Zitmaxx Wonen

Name

Zitmaxx Wonen

Legal name

Zitmaxx B.V.

Website

https://zitmaxx.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Ter Aar

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Retail Sales: One-time sale of furniture products including seating (sofas, armchairs, dining chairs), tables, storage, lighting, bedroom furniture (boxsprings, beds), and home accessories. Products are sold both from showroom display models and made-to-order based on customer specifications.
2. Home Accessories and Maintenance Products: Sale of own-brand maintenance products (leather protectors, wood oils, cleaning sprays, felt glides), fragrances, and gift cards under Zitmaxx Wonen private label.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Zitmaxx Wonen is a multi-category furniture and home furnishings retailer selling seating, tables, cabinets, lighting, beds, boxsprings, relaxfauteuils, and home accessories through a 15,000 m² showroom in Ter Aar and an online store serving the Netherlands and Belgium. Most categories can be customized online by selecting materials and colors, with orders fulfilled through the company's own delivery fleet or customer pickup at the warehouse.

Product overview

Zitmaxx Wonen is a large Dutch furniture retailer operating the largest home furnishing store in the Netherlands with a 15,000 m² showroom in Ter Aar. The company offers a comprehensive range of seating furniture (lounge banks, corner sofas, dining chairs, relaxation chairs), tables (dining tables, coffee tables), cabinets and storage solutions, lighting, bedroom furniture including boxsprings and nightstands, and home accessories. The core product categories are complemented by sub-brands Zitrijk (customizable seating), Zegna Beds (boxspring beds), and Xaralyn (decorative fireplaces). The company partners with over 200+ brands including Stressless, Richmond Interiors, By-Boo, Tower Living, and others. Zitmaxx Wonen also offers own-brand maintenance products, cleaning solutions, and gift cards. Services include professional interior design consultation, Shop The Look inspiration features, and custom furniture configuration options. Founded in 2005 as a family business, the company emphasizes personal service and quality furniture at fair prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Seating furniture (Zitmeubelen) Customizable sofas, armchairs, and related seating sold online and via the Ter Aar showroom, with size, material, and color personalization for consumer households in the Netherlands and Belgium.
• Tables (Tafels) Dining tables, coffee tables, and side tables, including customizable dimensions and finishes, sold to consumer households through the Zitmaxx showroom and online store.
• Cabinets and storage (Kasten) Cabinets and storage furniture for living and dining spaces, configurable online by material and color and delivered via Zitmaxx's own delivery service.
• Lighting (Verlichting) Indoor lighting fixtures and lamps sold alongside furniture collections, available through the showroom and e-commerce site for consumer home interiors.
• Beds and bedroom furniture (Slapen) Beds and bedroom furniture, including boxspring configurations and personalizable options, sold to consumers through Zitmaxx's online and showroom channels.
• Boxspring beds Dedicated boxspring bed category offered by Zitmaxx Wonen, positioned on a separate section of the site and featuring customizable options for individual consumer purchase in the Netherlands and Belgium.
• Relaxfauteuils (Relax armchairs) Recliner and relax armchairs sold as a dedicated category by Zitmaxx Wonen for consumer living rooms, available through the showroom and online.
• Home accessories (Woonaccessoires) Decorative and functional home accessories complementing Zitmaxx's furniture assortments, sold to consumer households online and in the showroom.
• Outlet Discounted and showroom-model furniture and accessories listed under the Zitmaxx Wonen outlet section of the website for price-sensitive consumer buyers.
• Zitmaxx Wonen gift cards (Cadeaubonnen) Gift cards sold by Zitmaxx Wonen that can be redeemed against products on the Zitmaxx Wonen website, targeting consumer gift buyers.
• Zitmaxx Wonen maintenance products Private-label maintenance and care products bearing the Zitmaxx Wonen brand name, sold to consumers to care for purchased furniture from the Zitmaxx Wonen assortment.
• Zitrijk seating sub-brand In-house sub-brand of Zitmaxx Wonen focused on seating furniture, available through Zitmaxx Wonen's showroom and online channels for consumer buyers.
• Zegna Beds bedroom sub-brand Exclusive bedroom and beds sub-brand of Zitmaxx Wonen featuring a dedicated Zegna Beds assortment presented to consumer buyers through the Zitmaxx Wonen site.
• Xaralyn Sfeerhaarden (electric fireplaces) In-house sub-brand of Zitmaxx Wonen offering electric fireplaces (sfeerhaarden) for consumer living spaces, sold through Zitmaxx's channels.
• Zeeuw Style sub-brand In-house Zitmaxx Wonen sub-brand offering furniture and home pieces in a Zeeuw Style design language, sold to consumer buyers via the Zitmaxx Wonen showroom and website.
• In-store interior styling consultation (Interieuradvies) Paid interior styling advisory service offered by Zitmaxx Wonen to consumers, supporting selection and combination of furniture and accessories from the Zitmaxx Wonen range, with appointments bookable in the showroom.

Quantifiable outcome

• Trustscore 4.7 out of 5 based on 24,392 reviews

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Richmond InteriorscoreOthersMajor furniture brand partner specializing in stylish seating and interior accessories. Products include armchairs, sofas, and decorative items sold exclusively through Zitmaxx Wonen showrooms.
• StresslesscoreOthersPremium Norwegian furniture brand known for high-quality recliners and seating. Zitmaxx Wonen is authorized dealer offering the full Stressless collection including Signature and Classic lines.
• LABEL51minorOthersDutch interior brand offering contemporary furniture and home accessories including rugs, lighting, and decorative items.
• By-BoominorOthersDutch design brand specializing in modern furniture and home accessories with focus on contemporary aesthetics.
• Tower LivingminorOthersFurniture brand offering contemporary living room furniture including storage solutions and living room essentials.
• LucideminorOthersLighting brand specializing in contemporary indoor and outdoor lighting solutions.
• PTMDminorOthersDutch brand offering diverse range of furniture and home accessories known for quality and design variety.
• Brink & CampmanminorOthersPremium carpet and rug brand specializing in high-quality floor coverings.
• LivingfurnminorOthersFurniture brand offering contemporary living room and dining room furniture solutions.
• XaralynminorOthersDecorative fireplace brand offering bioethanol, water vapor, and electric fireplaces. Products are clean-burning and don't require traditional chimneys.
• Dakota IndustrialminorOthersFurniture manufacturer specializing in modular seating systems with coupling mechanisms allowing reconfiguration of elements.
• Design ItaliaminorOthersItalian-influenced furniture brand offering elegant seating with extensive customization options in materials and colors.
• Eleonora MeubelenminorOthersDutch furniture brand specializing in tables and storage furniture made from mango wood and other natural materials.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Conforama: Large European furniture and home furnishings retailer with stores across France, Spain, Portugal, and Benelux; comparable assortment of mid-market furniture, white-glove delivery, and omni-channel retail, but competes primarily with Zitmaxx in cross-border Belgian catchment rather than the Netherlands core.

Emerging players

• Westwing Group: European online home and living retailer with curated assortment and content-driven merchandising, publicly listed in Germany; directly comparable to Zitmaxx's Shop The Look and Kennisbank approach and a likely digital competitor for online furniture traffic.
• home24 SE: Europe-focused online furniture and home accessories retailer operating own-label and marketplace assortment; comparable on e-commerce platform-led furniture sales targeting European consumers, including the Netherlands and Belgium.

Direct peers

• Beter Bed: Dutch specialty retailer focused on sleep products, bedding, and bedroom furniture with both showroom and online channels; directly comparable to Zitmaxx's Slapen category, including its Zegna Beds and boxspring assortment.
• Leen Bakker: Dutch value-oriented furniture chain with multi-store physical presence across the Netherlands and Belgium, directly competing with Zitmaxx in seating, dining, bedroom, and home accessories; closest Dutch comparable on assortment breadth and price tier.
• Kwantum: Dutch home furnishings retailer carrying furniture, textiles, curtains, and home accessories with showroom and online channels; comparable on category breadth (Home & Furniture Retail) and Benelux geographic focus.

Others

• Wehkamp: Largest Dutch online department store with a sizeable home and furniture category; not a direct furniture competitor but competes for the same Dutch consumer wallet online and pressures Zitmaxx's e-commerce traffic in NL.

Broad incumbents

• IKEA: Global furniture and home furnishings incumbent with deep Netherlands retail footprint and showroom-led experience; comparable on omni-channel furniture retail, but competes through a flat-pack, self-service model versus Zitmaxx's full-service customization.
• XXXLutz: Austria-headquartered pan-European furniture retail group operating large-format home furnishings stores and expanding via acquisitions; overlaps with Zitmaxx's huge-showroom, multi-brand home furnishings model across Europe.
• JYSK: Danish-founded home furnishings chain with dense Benelux store network selling mattresses, furniture, and home accessories; comparable omni-channel model and overlap on boxsprings, mattresses, and bedroom furniture categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zitmaxxwonen
• YouTubeyoutube.com/zitmaxx
• Facebookfacebook.com/ZitmaxxWonen
• LinkedInlinkedin.com/company/zitmaxx-wonen
• Instagraminstagram.com/zitmaxx
• Pinterestnl.pinterest.com/zitmaxx/_created

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zitmaxx Wonen