Huxley Golf

What Huxley Golf does

Huxley Golf is a British specialist manufacturer and installer of all-weather artificial golf surfaces, headquartered in Warnford, Hampshire, UK, and operating as a division of the family-owned Huxley parent company (founded 1946). The company's product portfolio spans commercial and residential offerings: Premier Tee Turf, Premier Tee Turf 2, Premier Nylon Golf Green, Premier Putting Turf, Premier Iron Play Turf, and Premier Leisure Turf surfaces, alongside Hux Mat 350, Hux Mat 350 Black, and Hux Mat 400 practice mats, plus modular putting greens, caged practice nets, and Hux Base rubber foundation systems. Underlying technology relies on engineered nylon and polypropylene synthetic turf formulations with specific yarn types, face weights, tufting gauges, and stitch rates, complemented by the proprietary Huxley Turfill integrated filler to achieve true ball roll and stimpmeter speeds of 7-11.

The business operates a hybrid revenue model combining hardware sales (individual mats and accessories priced £58-£813), bespoke commercial installation services (typically £5,000-£250,000+ per project depending on size, complexity, and site conditions), and a PGA professional referral scheme generating affiliate revenue. Customer segments include golf courses and academies, driving ranges, private affluent golfers, schools and universities, and corporate event organisers, with installation timelines ranging from 1-2 weeks for small greens to 5+ weeks for multi-area projects. Distribution is multi-channel: direct UK sales force, regional PGA-affiliated distributors, wholly-owned China subsidiary (Shanghai, established 2014), and a Middle East operation via DG Golf LLC in Dubai. The company holds Official Supplier status with The PGA, English Golf Union, Golf Union of Wales, and Scottish Golf Union, and serves marquee customers including St Andrews Links, Celtic Manor Resort, Jumeirah Golf Estates, The Els Club Dubai, PING European Headquarters, Titleist Fitting Centre, and Sky Sports.

The company is family-owned with no disclosed external funding, employs 11-50 people globally, and reports 25+ years of industry presence. Customer surveys of 140 commercial clients indicate 100% satisfaction with Premier Tee Turf meeting or exceeding expectations, 93%+ durability ratings, 80% extremely satisfied overall, 87% excellent service ratings, and 90%+ reporting operational improvements post-installation. Products installed 20+ years ago remain in service, supporting a long-tail maintenance and replacement revenue opportunity.

Name

Huxley Golf

Legal name

Huxley Golf

Website

https://huxleygolf.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Huxley Golf is a British specialist manufacturer and installer of all-weather artificial golf surfaces — putting greens, tee turf, practice mats, and practice nets — serving commercial golf venues, academies, and affluent private golfers across the UK, China, and the Middle East.

Ownership category

akta.pro rank

Product category

Artificial Golf Surfaces & Practice Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

akta.pro secondary industries

Golf Courses & Golf Facilities (MPAKAEAD), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Artificial golf surfaces
• Practice putting greens
• Golf practice mats
• All-weather golf turf
• Commercial golf installations

Headquarters

HQ city

Warnford

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Artificial Golf Surface Products: Sale of all-weather artificial turf products including golf mats (Hux Mat 350, Hux Mat 400, Hux Mat 350 Black), practice tees, putting greens, golf greens, modular putting greens, chipping stations, base systems, ball trays, and accessories. Products range from £58 to £813 for individual items.
2. Professional Installation Services: Complete design, planning, and installation service for commercial and residential artificial golf greens and practice areas. Installation timelines vary from 1-2 weeks for small greens to 5+ weeks for large multi-area projects. Pricing typically from £5,000 to £250,000+ for bespoke installations.
3. Referral Scheme Revenue: PGA professionals and other partners can earn referral fees (e.g., £500 per successful referral) for introducing clients who proceed with installations, creating an indirect revenue stream through partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Huxley Golf designs, supplies, and installs all-weather artificial golf surfaces and equipment for commercial golf facilities, academies, driving ranges, schools, and residential customers. Core products include Premier Tee Turf variants, Premier Nylon Golf Green, Premier Putting Turf, Premier Iron Play Turf, Hux Mat series practice mats, Hux Base systems, modular putting greens, and caged practice nets — supported by full design, planning, and professional installation services.

Product overview

Huxley Golf is a British company offering a comprehensive portfolio of artificial all-weather golf surfaces and equipment for both commercial and residential use. The product line is organized as physical surface systems rather than a software platform. Commercial offerings include golf course tees and practice tees (Premier Tee Turf, Premier Tee Turf 2), commercial driving range mats (Hux Mat 350, Hux Mat 400), putting greens, target greens, practice nets, teaching academy solutions, school/university installations, pathways and lawns, and corporate event solutions. The consumer/home range includes home golf greens, short game greens, modular putting greens, practice nets, and home courses. Key product systems include the Hux Mat series (350, 350 Black, 400) sold as standalone mats or bundled with the Hux Base rubber foundation and Ball Tray in complete systems (Hux Base 350 System, Hux Base 400 System, Hux Base PTT2 System). Surface types span Premier Nylon Golf Green, Premier Iron Play Turf, Premier Putting Turf, Premier Tee Turf variants, and Premier Leisure Turf. All products are characterized as low-maintenance, all-weather surfaces designed to replicate natural grass performance year-round.

Differentiator

Problem solved

Functional benefit

Brands

• Huxley Golf Premier Tee Turf: All-weather golf practice tee surface.
• Huxley Golf Premier Putting Green
• Hux Mat
• Hux Base System

Products and services

• Commercial Golf Course Tees & Practice Tees New-generation all-weather artificial turf designed for golf course tees and practice tees, providing realistic feel and durability across all weather conditions for commercial venues.
• Commercial Driving Range Golf Mats Driving range golf mats designed for consistent, realistic, and professional practice experience year-round, suitable for hitting bays, practice tees, and driving range facilities.
• Commercial Putting Greens Tournament-quality synthetic putting greens that receive full golf shots while delivering true ball roll at realistic speeds, suitable for indoor or outdoor installation at golf courses, driving ranges, and academies.
• Golf Academy Teaching Mats, Greens & Nets Complete range of teaching mats, greens, and nets for golf academies providing realistic, durable, and low-maintenance solutions for teaching facilities.
• Artificial Turf for Schools & Universities All-weather artificial turf solutions for educational institutions, providing practice facilities that require no specialist greenkeeper knowledge and are virtually maintenance free.
• Caged Practice Nets Professional golf practice nets for both indoor and outdoor use, providing safe and focused training environments at commercial golf facilities.
• Commercial Golf Practice Mat Base Systems Commercial-grade rubber mat base systems for golf practice mats with anti-skid design, compatible with Huxley turf products for indoor simulator bays and covered driving range installations.
• Corporate Golf Event Solutions Golf surface solutions for corporate events and hospitality, providing professional-quality practice and playing surfaces for corporate golf occasions.
• Golf Course Pathways & Lawns Artificial turf for golf course pathways and lawns, creating clean usable access routes and aesthetically pleasing areas in all seasons.
• Driving Range Target Greens Target greens for driving range installations, providing realistic short-game practice areas within driving range facilities.
• Home Golf Greens All-weather home golf greens designed for ultimate versatility, realistically receiving approach shots from up to 150 yards with true playing experience, providing year-round practice without pitch marks.
• Home Short Game Greens Exclusive short-game surfaces developed for home use through extensive research, offering realistic reception for putting and chipping from short distances.
• Home Golf Courses Complete home golf course installations for gardens, providing comprehensive golf practice and playing environments at private residences.
• Home Practice Nets Home golf practice nets that can be fully installed for private practice, allowing work with irons and woods for complete golf practice sessions.
• Hux Mat 350 Professional all-weather golf practice mat crafted with nylon memory retention that delivers a realistic fairway feel, suitable for home practice, driving ranges, and covered bays, and recommended by leading coaches and tour professionals.
• Hux Mat 350 Black All-weather golf practice mat offering the same performance as the Hux Mat 350 with a black trim finish, compatible with simulator systems and suited to indoor simulator setups and covered driving range bays.
• Hux Mat 400 The most durable all-weather golf practice mat from Huxley Golf, engineered for heavy use in varied weather conditions with dense nylon fibres, providing a realistic feel suitable for indoor and outdoor use by venues such as the Royal Automobile Club and Sky Sports golf studio.
• Hux Base Professional-grade rubber mat base with anti-skid surround that protects against weathering and wear, with a portable design for easy transport and rotation, compatible with Huxley Golf mats indoors or outdoors.
• Hux Base 350 System Complete golf mat system bundling Hux Mat 350, Hux Rubber Base, and Golf Ball Tray, recommended for professional or personal use and ideal for indoor simulators and covered driving range bays.
• Hux Base 400 System Complete professional driving range system bundling Hux Mat 400, Hux Rubber Base, and Ball Tray, designed for highly durable commercial use due to the dense nylon fibres.
• Hux Base PTT2 System Golf practice mat system bundling Huxley Rubber Base, Golf Ball Tray, and Premier Tee Turf 2 with second-generation Polypropylene Tee Turf, requiring no infill and delivering a natural turf feel for venues including St Andrews.
• Premier Tee Turf High-specification all-weather tee turf providing realistic ball-striking characteristics, accepting tee pegs anywhere on the surface, suitable for both irons and woods, and validated by survey outcomes showing 100% of commercial clients rate it as meeting or exceeding expectations.
• Premier Tee Turf 2 Second-generation all-weather tee turf with improved specifications. Balls can be played straight off the surface or from a standard tee peg pushed into the pile, requiring no infill, looking, feeling, and playing like natural turf.
• Premier Nylon Golf Green Tournament-quality nylon putting green surface used for professional installations, providing superb ball reception and durability for full golf shots and chips while delivering true ball roll for putting.
• Premier Putting Turf All-weather putting surface designed to mirror natural golf greens with the most consistent ball roll, used for indoor and outdoor putting green installations.
• Premier Iron Play Turf Specialized synthetic turf surface designed for iron-play practice, allowing players to hit full iron shots with realistic ball-turf interaction.
• Premier Leisure Turf Leisure turf for surrounds and non-play areas, providing attractive and durable artificial grass for garden and landscape applications around golf facilities.
• 4 x 6 Portable Modular Golf Chipping Green Station Portable modular chipping green station with fast setup and dismantle, suitable for indoor or outdoor use, complete with pre-cut artificial golf turf ideal for varying chipping distances.
• Modular Putting Greens Portable modular greens available in a range of shapes and sizes, can be fully installed for indoor or outdoor use, providing flexible practice solutions.
• Bespoke Green Design & Installation Service Complete design, planning, and installation service for commercial and residential artificial golf greens and practice areas, with installation timelines from 1-2 weeks for small greens to 5+ weeks for large multi-area projects.

Quantifiable outcome

• 100% of surveyed commercial clients said Premier Tee Turf meets or exceeds expectations for playability and realism
• +6 more outcomes

Named customers29 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• The PGAflagshipStrategic or Co-development Partner · 1 January 2016Official Supplier relationship with the Professional Golfers' Association, extended for three years. Provides surfaces for PGA National Training Academy. Company has worked with PGA since late 1990s. Robert Maxfield, Joint Chief Operating Officer of The PGA stated they recognize Huxley as 'leader in their field' with impressive integrity, customer service, and extensive range.
• English Golf Union (EGU) / National Golf Centre at Woodhall SpacoreStrategic or Co-development Partner · 1 January 1998Official Supplier to the English Golf Union's National Golf Centre at Woodhall Spa. First commissioned in 1998 for installations. The National Golf Centre continues to use Huxley Golf surfaces for training England's Elite squads on short game and practice range areas. EGU serves over 1,900 golf clubs and 740,000 club members.
• Golf Union of Wales / Wales GolfcoreStrategic or Co-development PartnerOfficial Supplier to the Golf Union of Wales (now Wales Golf) for artificial practice tees and all-weather golf greens at Welsh National Centres of Excellence. Installed all-weather surfaces at all five centers including three large golf greens and three large practice tees at The Celtic Manor Resort in 2008 (venue for 2010 Ryder Cup).
• Scottish Golf UnioncoreStrategic or Co-development PartnerOfficial Supplier to the Scottish Golf Union, providing all-weather golf surfaces for training and development programs across Scotland.
• PINGcoreStrategic or Co-development PartnerCollaborated with PING to create three new VIP fitting bays at their European Custom Fitting Centre at Gainsborough Golf Club. Total surface area of 43ft x 15ft using Iron Play Turf and Premier Tee Turf flanked by Premier Leisure Turf. Mike Lea, European Fitting and Education Manager stated they conduct up to 5,000 fittings yearly and surface durability was important consideration.
• The R&AminorGTM or Marketing PartnerSupported The R&A Swingzone at the 2016 Open Championship (Royal Troon) for the sixth consecutive year. Provided a 24ft x 36ft all-weather putting green for PGA professionals to coach spectators. Demonstrates support for golf development initiatives.
• GolfTEC Hong KongcoreTechnology or IntegrationInstalled two modular putting greens at the GolfTEC centre in Admiralty, Hong Kong. Includes 1,000 sq.ft outdoor rooftop green using Premier Nylon Outdoor Putting Green Turf with Huxley Turfill, and a 12ft x 18ft indoor green with Championship Indoor Putting Turf. GolfTEC is the world's largest golf tuition company having delivered over 6 million lessons globally.
• Old Course Hotel, Golf Resort and Spa at St AndrewscoreStrategic or Co-development PartnerPartnered with Old Course Hotel to install a Premier All-Weather Putting Green at the Caddie School for Soldiers garden. The Scottish charity helps veterans from America, Canada and the UK work through physical injuries and PTSD while learning caddie skills at St Andrews. Green measures 20ft x 15ft with four holes and Premier Fringe 35 surround.
• FairWeather Golf AcademycoreTechnology or IntegrationInstalled large 20ft x 15ft indoor putting green with Premier Nylon Putting Green Turf and integrated Huxley Turfill at UK's most cutting-edge indoor training academy in Camberley, Surrey. Also surfaced six Golf Tech simulators. Facility includes RoboGolfPro training robots, TrackMan, Boditrak, and K-Vest technology.
• World of GolfcoreTechnology or IntegrationCreated two features at World of Golf's new Performance Centre in New Malden. Installed two 6ft x 6ft Premier Tee Turf 2 mats fringed by 172 sq.ft of Huxley Golf Leisure Turf in video analysis suite with balance plate. Also installed large 16ft x 4ft Modular Putting Green with SAM PuttLab system.
• Jumeirah Golf EstatescoreStrategic or Co-development PartnerInstalled new practice tee measuring 148ft x 12ft at Jumeirah Golf Estates in Dubai ahead of European Tour Race to Dubai finale. Uses Huxley Premier Tee Turf laid over aggregate base with superb ball striking characteristics. Home to Middle East's only European Tour Performance Institute and hosts annual Race to Dubai.
• The Els Club DubaicoreStrategic or Co-development PartnerPartnered with The Els Club Dubai (Managed by Troon Golf) to enhance guest experience with driving range practice facilities and Claude Harmon III Performance Golf Academy. Close to 100 meters of artificial surface with foundation construction and surrounding interlock.
• DG Golf LLCcoreChannel Partner/ Reseller/ DistributorManaging partner David Gray operates Huxley Golf Middle East through DG Golf LLC, distributing and installing Huxley Golf products across the Middle East region.
• Song Tan / Huxley Golf ChinacoreChannel Partner/ Reseller/ DistributorHuxley Golf China established in 2014, based in Shanghai, serving as the exclusive distributor for Chinese market. Advises, designs, supplies and installs all-weather greens, tees, practice nets, pathways, modular greens, and practice mats for commercial and domestic use across China.
• Simon Townend / Huxley Golf NortherncoreChannel Partner/ Reseller/ DistributorSimon Townend PGA Professional operates Huxley Golf Northern - West, covering the North West of England. Distributor provides consultation, installation, and after-sales support for regional customers.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fiberbuilt Golf: Fiberbuilt Golf is a manufacturer of golf practice mats and hitting stations used at homes, ranges, and academies - directly comparable to Huxley's Hux Mat 350/400 product line and serving similar B2C/B2B segments.
• SYNLawn: SYNLawn is a major US-headquartered manufacturer and installer of synthetic turf for residential, commercial, and golf applications including putting greens and practice surfaces - directly overlapping with Huxley's commercial and home golf offerings.
• Southwest Greens: Southwest Greens is a franchised network specializing in synthetic putting greens, lawns, and golf practice surfaces for residential and commercial customers, making it a direct peer in both product category and go-to-market approach.
• ForeverLawn: ForeverLawn manufactures and installs premium synthetic turf solutions including golf greens, playgrounds, and pet turf via a franchise network across North America - overlapping with Huxley's specialty golf turf offering.
• Tour Links: Tour Links designs and installs residential backyard putting greens using synthetic turf - directly comparable to Huxley's Home Golf Greens and modular putting green product line for the residential golfer segment.
• Big Moss Putting Greens: Big Moss designs and sells indoor/outdoor putting greens and golf practice equipment for homes - overlapping with Huxley's Golf at Home range and modular putting green offerings.

Regional players

• Sports Turf Company: A UK-based installer of artificial sports surfaces including football pitches, rugby, and golf surfaces - comparable as a UK-headquartered synthetic sports surface specialist serving similar institutional buyers.
• Easigrass: Easigrass is a UK-based installer of artificial grass for gardens, schools, and sports surfaces including golf greens - directly comparable as a domestic-UK competitor operating in the same installation-led model.

Broad incumbents

• AstroTurf: AstroTurf is a long-established manufacturer of synthetic turf surfaces across sports and recreation - an incumbent with overlapping capability in the broader artificial sports surface category that Huxley competes in.
• FieldTurf (Tarkett): FieldTurf is a large, established manufacturer of synthetic turf for stadiums, sports facilities, and landscape applications - a broader incumbent whose scale and breadth overlap with Huxley's sports-surface category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/huxleygolf
• Instagraminstagram.com/huxley.golf/?hl=en
• Facebookfacebook.com/HuxleyGolf
• LinkedInlinkedin.com/company/huxley-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huxley Golf