FINALLY Agency

What FINALLY Agency does

FINALLY Agency (legal entity NXS GROUP LTD, Company No: 10950589) is a privately held, full-service B2B marketing agency headquartered in Canterbury, Kent, with a registered office in Bury, Lancashire. Founded in 2013, the agency employs 11–50 people and serves enterprise clients across the engineering, manufacturing, technology, and medical/healthcare technology sectors, including SECO Tools, LG Business Solutions, Kingsbury UK, Vericut, Dormer Pramet, Prodrive, Megger, Exactaform, and Additure. It positions itself as a specialist vertical agency rather than a generalist, with all marketing specialists (strategy, design, content, paid media, SEO, web development, automation) operating under one roof.

The agency's service portfolio is organised into two pillars: Marketing (Integrated Campaigns, Marketing Automation, Account-Based Marketing, Demand Generation, Lead Generation) and Digital Transformation (Strategy & Consultancy, Audience & Data, CRM & RevOps, Website Design and Build/Migration). It holds HubSpot Diamond Partner status and implements across HubSpot, Pipedrive, SugarCRM, Salesforce, and Microsoft Dynamics, supported by Semrush, Google Analytics, Hotjar, and Cloudways. The Engine Room podcast and monthly newsletter, plus the INSPIRED LinkedIn-live show, form a proprietary content ecosystem targeting manufacturing marketers.

FINALLY generates revenue through three pricing models disclosed on its public pricing page: monthly marketing retainers starting at £5,000/month with a minimum 6-month term (recurring), one-off marketing projects starting at £30,000 (episodic), and quote-based consultancy, workshops, and training. Client acquisition is driven by direct website enquiries, content marketing, the Engine Room content ecosystem, and outbound business development, with the managing director and team leads managing consultative sales cycles. The agency claims global delivery despite its UK base. No external funding, revenue figures, or ownership changes are disclosed.

Name

FINALLY Agency

Legal name

NXS GROUP LTD

Website

https://finally.agency

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

FINALLY Agency is a full-service B2B marketing agency specialising in the engineering, manufacturing, technology, and medical sectors, offering integrated campaigns, ABM, lead generation, and CRM/RevOps services. Headquartered in Canterbury, UK, it operates as a HubSpot Diamond Partner serving global enterprise clients on retainer and project engagements.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• B2B marketing agency
• Integrated marketing campaigns
• Marketing automation services
• Lead generation campaigns
• Digital transformation consulting

Headquarters

HQ city

Canterbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Retainer Contracts: Ongoing monthly retainer engagements with established in-house marketing teams requiring permanent marketing support. Retainers have a minimum 6-month term, include a break clause, and start at £5,000 per month (excluding paid media spend budget). This provides predictable recurring revenue.
2. Marketing Projects: One-off project engagements for new product launches, websites, or complex multi-channel marketing campaigns. Project pricing varies by scope with a starting price of £30,000. Provides lumpy but high-value episodic revenue.
3. Consultancy, Training & Workshops: Ad-hoc consultancy packages, workshops, and training days across marketing and digital disciplines for clients seeking expert advisory support. Pricing is quote-based.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

FINALLY Agency is a full-service B2B marketing agency that delivers integrated marketing campaigns, marketing automation, account-based marketing, demand generation, and lead generation for engineering, manufacturing, and technology companies. It also provides digital transformation services including strategy and consultancy, audience and data analytics, CRM and RevOps implementation (HubSpot, Pipedrive, Sugar, Salesforce, Microsoft), and website design and development.

Product overview

FINALLY Agency is a full-service B2B marketing agency specializing in the engineering, manufacturing, and technology sectors. The agency offers a comprehensive portfolio of services organized under two main pillars: Marketing (Integrated Campaigns, Marketing Automation, Account Based Marketing, Demand Generation, and Lead Generation) and Digital Transformation (Strategy & Consultancy, Audience & Data, CRM & RevOps, and Website Development). Supporting content offerings include The Engine Room Newsletter and Podcast. The agency operates on retainer (starting at £5,000/month) and project pricing models (starting at £30,000), with CRM/RevOps services supporting HubSpot, Pipedrive, Sugar, Salesforce, and Microsoft platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing Campaigns Full-service integrated marketing campaigns combining paid media, search engine marketing, content, social media, branding, design, and video production for engineering and manufacturing companies.
• Marketing Automation Marketing automation implementation and support using platforms such as HubSpot, including lead capture forms, email marketing integration, lead scoring, and automated follow-up workflows.
• Account Based Marketing (ABM) Account-based marketing strategies targeting specific high-value accounts with personalised campaigns for B2B clients.
• Demand Generation Demand generation campaigns to create and capture market interest through multi-channel marketing initiatives.
• Lead Generation Lead generation services including paid campaigns, content marketing, and conversion optimisation to generate qualified leads for B2B clients.
• Strategy & Consultancy Strategic marketing consultancy including Discovery workshops, goal setting, persona development, USP definition, key messaging, competitor analysis, and brand personality assessment.
• Audience & Data Market and customer analytics, audience insight, and data-driven marketing strategy development for B2B clients.
• CRM & RevOps CRM implementation and Revenue Operations support for HubSpot, Pipedrive, Sugar, Salesforce, and Microsoft platforms, including onboarding and optimisation.
• Website Design & Development Website design, development, and migration services including UX/UI design using platforms like HubSpot CMS and WordPress for B2B clients.

Quantifiable outcome

• Vericut lead generation Phase 1: 186,910 ad impressions; 27 total leads at £137.59 cost per lead; form completion rate 4.31%
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationHubSpot is listed as a technology partner on the FINALLY Agency pricing page. The agency is described as a HubSpot Diamond Partner, providing CRM implementation, marketing automation onboarding, and related digital transformation services to clients. The partnership includes integration with HubSpot's marketing, sales, and service hubs, including tools such as ChatSpot (HubSpot's AI tool powered by ChatGPT and DALL-E), HubSpot chatbots, SEO recommendations, and lead scoring features.
• SemrushcoreTechnology or IntegrationSemrush is listed as a technology partner on the FINALLY Agency pricing page. The agency uses Semrush for SEO keyword research, competitive analysis, and SEO optimisation services for its clients. Referenced in blog content for keyword research guidance.
• PipedrivecoreTechnology or IntegrationPipedrive is listed as a technology partner on the FINALLY Agency pricing page. The agency provides Pipedrive CRM implementation, automation setup, lead capture form configuration, email marketing integration, lead scoring, and automated follow-up workflow creation for clients. Extensive blog content authored on Pipedrive automation and lead generation.

Scale indicators3 records

Expansion highlights5 records

Broad incumbents

• HubSpot: CRM and marketing automation platform on which FINALLY is a Diamond Partner; HubSpot also operates its own Solutions Partner ecosystem and inbound content brand — a platform incumbent that both enables and potentially disintermediates FINALLY's service offering.

Direct peers

• Bop Design: B2B industrial marketing agency focused on manufacturing, technology and engineering firms, offering web design, branding and content — overlaps with FINALLY's services to engineering clients.
• Trew Marketing: Industrial and engineering marketing agency providing brand, demand generation and content strategy to manufacturers — comparable domain specialisation and target customer profile.
• The Marketing Practice: UK-headquartered B2B marketing agency offering integrated demand generation, ABM and content services — closely comparable to FINALLY's full-service B2B model with similar mid-market and enterprise client focus.
• StrategiQ: Suffolk-based B2B digital marketing agency providing integrated campaigns, HubSpot implementation, SEO and paid media — a near-twin UK agency competing for similar mid-market B2B retainers.
• Gorilla 76: US B2B industrial marketing agency specialised in manufacturing and industrial brands, offering brand, demand generation and content — the closest US analogue to FINALLY's vertical specialisation.
• Mediaworks: UK digital marketing agency offering SEO, paid media, content and web services to B2B clients — comparable full-service UK agency competing in the same geographies and verticals.
• Sagefrog Marketing Group: B2B marketing agency focused on technology, industrial and professional services clients — comparable integrated service offering and similar mid-market enterprise client profile.
• Velocity Partners: B2B marketing agency focused on technology and industrial clients with ABM, demand generation and content services — overlaps directly with FINALLY's engineering/technology vertical positioning.
• Industrial Strength Marketing: Boutique agency dedicated exclusively to industrial and manufacturing clients, offering web, content, SEO and lead generation — a direct vertical competitor to FINALLY's core proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wearefinally
• Facebookfacebook.com/wearefinally
• LinkedInlinkedin.com/company/finallyagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FINALLY Agency