What Streamify does

Streamify is a Sweden-based live commerce and live streaming platform company, founded in 2017 in Östersund and listed on Spotlight Stock Market (ticker STREAM) since January 2021. The company operates a dual-product platform: a Live Shopping Platform that enables e-commerce retailers to host interactive video broadcasts with real-time product synchronization, add-to-cart functionality, and post-broadcast replay sales, and a Live Streaming Platform supporting commercial broadcasting with ticket sales, subscriptions, and merchandise revenue. Core technical components include a REST API, a Floating Player JavaScript SDK with native Shopify/Magento/WooCommerce/Geins/SHOPLINE integrations, multi-camera streaming, pay-per-view, broadcast health monitoring, and Google Analytics compatibility. The underlying infrastructure is positioned as enterprise-grade with 50+ global locations and 65,000,000 Mbps claimed throughput.

Streamify's revenue model is hybrid: subscription-based access for platform usage combined with transaction-fee revenue sharing (70% to broadcasters, 30% to Streamify) on ticket sales, product sales, and pay-per-view. Pricing is quote-based and not publicly disclosed. The company sells through a combination of direct enterprise field sales, self-serve web signup for SMBs and individuals, and a growing channel partner ecosystem including SAS Institute, TD Synnex, SHOPLINE, Geins, and Bynder, with three additional UK channel partners. Customer concentration sits primarily in the Nordics, spanning e-commerce retail (Eurosko, Chandla, ELLE Norge, Nordic Superfood, Naturkompaniet, HSNG), sports (SkiStar, IFK Göteborg, Stockholm Basket, Swedish Rally Championship, Swedish Cycling Federation), entertainment, recruitment, and a long tail of SMB and influencer broadcasters.

Customer count exceeded 3,800 activated accounts by end-2020, and the company has raised approximately 34.5 MSEK across four capital raises (December 2020, November 2021, April 2023, April 2024) at a 2020 pre-money valuation of 19.9 MSEK. Strategic priorities have shifted toward international expansion through the SHOPLINE and SAS Institute partnerships, vertical diversification into sports and entertainment, and ecosystem integration depth — though disclosed revenue remains modest (1,542 KSEK in 2020) versus a stated 60 MSEK 2024 target.

Name

Streamify

Legal name

Streamify Aktiebolag

Website

https://streamify.io

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Streamify is a Sweden-based live commerce platform that enables e-commerce retailers, brands, sports organizations, and content creators to host interactive live video broadcasts with integrated checkout, product synchronization, and post-broadcast replay sales, primarily serving Nordic enterprises and SMBs.

Ownership category

akta.pro rank

Product category

Live Video Shopping and Streaming Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

akta.pro primary industry

Live Streaming Aggregators & Multi-Platform Restreaming/Distribution Platforms (MPACACAM)

Keywords

• Live shopping platform
• Live video commerce
• Live streaming platform
• E-commerce video integration
• Shoppable live broadcasts

Headquarters

HQ city

Östersund

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Infrastructure, Personnel, Operations

Revenue model

1. Live Shopping Platform Subscription: Streamify provides a live shopping platform where e-commerce retailers pay for access to host live shopping events. Revenue generated through platform usage fees combined with transaction-based revenue sharing on sales made during live broadcasts.
2. Revenue Share Model: 70% of revenues from ticket sales, product sales, and other commerce goes directly to the broadcaster (customer), while Streamify retains 30%. This applies to both individual users and business partners.
3. Pay-Per-View: Viewers pay for access to watch live or recorded broadcasts. Streamify takes a commission on these transactions.
4. Product Sales Commission: E-commerce integration allows direct product sales during live streams with commission on transactions.
5. Ticket Sales: Commercial live streaming allows broadcasters to sell tickets for events, with revenue sharing.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Streamify provides a live video shopping and commercial live streaming platform that enables e-commerce retailers, brands, sports organizations, and event organizers to broadcast live video with integrated product catalogs, in-broadcast add-to-cart functionality, and post-broadcast replay sales. The platform combines video broadcasting technology with e-commerce connectors (Shopify, Magento, WooCommerce, Geins, SHOPLINE), a JavaScript embeddable player (Floating Player JS), a REST API, and a mobile Broadcaster app to support real-time selling and engagement.

Product overview

Streamify operates as a dual-offering platform comprising a Live Shopping Platform (for e-commerce retailers) and a Live Streaming Platform (for commercial broadcasting). The Live Shopping Platform integrates with e-commerce stores (Shopify, Magento, WooCommerce, Geins, SHOPLINE) and enables live video shopping with product synchronization, cart functionality, and post-broadcast sales. The Live Streaming Platform supports commercial live streaming for revenue generation through tickets, subscriptions, and merchandise sales. Both offerings share core infrastructure including the Streamify Broadcaster mobile app, the Streamify API, the Floating Player JS embeddable widget, and customizable Play Site portals. The platform is marketed across industry verticals including retail, sports, entertainment, and live commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Streamify Live Shopping Platform A live video shopping platform for e-commerce retailers to broadcast live shopping events directly integrated with their e-commerce stores, with product synchronization, in-broadcast chat, add-to-cart, and post-broadcast replay sales.
• Streamify Live Streaming Platform Commercial live streaming platform enabling revenue generation through ticket sales, subscriptions, and product/merchandise sales during live broadcasts, with unlimited HD streaming, viewer chat, built-in payments, replay, and a hierarchical dashboard for large organizations.
• Streamify Broadcaster App Mobile application for iOS and Android that enables broadcasters to record and stream live video from handheld devices without specialized equipment.
• Streamify API REST API that lets developers programmatically manage broadcasts, streams, live shopping products, and analytics, with authentication tokens, pagination, ISO 8601 timestamps, and webhook-based events for e-commerce cart integration.

Quantifiable outcome

• 1800% higher customer engagement online with live shopping
• +6 more outcomes

Named customers31 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature11 records

Partnerships

16 partnerships are on record, tiered core, minor and flagship.

• GeinscoreTechnology or Integration · 24 January 2024Successful integration with Geins e-commerce platform enables Streamify customers to easily connect their live shopping with Geins-powered online stores.
• 3F MediaGroupminorChannel Partner/ Reseller/ Distributor · 1 September 2023Agreement with Sweden's largest media house within hunting, fishing, and outdoor activities for live streaming capabilities.
• SHOPLINEcoreStrategic or Co-development Partner · 23 April 2023Streamify and SHOPLINE (Asia's leading e-commerce platform) launched a joint offering to the market in the form of an app functioning as an add-on feature. The partnership aims to help SHOPLINE reach new market shares in Europe.
• SAS InstituteflagshipStrategic or Co-development Partner · 1 February 2023Streamify became SAS Institute's first live shopping vendor as part of a partnership for increased global growth. Streamify participated in Retail's Big Show with SAS Institute as one of selected partners.
• TD SynnexcoreChannel Partner/ Reseller/ Distributor · 1 February 2023Partnership with TD Synnex as part of the global growth strategy alongside SAS Institute for distribution through technology channels.
• UK Channel PartnersminorChannel Partner/ Reseller/ Distributor · 1 January 2023Three UK-based actors within live shopping offering and marketing Streamify's platform to their customers.
• IHM Business SchoolminorStrategic or Co-development Partner · 1 October 2022Streamify became a new provider of education in Live Shopping at IHM Business School, expanding course offerings with e-commerce and marketing focus.
• We Are CubecoreChannel Partner/ Reseller/ Distributor · 1 November 2021Influencer agency partnership delivering live video shopping platform specifically for We Are Cube's customers.
• MassfluencercoreStrategic or Co-development Partner · 1 September 2021Influencer platform partnership providing a powerful package combining Streamify's technical solution with Massfluencer's ability to drive traffic and create engagement.
• Svensk Digital HandelminorStrategic or Co-development Partner · 1 September 2021Partnership with Swedish Digital Trade organization that develops services and drives issues contributing to safer, smarter, and more profitable digital trade in Sweden.
• Diös / PickPackPost / PopUp MarketminorStrategic or Co-development Partner · 1 June 2021Partnership to develop live video shopping offerings for brands and physical retail concepts combining real estate and pop-up retail.
• ShowroomminorChannel Partner/ Reseller/ Distributor · 1 April 2021Two agreements with Showroom platform where companies of all sizes can use Streamify's solution to present live video shopping to their customers.
• Swedish Rally Championship (Svenska RallyMästerskapen)coreStrategic or Co-development Partner · 1 April 2021Three-year agreement to live stream rally events. Ambition to develop Rally-SM for more people to experience rally both physically and digitally.
• D-CONGRESSminorChannel Partner/ Reseller/ Distributor · 1 April 2021Nordic's largest e-commerce event chose Streamify as supplier of commercial streaming services.
• Svensk LiveminorStrategic or Co-development Partner · 1 March 2021First associated partner exploring 'digiphysical' events combining digital live experiences with physical live performances for music industry.
• ShopifycoreTechnology or IntegrationNative Shopify integration included in Floating Player JS out of the box for seamless e-commerce connection.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bambuser: Swedish-headquartered live video shopping platform serving enterprise retailers with shoppable live streaming. Direct head-to-head competitor to Streamify in the Nordic and broader European market with a similar live commerce + e-commerce integration model.
• Livescale: Live shopping platform focused on brands and retailers, with shoppable video, multi-platform simulcasting, and analytics. Closely comparable to Streamify's core e-commerce live shopping offering.
• CommentSold: Live selling and shoppable video platform primarily for SMB and mid-market retailers. Comparable business model combining live broadcasts with e-commerce checkout, especially relevant for Streamify's SMB customer segment.
• ShopShops: Live shopping marketplace connecting retailers with shoppers via shoppable live streams. Comparable live commerce platform with similar audience engagement and checkout integration.

Emerging players

• Whatnot: Live shopping marketplace focused on collectibles and community commerce. Compares to Streamify's live commerce model with a different monetization approach (marketplace take rate) and significantly larger scale.
• NTWRK: Live shopping platform for premium and streetwear brands with shoppable video and creator partnerships. Comparable target customer (brands and retailers) and live commerce mechanics to Streamify.
• Buywith: Shoppable live video platform for retailers, with creator-led shopping experiences. Comparable live shopping mechanics and e-commerce integration focus to Streamify.

Others

• ChannelEngine: E-commerce channel management and integration platform based in the Netherlands. Adjacent rather than directly competitive, but comparable in serving e-commerce retailers with technology integrations across storefronts.

Regional players

• Klarna: Swedish-founded e-commerce and payments platform that has begun exploring live shopping. Comparable Swedish/European e-commerce DNA and overlapping retailer relationships, though core business is payments rather than live commerce.

Broad incumbents

• Amazon Live: Live shopping surface within Amazon's marketplace. Compares to Streamify as a live commerce destination but operates at vastly larger scale inside a closed ecosystem — a structural risk to standalone live commerce platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Streamify