What Aeroplano does

Aeroplano (legal name AEROPLANO LAB S.L.) is a private B2B consulting and marketing agency headquartered in Valencia, Spain, founded in 2018. The firm designs sales processes and marketing strategies for B2B industrial and service companies using a proprietary 6-stage framework ('Método Aeroplano') delivered over 8-12 weeks with a 3-6 month implementation phase. Core offerings span strategic consulting (value proposition, ICP, buyer-role analysis), digital marketing execution (content strategy, SEO, social media, paid media), marketing automation implementation (HubSpot, Salesforce, Zoho CRM integrations), sales process design, and specialized industrial marketing services.

Aeroplano operates a hybrid consultancy-agency model, partnering as an embedded team rather than a vendor. Its customer base is concentrated in Spanish B2B SMEs and includes industrial ventilation, laboratory equipment, vehicle maintenance, contract/hospitality supply, legal services, audiovisual production, technology, and video game outsourcing clients. The firm is registered as a vendor under two Spanish government-subsidized programs — Kit Digital (web, e-commerce, social media, CRM, SEO; €360-€15,000) and Kit Consulting (digital sales, business strategy, 360 digital transformation advisory at €6,000) — which materially shape its go-to-market and pricing structure. An active content engine (51+ blog articles), SEO presence, LinkedIn activity, and a free-consultation CTA form the inbound demand-generation layer.

Aeroplano is founder-led by Carlos Canet and Jorge Romagossa, sits in a coworking office (WayCO Abastos), and operates with a 1-10 employee team. There is no disclosed external funding, parent company, or institutional ownership; the legal entity is a Sociedad Limitada (Spanish private limited company). Revenue and headcount disclosures are absent, and the firm's geographic footprint is primarily domestic Spain with documented international client work limited to a single Brave Zebra (Wildframe Media Group) engagement spanning Europe and the United States.

Name

Aeroplano

Legal name

AEROPLANO LAB S.L.

Website

https://aeroplanolab.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Aeroplano is a Valencia-based B2B consulting agency that designs sales processes and marketing strategies for industrial and service companies, using a proprietary 6-stage methodology (Método Aeroplano) covering strategy and implementation, supplemented by Spanish-government-subsidized Kit Digital and Kit Consulting services.

Ownership category

akta.pro rank

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. B2B Strategy and Marketing Consulting: Strategic consulting services for B2B companies focused on marketing and sales process design, value proposition refinement, and go-to-market strategy development. Delivered through structured methodology engagements lasting 8-12 weeks for strategy design plus 3-6 months for implementation.
2. Digital Services (Kit Digital): Digital transformation services under the Spanish Kit Digital program including website development, e-commerce, social media management, CRM implementation, and advanced internet presence. Services priced according to Spanish government subsidy framework.
3. Kit Consulting Advisory Services: Government-subsidized consulting services under Spain's Kit Consulting program covering digital sales, business strategy and performance, and 360-degree digital transformation. Fixed subsidy amounts of 6,000€ per service for qualifying SMEs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Aeroplano is a Valencia-based B2B marketing and sales consulting agency that designs sales processes and marketing strategies for industrial and B2B service companies. The firm delivers both strategic consulting and hands-on agency execution (digital marketing, content, marketing automation, CRM implementation) guided by its proprietary six-stage methodology, Método Aeroplano, with engagements typically delivered over 8–12 week structured roadmaps.

Product overview

Aeroplano is a B2B strategy and marketing consulting firm that operates as an agency, offering a portfolio of integrated services built around its core methodology (Método Aeroplano) — a 6-phase, 8–12 week roadmap for B2B sales and marketing transformation. The portfolio spans strategic consulting, digital marketing execution (content strategy, marketing automation, industrial marketing), and government-subsidized digital transformation programmes (Kit Digital and Kit Consulting). The Kit Digital solutions include website development, e-commerce, social media management, CRM/customer management, and advanced SEO (each as separate service modules with defined price ranges), while Kit Consulting covers digital sales advisory, business strategy, and full 360-degree digital transformation advisory. Ancillary knowledge resources include a B2B marketing blog and a terminology glossary.

Differentiator

Problem solved

Functional benefit

Products and services

• Método Aeroplano

Quantifiable outcome

• Marketing automation implementation shows 77% improvement in conversion rates
• +7 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• WayCO AbastosminorOthersCoworking space partnership providing office location and business community environment for Aeroplano in Valencia. Not a strategic business partnership but rather a facilities arrangement.
• IDEOminorStrategic or Co-development PartnerAeroplano utilized IDEO's strategic methodology (alongside Roger Martin) in collaboration with Brave Zebra for market evaluation and winning strategy development. Not a formal partnership but methodology adoption for client engagements.
• Wildframe Media GroupminorStrategic or Co-development PartnerParent company of client Brave Zebra. Aeroplano worked on strategic consulting for this group's video game subsidiary.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Elogia: Elogia is a Barcelona-based digital marketing agency providing content, e-commerce, and performance marketing services. While more e-commerce-oriented, it competes with Aeroplano for Spanish SME digital transformation budgets.
• ROI UP Group: ROI UP Group is a Spanish digital marketing agency offering performance marketing, content, and martech services to B2B and B2C clients. It is a comparable Spanish-market competitor for Aeroplano's B2B digital marketing engagements.
• Good Rebels: Good Rebels is a Madrid-based digital consultancy combining strategy, creativity, and technology for B2B and B2C clients. Comparable to Aeroplano in offering integrated strategy-plus-execution services in the Spanish market.

Direct peers

• Cyberclick: Cyberclick is a Barcelona-based digital marketing agency with strong B2B focus offering inbound marketing, marketing automation, and sales enablement services. Comparable to Aeroplano in target customer (B2B SMEs) and service portfolio (content, automation, CRM integration).
• Heinz Marketing: Heinz Marketing is a US-based B2B marketing agency focused on sales and marketing alignment, pipeline generation, and demand generation for B2B technology and industrial companies — directly comparable in methodology and target customer.
• SmartBug Media: SmartBug Media is a US-based inbound marketing and sales agency and HubSpot Elite partner offering strategy, content, design, and marketing automation. Comparable to Aeroplano in hybrid consulting-agency model and B2B focus.
• InboundCycle: InboundCycle is a Spain-based B2B inbound marketing and sales agency specializing in HubSpot implementation, content strategy, and lead generation for industrial and tech B2B clients — directly comparable to Aeroplano's hybrid consulting-agency model and industrial B2B focus.
• Velocity Partners: Velocity Partners is a B2B marketing agency specializing in content marketing, ABM, and sales enablement for technology and industrial companies. Comparable to Aeroplano in serving B2B clients with long sales cycles and complex buyer committees.

Broad incumbents

• HubSpot: HubSpot is a leading CRM and marketing automation platform whose partner ecosystem (including agencies like Aeroplano) delivers implementation and strategy services. It is an adjacent platform incumbent that Aeroplano's methodology is built around.
• McKinsey & Company: McKinsey is a global management consultancy offering B2B marketing and sales strategy at enterprise scale. It represents the upper end of the consulting market that Aeroplano could compete against for large strategic engagements, though at vastly different price points and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aeroplano-b2b-thinking-lab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aeroplano