Email Experts
Email Experts is a Melbourne-based ecommerce email marketing agency specializing in Klaviyo platform implementations, automation flows, and platform migrations for Australian and international ecommerce brands.
- Company typePrivate
- Founded2015
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Email Experts does
Email Experts Pty Ltd is a Melbourne-based, privately held email marketing agency founded in 2015, operating with 1-10 employees under founders Shaun Ernst (Founder and Director) and Carmen Yan (Managing Director). The firm specializes in ecommerce email marketing, with a primary focus on the Klaviyo platform where it holds Platinum Master Partner status and seats on Klaviyo's Global Partner Advisory Council. Core services include email automation flow design, platform migrations (from HubSpot, Infusionsoft, Bronto, and MailChimp to Klaviyo), customer behavior modeling, segmentation, list growth, deliverability optimization, and template design, delivered to ecommerce brands across Shopify, Shopify Plus, and BigCommerce ecosystems.
The agency's technology stack centers on Klaviyo with integrations across more than 20 supporting tools including Justuno, Okendo, Octane AI, Privy, Yotpo, Smile.io, ReCharge, Gorgias, LimeSpot, and FourSixty. It maintains partner relationships with Shopify Plus and BigCommerce at a core tier, with supporting integrations spanning loyalty, reviews, customer service, subscription billing, and personalization. Its client roster includes JB Hi-Fi, Scotch & Soda, Rollie Nation, Bulk Nutrients, Huxbaby, Thankyou, Le Rose, and Erstwilder, with documented outcomes such as Erstwilder's email revenue growing more than 6x and Le Rose's email list growing 4x in 12 months.
Email Experts generates revenue through professional services, operating on project-based fees and retainer arrangements with ecommerce brands in Australia, New Zealand, and internationally. The go-to-market is consultative and sales-led, driven by case studies, content marketing through its Expert Opinions blog and YouTube channel, and inbound referrals from the Klaviyo, Shopify, and BigCommerce partner networks. The company is bootstrapped with no disclosed external funding.
Email Experts firmographics
Firmographics- Name
- Email Experts
- Legal name
- Email Experts Pty Ltd
- Website
- https://emailexperts.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Email Experts is a Melbourne-based ecommerce email marketing agency specializing in Klaviyo platform implementations, automation flows, and platform migrations for Australian and international ecommerce brands.
- Ownership category
- akta.pro rank
Email Experts industry classification
Industry- Product category
- Email Marketing Services
- NAICS
- Marketing Consulting Services (541613), Management Consulting Services (54161)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
- akta.pro secondary industries
- Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Customer, Marketing & Sales Consulting (BPAHACAG)
Keywords
Where Email Experts is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Email Experts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Agency Consulting Services: Professional services agency providing email marketing strategy, implementation, and optimization services to ecommerce brands. Revenue generated through project-based fees, retainer arrangements, and ongoing consulting engagements.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Email Experts product offering
Product offeringCore offering
Email Experts is an Australian ecommerce email marketing agency founded in 2015 and headquartered in Melbourne. The firm specializes in the Klaviyo email marketing platform and provides ecommerce brands with email automation, platform migrations, customer segmentation, and related email marketing strategy and execution services. They also support merchants on Shopify and BigCommerce ecommerce platforms.
Product overview
Email Experts is an Australian ecommerce email marketing agency that offers specialized services across multiple email marketing platforms. Their core service is Email Automation, which includes building automated email flows and campaign strategies. They provide platform-specific offerings including BigCommerce Email Marketing, Shopify Email Marketing, and Klaviyo Experts services (their primary specialization as Platinum Master Partners). The agency helps brands grow through personalized email communications, customer lifecycle management, and ecommerce integration services.
Differentiator
Problem solved
Functional benefit
Products and services
- Klaviyo Email Marketing Services
- Shopify Email Marketing
- BigCommerce Email Marketing
- Email Automation
Quantifiable outcome
- Email revenue increased more than 6 times for Erstwilder over 2 years
- +5 more outcomes
Companies that use Email Experts
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Email Experts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Feature4 records
Email Experts partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- KlaviyocorePlatinum Master Partners with Klaviyo, recognizing the highest level of training certification and client success. Member of Klaviyo's Global Partner Advisory Council, consulting with senior executive team on product roadmap and features. Primary platform for client email marketing implementations.
- Shopify PluscorePreferred email marketing partner for Shopify and Shopify Plus merchants. Integration expertise with Shopify platform for client implementations.
- BigCommercecoreBigCommerce Email Marketing specialization. Integration capabilities with BigCommerce platform for ecommerce email marketing implementations.
- JustUnosupportingList growth platform integrated for client popup and lead capture implementations. Used for list growth strategy campaigns.
- OkendosupportingReview request emails integration for client implementations. Used for post-purchase review collection flows.
- YotposupportingMarketing tools platform for loyalty programs, reviews, and SMS marketing integrations.
- Smile.iosupportingLoyalty program integration for ecommerce brands. Connected with Klaviyo for loyalty-focused email automations.
- GorgiassupportingCustomer service email integration for client implementations.
- FourSixtysupportingShoppable Instagram Galleries integration for social commerce email marketing strategies.
- LimeSpotsupportingPersonalized product recommendations integration for email personalization.
- ReChargesupportingSubscription/recurring billing platform integration for subscription-focused email marketing automations.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Email Experts competitors and assessment
Company assessmentDirect peers
- SmartBug Media: US-based digital marketing agency with deep specialization in HubSpot, Klaviyo, and lifecycle/email marketing for B2B and ecommerce brands — the closest functional direct competitor to Email Experts' Klaviyo-specialist model.
- InboxArmy: Email marketing agency offering full lifecycle email services including strategy, automation, template design, and deliverability — closely comparable in service portfolio to Email Experts' email-automation and Klaviyo-focused offerings.
- Common Thread Collective: Ecommerce growth agency combining paid media, email/SMS, and CRO services for Shopify brands; overlaps directly with Email Experts on Klaviyo-powered lifecycle marketing for ecommerce merchants.
- Email Uplers: Globally distributed email marketing services firm providing campaign management, automation, template production, and platform migration — competes for similar ecommerce email marketing engagements as Email Experts.
Broad incumbents
- Wpromote: Large US digital marketing agency with email, creative, paid media, and SEO practices servicing mid-market and enterprise ecommerce — competes for the same enterprise ecommerce retainer business that Email Experts targets.
- Disruptive Advertising: US digital marketing agency with a strong email marketing and lifecycle practice for ecommerce and B2B — partial overlap on email automation services relevant to Email Experts' ecommerce focus.
- Jellyfish: Global digital marketing agency with email, media, and creative capabilities serving enterprise brands including major retailers — competes for enterprise ecommerce retainers and provides a benchmark for what large-scale delivery looks like.
- Tinuiti: Large US full-funnel performance marketing agency offering email, paid media, SEO, and commerce media. Larger and broader than Email Experts, but a competitor on the email-marketing service line for ecommerce clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Email Experts social profiles
Digital presenceEmail Experts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Email Experts leadership team
Management profileNumber of profiles
Profiles2 records
Email Experts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Email Experts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Email Experts
What does Email Experts do?
Email Experts is an Australian ecommerce email marketing agency founded in 2015 and headquartered in Melbourne. The firm specializes in the Klaviyo email marketing platform and provides ecommerce brands with email automation, platform migrations, customer segmentation, and related email marketing strategy and execution services. They also support merchants on Shopify and BigCommerce ecommerce platforms.
Is Email Experts a public or private company?
Email Experts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Email Experts founded?
Email Experts was founded in 2015. It employs 1 to 10 people.
Where is Email Experts based?
Email Experts is headquartered in Melbourne, Australia, in the Oceania region.
How does Email Experts make money?
One revenue line is on record: agency Consulting Services.
Who are Email Experts's main competitors?
Direct peers on record are SmartBug Media, InboxArmy, Common Thread Collective and Email Uplers. Broad incumbents are Wpromote, Disruptive Advertising, Jellyfish and Tinuiti.
Does Email Experts have an API?
No public API is recorded for Email Experts.
What industry is Email Experts in?
Email Experts's product category is Email Marketing Services. Its primary akta.pro industry code is BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle), with a secondary code of MPAAAIAA, Email Marketing Services (Campaign Strategy, Design, Deliverability). Its NAICS code is 541613 and its SIC code is 7311.