CeltaWare

What CeltaWare does

CeltaWare is a privately held Brazilian software company headquartered in São Paulo that develops and sells commercial automation and ERP software for small and medium-sized enterprises across Brazil. The company has been operating for over two decades (with the 2021 privacy policy referencing 17+ years of activity, indicating a founding around 2004) and positions itself as a specialist in localized Brazilian fiscal compliance and retail operations.

The company's flagship product is Celta Business Solutions (CeltaBS), an integrated cloud ERP system built on a Microsoft platform and hosted on Amazon Web Services infrastructure. CeltaBS covers financial management, inventory control, sales, fiscal compliance (NF-e, NFC-e, SAT-CF-e, SPED, PAF-ECF), multi-store coordination, e-commerce integration, automatic reporting, and merchandise receiving. It is complemented by CeltaBSPDV, a point-of-sale module supporting fiscal printers, SAT devices, PinPads, scales, barcode scanners, and touch terminals. The platform integrates with major Brazilian e-commerce and marketplace platforms (Mercado Livre, VTEX, Tray, Magento, Americanas, Webstore), payment processors (Software Express, PicPay PIX via TEF), a fiscal classification database (Mix Fiscal), and POS hardware (Sweda).

CeltaWare generates revenue through subscription-based ERP licensing (monthly or annual billing), implementation and training services delivered by its own technical team (including a structured implementation plan called PEI — Plano Estratégico de Implantação), and complementary hardware sales routed through partner Sweda. The company pursues a sales-led go-to-market model anchored on WhatsApp business, website contact forms, and an extensive regional SEO footprint of 30+ localized landing pages targeting specific Brazilian states (São Paulo, Minas Gerais, Brasília) and verticals (supermarkets, butcher shops, general retail). CeltaWare is bootstrapped with no external funding, no acquisitions, and no disclosed institutional ownership, relying on organic growth at a self-reported ~8% annual rate.

Name

CeltaWare

Legal name

Celtaware Tecnologia e Soluções

Website

https://celtaware.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

CeltaWare is a privately held Brazilian software company in São Paulo that sells CeltaBS, a cloud-based ERP and POS suite for small and medium retailers across Brazil, with deep fiscal compliance features and marketplace integrations.

Ownership category

akta.pro rank

Product category

Retail ERP Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Facilities Management Services (541513)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• Retail ERP software
• Commercial automation
• Point of sale systems
• Fiscal compliance software
• Inventory management software

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. ERP Software Subscription: CeltaBS ERP system delivered as cloud-based subscription service with monthly or annual billing, including software updates, cloud hosting via AWS, and technical support.
2. Implementation and Training Services: Professional services including system implementation (PEI - Plano Estratégico de Implantação), staff training, and ongoing technical support.
3. Hardware and Equipment Sales: Partner-provided point of sale hardware including terminals, scales, printers, and barcode scanners through Sweda partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CeltaWare develops and sells the CeltaBS cloud-based ERP system together with the CeltaBSPDV point-of-sale module for small and medium Brazilian retailers. The platform integrates financial management, inventory control, multi-store operations, fiscal compliance (SAT, NFC-e, NF-e, SPED), and e-commerce marketplace synchronization, delivered on AWS infrastructure and complemented by implementation, training, and technical support services.

Product overview

CeltaWare offers Celta Business Solutions (CeltaBS) as its core ERP platform for small and medium businesses, complemented by the CeltaBSPDV point-of-sale module for front-of-store operations. The system includes specialized modules for e-commerce integration (connecting to Mercado Livre, VTEX, Tray, Magento, Americanas, and Webstore), fiscal compliance, inventory control, financial management, automatic reporting, merchandise receiving, product registration, customer loyalty, and partnership management. The entire suite is delivered via cloud infrastructure on AWS, with dedicated support and training services. Integration with third-party services includes Mix Fiscal for real-time fiscal classification, Software Express for payment processing, PicPay for QR code payments, and Sweda for POS hardware.

Differentiator

Problem solved

Functional benefit

Brands

• Celta Business Solutions (CeltaBS): Complete ERP solution for business management including financial control, inventory management, sales, and fiscal compliance for small and medium enterprises.
• CeltaBSPDV
• CeltaBS - E-commerce

Products and services

• Celta Business Solutions (CeltaBS) Complete cloud-based ERP system for small and medium Brazilian businesses that integrates financial, inventory, sales, fiscal compliance, and multi-store operations into a single platform accessible from any location.
• CeltaBSPDV

Quantifiable outcome

• Reduction in inventory losses through automated receiving process with graphical panel tracking status from XML arrival through blind receiving verification
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationCeltaWare migrated its cloud infrastructure to AWS (Amazon Web Services), utilizing their global cloud computing platform for hosting the CeltaBS ERP system. AWS provides compute, storage, database, and machine learning services, ensuring high availability, security, and global geographic distribution for CeltaWare's cloud-based solutions.
• Mix FiscalcoreTechnology or IntegrationPartnership for real-time fiscal classification of merchandise, providing PIS and COFINS contribution classification and ICMS compliance through Brazil's largest fiscal classification database. Mix Fiscal offers daily product monitoring with integrated fiscal classification and tax calculation review services.
• Software ExpresscoreTechnology or IntegrationPayment processing integration enabling all payment methods including POS terminals, mobile payments, PDV Pin Pad, and self-service terminals. Software Express processes R$7.5 billion in annual transactions, providing payment processing, QR code payments, financial services including credit reload, banking correspondent, and loyalty programs.
• Mercado LivrecoreTechnology or IntegrationIntegration with Brazil's largest marketplace enabling unified control of e-commerce and marketplace sales, inventory synchronization, and multi-platform order management from single CeltaBS dashboard.
• VTEXcoreTechnology or IntegrationIntegration with VTEX commerce platform enabling seamless e-commerce and marketplace management, order processing, and inventory synchronization for enterprise and mid-market retailers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Oracle NetSuite: Cloud ERP platform serving SMB and mid-market companies globally, including subsidiaries in Brazil. Overlaps with CeltaWare's core ERP/financial modules but targets more sophisticated buyers.
• Totvs: Brazil's largest ERP and business management software company, serving SMBs through enterprise tiers across multiple verticals including retail. Overlaps directly with CeltaWare in the SMB ERP market but operates at vastly greater scale with a broader product portfolio.
• SAP Business One: Global ERP suite targeted at SMBs and subsidiaries of larger companies. Competes with CeltaWare in the upper SMB segment with broader functionality but typically higher cost and complexity.

Direct peers

• Linx: Brazilian software provider specializing in retail management and ERP for retail verticals including supermarkets, fashion, and specialty stores. Competes head-to-head with CeltaWare in SMB and mid-market retail automation, POS, and omnichannel integration.
• Tiny ERP (Olist): Brazilian SMB-focused ERP owned by Olist, providing inventory, orders, fiscal, and marketplace integration. Closely comparable to CeltaWare in target customer (small retailers) and feature set.
• Bling: Brazilian ERP and management system for SMBs with strong e-commerce and marketplace integrations (similar to CeltaWare's VTEX/Mercado Livre integrations). Targets SMB retailers and competes in the same omnichannel SMB niche.
• Conta Azul: Brazilian cloud ERP/accounting platform for SMBs offering financial management, sales, and invoicing. Directly competes with CeltaWare's financial and fiscal modules for small business customers.
• Omie: Brazilian cloud ERP platform focused on small and medium businesses with integrated financial, sales, and fiscal modules. Targets the same SMB segment as CeltaWare with a cloud-native subscription model and similar GTM.

Regional players

• Consinco: Brazilian ERP and management software company with strong presence in supermarket and grocery verticals — directly overlapping with CeltaWare's supermarket and açougue segments and fiscal compliance modules.

Emerging players

• Stone Commerce (POS/retail software): Brazilian payments company that has expanded into integrated POS and SMB retail software. Comparable to CeltaWare in serving SMB retailers with bundled payments and POS, though primarily payment-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=tsnjZJJl-L4
• Facebookfacebook.com/Celtaware
• LinkedInlinkedin.com/company/celtaware
• Instagraminstagram.com/celtaware

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CeltaWare