Joe's Pizza
Joe's Pizza is a privately owned, single-location pizzeria in downtown Santa Monica, California, serving authentic New York-style thin crust pizza, salads, and heroes to local residents, tourists, and late-night customers via dine-in, pickup, third-party delivery, and catering.
- Company typePrivate
- Founded1980
- HeadquartersSanta Monica, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Joe's Pizza firmographics
Firmographics- Name
- Joe's Pizza
- Legal name
- Joe's Pizza Santa Monica
- Website
- https://joespizza.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Joe's Pizza is a privately owned, single-location pizzeria in downtown Santa Monica, California, serving authentic New York-style thin crust pizza, salads, and heroes to local residents, tourists, and late-night customers via dine-in, pickup, third-party delivery, and catering.
- Ownership category
- akta.pro rank
Joe's Pizza industry classification
Industry- Product category
- Pizzeria / Italian Restaurant
- NAICS
- Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Food Services and Drinking Places (722)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Pizza QSR (THAFAAAB)
- akta.pro secondary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Where Joe's Pizza is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Joe's Pizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Pizza and Food Retail Sales: Direct retail sales of pizzas by the pie (18-inch, 8 slices) and by individual slices, along with salads, heroes (sandwiches), garlic knots, appetizers, and desserts. Customers can order for dine-in pickup, delivery, or catering.
- Catering Services: Full tray and half tray catering options for pizzas, salads, and garlic knots for events and large orders. Includes organic and premium specialty pizzas.
- Third-Party Delivery Marketplace Commissions: Revenue generated through third-party delivery platforms including DoorDash, Grubhub, Postmates, UberEats, and Slice, where Joe's Pizza is listed as a merchant partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Traditional Pizzas |
| Unit Pricing | Pay-as-you-go | Specialty Pizzas |
| Unit Pricing | Pay-as-you-go | Catering - Half Trays |
| Unit Pricing | Pay-as-you-go | Catering - Full Trays |
| Unit Pricing | Pay-as-you-go | Salads (Individual) |
| Unit Pricing | Pay-as-you-go | Heroes/Sandwiches (Toasted) |
| Unit Pricing | Pay-as-you-go | Appetizers and Sides |
| Unit Pricing | Pay-as-you-go | Desserts |
| Unit Pricing | Pay-as-you-go | Beverages |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels5 records
Joe's Pizza product offering
Product offeringCore offering
Joe's Pizza Santa Monica operates a single physical restaurant at 111 Broadway, Santa Monica, selling authentic New York-style thin crust pizzas (18-inch pies with 8 slices and individual slices), organic salads, hero sandwiches, garlic knots, house-made meatballs, and desserts. Customers can dine in, order pickup by phone or online portal, arrange delivery via five third-party platforms (DoorDash, Grubhub, Postmates, UberEats, Slice), or order half/full tray catering for events.
Product overview
Joe's Pizza is a single-location pizza restaurant in Santa Monica offering authentic New York-style pizza. The core product portfolio centers on thin-crust pizzas available in various varieties including NY Cheese Pizza, Pepperoni, Sausage, Grandma, White, Margherita, Caprese, Spinach & Artichoke, Sicilian, and custom My Way Pizza. Supporting offerings include organic salads (Italian, Caesar, Caprese, Antipasto), hero sandwiches (Meatball Parmesan, Caprese, Salami & Provolone, Tomato Mozzarella), garlic knots, house-made meatballs, and desserts (cheesecake, chocolate torte, caramel cheesecake). The restaurant operates as a unified food service with three service lines: dine-in/counter service, delivery via multiple third-party platforms, and catering with tray-based portions for events.
Differentiator
Problem solved
Functional benefit
Products and services
- NY Cheese Pizza Traditional NYC-style pizza with mozzarella cheese and house-made Santa Barbara marinara sauce, sold as an 18-inch pie (8 slices) for individual or group dining.
- Pepperoni Pizza Cup and char pepperoni pizza with mozzarella and Santa Barbara marinara, sold as an 18-inch pie (8 slices).
- Sausage Pizza House-made sausage pizza with mozzarella and Santa Barbara marinara, sold as an 18-inch pie (8 slices).
- White Pizza Mozzarella and whipped ricotta with fresh spinach and garlic, no tomato marinara, sold as an 18-inch pie (8 slices).
- Sicilian Pizza Sesame-crusted focaccia pizza with mozzarella and tomato confit on house-made dough, sold as an 18-inch pie (8 slices).
- Sicilian Pepperoni Pizza Sesame-crusted focaccia with mozzarella and mild cup pepperoni on house-made dough with tomato confit, sold as an 18-inch pie (8 slices).
- Grandma Pizza Tomato confit marinara with fresh buffalo mozzarella, pecorino romano, fresh basil and aromatic olive oil on house-made dough, sold as an 18-inch pie (8 slices).
- Margherita Pizza
Companies that use Joe's Pizza
Customer profileSegments4 records
Ideal customer profiles4 records
Joe's Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Joe's Pizza partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- DoorDashcoreDoorDash is a delivery partner for Joe's Pizza, enabling customers to order delivery through the DoorDash platform. Joe's Pizza is listed as a DoorDash merchant partner on their platform.
- GrubhubcoreGrubhub delivery partnership allowing customers to order Joe's Pizza directly through the Grubhub platform for delivery.
- PostmatescorePostmates delivery integration enabling on-demand delivery of Joe's Pizza orders to customers.
- UberEatscoreUberEats platform partnership providing delivery services for Joe's Pizza orders through the UberEats marketplace.
- SlicecoreSlice is a pizza-focused delivery platform partner for Joe's Pizza, connecting local pizza lovers with the restaurant for delivery orders.
- EZ CaterminorEZ Cater partnership specifically for catering and large order questions, allowing corporate and event customers to order Joe's Pizza catering through the platform.
- Coca-ColaminorJoe's Pizza serves Coca-Cola products including Coke, Diet Coke, Coke Zero, Dr Pepper, Sprite, Fanta varieties, and IBC Root Beer in 355ml glass bottles and 12oz cans.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Joe's Pizza competitors and assessment
Company assessmentDirect peers
- MOD Pizza: Fast-casual pizza chain with build-your-own model and dine-in, pickup, and delivery across multiple US states. Comparable on pizza category, channel mix, and consumer segment.
- Prince Street Pizza: New York-style thin-crust pizzeria originating in NYC with multiple locations in NY and LA. Closest comparable on product, style (authentic NYC thin crust, by-the-slice service), and brand positioning to Joe's Pizza.
- Blaze Pizza: LA-headquartered fast-casual pizza chain with build-your-own model and ~300+ locations. Comparable as a pizza-focused multi-channel operator in the same Los Angeles metro market with dine-in, pickup, and delivery.
- Pieology Pizzeria: California-based fast-casual pizza chain with custom artisan-style pizzas. Comparable on fast-casual pizza category, multi-channel order model, and California operating environment.
- Jet's Pizza: Detroit-style pizza chain with deep-crust specialty offering and delivery-led model across multiple states. Comparable as a regional pizza chain with strong brand identity in a specific pizza style.
Broad incumbents
- California Pizza Kitchen: Los Angeles-founded casual dining pizza chain with full-service dine-in and nationwide presence. Comparable on California origin and broader pizza category, though operates full-service rather than quick-service.
- Domino's Pizza: Largest pizza QSR chain globally with delivery-led model and proprietary digital ordering app. Comparable on pizza category and delivery channel, though operates at vastly larger scale with commodity positioning.
- Papa John's: National pizza QSR chain with delivery-led model and proprietary digital app. Comparable on pizza category, channel mix, and consumer use cases, though at much larger scale and commodity positioning.
Regional players
- Mountain Mike's Pizza: West Coast-focused pizza chain concentrated in California with dine-in, delivery, and family-style positioning. Comparable on pizza category and California operating environment, though family-positioning differs from NYC-authentic style.
- Round Table Pizza: California-headquartered pizza chain with premium-ingredient positioning and dine-in focus, primarily operating on the West Coast. Comparable on California origins, premium positioning, and dine-in pizza restaurant model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Customer concentration
Joe's Pizza social profiles
Digital presenceJoe's Pizza compliance and trust
Trust signalCompliance1 record
Joe's Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joe's Pizza leadership team
Management profileNumber of profiles
Profiles1 record
Joe's Pizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joe's Pizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joe's Pizza
What does Joe's Pizza do?
Joe's Pizza Santa Monica operates a single physical restaurant at 111 Broadway, Santa Monica, selling authentic New York-style thin crust pizzas (18-inch pies with 8 slices and individual slices), organic salads, hero sandwiches, garlic knots, house-made meatballs, and desserts. Customers can dine in, order pickup by phone or online portal, arrange delivery via five third-party platforms (DoorDash, Grubhub, Postmates, UberEats, Slice), or order half/full tray catering for events.
Is Joe's Pizza a public or private company?
Joe's Pizza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Joe's Pizza founded?
Joe's Pizza was founded in 1980. It employs 51 to 100 people.
Where is Joe's Pizza based?
Joe's Pizza is headquartered in Santa Monica, United States, in the North America region.
How does Joe's Pizza make money?
Three revenue lines are on record. Pizza and Food Retail Sales are the primary driver. The others are catering Services and third-Party Delivery Marketplace Commissions.
Who are Joe's Pizza's main competitors?
Direct peers on record are MOD Pizza, Prince Street Pizza, Blaze Pizza, Pieology Pizzeria and Jet's Pizza. Broad incumbents are California Pizza Kitchen, Domino's Pizza and Papa John's. Regional players are Mountain Mike's Pizza and Round Table Pizza.
Does Joe's Pizza have an API?
No public API is recorded for Joe's Pizza.
What industry is Joe's Pizza in?
Joe's Pizza's product category is Pizzeria / Italian Restaurant. Its primary akta.pro industry code is THAFAAAB, Pizza QSR, with a secondary code of THAFABAB, Pizza Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.