What Rosenberger Telematics does

Rosenberger Telematics GmbH is an Austrian telematics solutions provider founded in 2008 and headquartered in Timelkam, Austria, operating as the dedicated telematics division of the family-owned Rosenberger Group (Rosenberger Hochfrequenztechnik GmbH & Co. KG, ~15,000 employees globally). The company designs, manufactures, and operates an integrated GPS telematics stack — proprietary on-board units (TINO, PILOT, LORRY series, BEACON sensors), the COMMANDER web-based software platform, and a mobile app suite (R-COCKPIT, R-DRIVE, R-SERVICE, R-BEACON) — for real-time tracking, geofencing, condition monitoring, digital logbooks, and tachograph integration. With ~40 employees, it manages over 90,000 connected devices for more than 2,600 organizations across the DACH region and broader Europe, with data hosted on conova's ISO 27001-certified, climate-neutral Austrian data center under GDPR-compliant residency.

The platform is built around standardized interfaces (AEMP 2.0 / ISO 15143-3 for construction equipment, plus APIs to SAP, Microsoft Dynamics, and AS400) and a modular architecture supporting fleet management, asset/container tracking, corporate car sharing, and OEM white-label deployments. Recurring revenue is generated via a monthly flat-rate subscription per telematics unit (covering software license, Europe-wide SIM data transmission, cloud processing and storage, and biweekly updates), supplemented by hardware sales, OEM licensing, and professional services delivered through an installation and integration partner network. The customer base is heavily anchored in the construction vertical (Strabag, PORR, Bauer, Liebherr, Fröschl, Ascendum) with meaningful penetration into logistics (Österreichische Post, LogServ), steel/manufacturing (voestalpine), energy (Verbund), and agriculture (Lindner Traktoren).

The go-to-market blends a regional direct field sales force with a 20+ partner ecosystem spanning strategic OEMs (Mercedes-Benz Connectivity, Volkswagen Group Info Services), connectivity (A1 Digital), resale (Celphone Schweiz, SEQUELLO), and complementary software (TRAKA for key management, TACHOfresh, Sixfold, Opheo). Distribution is reinforced by an active event presence across DACH (FLEET Convention Vienna, VDBUM Seminar Willingen, Flotte! Düsseldorf), ongoing certification-driven credibility (IDW PS860 logbook certification, ANKÖ public-procurement registration), and a sustained record of industry recognition including German Telematics Awards in 2024 and 2026.

Name

Rosenberger Telematics

Legal name

Rosenberger Telematics GmbH

Website

https://rosenberger-telematics.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosenberger Telematics GmbH provides GPS telematics hardware and the COMMANDER software platform for real-time fleet, vehicle, construction-machine, and asset tracking, serving 2,600+ customers across the DACH region in construction, logistics, and industrial sectors.

Ownership category

akta.pro rank

Product category

Fleet Telematics Software

NAICS

All Other Telecommunications (517810)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Telematics Hardware, Sensors & Installation Services (TLABAJAL)

akta.pro secondary industries

Asset & Trailer Telematics (Non-Powered Assets) (TLAEAFAJ), Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Telematics, GPS Tracking & Connected Fleet Services (THADAKAF), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN)

Keywords

• Fleet telematics software
• Vehicle tracking systems
• Asset tracking solutions
• Fleet management software
• Telematics hardware devices

Headquarters

HQ city

Timelkam

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Telematics Software Subscription (COMMANDER): Monthly recurring flat-rate fee covering software license, data transmission via SIM card (Europe-wide), data processing and storage (minimum 12 months), and free software updates every 3 weeks plus free webinars.
2. Hardware Sales (Telematics Devices): One-time sale of telematics hardware including TINO and PILOT series devices with various configurations for different vehicle types and applications.
3. OEM/White-label Licensing: Licensing of telematics solution as white-label product for manufacturers to market under their own brand, enabling OEM partners to embed telematics into their products.
4. Professional Services: Installation services, training, consulting, and integration services delivered through strategic partners and installation partners.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Rosenberger Telematics provides an integrated telematics ecosystem consisting of the proprietary COMMANDER software platform, in-house manufactured telematics hardware devices (PILOT, LORRY, TINO series), mobile applications (R-COCKPIT, R-DRIVE, R-SERVICE, R-BEACON), and specialized modules for fleet management, construction equipment, asset/container tracking, digital logbook, tachograph integration, and corporate car sharing. The solution combines GPS positioning, cellular connectivity, and proprietary sensors to deliver real-time tracking and data analytics for B2B customers in the DACH region (Germany, Austria, Switzerland).

Product overview

Rosenberger Telematics provides a comprehensive telematics ecosystem consisting of the COMMANDER software platform as the central hub, complemented by mobile applications (R-COCKPIT, R-DRIVE, R-SERVICE, R-BEACON), telematics hardware devices (PILOT, LORRY, TINO series, BEACON), and specialized modules. The platform offers solutions across multiple segments including fleet management, construction industry, OEM telematics, asset/container tracking, digital logbook, digital tachograph integration, and corporate car sharing. The system connects via APIs to ERP systems (SAP, Microsoft Dynamics, AS400) and follows standardized interfaces like AEMP 2.0/ISO 15143-3. The company operates on a modular architecture where customers can select specific modules and pay via monthly telematics tariffs (flat-rate pricing).

Differentiator

Problem solved

Functional benefit

Brands

• COMMANDER: Telematics software platform for fleet and machine management
• R-COCKPIT
• R-DRIVE
• R-SERVICE
• R-BEACON
• PILOT
• LORRY
• TINO

Products and services

• COMMANDER Telematics Platform Central web-based modular telematics software platform providing real-time GPS tracking, fleet management, history, zones/geofencing, alarms, logbook, performance analytics, status monitoring, tachograph integration, service management, and administrative tools for enterprise fleet operators.
• Telematics Hardware Devices Range of proprietary in-house manufactured telematics hardware devices including PILOT 2000 (plug-and-play), PILOT 4000 (heavy-duty), LORRY 6400 (trucks), TINO series, and OEM modules. Features GPS positioning, 2G/3G/4G/LTE cellular connectivity, CAN-bus integration, and various sensor interfaces with IP54 to IP76 protection ratings.
• R-COCKPIT App Mobile dashboard application for fleet monitoring and management, providing real-time visibility into vehicle locations, status, and operational metrics from smartphones and tablets for fleet managers and operators.
• R-DRIVE App Mobile app for drivers enabling digital logbook recording, trip documentation, and vehicle handover procedures with automatic data synchronization to COMMANDER. Used by drivers of company fleets for trip logging.
• R-SERVICE App Mobile application for service technicians supporting telematics installation, maintenance, and troubleshooting with automatic report generation. Used by installation partners and service staff.
• R-BEACON App Companion mobile app for BLE beacon-based asset tracking, enabling location monitoring of containers and equipment without permanent power supply.
• BEACON Hardware Device Bluetooth Low Energy beacon-based tracking device designed for containers and small equipment without permanent power supply, featuring long battery life and temperature monitoring for asset tracking use cases.
• Digital Logbook (Digitales Fahrtenbuch) Tax authority-compliant electronic logbook for recording business and private trips, supporting both Austrian and German tax requirements with IDW PS 860 certification. Sold as a standalone add-on module.
• Digital Tachograph Integration (Smart Tacho 2) Integration solution for digital tachographs including Smart Tacho 2, enabling automatic data archiving, remote downloading, and driver hours monitoring for compliance with EU driving and rest time regulations. Sold as a standalone add-on module.
• Corporate Car Sharing Module Pool vehicle management solution for corporate car sharing including booking, key management via TRAKA integration, and automated billing for internal cost allocation. Sold as a standalone add-on module.
• Container Manager Specialized module for tracking and managing containers and portable assets, enabling inventory control, utilization analysis, and automated alerts for container fleets. Sold as a standalone add-on module.
• AEMP 2.0 / ISO 15143-3 Interface Standardized API interface for construction equipment telematics based on AEMP 2.0 / ISO 15143-3 standard, enabling data exchange with equipment from various manufacturers.
• API for PKW & Vans Dedicated API for passenger cars and light commercial vehicles enabling integration with fleet management and ERP systems for bidirectional data synchronization.
• All-Inclusive Service Package Comprehensive subscription service package including software licenses, SIM card data transmission (Europe-wide), data center processing and storage (12+ months), free software updates (every 3 weeks), and complimentary webinars. Sold as a monthly flat-rate per telematics unit.

Quantifiable outcome

• Up to 25% reduction in maintenance costs (specifically tire monitoring at LogServ)
• +3 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core and minor.

• A1 Digital International GmbHcoreStrategic or Co-development PartnerStrategic partner for IoT and digital connectivity solutions. A1 Digital (formerly TAG M2M) provides cellular connectivity services for telematics devices, enabling the data transmission component of the telematics solution.
• Mercedes-Benz Connectivity Services GmbHcoreStrategic or Co-development PartnerStrategic partnership for OEM connectivity solutions connecting Mercedes-Benz vehicles with Rosenberger telematics platform for integrated fleet management.
• Volkswagen Group Info ServicescoreStrategic or Co-development PartnerStrategic partnership for connecting Volkswagen Group vehicles with Rosenberger telematics solutions, enabling integration with VW fleet vehicles.
• OpenTelematics e.V.coreTechnology or IntegrationAssociation for open telematics standards and interoperability. Partnership ensures Rosenberger solutions adhere to open standards for data exchange in the telematics industry.
• TRAKAcoreStrategic or Co-development PartnerPartnership for corporate car sharing solutions combining Rosenberger telematics with TRAKA electronic key management systems. Joint presentation at FLEET Convention 2026.
• Logistik Service GmbH (LogServ)coreChannel Partner/ Reseller/ DistributorLogServ is both a customer and reference partner, having deployed Rosenberger telematics for condition monitoring of heavy machinery since 2013. Over 50 vehicles equipped.
• STRABAG SEcoreChannel Partner/ Reseller/ DistributorMajor construction customer and reference partner using Rosenberger telematics for fleet management. Joint presentation at VDBUM Seminar and BAU.Live webinar.
• PORR AGcoreChannel Partner/ Reseller/ DistributorMajor construction customer (first major customer in construction industry 2015) using telematics for equipment monitoring and optimization.
• Austria Bau Oberösterreich GesmbH (ABAU)minorChannel Partner/ Reseller/ DistributorRegional construction partner in Upper Austria for construction industry telematics solutions.
• Celphone Schweiz AGminorChannel Partner/ Reseller/ DistributorSwiss reseller partner for telematics solutions in the Swiss market.
• Bock Silosysteme KGminorChannel Partner/ Reseller/ DistributorPartner for silo system integration with telematics tracking solutions.
• Smart Site Solutions GmbHminorChannel Partner/ Reseller/ DistributorConstruction site solutions partner for construction industry telematics.
• SEQUELLO GmbHminorChannel Partner/ Reseller/ DistributorReseller partner for telematics solutions in the DACH region.
• VOLZ Consulting GmbHminorImplementation/ SI/ Consulting PartnerConsulting partner for implementation and system integration services.
• Rosenberger Interconnect India Private LimitedminorStrategic or Co-development PartnerPart of the Rosenberger Group for Indian market presence and cross-company collaboration.
• conova communications GmbHcoreImplementation/ SI/ Consulting PartnerAustrian server partner for data hosting since 2012. Guarantees highest security standards, EU data protection compliance (GDPR), and climate-neutral data center in Austria with ISO 27001 and EN 50600 certifications.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Geotab: Global fleet telematics and asset tracking platform with strong DACH presence via Geotab GmbH; competes directly on GPS tracking, API/ERP integration and OEM data ingestion with Rosenberger.
• Trackunit: Danish-based telematics specialist focused on construction equipment and off-highway fleets with similar AEMP/ISO 15143-3 interfaces, directly competing for construction customers in DACH and beyond.
• Samsara: US-listed IoT platform combining telematics hardware with cloud software for fleet and asset management; competes with Rosenberger COMMANDER in mid-market and enterprise fleets across construction, logistics and industrial verticals.
• Webfleet (Bridgestone): One of Europe's largest fleet telematics platforms (formerly TomTom Telematics), serving construction, logistics and commercial fleets across DACH and pan-Europe with comparable hardware/software offerings and OEM connectivity integrations.

Emerging players

• INVERS: German provider of shared mobility and connected vehicle platforms including telematics for fleets and shared assets; comparable use cases around OEM integrations and shared/connected vehicle data.
• Lytx: Video telematics and fleet safety platform expanding in Europe; competes on video/AI dashcam and ADAS features that Rosenberger does not currently emphasize as a primary differentiator.

Regional players

• GPSoverIP: German telematics provider with strong footprint in DACH commercial vehicle and construction segments, offering overlapping GPS tracking, logbook and tachograph functionality to similar customers.
• Maut1.de: DACH telematics and toll/maut solutions provider serving fleet operators with GPS tracking, tachograph and compliance modules overlapping with Rosenberger's COMMANDER feature set.

Broad incumbents

• Trimble Transportation: Global construction and transportation technology vendor with telematics, asset tracking and construction fleet solutions (e.g., VisionLink-style offerings); competes for enterprise construction and OEM telematics deals.
• Verizon Connect: Telematics arm of Verizon serving global enterprise fleets; competes with Rosenberger in vehicle tracking, dispatch and compliance, particularly for larger multinational customers operating in DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RosenbergerTV
• Facebookfacebook.com/rosenbergertelematics
• LinkedInlinkedin.com/company/rosenberger-telematics

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosenberger Telematics