Juist
Juist is a Dutch full-service digital marketing and web development agency based in Boekel, Netherlands, serving SMB, e-commerce, and non-profit clients across the Netherlands with strategy, branding, WordPress/Magento web development, SEO/SEA, social media, AI integration, and ISO 27001-certified managed hosting. Founded in 2007 and operating under the DOT Group holding structure.
- Company typePrivate
- Founded2007
- HeadquartersBoekel, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Juist does
Juist is a Dutch full-service digital marketing and web development agency headquartered in Boekel, Netherlands, founded in 2007 and operating under the DOT Group holding structure, which encompasses Juist B.V., Juist Shops B.V., and Juist Beheer B.V. The company serves Dutch SMB and mid-market clients in e-commerce, non-profit, and MKB segments across the Netherlands, with some activity into Germany and Belgium, offering strategy, branding, design, technical development, marketing execution, AI integration, and managed services. Core technology platforms include WordPress, WooCommerce (with a proprietary Juist-developed theme), Magento 2, and custom software development for integrations, APIs, and workflow automation; hosting infrastructure is delivered via partnerships with Hypernode and DigitalOcean under an ISO 27001:2022-certified information security management system.
Revenue is generated through three streams: project-based professional services (strategy, branding, web and app development, campaigns), recurring managed-hosting and email-hosting subscriptions priced in tiers from €23 to €270 per month, and annual domain registration. The go-to-market is consultative and sales-led, anchored by free advice conversations and a relationship-driven culture reflected in the firm's "worstenbroodje" meeting style and a documented four-step engagement model (Kennismaken, Plan, Uitvoering, Groei). Distribution relies on direct consultative sales, strategic partnerships with platform vendors (Google, Meta, Mailchimp, Channable, Leadinfo, Microsoft), and content-led demand generation through blogs, case studies, social channels, and a Spotify podcast.
The company maintains 11–50 employees, with named leadership including director Jorg Gijsbers and Director Marketing & Strategy Teun van den Heuvel, and has accumulated platform credentials (Google Partner, Meta Certified Media Company, Mailchimp Pro/Expert, Channable Silver, Leadinfo Gold, Cialdini Ethical Influence Practitioner). Operating history spans 18 years with documented long-term client engagements (Bomenenzo since 2013, Koninklijke HandboogSport Nederland since 2015, Sanbio since 2019), 40+ published case studies, and no external funding disclosed, indicating founder-owned, reinvested-growth operation.
Juist firmographics
Firmographics- Name
- Juist
- Legal name
- Juist B.V.
- Website
- https://juist.nl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Juist is a Dutch full-service digital marketing and web development agency based in Boekel, Netherlands, serving SMB, e-commerce, and non-profit clients across the Netherlands with strategy, branding, WordPress/Magento web development, SEO/SEA, social media, AI integration, and ISO 27001-certified managed hosting. Founded in 2007 and operating under the DOT Group holding structure.
- Ownership category
- akta.pro rank
Juist industry classification
Industry- Product category
- Digital Marketing Agency Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
- akta.pro secondary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)
Keywords
Where Juist is headquartered
LocationHeadquarters
- HQ city
- Boekel
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Juist business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Services: Full-service digital marketing agency offering strategy, branding, technical development, marketing execution, AI implementation, and ongoing maintenance/support. Revenue is generated through project-based work and retainer arrangements.
- Managed Hosting: Provides managed hosting services with multiple tiers (Instap, Basis, Basis+, Pro, Pro+, Pro++) and email hosting packages. Generates recurring monthly revenue from hosting subscriptions.
- Domain Registration: Domain registration services for various extensions (.nl, .com, .org, .net, .info, .de, .be, .eu) with annual pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Instap - For simple websites with low traffic |
| Subscription | Monthly | Basis - For actively used business websites requiring reliability |
| Subscription | Monthly | Basis+ - For websites integrated into business processes |
| Subscription | Monthly | Pro - Dedicated VPS for important business websites |
| Subscription | Monthly | Pro+ - For intensive use or critical processes |
| Subscription | Monthly | Pro++ - For business-critical websites |
| Subscription | Annual | Email Hosting - 8GB +5 |
| Subscription | Annual | Email Hosting - 8GB +10 |
| Subscription | Annual | Email Hosting - 25GB +15 |
| Subscription | Annual | Email Hosting - 25GB +20 |
| Subscription | Annual | Domain Registration - .nl |
| Subscription | Annual | Domain Registration - .com/.org |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Juist product offering
Product offeringCore offering
Juist is a Dutch digital agency that designs, builds, and maintains WordPress websites and WooCommerce/Magento webshops, and delivers complementary digital marketing services including SEO, SEA, social media, email, and recruitment marketing. The firm also provides branding, custom software, managed hosting, conversion optimization, and AI integration services, supported by an ISO 27001 certified security framework.
Product overview
Juist is a full-service digital marketing and web development agency from Boekel, Netherlands. The company operates as a unified agency offering strategy, branding, web development, marketing, AI integration, and managed services. Core products include WordPress Websites (custom CMS development since 2007), WooCommerce Webshops (WordPress-integrated e-commerce), Custom Software/Maatwerksoftware (bespoke solutions including APIs and integrations), and Managed Hosting (shared/dedicated options with ISO 27001 certification). The service portfolio spans strategy, design (brand identity and web design), marketing (SEO, SEA, social media, email, conversion optimization, copywriting), AI tools for content and process optimization, and maintenance/support. Juist also offers specialized services for recruitment marketing, e-commerce optimization, and eye-tracking research. The company positions itself as 'doeldenkers en resultaatregelaars' (goal thinkers and result drivers) serving MKB, e-commerce, and non-profit organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- WordPress Websites Design, development, and deployment of WordPress websites for SMB and mid-market Dutch businesses and non-profits.
- WooCommerce Webshops Design, build, and maintenance of WooCommerce-based online stores, supported by a proprietary WooCommerce theme developed by Juist.
- Magento Webshops Development and maintenance of Magento-based e-commerce platforms for clients requiring enterprise-grade webshops.
- Custom Software Development (Maatwerksoftware) Bespoke software solutions developed for business clients, including plugins, integrations, and tailored digital tools.
- Managed Hosting Recurring managed hosting service for websites and webshops, including domain registration and email hosting.
- Strategy Consulting Strategic advisory services covering digital roadmap, marketing strategy, and online positioning for business clients.
- Branding & Corporate Identity Design Corporate identity (huisstijl) and branding design services for companies, foundations, and associations.
- Digital Marketing Services (SEO, SEA, Social, Email) Full-service digital marketing across SEO, SEA (paid search), social media marketing, and email marketing for business clients.
- Recruitment Marketing Recruitment-focused marketing services, including employer branding and candidate attraction campaigns.
- Conversion Optimization (CRO) Conversion rate optimization services aimed at turning more website visitors into customers or leads.
- Copywriting (Tekstschrijven) Professional copywriting and content writing for websites, webshops, and marketing campaigns.
- AI Services AI integration services combining human expertise with AI tools to enhance client digital experiences and operations.
- Website Maintenance (Beheer) Ongoing maintenance, updates, and support for client websites and webshops after launch.
Quantifiable outcome
- Walkro: 550+ applicants via social ads, 12 new employees, 480,553 reached potential candidates
- +5 more outcomes
Companies that use Juist
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles2 records
Juist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability3 records
Feature2 records
Juist partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Bomenenzo (Planalyzer)coreJoint development of Planalyzer, a delivery route planning software tool. Juist developed custom software based on Bomenenzo's requirements, now used by seven companies.
- Koninklijke HandboogSport NederlandcoreMulti-year strategic partnership for brand strategy and custom WordPress website development. Juist translates multi-year policy plans into concrete actions.
- HypernodecoreHosting partner for customer projects requiring Magento or complex hosting setups. Provides infrastructure for scaling campaigns and multiple shops.
- ChannablecoreSilver Partner status for product feed management. Helps connect e-commerce product feeds to sales channels like Google Shopping, Bol.com, and Marktplaats.
- LeadinfocoreGold Partner for B2B lead generation tool that identifies companies visiting websites, enabling B2B lead generation.
- MailchimpcoreExpert Partner for email marketing platform. Provides email campaign management, automation, and integration services for clients.
- DanegocoreTechnical management and hosting support partner. Provides technical infrastructure support for customer projects.
- Google (Ads/Analytics/Suite)coreMarketing, analysis, and tracking through Google Ads, Analytics, and Google Suite. Certified Google Partner.
- MetacoreAdvertising management for Facebook and Instagram. Meta Certified Media Company partner.
- Avans HogeschoolminorEducational partnership with Avans University of Applied Sciences in 's-Hertogenbosch for knowledge development and potential talent pipeline.
- Fontys HogeschoolminorEducational partnership with Fontys Universities of Applied Sciences in Eindhoven and Tilburg for knowledge development and potential talent pipeline.
- VANDEPUNTminorPhotography and videography partner based in Gemert for client visual content creation.
- Alexive MediaminorPhotography and videography partner based in Hedel for client visual content creation.
- Studio SpringstofminorDesign partner based in Veghel providing additional design capabilities.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Juist competitors and assessment
Company assessmentBroad incumbents
- Dept Agency: Large international digital agency headquartered in Amsterdam, offering full-service digital marketing, technology, and creative services. Compares to Juist as a broader-scale incumbent operating in the same Dutch market with overlapping service offerings across strategy, design, development, and marketing.
- iO Digital: European digital agency with Benelux presence offering end-to-end digital services including marketing, technology, and content. Comparable to Juist as a full-service competitor for the same Dutch SMB, mid-market, and enterprise clients, with broader geographic reach.
- Conclusion: Dutch digital agency offering marketing, technology, and data services. Direct comparable as a Netherlands-based full-service digital agency serving similar SMB and mid-market segments with strategy, development, and marketing capabilities.
Direct peers
- Searchresult: Dutch digital marketing agency specializing in SEO, SEA, and content marketing. Comparable to Juist as a similarly-sized Dutch agency focused on performance marketing services for SMB and e-commerce clients.
- Yonego: Dutch digital marketing agency offering web design, SEA, SEO, and e-commerce services. Directly comparable to Juist as a similarly-sized Dutch agency serving the same SMB and webshop client base with overlapping digital marketing services.
- Netprofiler: Dutch digital agency offering marketing strategy, web development, and online marketing services. Comparable to Juist as a similarly-sized Netherlands-based full-service agency targeting the SMB and e-commerce segments.
- Adwise: Dutch digital marketing agency specializing in performance marketing, SEO, SEA, and e-commerce. Closely comparable to Juist as a similarly-sized Dutch agency targeting the same SMB and e-commerce clients with overlapping paid media and SEO services.
- OrangeValley: Dutch digital marketing agency focused on data-driven performance marketing, SEO, and SEA. Comparable to Juist as a similarly-sized Dutch competitor serving the same mid-market segments with overlapping digital marketing and analytics capabilities.
- Active Internet: Dutch digital agency offering WordPress websites, webshops, and online marketing. Comparable to Juist as a similarly-sized Dutch competitor with overlapping WordPress, WooCommerce, and digital marketing service offerings for SMB clients.
Others
- Twinfield: Dutch SaaS accounting platform. Tangentially related through Dutch SMB ecosystem overlap but operates in different category; included as ecosystem participant serving similar SMB customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Juist social profiles
Digital presenceJuist compliance and trust
Trust signalCompliance8 records
Juist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Juist leadership team
Management profileNumber of profiles
Profiles11 records
Juist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Juist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Juist
What does Juist do?
Juist is a Dutch digital agency that designs, builds, and maintains WordPress websites and WooCommerce/Magento webshops, and delivers complementary digital marketing services including SEO, SEA, social media, email, and recruitment marketing. The firm also provides branding, custom software, managed hosting, conversion optimization, and AI integration services, supported by an ISO 27001 certified security framework.
Is Juist a public or private company?
Juist is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Juist founded?
Juist was founded in 2007. It employs 11 to 50 people.
Where is Juist based?
Juist is headquartered in Boekel, Netherlands, in the Europe region.
How does Juist make money?
Three revenue lines are on record. Digital Marketing Services are the primary driver. The others are managed Hosting and domain Registration.
Who are Juist's main competitors?
Broad incumbents on record are Dept Agency, iO Digital and Conclusion. Direct peers are Searchresult, Yonego, Netprofiler, Adwise, OrangeValley and Active Internet. Twinfield is listed as an others.
Does Juist have an API?
No public API is recorded for Juist.
What industry is Juist in?
Juist's product category is Digital Marketing Agency Services. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC), with a secondary code of MPAAACAB, Search Engine Marketing (SEM) / Paid Search (PPC) Management. Its NAICS code is 541810 and its SIC code is 7311.