Little Stream Software

What Little Stream Software does

Little Stream Software is a solopreneur software company founded in 2007 by Eric Davis and registered as a Nevada LLC. The firm historically operated as a Ruby on Rails consulting shop and was an active contributor to the Redmine and ChiliProject open-source ecosystems—Eric Davis authored over 100 plugins and joined the Redmine core team in 2008. Since pivoting to Shopify app development, the company has focused on Repeat Customer Insights, a single-purpose customer behavior analytics application built on Ruby on Rails and officially authorized by Shopify. The company is bootstrapped with no external venture funding, no parent company, and no co-founders; Eric Davis serves as the founder, developer, marketer, and sole operator.

The core product, Repeat Customer Insights, is a Shopify app that integrates directly with Shopify stores via Shopify APIs to analyze customer and order data. The app automates statistical customer analytics that would otherwise require manual data processing: RFM (Recency, Frequency, Monetary) segmentation with 1–5 scoring, cohort analysis grouped by first-order date, customer purchase latency measurements, Average Repeat Order Value across repeat order steps, automatic customer segmentation into tiers (one-time, repeat, loyal, VIP, at-risk, defecting), and acquisition channel analysis. A developer API is documented for programmatic access to the app's data, and a Google Data Studio integration is supported. The customer segment is positioned primarily at Consumer Packaged Goods (CPG) Shopify merchants following a 2024 vertical refocus, with broader applicability to general Shopify stores.

The business model is a freemium-to-subscription SaaS with tiered plans (Free, Starter, Growth, Business) billed monthly or annually at a discount; pricing is identical on the Shopify App Store and the direct website at littlestreamsoftware.com. Customer acquisition is dominated by content marketing (over 1,000 articles on Shopify and ecommerce topics), two email newsletters, free utility tools, and SEO, with the Shopify App Store as the primary marketplace distribution channel. The company is GDPR compliant and operates globally through Shopify's merchant base.

Name

Little Stream Software

Legal name

Little Stream Software LLC.

Website

https://littlestreamsoftware.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Little Stream Software is a solopreneur Shopify app developer, founded in 2007 by Eric Davis, whose core product Repeat Customer Insights provides RFM, cohort, and repeat-purchase analytics targeted at Consumer Packaged Goods merchants on Shopify.

Ownership category

akta.pro rank

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Repeat Customer Insights Subscription: Repeat Customer Insights operates on a subscription model with tiered pricing plans. Plans are billed either monthly or annually (with annual billing offering a discount). The app is available through both the Little Stream Software website and the Shopify App Store, with the same pricing on both platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Little Stream Software develops and sells Repeat Customer Insights, a subscription Shopify app that provides automated customer behavior analysis (RFM segmentation, cohort analysis, purchase latency, repeat purchase rate, and customer grading) targeted primarily at Consumer Packaged Goods (CPG) Shopify merchants. The company also offers free calculator tools (A/B Split Test, Shopify Pricing, Shopify Traffic and Conversions), a free metrics evaluator, and historically provided Ruby on Rails consulting services.

Product overview

Little Stream Software is a single-developer company (Eric Davis) that primarily offers Repeat Customer Insights, a Shopify app providing customer analysis for Consumer Packaged Goods stores. The core product analyzes customer behavior through cohort analysis, RFM segmentation, and purchase latency metrics. Additional offerings include free calculator tools (A/B Split Test, Shopify Pricing, Traffic and Conversions) and a free metrics evaluator. Previously offered Dripify (Shopify+Drip integration, discontinued 2018) and Ruby on Rails consulting services. The company also maintains an extensive knowledge base with over 1,000 articles on Shopify and ecommerce topics.

Differentiator

Problem solved

Functional benefit

Brands

• Repeat Customer Insights: Shopify app providing customer behavior analysis and metrics for Consumer Packaged Goods Shopify stores

Products and services

• Repeat Customer Insights Shopify app that provides automated customer behavior analysis for Consumer Packaged Goods (CPG) Shopify stores, including RFM segmentation, cohort analysis, customer purchase latency predictions, repeat purchase rate calculations, customer grading, and automatic segment-targeted marketing advice.
• Repeat Customer Insights API Developer API providing programmatic access to Repeat Customer Insights customer analysis data (RFM, cohort, behavior metrics) for integration with external business intelligence tools and custom dashboards.
• A/B Split Test Calculator Free online calculator that analyzes A/B test results with live calculations, clear labels, raw values input, and embeddable functionality for any website.
• Shopify Pricing Calculator Free calculator tool that helps Shopify stores understand and plan their pricing structure.
• Shopify Traffic and Conversions Calculator Free calculator tool that analyzes and projects Shopify store traffic and conversion metrics.
• Free Metrics Evaluator Free metrics evaluator and advice service for Shopify stores to assess their performance metrics.
• Ruby on Rails Consulting Professional consulting services for Ruby on Rails software development, including open-source contributions such as 100+ plugins for Redmine and ChiliProject project management systems.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationLittle Stream Software's apps are officially authorized by Shopify and available through the Shopify App Store. Repeat Customer Insights integrates directly with Shopify's platform, accessing store data via Shopify APIs to perform customer behavior analysis. The apps comply with Shopify's App Store terms and conditions and are distributed alongside Shopify's ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Glew.io: Glew is an ecommerce analytics and business intelligence platform built for Shopify and other storefronts, providing customer, product, and channel analytics. It is a direct peer because it delivers overlapping customer and revenue analytics to the same SMB Shopify merchant target market.
• Smile.io: Smile.io provides loyalty and rewards programs for Shopify merchants, with built-in customer segmentation and points analytics. It overlaps with Repeat Customer Insights' loyalty and repeat-customer funnel optimization focus for the same Shopify customer base.
• Lifetimely: Lifetimely (by Recharge) offers LTV, cohort, and customer analytics for Shopify merchants, with a particular focus on subscription and repeat-purchase brands. It competes directly with Repeat Customer Insights on customer behavior analysis and retention metrics for Shopify CPG-style stores.
• LoyaltyLion: LoyaltyLion is a data-driven loyalty platform for Shopify and BigCommerce merchants, providing customer segmentation and retention analytics. It is comparable because its core value proposition — increasing repeat purchase rates through customer analytics — directly mirrors Repeat Customer Insights' positioning.
• Peel Insights: Peel provides Shopify customer analytics, cohort analysis, and LTV reporting for ecommerce merchants. It is a direct peer because it addresses the same customer behavior analytics use cases (RFM, cohort, retention) for the same Shopify merchant base that Repeat Customer Insights serves.

Emerging players

• Daasity: Daasity is a data and analytics platform built for ecommerce and consumer brands, with Shopify-native integrations for cohort and customer analytics. It is an emerging player because it addresses similar analytics needs for Shopify merchants but targets a more enterprise-level buyer.
• Northbeam: Northbeam is an attribution and analytics platform for DTC ecommerce brands, providing cross-channel customer and revenue insights. It is an emerging player because it shares the customer behavior analytics use case for Shopify/CPG merchants but focuses more on attribution than retention funnel.
• Rivo: Rivo (now part of Yotpo) provides loyalty programs and customer data analytics for Shopify brands, with a focus on repeat purchase and VIP segmentation. It is an emerging peer because it overlaps with Repeat Customer Insights on loyalty-driven customer segmentation for Shopify merchants.

Broad incumbents

• Klaviyo: Klaviyo is a leading email and SMS marketing platform with deep ecommerce analytics, segmentation, and customer behavior insights built for Shopify. It is a broad incumbent because it competes on customer segmentation and analytics as part of a much larger marketing automation suite.
• Yotpo: Yotpo offers reviews, SMS, loyalty, and subscriptions for ecommerce brands with integrated customer analytics. It is a broad incumbent because it overlaps with Repeat Customer Insights' retention analytics as part of a much larger retention marketing platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/littlestreamsw
• GitHubgithub.com/edavis10

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Stream Software