New Morning
South Carolina-based 501(c)(3) nonprofit operating the No Drama program, which delivers free and low-cost birth control to low-income and uninsured women through 100+ partner clinics and a MUSC Health-powered 24/7 telehealth service statewide.
- Company typePrivate
- Founded2017
- HeadquartersColumbia, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What New Morning does
New Morning is a South Carolina-based 501(c)(3) nonprofit that operates the No Drama program, the largest and longest-running state-level initiative exclusively dedicated to contraceptive access in the United States. Founded in 2002 with the contraceptive access program launched in 2017, the organization serves low-income, uninsured, and underinsured women across all 46 South Carolina counties through a statewide alliance of more than 100 partner clinics, federally qualified health centers, rural health providers, and major health systems (including Prisma Health, AnMed, and MUSC Health). As of the most recent 12-month reporting period (July 2023-June 2024), New Morning served approximately 88,000 patients and has cumulatively connected more than 633,000 women to contraceptive care, contributing to a 58% reduction in unwanted births statewide.
The organization's core product surface comprises four integrated modules: the No Drama contraceptive access program (subsidizing IUDs, implants, pills, rings, patches, and injectables for eligible women), the NoDrama.org consumer education and clinic-finder portal, the 24/7 Virtual Contraceptive Care telehealth service delivered through a partnership with MUSC Health's Center for Telehealth (launched September 2025), and the New Morning Training accredited clinical education program (12,000+ attendees since 2017). New Morning does not appear to operate a proprietary technology stack beyond the consumer-facing portal; the telehealth backbone is provided by MUSC Health, and clinical services are delivered by partner providers. The organization invests in healthcare capacity at scale (cumulative $74.5 million since 2017) and reports a $22-$66 economic return per dollar invested per the USC Darla Moore School of Business.
Revenue is sourced from three streams: individual charitable donations (tax-deductible), foundation grants (e.g., $90,000 from Greenville Women Giving in 2025, $250,000 to ReGenesis for mobile services), and state appropriations (previously $2 million in FY2023-2024, but not renewed in the subsequent fiscal year). Pharmaceutical subsidies alone reached $3.4 million in the most recent reported year, up 37% from 2022. Headcount is in the 11-50 range, with executive leadership including President & CEO Bonnie Adams Kapp and CFO Anthony J. Duesler, CPA, MBA, and board governance under Chair Wilbur E. Johnson, Esq. Go-to-market is channel-partner-led through the clinic network and telehealth, with consumer demand generation via the No Drama statewide education campaign.
New Morning firmographics
Firmographics- Name
- New Morning
- Legal name
- New Morning
- Website
- https://newmorning.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- South Carolina-based 501(c)(3) nonprofit operating the No Drama program, which delivers free and low-cost birth control to low-income and uninsured women through 100+ partner clinics and a MUSC Health-powered 24/7 telehealth service statewide.
- Ownership category
- akta.pro rank
New Morning industry classification
Industry- Product category
- Reproductive Health Services
- NAICS
- Family Planning Centers (621410), Family Planning Centers (62141), Offices of Physicians (6211)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)
Keywords
Where New Morning is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Morning business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Charitable Donations: New Morning is a 501(c)(3) nonprofit that depends on generous donations from individuals. Charitable donations are tax-deductible.
- Foundation Grants: Funding from foundations such as Greenville Women Giving ($90,000 grant) supports contraceptive access expansion.
- State Appropriations: State funding from South Carolina General Assembly (previously $2 million in FY2023-2024), though funding was not provided in subsequent fiscal year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free services for low-income, uninsured women |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
New Morning product offering
Product offeringCore offering
New Morning provides free and low-cost contraceptive access, family planning education, and clinical services to low-income and uninsured women across South Carolina. Services are delivered through a network of 100+ partner clinics and 24/7 telehealth consultations via the NoDrama.org portal in partnership with MUSC Health. The organization also offers accredited training programs for clinicians and conducts statewide public education through the No Drama campaign.
Product overview
New Morning operates a single integrated product portfolio centered on its flagship No Drama contraceptive access program, a comprehensive statewide initiative launched in 2017. The core offering comprises the No Drama program itself (delivering free and low-cost birth control through a network of 100+ partner clinics), supplemented by the NoDrama.org consumer portal (public education and clinic-finder), the 24/7 Virtual Contraceptive Care telehealth module (powered by MUSC Health), and New Morning Training (accredited professional development). Together these modules form a patient-centered ecosystem providing education, access, and clinical support for reproductive healthcare across South Carolina.
Differentiator
Problem solved
Functional benefit
Brands
- No Drama: Statewide consumer education campaign providing medically accurate information about family planning and affordable contraception, connecting people with participating clinics and telehealth services. NoDrama.org serves as a trusted resource for millions of website visitors across South Carolina.
- New Morning Training
Products and services
- No Drama Program A statewide contraceptive access initiative providing free and low-cost birth control to low-income, uninsured women in South Carolina through a network of 100+ partner clinics and telehealth services. Includes patient education, contraceptive counseling, and access to FDA-approved birth control methods including IUDs, implants, pills, patches, vaginal ring, and injections.
- NoDrama.org Consumer-facing public education website and patient portal providing medically accurate information about family planning and all FDA-approved birth control methods. Enables clinic search by location, offers telehealth appointment booking, and connects users to participating clinics across South Carolina.
- 24/7 Virtual Contraceptive Care Telehealth service delivered in partnership with MUSC Health Center for Telehealth, enabling uninsured South Carolina women to access virtual consultations with providers regarding contraceptive services at any time, including nights and weekends. Prescriptions available same-day through local pharmacies or mail-order; first virtual visit is free.
- New Morning Training Accredited training program for clinicians and healthcare staff offering free in-person and virtual courses on contraceptive counseling, maternal health, patient-centered care, and reproductive service delivery. Since 2017, over 12,000 attendees have participated in training sessions.
Quantifiable outcome
- 58% reduction in unwanted births in South Carolina since 2017
- +7 more outcomes
Companies that use New Morning
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
New Morning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Morning partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- MUSC HealthcoreNew Morning partnered with MUSC Health through its Center for Telehealth to offer 24/7 virtual contraceptive care statewide. Uninsured women in South Carolina can access affordable contraceptive services through virtual consultations with MUSC Health providers via NoDrama.org. The first virtual visit is free, and three-month supplies are free or low-cost based on income. MUSC's Center for Telehealth has 16+ years of experience and is recognized as one of two Telehealth Centers of Excellence in the U.S.
- Affinity Health CentercorePartner clinic in the New Morning network providing free and low-cost contraceptive services to women in South Carolina.
- AnMed FoundationcorePartner foundation providing contraceptive services in upstate South Carolina communities, committed to ensuring women have access to education and contraceptive options.
- Beaufort Jasper Hampton Comprehensive Health Services, Inc.corePartner clinic providing birth control access in southeastern South Carolina through collaboration with New Morning.
- CareSouth Carolina, Inc.corePartner clinic network providing contraceptive services across South Carolina.
- Carolina Health Centers, Inc.corePartner community health center providing contraceptive services.
- Fetter Health Care Network, Inc.corePartner health network providing free and low-cost contraceptive services.
- Little River Medical CentercorePartner clinic on the Grand Strand seeing high post-pandemic demand for birth control through partnership with New Morning.
- Prisma Health–MidlandscoreMajor health system partner providing contraceptive services in South Carolina Midlands region.
- Prisma Health–UpstatecoreMajor health system partner providing contraceptive services in South Carolina Upstate region.
- ReGenesis Health CarecorePartner organization that received $250K grant to add mobile medical center for contraceptive access in Spartanburg area.
- Rural Health Services Inc.corePartner clinic providing contraceptive services in rural South Carolina communities.
- South Carolina Office of Rural HealthcoreState partner supporting rural contraceptive access across South Carolina.
- Spartanburg Regional Healthcare SystemcorePartner healthcare system providing contraceptive services in Spartanburg region.
- McLeod Regional Medical Center of the Pee Dee Inc.corePartner medical center providing contraceptive services in Pee Dee region.
- Conway Medical CentercorePartner medical center providing contraceptive services.
- Foothills Community Health CarecorePartner clinic providing contraceptive services.
- Community Medicine Foundation dba North Central Family MedicinecorePartner foundation providing family medicine and contraceptive services.
- Careteam Plus Family Health and Specialty CarecorePartner family health center providing contraceptive services.
- McLeod Medical Center - DilloncorePartner medical center in Dillon providing contraceptive services.
- St. James Health and Wellness, Inc.corePartner health and wellness center providing contraceptive services.
- Tandem Health SCcorePartner health organization providing contraceptive services.
- Unity Health on MaincorePartner healthcare provider providing contraceptive services.
- My Vasectomy DocminorPartner healthcare provider offering vasectomy services as part of family planning options.
- South Carolina Economic Policy Center (USC Darla Moore School of Business)coreUniversity of South Carolina economists authored economic impact reports showing the No Drama program generates $22-$66 in economic benefits per dollar invested and $140-$430 million in annual net benefit.
Scale indicators15 records
Recent moves7 records
Expansion highlights5 records
New Morning competitors and assessment
Company assessmentDirect peers
- Nurx: Telehealth platform focused on birth control delivery, contraception consultations, and ongoing prescription management — a direct commercial counterpart to New Morning's NoDrama.org / MUSC telehealth stack for uninsured populations.
- Guttmacher Institute: Reproductive health research and policy organization cited by New Morning for taxpayer savings data. Operates in the same reproductive-health evidence and advocacy space, though focused on research rather than direct service.
- Bedsider: Online birth control support network providing method comparisons, provider directories, and patient education — directly comparable to the NoDrama.org consumer education and clinic-finder portal.
- The Pill Club: Online birth control prescription and delivery service providing contraception access via telehealth — directly comparable to the contraceptive telehealth arm of New Morning's offering.
- Upstream USA: Nonprofit working to expand access to contraception by training healthcare providers and transforming clinic workflows — closely comparable to New Morning's training-plus-clinic-network model and statewide implementation approach.
- Power to Decide: Nonprofit focused on reducing unplanned pregnancy among young adults through education, research, and access initiatives — comparable mission profile to New Morning's contraceptive access and public education work.
- Planned Parenthood: National nonprofit providing reproductive health services including contraception, STI testing, and family planning across the U.S. Operates direct clinic and telehealth models comparable to New Morning's network plus MUSC partnership.
- SimpleHealth: Telehealth provider specializing in birth control prescriptions, with comparable service breadth (contraceptive counseling, ongoing prescriptions, mail delivery) to New Morning's MUSC-powered telehealth module.
Broad incumbents
- Maven Clinic: Digital women's and family health platform offering virtual care across fertility, pregnancy, postpartum, and contraception. Broader scope than New Morning but overlaps in the women's reproductive telehealth category.
Emerging players
- PRJKT RUBY: Telehealth contraception platform offering birth control consultations and prescriptions online — comparable service mechanism but commercial rather than nonprofit, with narrower geographic scope than New Morning's statewide alliance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
New Morning social profiles
Digital presenceNew Morning financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Morning leadership team
Management profileNumber of profiles
Profiles10 records
New Morning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Morning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Morning
What does New Morning do?
New Morning provides free and low-cost contraceptive access, family planning education, and clinical services to low-income and uninsured women across South Carolina. Services are delivered through a network of 100+ partner clinics and 24/7 telehealth consultations via the NoDrama.org portal in partnership with MUSC Health. The organization also offers accredited training programs for clinicians and conducts statewide public education through the No Drama campaign.
Is New Morning a public or private company?
New Morning is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was New Morning founded?
New Morning was founded in 2017. It employs 1 to 10 people.
Where is New Morning based?
New Morning is headquartered in Columbia, United States, in the North America region.
How does New Morning make money?
Three revenue lines are on record. Charitable Donations are the primary driver. The others are foundation Grants and state Appropriations.
Who are New Morning's main competitors?
Direct peers on record are Nurx, Guttmacher Institute, Bedsider, The Pill Club, Upstream USA, Power to Decide, Planned Parenthood and SimpleHealth. Maven Clinic is listed as a broad incumbent. PRJKT RUBY is listed as an emerging player.
Does New Morning have an API?
No public API is recorded for New Morning.
What industry is New Morning in?
New Morning's product category is Reproductive Health Services. Its primary akta.pro industry code is HLALAHAB, Contraception & Family Planning Telehealth (birth control, counseling, follow-up). Its NAICS code is 621410 and its SIC code is 8000.