What Fooyo does

Fooyo is a Singapore-headquartered applied AI company that builds and operates enterprise AI products end-to-end for businesses across Asia and beyond. Founded in 2014 at the NUS Start-Up Runway incubator by Shaohuan Li (CEO) and co-founder Liu Yangfan, the company has grown to 11-50 employees with offices in Singapore (headquarters and R&D, 350 Orchard Road), Chengdu (engineering), and Tokyo (business development), serving 150+ customers across 8 countries including Singapore, China, Japan, Indonesia, Malaysia, the UAE, Germany, and the United States.

Fooyo's portfolio centers on four production AI products: an AI Knowledge Base for enterprise knowledge retrieval using RAG with source citations and human review gates; Kakis — Marketing AI for AI-generated branded short-form video; Fooyo Commerce® for AI-powered e-commerce storefronts launched in weeks; and Smart Tourism for destination management combining live crowd monitoring, AI guides, and bookings. The technical stack runs applied AI deployed in private cloud environments, supporting multiple model providers (OpenAI, Google, Anthropic), with capabilities across text, video, image, audio, and structured data modalities. A cross-cutting Agentic AI layer enables products to execute multi-step actions inside enterprise systems with configurable human review gates and audit logs. Notable proprietary components include IoT sensor fusion for crowd monitoring (cameras plus Wi-Fi sniffers) and the AI-powered narrative-to-video workflow in Kakis. The company has deployed production AI for enterprise customers since 2017, starting with the Sentosa whole-destination deployment.

Fooyo generates revenue through enterprise subscriptions bundled with implementation and ongoing operation services, plus transaction-based fees from Smart Tourism bookings. The go-to-market is direct enterprise sales — 30-minute demo, scoped pilot, private-cloud deployment into customer infrastructure — supplemented by channel partnerships (notably the Zhongxin Zhilv joint venture with Chongqing Tourism Investment Group for the China market) and government trade mission support from IMDA and Enterprise Singapore. Customer concentration spans multiple verticals including tourism, retail, banking, aquaculture, and government, with named logos including Sentosa, KFC, Accenture, StarHub, Meiji, Resorts World, JLL, Meridian Bank, MUIS, and Prime Aquaculture. The company is privately held (Fooyo Pte Ltd), founder-led since a 2021 restructuring, and self-funded with no disclosed external investment rounds.

Name

Fooyo

Legal name

Fooyo Pte Ltd

Website

https://fooyo.sg

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Fooyo is a Singapore-based applied AI company that builds and operates enterprise AI products across knowledge retrieval, marketing video, commerce, and smart tourism for enterprise customers in 8 countries, with operations since 2014.

Ownership category

akta.pro rank

Product category

Applied AI / Enterprise AI Software

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Enterprise AI software
• AI knowledge management
• AI video generation
• Smart tourism platform
• AI e-commerce storefront

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise AI Product Subscriptions: Fooyo builds and operates AI products on a subscription/service basis, with deployment into customer private clouds and ongoing operation. Specific service levels and fees are set out in customer agreements or order forms. The engagement model is end-to-end — Fooyo builds, ships, and runs the product with the customer.
2. Professional Services: Fooyo provides implementation and ongoing operational services as part of its end-to-end engagement model — scoping pilots, deploying into private-cloud infrastructure, and managing the product. Professional services are bundled into customer agreements.
3. Smart Tourism Platform & Booking: Fooyo's Smart Tourism platform includes booking/reservation capabilities for tourism destinations, generating transaction-based revenue from bookings facilitated through the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fooyo builds and operates four production AI products for enterprise teams: AI Knowledge Base (RAG-based enterprise Q&A with source citations), Kakis Marketing AI (story-first short-form video generation), Fooyo Commerce (AI-powered storefronts launched in weeks), and Smart Tourism (crowd monitoring, AI guides, and bookings for destinations). All products are deployed into customer private clouds with human-in-the-loop review gates and integrate with existing CRM, POS, CMS, and enterprise systems.

Product overview

Fooyo is an applied AI company offering a portfolio of four core production AI products, each built to address a distinct enterprise function: (1) AI Knowledge Base for enterprise knowledge retrieval with RAG and source citations, (2) Kakis — Marketing AI for AI-powered short-form video generation, (3) Fooyo Commerce® for AI-powered e-commerce storefronts, and (4) Smart Tourism for destination management covering crowd intelligence, AI guides, and bookings. These products share a common technical foundation — private-cloud deployment, role-based access controls, human review gates on automated workflows, and support for multiple AI model providers (OpenAI, Google, Anthropic). Agentic AI operates as a cross-cutting capability layer that enables any Fooyo product to take actions, not just answer. Fooyo also offers crowd monitoring as a discrete IoT/computer-vision module and provides custom web and mobile application development services.

Differentiator

Problem solved

Functional benefit

Brands

• Kakis: Marketing AI product that turns simple ideas into branded short-form video through narrative shaping, scene planning, and AI video generation — handles script, production, and publishing at scale.
• Fooyo Commerce
• Smart Tourism
• Fooyo AI Knowledge Base

Products and services

• AI Knowledge Base Enterprise knowledge management product that connects company documents, tools, and databases into one secure AI-powered system — employees ask questions in plain language and receive trusted, source-cited answers without searching across folders and apps. Supports multiple AI model providers (OpenAI, Google, Anthropic) with role-based access control, audit logs, and enterprise integrations.
• Kakis — Marketing AI Marketing AI that transforms a simple idea, brief, or story into an engaging short-form video by shaping the narrative, planning scenes, and generating video — all in one guided workflow for brand and marketing teams using multi-modal AI video and image models.
• Fooyo Commerce® AI-powered e-commerce storefront covering product listings through checkout, launched in weeks rather than months — includes storefront management, payments, and AI merchandising for retail and F&B SMEs.
• Smart Tourism Tourism operations platform providing live crowd data, AI-powered guides, and smart bookings for destinations — everything a modern destination needs in one platform including crowd monitoring, GPS-triggered AI audio guides, and booking/reservation management.
• Crowd Monitoring Venue crowd intelligence solution monitoring visitor flow through physical venues using IoT device fusion — cameras counting people at entry/exit lines, Wi-Fi sniffer data for areas without camera line-of-sight, and Fooyo's algorithms extending coverage. Produces live crowd counts, heat maps, queue time estimates, and live video streams.
• Agentic AI AI agent layer enabling AI workflows to take multi-step actions inside enterprise systems (order updates, bookings, follow-ups) grounded in the company's own data — with configurable human review gates for sensitive actions, full audit logging, and role-based access enforcement.
• Smart Fish Farm Solution Aquaculture operations solution built around three modules: field data collection (dead fish counts, feeding, treatment via mobile), centralized data management, and live dashboard visualization — deployed at Prime Aquaculture across 100+ cages, achieving 40 hours/week saved on paper logs, ~20% mortality reduction, and 80% faster incident response.
• Web Application Development Custom web application development services covering CRM, ERP, data visualization, gamification, and smart education solutions for enterprise clients.
• Mobile App Development Mobile application development services in Singapore, building native iOS/Android and hybrid apps for enterprises.

Quantifiable outcome

• 80% faster response to dead fish and net incidents
• +5 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability13 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Zhongxin Zhilv (中新智旅) — Chongqing Smart Tourism Technology Service Co., Ltd.flagshipStrategic or Co-development Partner · 1 May 2019Joint venture between Fooyo and Chongqing Tourism Investment Group, established in May 2019. It is the only Sino-Singapore tourism project to have actually landed and operated among all China-Singapore (Chongqing) Connectivity Initiative projects. Zhongxin Zhilv develops Smart Tourism solutions for Chongqing, integrating Fooyo's AI technology with local tourism resources. Products include the Ai Chongqing app, Hongyadong smart tourism platform, and Huiyou Chongqing public service platform.
• Tencent / Weixin (WeChat)flagshipStrategic or Co-development PartnerLong-time partner of the WeChat platform. Fooyo builds and deploys Smart Tourism, commerce, and AI engagement solutions inside WeChat as Mini Programs. Fooyo has been recognized with multiple WeChat Developer Challenge awards (2019 Singapore and Berlin, 2025). Invited to Weixin Developer Conference 2025 at Tencent Binhai Headquarters in Shenzhen. Co-founder Liu Yangfan received the WeChat Mini Program Honorary Lecturer Award.
• Olin Game Space (Shenzhen) Technology Co., Ltd.coreStrategic or Co-development PartnerMOU signed in December 2023 at the 4th Singapore-China (Shenzhen) Smart City Initiative Joint Implementation Committee meeting. Fooyo and Olin Game Space are developing a cross-border tourism plugin for foreign visitors traveling to Shenzhen, enabling seamless experience from content discovery to digital payment.
• Chongqing Tourism Investment GroupflagshipStrategic or Co-development PartnerStrategic partner and joint venture co-investor in Zhongxin Zhilv. Co-developed and launched the Ai Chongqing Smart Tourism app in August 2018 at the Smart China Expo. Ongoing partnership covering multiple 5A scenic spots in Chongqing and the broader smart tourism platform.
• TTG Asia MediaminorGTM or Marketing PartnerTourism media company working with Fooyo on promoting Singapore tourist attractions to Chinese visitors through an interactive platform on WeChat.
• TriStar International Event ManagementminorGTM or Marketing PartnerTourism events company partnering with Fooyo on the WeChat-based platform to promote Singapore tourism attractions to Chinese visitors.
• IMDA (Info-communications Media Development Authority, Singapore)coreGTM or Marketing PartnerGovernment agency facilitating Fooyo's participation in international trade delegations and exhibitions, including Smart China Expo missions to Chongqing (2018, 2019) and other overseas market expansion activities. Fooyo was part of IMDA's largest-ever delegation of 40+ Singapore ICT companies to China.
• Enterprise SingaporecoreGTM or Marketing PartnerGovernment agency jointly organizing the Fukuoka x Singapore collaboration event with the Fukuoka Government. Provided facilitation for Fooyo's collaboration with potential partners in Singapore following the Fukuoka Award win, and continues to support international expansion.
• NUS (National University of Singapore) — Start-Up RunwayminorStrategic or Co-development PartnerFooyo was founded in the NUS Start-Up Runway incubator in 2014. Ongoing academic relationship evidenced by testimonial from Prof. Tan Kian Lee (Senior Professor, NUS School of Computing) and co-founder Shao's departure from ViSenze (a NUS spin-off) to start Fooyo.
• Fukuoka GovernmentcoreGTM or Marketing PartnerFollowing the Fukuoka Award win in October 2023, the Fukuoka Government committed to working closely with Fooyo — offering resources, mentorship, and access to a wide network of connections to support Fooyo's expansion into the Japanese market.

Scale indicators12 records

Recent moves10 records

Expansion highlights7 records

Emerging players

• Cresta: Real-time AI agent platform for contact center and customer operations with human-in-the-loop review — directly comparable to Fooyo's Agentic AI with human review gates architecture.

Broad incumbents

• H2O.ai: Enterprise AI platform providing model development, deployment, and AI applications across industries — comparable to Fooyo's broad multi-product, multi-industry enterprise AI portfolio and private-cloud deployment approach.
• DataRobot: Enterprise AI platform offering model development, deployment, and MLOps — comparable to Fooyo's end-to-end build-and-operate AI positioning for enterprises deploying production AI on private cloud.
• Cohere: Enterprise foundation model provider offering private deployment, RAG, and agent frameworks — overlaps with Fooyo's enterprise foundation model integration and private-cloud deployment positioning, though at a much broader model-platform layer.

Direct peers

• Appier: Taiwan-headquartered AI platform company serving enterprise marketing, customer engagement, and decisioning across Asia — directly comparable to Fooyo as an Asia-based enterprise AI platform with multi-product offerings and cross-market reach.
• Glean: Enterprise AI search and knowledge assistant built on RAG over a company's internal documents, tools, and databases — the closest direct functional competitor to Fooyo's AI Knowledge Base product in serving enterprise productivity use cases.
• Moveworks: Enterprise AI copilot and agent platform that takes actions inside enterprise systems (IT, HR, finance) with audit trails — comparable to Fooyo's Agentic AI positioning and Knowledge Base automation of multi-step workflows.
• Kore.ai: Enterprise conversational AI and agent platform with strong presence across Asia-Pacific — comparable to Fooyo's Agentic AI and AI Knowledge Base products for enterprise customer operations and automation.
• Yellow.ai: Enterprise conversational AI and agent platform that builds AI agents for customer service, sales, and marketing — comparable to Fooyo's AI Knowledge Base and Agentic AI products in targeting enterprise automation buyers across Asia and globally.

Regional players

• Verloop.io: India-based AI customer support platform with strong presence across South and Southeast Asia — comparable to Fooyo's AI Knowledge Base and Agentic AI offerings targeting enterprise customer support in emerging markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fooyosg
• LinkedInlinkedin.com/company/fooyo-pte-ltd-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fooyo