Pick & Pack

What Pick & Pack does

Pick & Pack operates the Croatian client interface for euShipments, a privately-held Bulgarian eCommerce logistics aggregator founded in 2012. The business offers cross-border delivery, multi-node fulfillment, and cash-on-delivery (COD) services to online retailers seeking to sell across 27+ European countries. Its core product surface comprises eCommerce Delivery (cross-border road, air express, and out-of-home/parcel locker options) and eCommerce Fulfillment (warehousing, order processing, B2C/B2B handling) supported by add-on modules covering returns management, dropshipping logistics, and first-mile injection for merchants with their own warehouses.

The underlying platform is a cloud-based logistics aggregator accessed via a single API, SDK, and client portal. It integrates natively with Shopify, WooCommerce, Adobe Commerce (Magento), and Amazon, as well as CRM/WMS systems (InOut CRM, HelpShip WMS) and payment gateways (Revolut, Paysera) for COD settlement. The network spans 60+ premium last-mile carriers offering 800+ shipping methods and 15+ strategically located fulfillment centers, with COD available in 17 countries. The company reports 13+ years of operating history, 1,000+ international eCommerce clients, and 50M+ cumulative shipments delivered.

Revenue is generated entirely on a transaction-fee basis: per-shipment pricing for delivery, per-order pricing for fulfillment, and per-transaction fees for COD collection. Pricing is quote-based and not publicly disclosed. Go-to-market mixes API-first technical integration (for enterprise/platform-driven merchants), a self-serve client portal (for mid-market), and channel partnerships with eCommerce platform providers. The customer base is horizontal — online merchants across verticals — with disclosed reference customers in cosmetics (NL Beauty, Venera Cosmetics) and health/wellness (Vis Vitalis). Brand strategy favors localized country sub-brands (Pick & Pack in Croatia, euShipments in Bulgaria/Slovakia/Romania) over a single unified identity.

Name

Pick & Pack

Legal name

euShipments

Website

https://pickpack.hr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Pick & Pack is the Croatian client interface of euShipments, a Bulgarian eCommerce logistics aggregator founded in 2012 offering cross-border delivery, fulfillment, and COD services to online retailers across 27+ European countries via a single API and 60+ carrier integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Cross-border Delivery Services: Revenue generated from international shipping services across 27+ European countries, utilizing network of premium last-mile carriers with transaction-based pricing
2. Fulfillment Services: Storage, picking, packing, and shipping services from 15+ fulfillment centers across Europe, charged per order processed
3. Cash on Delivery (COD) Services: Collection of cash payments upon delivery in 17 European countries, with funds remitted to merchant

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pick & Pack is the Croatian client interface of the euShipments Group, providing cross-border eCommerce fulfillment, warehousing, last-mile delivery, and cash-on-delivery services to online merchants across 27+ European countries. The offering is unified through a single API-integrated platform connecting merchants to 800+ shipping methods, 60+ premium last-mile carriers, and 15+ strategically located fulfillment centers.

Product overview

Pick & Pack operates as the Croatian platform within the euShipments Group, offering an integrated eCommerce logistics ecosystem. The portfolio consists of core products (eCommerce Delivery and eCommerce Fulfillment), supported by add-on modules (Injection Point, Returns Management, and Dropshipping Logistics), and supplementary services (Cash on Delivery). The fulfillment offering includes specialized sub-products covering warehousing operations (storage, labelling, packaging, order processing, B2C/B2B handling), while delivery services encompass cross-border road, air express, and out-of-home/pickup point options. A client interface platform and SDK library enable technical integration with eCommerce stores, all unified under a single contract serving 27+ European countries.

Differentiator

Problem solved

Functional benefit

Products and services

• eCommerce Delivery International cross-border delivery solutions for online retailers, offering road transport, air express, and out-of-home delivery options across 27+ European countries through a unified multi-carrier platform.
• eCommerce Fulfillment Comprehensive fulfillment services through a network of 15+ strategically located fulfillment centers across Europe, offering warehousing, order processing, and inventory management for eCommerce merchants.
• Fulfillment Warehousing Warehouse management services including product creation, loading/unloading, quality and quantity control, product labelling, barcode generation, product bundling, packaging, order processing, air waybill creation, B2C and B2B order handling, and products assembly.
• Injection Point Service for online retailers with their own fulfillment operations and first-mile solutions, allowing them to inject shipments into the euShipments delivery network for cross-border last-mile coverage.
• Returns Management Reverse logistics services for managing eCommerce returns, providing customers with hassle-free return processing across European markets.
• Cash on Delivery (COD) Payment collection service at point of delivery, available in 17 European countries, enabling customers to pay for orders upon receipt and remitting funds to the merchant.
• Cross-border Road Delivery Road freight delivery service across European borders for cost-effective international shipping of eCommerce parcels.
• Air Express Delivery Express air delivery service for time-sensitive shipments requiring rapid international transit across European destinations.
• Out-of-home Delivery Delivery to parcel lockers and pickup points, providing flexible out-of-home delivery options for end customers across European networks.
• Dropshipping Logistics Dropshipping solution enabling retailers to sell products without holding inventory, with euShipments handling fulfillment and delivery across European markets.

Quantifiable outcome

• Deliveries to 27+ European countries from fulfillment centers or direct from merchant warehouse
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• DPDcoreTechnology or IntegrationLogistics carrier partner providing last-mile delivery services across European network
• AmazoncoreStrategic or Co-development PartnereCommerce platform partnership for fulfillment and delivery services integration
• InPostcoreTechnology or IntegrationParcel locker network partner for out-of-home delivery options
• ShopifycoreTechnology or IntegrationPlatform integration partner enabling merchants on Shopify to access euShipments logistics services
• DHLcoreTechnology or IntegrationPremium global logistics carrier partner for international shipping services
• HermescoreTechnology or IntegrationLast-mile delivery carrier partner for European markets
• WooCommercecoreTechnology or IntegrationPlatform integration partner for WooCommerce merchants to access logistics services

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ShippyPro: European shipping aggregator providing label generation, tracking and carrier integration via API for eCommerce merchants. Direct technical and commercial comparable to Pick & Pack's API/SDK-first positioning.
• Packlink Pro: Multi-carrier shipping aggregator popular with European SMBs and marketplaces for shipping label management and rate comparison. Comparable to Pick & Pack on carrier aggregation model and European SMB merchant base.
• ShipBob: eCommerce fulfillment provider with an owned warehouse network and API integrations for Shopify/WooCommerce merchants. Comparable on the fulfillment + delivery bundle and on tech-first merchant onboarding, although primarily US-focused.
• Shippo: Shipping API platform that aggregates multiple carriers for SMB and mid-market merchants and offers label printing, tracking and returns. Comparable on shipping API model and small/mid-market merchant focus.
• Sendcloud: European eCommerce shipping and delivery platform offering multi-carrier label generation, tracking, returns and parcel locker integrations. Closely comparable on geography, customer profile (European online retailers), and bundled delivery + returns proposition.
• Easyship: Cross-border shipping aggregator that lets merchants compare rates, print labels, and route parcels across multiple carriers globally through a single API/dashboard. Highly comparable to Pick & Pack on aggregator model and target SMB/mid-market eCommerce merchants.

Broad incumbents

• Shopify Fulfillment Network: Shopify-owned fulfillment and delivery network purpose-built to disintermediate third-party logistics for Shopify merchants. Same merchant ICP as Pick & Pack's core integration and a key structural competitor / potential disintermediator.
• ShipStation: Established multi-carrier shipping management platform serving online sellers of all sizes, owned by Stamps.com/Shippo parent. Overlaps with Pick & Pack on label generation and carrier integration but addresses a broader merchant set globally.
• DHL eCommerce Solutions: Global incumbent with owned cross-border parcel and eCommerce fulfillment infrastructure across Europe, including B2C delivery and returns. Overlaps with Pick & Pack on cross-border delivery and as one of its carrier partners.

Others

• InPost: European parcel locker and out-of-home delivery network operating across multiple CEE and Western European markets. Listed as a Pick & Pack partner for out-of-home delivery, and addresses the same merchant demand for flexible last-mile options.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@eushipments
• Facebookfacebook.com/pick.pack.fullfilment
• LinkedInlinkedin.com/company/pick-pack-fullfilment

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pick & Pack