FormKeep
FormKeep is a cloud-based form backend-as-a-service platform offering a Form Endpoint API and a Visual Form Builder, enabling developers, designers, and marketing teams to capture, filter, and route form submissions without running backend servers, sold on a freemium, per-form subscription model.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FormKeep does
FormKeep is a cloud-based form backend-as-a-service platform that provides two core products: a Form Endpoint API, which accepts HTML form submissions by simply changing the form's ACTION URL, and a Visual Form Builder, a drag-and-drop designer for non-technical users. The platform is built around server-side form processing — automatic spam filtering (honeypot fields, hidden fields, reCAPTCHA), email notifications with Liquid-tag templating, webhooks, file attachments, and dynamic field rules — eliminating the need for customers to run backend servers for form capture.
The company sells on a freemium, per-form subscription model with four tiers: a free plan at 50 submissions/month and three paid plans at $4.99 (Essential, 1k submissions), $19.50 (Professional, 10k submissions), and $59 (Premium, 100k submissions) per form per month. Higher tiers unlock realtime notifications, native CRM/helpdesk integrations (Google Sheets, Slack, HubSpot, Zendesk, Close, ActiveCampaign, Zoom), team roles, and permanent data retention, while Zapier integration extends connectivity to 2,000+ additional applications.
FormKeep targets a horizontal customer base spanning developers and designers building static sites, marketing teams capturing leads, and customer support teams routing inquiries. Public customer logos include Kickstarter, Shopify, Logitech, The Economist, Condé Nast, Twitch.tv, Harry's, DreamHost, Cal Poly, and the City of Santa Cruz. FormKeep, Inc. is a privately held Delaware/California corporation operating as a subsidiary of Furious Collective, with no venture capital funding disclosed; the company maintains a self-serve, product-led growth motion supported by developer documentation, a blog, an open-source JavaScript library on GitHub, and a LinkedIn presence.
FormKeep firmographics
Firmographics- Name
- FormKeep
- Legal name
- FormKeep, Inc.
- Website
- https://formkeep.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FormKeep is a cloud-based form backend-as-a-service platform offering a Form Endpoint API and a Visual Form Builder, enabling developers, designers, and marketing teams to capture, filter, and route form submissions without running backend servers, sold on a freemium, per-form subscription model.
- Ownership category
- akta.pro rank
FormKeep industry classification
Industry- Product category
- Form Backend-as-a-Service
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)
Keywords
Where FormKeep is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FormKeep business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Subscription Plans: Monthly subscription tiers with varying submission limits and features. Plans range from free (50 submissions/month) to premium ($59/month for 100k submissions/month). Billing is monthly in advance, non-refundable.
- Per-Form Pricing: Pricing is structured per form with different features per tier. Essential at $4.99/form/month, Professional at $19.50/form/month, Premium at $59/form/month. Higher tiers offer lower per-form costs for multiple forms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features and 50 submissions per month |
| Subscription | Monthly | Entry-level paid plan with 1,000 submissions and key features |
| Subscription | Monthly | Mid-tier plan with 10,000 submissions and full integrations |
| Subscription | Monthly | Enterprise-level plan with 100,000 submissions and premium support |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
FormKeep product offering
Product offeringCore offering
FormKeep is a cloud-based form backend-as-a-service that accepts HTML form submissions by changing a form's ACTION URL, eliminating the need for iframes or JavaScript libraries. The platform provides automatic spam filtering, email notifications, file attachments, webhooks, and native integrations with Google Sheets, Slack, HubSpot, Zendesk, and Zapier (2000+ apps). It also offers a no-code visual form builder for creating, embedding, and hosting forms.
Product overview
FormKeep is a cloud-based form backend-as-a-service platform designed for web designers and developers. The core offering consists of two primary products: the FormKeep Form Endpoint API, which accepts submissions from existing HTML forms by simply changing the form's ACTION URL, and the FormKeep Visual Form Builder, a drag-and-drop form designer for creating forms without code. Both products share foundational features including automatic spam filtering, email notifications, webhook support, team collaboration with role-based access, and file attachment handling. The platform offers native integrations with Google Sheets, Slack, HubSpot, Zendesk, Zoom, Close, and ActiveCampaign, plus access to 2000+ apps via Zapier. Pricing tiers (Free, Essential, Professional, Premium) provide escalating limits on submissions, storage, and feature access, with the free plan offering 50 submissions/month and paid plans unlocking advanced features like dynamic field rules, realtime notifications, and permanent data retention.
Differentiator
Problem solved
Functional benefit
Products and services
- FormKeep Form Endpoint API A robust form backend API that accepts form submissions from existing HTML forms by changing the form's ACTION URL. Enables spam filtering, email notifications, and third-party integrations without iframes or JavaScript libraries. Targets web designers and developers.
- FormKeep Visual Form Builder A visual drag-and-drop form designer that allows users to create forms without coding. Features include style customization, direct sharing or website embedding, server-side data validation, and automated spam filtering.
- Form Templates
Companies that use FormKeep
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
FormKeep technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature10 records
FormKeep partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and secondary.
- ZapiercoreNative Zapier integration allowing FormKeep to connect to 2000+ third-party applications. Enables workflows for data forwarding to CRMs, email marketing tools, project management, and more. Available on all paid plans.
- Google SheetscoreNative integration allowing direct saving of form submissions to Google Sheets. No Zapier required - available on paid plans for real-time data synchronization.
- SlackcoreNative integration for posting form submission notifications directly to Slack channels. Enables real-time team alerts for new form entries.
- HubSpotcoreNative integration with HubSpot CRM. Allows direct creation of leads from form submissions and auto-assignment to teammates. Available on Professional and Premium plans.
- ActiveCampaignsecondaryIntegration via ActiveCampaign Connected Apps. Maps form fields to ActiveCampaign contact information for segmentation and email marketing workflows.
- ZoomsecondaryNative integration allowing form submissions to trigger Zoom-related actions or data forwarding for webinar registration and meeting scheduling workflows.
- ClosesecondaryCRM integration for saving form submissions as leads in Close. Enables automatic lead capture and team assignment workflows.
- Zoho (CRM, Desk, Invoice, Books, Campaigns, Creator, Cliq, Analytics, Bookings, Backstage, Social)secondarySuite of Zoho product integrations available via Zapier. Includes Zoho CRM, Desk for customer support, Invoice and Books for accounting, Campaigns for email marketing, and Analytics for reporting.
- ZendesksecondaryNative integration with Zendesk for customer support form submissions. Enables ticket creation and customer service workflow automation.
- Zendesk SellsecondaryIntegration with Zendesk Sell (formerly Base) for sales automation. Enables lead capture from forms into sales pipeline.
- Zoho CRMsecondaryDirect integration with Zoho CRM for lead capture and customer data management from website forms.
- WistiasecondaryIntegration for adding custom forms to Wistia videos. Supports capturing URL parameters (cookies) like HubSpot utk and Marketo tracking.
- Static Site Generators (Gatsby, Hugo, Jekyll, Middleman, Next.js)coreFirst-class support and documentation guides for major static site generators. Allows serverless form handling for sites that cannot run backend code.
- Furious CollectivecoreParent company. FormKeep is a Furious Collective Company. Copyright 2014-2026 FormKeep, Inc. All rights reserved.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
FormKeep competitors and assessment
Company assessmentBroad incumbents
- Netlify Forms: Native form-handling feature bundled with the Netlify static-site hosting platform. Represents the largest competitive threat by absorbing form backends into a broader hosting ecosystem, particularly among FormKeep's static-site customer base.
- JotForm: Established drag-and-drop form builder serving SMBs and enterprises with broad integrations and templates. Competes on form-building UX and feature breadth, addressing the visual form builder half of FormKeep's offering.
- Wufoo: Long-standing online form builder (acquired by SurveyMonkey) serving SMBs with form creation, data collection, and reporting. Competes with FormKeep in the form-building and data-aggregation space for small business customers.
- Typeform: Large, well-funded form and survey platform with a strong consumer brand. Competes with FormKeep at the higher end of the form market, offering richer UX, logic, and analytics that FormKeep's endpoint-only product lacks.
- Google Forms: Free, widely used form product bundled with Google Workspace. Sets the floor for SMB form submissions and competes indirectly with FormKeep's lower tiers where price sensitivity is highest.
Emerging players
- Tally: Fast-growing modern form builder targeting creators, marketers, and SMBs with a generous free tier. Represents a newer entrant capturing share from both form builders and form backends with simple UX.
Direct peers
- Getform: Form backend-as-a-service for developers and designers that accepts HTML form submissions, filters spam, and routes data to webhooks, Zapier, and CRMs. Overlaps directly with FormKeep's core endpoint offering and target persona.
- FormSubmit: Simple form-to-email and form-to-endpoint service that lets any HTML form post to a generated endpoint with no signup. Competes at the simplest tier of the same form-backend market FormKeep addresses.
- Basin: Form backend service for designers and developers that captures HTML form submissions, blocks spam, and forwards to integrations. Closely comparable in product surface, customer base, and developer-first positioning.
- Formspree: Direct competitor offering an HTML form endpoint backend service with spam filtering and integrations. Targets the same developer and static-site user base as FormKeep, with near-identical value proposition (drop-in endpoint, no JS required).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FormKeep social profiles
Digital presenceFormKeep compliance and trust
Trust signalCompliance1 record
FormKeep financial estimates
Financial estimateRevenue estimate
Valuation estimate
FormKeep leadership team
Management profileNumber of profiles
Profiles1 record
FormKeep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FormKeep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FormKeep
What does FormKeep do?
FormKeep is a cloud-based form backend-as-a-service that accepts HTML form submissions by changing a form's ACTION URL, eliminating the need for iframes or JavaScript libraries. The platform provides automatic spam filtering, email notifications, file attachments, webhooks, and native integrations with Google Sheets, Slack, HubSpot, Zendesk, and Zapier (2000+ apps). It also offers a no-code visual form builder for creating, embedding, and hosting forms.
Is FormKeep a public or private company?
FormKeep is a private company. It is classified as corporate owned and is currently operating.
When was FormKeep founded?
FormKeep was founded in 2014. It employs 1 to 10 people.
Where is FormKeep based?
FormKeep is headquartered in San Francisco, United States, in the North America region.
How does FormKeep make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are per-Form Pricing.
Who are FormKeep's main competitors?
Broad incumbents on record are Netlify Forms, JotForm, Wufoo, Typeform and Google Forms. Tally is listed as an emerging player. Direct peers are Getform, FormSubmit, Basin and Formspree.
Does FormKeep have an API?
Yes. FormKeep provides a simple and secure API that allows developers to connect their forms and query submission data. Customers can access their FormKeep account data via an API. The API supports HTTP and JSON for data exchange. Form submissions can be exported via CSV from the Report tab, or queried programmatically using the API. Technical support for API access is provided via email for paying account holders. Developer documentation is at support.formkeep.com/pages/explore-topics.
What industry is FormKeep in?
FormKeep's product category is Form Backend-as-a-Service. Its primary akta.pro industry code is HDABAAAD, Managed Application Platforms (App PaaS & Runtime Services). Its NAICS code is 518 and its SIC code is 7372.