Promomidi
Promomidi is a Toulouse-based residential real estate developer and constructor, wholly owned by Caisse d'Epargne Midi-Pyrénées, selling new-build apartments, villas, and land plots via VEFA off-plan sales to individual buyers and investors across the Toulouse metropolitan area.
- Company typePrivate
- Founded1991
- HeadquartersToulouse, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Promomidi does
Promomidi is a Toulouse-based residential real estate developer and constructor, founded in 1991 and operating as a wholly-owned subsidiary of Caisse d'Epargne Midi-Pyrénées (Groupe BPCE). The company develops and sells new-build apartments (T1–T5), villas, and serviced building plots through VEFA (off-plan) sales across the Toulouse metropolitan area, with over 5,000 homes delivered since inception and a stated target of approximately 5% of the local new-build residential market.
The company's core offering consists of seven visible residential programmes across nine municipalities (including Toulouse, L'Union, Tournefeuille, Montrabé, Pibrac, and Pins-Justaret), with unit prices ranging from €179,740 for a T2 to €723,000 for a T5 duplex. Each programme typically contains 17–62 units and incorporates outdoor spaces, secure parking, and conformity to NF Habitat HQE and/or RE2020/RT 2012 energy standards. Differentiation rests on the integrated developer-constructor model (controlling quality from land acquisition through delivery), GFA-backed completion guarantees underwritten by the banking parent, and value-added services including free fiscal/investment advisory, an online client dossier portal, and a referral programme offering €500/€1,000 incentives.
Revenue is generated exclusively through one-time unit sales to end users (primary residence buyers and individual investors), with the institutional/private client segment added in 2023 under a dedicated relationship manager. Go-to-market is sales-led with direct field and inside sales teams operating six days per week from the Basso Cambo headquarters in Toulouse, complemented by a website, organic social presence, and partner-channel lead distribution through ImmoLead. The company is not technology-platform-led; no proprietary digital product or AI capability is disclosed, and competitive advantage derives from construction quality, regulatory certifications, local market knowledge, and financial parentage rather than technology differentiation.
Promomidi firmographics
Firmographics- Name
- Promomidi
- Legal name
- S.A. GROUPE PROMOMIDI
- Website
- https://promomidi.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Promomidi is a Toulouse-based residential real estate developer and constructor, wholly owned by Caisse d'Epargne Midi-Pyrénées, selling new-build apartments, villas, and land plots via VEFA off-plan sales to individual buyers and investors across the Toulouse metropolitan area.
- Ownership category
- akta.pro rank
Promomidi industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Promomidi is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Promomidi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- New residential property sales: Promomidi generates revenue by developing and selling new-build apartments, duplexes, villas, and serviced land plots in the Toulouse metropolitan area. Revenue is one-time per transaction (one-time license equivalent model), derived from VEFA (Vente en État Futur d'Achèvement) sales to end-user buyers and investors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apartments and villas du 2 au 5 pièces, prices from €198,900 |
| Unit Pricing | Pay-as-you-go | Apartments du 2 au 4 pièces + villas 5 pièces at Suzan Garden, from €179,740 to €723,000 |
| Unit Pricing | Pay-as-you-go | Apartments du 2 au 4 pièces at Horizon, Pins-Justaret, from €180,000 to €299,900 |
| Unit Pricing | Pay-as-you-go | Houses and apartments du 2 au 5 pièces at La Scala, Pibrac, from €191,000 to €389,000 |
| Unit Pricing | Pay-as-you-go | Apartments du 1 au 4 pièces at Cœur Arzac, Saint-Cyprien Toulouse, from €225,000 to €650,000 |
| Unit Pricing | Pay-as-you-go | Apartments du 2 au 5 pièces at Bois de Nagoya, from €232,000 to €379,000 |
| Unit Pricing | Pay-as-you-go | Villas and apartments 4–5 pièces at Domaine du Rouvre, Montrabé, from €329,000 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Promomidi product offering
Product offeringCore offering
Promomidi develops, constructs, and sells new-build residential properties — apartments (T2 to T5), villas (T4 to T5), and serviced land plots — in the Toulouse metropolitan area through named programmes such as L'Allée de Marie-T, Suzan Garden, Horizon, La Scala, Cœur Arzac, Bois de Nagoya, and Domaine du Rouvre. Properties are sold off-plan via the VEFA (Vente en État Futur d'Achevement) process with GFA completion-guarantee insurance. The company operates as both promoter and constructor, providing end-to-end control from land acquisition through turnkey delivery and after-sales service.
Product overview
Promomidi is a Toulouse-based real estate developer and constructor that creates exclusive residential programs including apartments, villas, and building plots across the Toulouse metropolitan area. The company operates as both promoter and builder, controlling every stage from land acquisition to delivery. Their portfolio includes multiple named residential programs (Allée de Marie-T, Suzan Garden, Horizon, La Scala, Cœur Arzac, Bois de Nagoya, Domaine du Rouvre) offering apartments and houses ranging from studios to 5-room units, typically featuring outdoor spaces and certified energy performance. The company also provides land sales, investment consulting, and after-sales services through dedicated client portals.
Differentiator
Problem solved
Functional benefit
Products and services
- Domaine du Rouvre Residential program in Montrabé offering apartments and villas (4-5 rooms) with balconies, terraces, or gardens. Located within a classified oak grove, featuring an intimate residence with limited units and quick access to Toulouse. Prices start at €329,000; delivery T1 2027.
- Bois de Nagoya Residential program in Toulouse's Malepère district with 62 cross-facing apartments (T2-T5) featuring gardens, double terraces, or balconies. NF Habitat HQE certification, INTAIRIEUR label, RE 2020 regulation, and EFFINATURE certification. Prices start at €232,000.
- Suzan Garden Residential program in Toulouse's Ormeau neighbourhood comprising 17 apartments (T2-T4) with outdoor spaces and 4 villas (5 rooms) with private garages and gardens. Located in a strategically positioned emerging district; reduced VAT at 5.5% applies. Prices range from €179,740 to €723,000; delivery T1 2026.
- La Scala Architectural residential program in Pibrac offering 20 houses and 14 apartments organized around an interior street. Features NF Habitat HQE certification and RT 2012 compliance with emphasis on ecological consciousness and remarkable architecture. Prices range from €191,000 to €389,000.
- Horizon Residential program in Pins-Justaret with 28 apartments (T2-T4) in 2 buildings across 3 levels. All units feature outdoor spaces (garden, terrace, or balcony) with secure parking and elevator access. Prices from €180,000 to €299,900; delivery T1 2025 (ready to move in).
- L'Allée de Marie-T Residential program in Tournefeuille featuring apartments and villas (2-5 rooms duplex) within a 5-hectare private park. Offers RT 2012 and NF Habitat certifications; delivery expected Q4 2026. Prices from €198,900.
- Cœur Arzac Intimate 21-unit residential program in Toulouse's Saint-Cyprien neighbourhood with apartments (T1-T5) featuring terraces, loggias, or balconies. Premium features include aluminum joinery, home automation, and underfloor parking. Prices range from €225,000 to €650,000; kitchen offered up to €15,000 for T3 and €25,000 for T4.
- Appartements (new-build apartments range) New apartments ranging from T2 to T5, designed for all lifestyles. Units feature outdoor spaces such as balconies, terraces, or gardens depending on floor level and lot selection. Available across multiple Promomidi programmes in the Toulouse metropolitan area.
- Maisons neuves (new-build houses) New single-family homes ideal for family living with private outdoor gardens. Designed with quality finishes and modern layouts. Available across multiple Promomidi programmes in the Toulouse metropolitan area.
- Terrains à bâtir (serviced building plots) Serviced building plots ready for construction projects. Located in strategic areas near amenities and transportation. Available across Promomidi programmes in the Toulouse metropolitan area.
Quantifiable outcome
- More than 5,000 homes constructed and delivered since 1991
- +2 more outcomes
Companies that use Promomidi
Customer profileSegments3 records
Ideal customer profiles3 records
Promomidi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Promomidi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Agence PictminorAgence Pict is a Toulouse-based digital agency and 3D studio that designed and developed Promomidi's website and produces 3D visuals, virtual tours, and 3D models for Promomidi's property programmes.
- ImmoLeadminorImmoLead operates the 'Espace Partenaire' (partner portal) platform used by Promomidi for lead management and partner distribution.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Promomidi competitors and assessment
Company assessmentBroad incumbents
- Bouygues Immobilier: French residential and commercial property developer subsidiary of Bouygues Group. Operates the same VEFA new-build apartment and house model targeting primary-residence buyers and Pinel investors, but with national scale and brand reach well beyond Promomidi's Toulouse focus.
- Cogedim: Residential property brand of the Altarea Group, developing VEFA apartments and houses across major French metros. Operates the same business model as Promomidi — promoting and selling new-build units to owner-occupiers and tax-optimised investors — but with broader geographic reach.
- Kaufman & Broad: Major French for-sale residential developer producing apartments and houses nationwide. Directly comparable business model to Promomidi (VEFA new-build for individual buyers and investors), but at significantly larger scale and national footprint.
- Nexity: France's largest private residential property developer and a key national incumbent. Comparable to Promomidi in core VEFA new-build residential activity, but operating nationally with a much larger programme pipeline, broader customer base, and full-services platform including serviced residences.
- Vinci Immobilier: Real estate arm of the Vinci Group developing residential and mixed-use projects across France. Shares Promomidi's VEFA new-build model, ESG positioning (RE 2020, NF Habitat), and investor/primary-residence dual customer base, but at substantially larger national scale.
- Icade: Major French real estate developer with residential, commercial, and healthcare property activities, historically a co-shareholder of Promomidi (2003–2008 via Caisse des Dépôts). Comparable in residential new-build activity and French institutional ownership profile, though significantly larger and more diversified.
Direct peers
- Eiffage Immobilier: Residential development subsidiary of the Eiffage construction group, combining developer and constructor capabilities similar to Promomidi. Targets French metros with VEFA programmes for first-time buyers, upgraders, and investors.
- LP Promotion: Independent French residential developer delivering VEFA programmes (apartments and houses) across multiple French regions. Closely comparable to Promomidi in size, regional multi-city operating model, and product/customer mix.
- Pitch Promotion: Mid-sized French residential developer delivering VEFA apartment and house programmes across multiple French metropolitan areas. Closely comparable to Promomidi in size, product mix (apartments, villas, serviced plots), and customer segments (primary residence and Pinel investors).
- Marignan: French residential developer focused on VEFA new-build apartments and houses in major French metros. Directly comparable to Promomidi in scale, product offering, and dual primary-residence/investor customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Promomidi social profiles
Digital presencePromomidi compliance and trust
Trust signalCompliance8 records
Promomidi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Promomidi leadership team
Management profileNumber of profiles
Profiles2 records
Promomidi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Promomidi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Promomidi
What does Promomidi do?
Promomidi develops, constructs, and sells new-build residential properties — apartments (T2 to T5), villas (T4 to T5), and serviced land plots — in the Toulouse metropolitan area through named programmes such as L'Allée de Marie-T, Suzan Garden, Horizon, La Scala, Cœur Arzac, Bois de Nagoya, and Domaine du Rouvre. Properties are sold off-plan via the VEFA (Vente en État Futur d'Achevement) process with GFA completion-guarantee insurance. The company operates as both promoter and constructor, providing end-to-end control from land acquisition through turnkey delivery and after-sales service.
Is Promomidi a public or private company?
Promomidi is a private company. It is classified as corporate owned and is currently operating.
When was Promomidi founded?
Promomidi was founded in 1991. It employs 11 to 50 people.
Where is Promomidi based?
Promomidi is headquartered in Toulouse, France, in the Europe region.
How does Promomidi make money?
One revenue line is on record: new residential property sales.
Who are Promomidi's main competitors?
Broad incumbents on record are Bouygues Immobilier, Cogedim, Kaufman & Broad, Nexity, Vinci Immobilier and Icade. Direct peers are Eiffage Immobilier, LP Promotion, Pitch Promotion and Marignan.
Does Promomidi have an API?
No public API is recorded for Promomidi.
What industry is Promomidi in?
Promomidi's product category is Residential Real Estate Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236117 and its SIC code is 6552.