UGC and ratings-and-reviews platform serving large enterprise retailers and brands. Tack is comparable as a UGC rights-management workflow, though Bazaarvoice operates at much greater scale across multiple content types and channels.
Direct peers
- Yotpo: Yotpo provides UGC, reviews, and visual marketing tools for ecommerce brands. Tack overlaps directly in UGC aggregation, rights management, and embedding approved content on brand sites, although Yotpo is much broader in scope and venture-backed.
- Taggbox: Taggbox aggregates social media UGC, manages rights and permissions, and provides embeddable widgets for brands. Tack is comparable in core UGC rights and display-widget functionality, with Taggbox covering more social platforms.
- Cohley: Cohley is a UGC content platform that helps brands source, manage rights for, and analyze creator-generated content. Tack overlaps in the rights-clearing and asset-library workflow that Cohley also delivers for brand marketers.
- Trend.io: Trend.io is a UGC creator marketplace that helps brands commission and rights-clear short-form video content. Tack overlaps in the rights-managed UGC workflow for brand marketing, though Trend.io focuses on paid creator content rather than organic mentions.
- Later: Later is a social media marketing platform with strong Instagram roots that includes UGC, influencer, and rights-management features. Tack overlaps in the Instagram UGC rights niche, while Later also offers scheduling, link-in-bio, and influencer tools.
- Photoslurp: Photoslurp is a UGC and visual commerce platform for ecommerce brands that aggregates social content and rights-clears it for onsite galleries and ads. Tack is comparable as an Instagram-led UGC rights platform; Photoslurp skews toward ecommerce shoppable galleries.
- Pixlee: Pixlee is a UGC platform focused on collecting, rights-clearing, and distributing customer photos and videos for brand marketing. Tack is comparable in the Instagram-first UGC rights workflow; Pixlee tends to serve larger enterprise ecommerce customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Tack social profiles
Digital presenceTack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tack leadership team
Management profileNumber of profiles
Tack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tack
What does Tack do?
Tack is a cloud-based SaaS platform that helps brands and agencies discover Instagram posts mentioning them, request permission to use that user-generated content, and organize approved photos and videos into a searchable media library. The product includes embeddable website widgets (Tackboards), AI-powered image labels for categorization, a developer API, and a Zapier integration connecting to over 1,500 apps. It is sold in three subscription tiers (Starter, Pro, Enterprise) with a free 14-day trial.
Is Tack a public or private company?
Tack is a private company. It is classified as unknown and is currently operating.
When was Tack founded?
Tack was founded in 2017. It employs 1 to 10 people.
Where is Tack based?
Tack is headquartered in San Diego, United States, in the North America region.
How does Tack make money?
Three revenue lines are on record. SaaS Subscription - Starter is the primary driver. The others are saaS Subscription - Pro and saaS Subscription - Enterprise.
Who are Tack's main competitors?
Broad incumbents on record are Nosto, Emplifi and Bazaarvoice. Direct peers are Yotpo, Taggbox, Cohley, Trend.io, Later, Photoslurp and Pixlee.
Does Tack have an API?
Yes. Tack offers a REST API that allows developers to access media assets in the media library. Access to the API is controlled via an API Key that users can access in their Tack account settings. The API documentation is hosted on Apiary. Developer documentation is at foundontack.docs.apiary.io.